Matomo

Matomo (formerly Piwik) is the world's leading open-source web analytics platform, trusted by over 1 million websites across 190+ countries including the United Nations, Amnesty International, and major universities. As a complete alternative to Google Analytics, Matomo provides detailed visitor insights, conversion tracking, goal measurement, and powerful reporting while ensuring 100% data ownership and GDPR compliance. Unlike cloud analytics services that share your data with third parties, Matomo runs entirely on your infrastructure, giving you full control over visitor privacy and data retention. With accurate tracking unaffected by ad blockers and third-party cookie restrictions, Matomo delivers the actionable insights modern businesses need while respecting user privacy and complying with data protection regulations.

Common Use Cases

Marketing teams use Matomo to track campaign performance, conversion funnels, and user journeys across multiple websites with cross-domain tracking and attribution reports. E-commerce businesses analyze shopping behavior, cart abandonment, product performance, and revenue metrics with detailed e-commerce tracking built into the platform. Enterprise organizations deploy Matomo for web analytics that comply with strict data governance policies, maintaining full audit trails and data residency requirements. Publishers and content creators measure article engagement, reader behavior, and content performance with heatmaps, session recordings, and A/B testing capabilities. Government agencies and healthcare organizations use Matomo for compliant analytics that meet GDPR, HIPAA, and other regulatory requirements without sharing data with external vendors.

Key Features

• Real-time visitor analytics and geographic mapping
• Conversion tracking with goals, funnels, and attribution models
• E-commerce tracking with revenue, product, and cart analysis
• Custom dimensions and variables for advanced segmentation
• Heatmaps and session recordings to understand user behavior
• A/B testing and multivariate experimentation
• SEO analytics including keyword rankings and search engine performance
• Event tracking for downloads, clicks, and custom interactions
• Tag Manager for easy implementation of tracking codes
• White-label reports and scheduled email delivery
• API access for custom integrations and data exports
• GDPR compliance with privacy controls and consent management

Why deploy Matomo on Hostinger VPS

Deploying Matomo on a Hostinger VPS gives you a professional analytics platform with complete data ownership at a predictable cost without per-visitor pricing. With dedicated resources and MariaDB backend, Matomo processes millions of pageviews and maintains real-time reporting even under heavy traffic loads. Hostinger VPS provides the performance needed for complex analytics queries, custom reports, and data exports without the restrictions of shared hosting. The persistent storage ensures your historical analytics data remains secure and accessible for long-term trend analysis and compliance auditing. This makes Hostinger VPS ideal for businesses, agencies, and organizations seeking Google Analytics-level insights with full control over data privacy, unlimited websites, and no vendor lock-in.