How Much Does It Cost to Build a Website?

How Much Does It Cost to Build a Website?

Building a website can cost anywhere between less than $100 to several thousand dollars a year. However, the exact cost of a website will depend on many factors.

In this article, we’ll explore each factor contributing to the total cost of building a website, whether you plan to use WordPress, a website builder, or hire a web developer.

We’ll also provide practical tips on how to build a website and calculate your spending more efficiently if you’re on a budget.

What Factors Affect Website Cost?

Every website has different needs. Some might only need basic functionality, while others require specific and often costly features. With that being said, the final amount you charge for a website can vary.

So, how much does it cost to build a website? You’ll have to determine your website’s needs first, which we’ve grouped into six categories:

  1. Website essentials. The fundamental requirements to launch a website are a domain name, a web hosting plan, and an SSL certificate. A domain name is your website’s custom address (e.g.,, while a web hosting plan is a rentable server space to store your site. Lastly, SSL encrypts the data on your site, making it more secure.
  2. Website design. How your site looks significantly impacts user experience. Consider the cost of a theme, a template, or a professional web designer. The more complex and unique a web design is, the higher your site costs.
  3. eCommerce functionality. To run a business website, you need features like stock management, payment gateways, shipping options, and product pages. The website cost of an online store is often higher due to these additional features.
  4. Plugins or add-ons. Some websites need plugins or add-ons to be more functional. Premium plugins or add-ons offer advanced features at a higher cost. The more features you need, the more you will have to spend.
  5. Marketing and SEO. To drive traffic to your website, you’ll need to dedicate time, energy, and money to apply proper digital marketing and search engine optimization (SEO) best practices for your site. Alternatively, hire professional marketers and SEO experts. If you go for complex, multi-channel strategies, your website cost will be higher.
  6. Maintenance. A website isn’t a one-off project. It’s important to perform regular site maintenance and creating a maintenance plan to make sure it’s always running smoothly. Use free or paid tools to automate site maintenance or hire an expert to do the job for you. The more elaborate your maintenance routine is, the more you will need to spend.

If your website cost is too high, there could be two main reasons. One, your site simply needs more resources and features than average. Or two, you’re spending more than you need to.

We’ll explain various options for fulfilling your website needs in the following sections. By familiarizing yourself with the existing options, you’ll be able to budget your website more efficiently.

Let’s go through the three main options to build a website and their estimated costs.

Option 1: Make a WordPress Website

The homepage of

WordPress is a popular and free content management system (CMS) for building a website. According to W3Techs, 43% of all websites are built on WordPress.

The main reason for WordPress’s popularity is its outstanding flexibility. You can fine-tune nearly every aspect of a WordPress site, from its features to how much money you want to spend on building one.

The total cost of WordPress sites varies depending on their type, scale, and set of features.

If you’re a beginner with no prior website-building knowledge, using WordPress will require a bit of learning. However, if complete freedom when creating a website is a top priority, learning WordPress is worth the time and energy.

Here are the pros and cons of building a website on WordPress:


  • Outstanding flexibility. You have complete freedom to build a professional website that fits your needs and budget. You can always alter the site when these factors change over time.
  • More affordable. Compared to other options, the long-term cost of WordPress websites can be lower.


  • Steep learning curve. It can take some time for beginners to understand how to build and manage a WordPress website.
  • No dedicated support. doesn’t provide customer support. However, some hosting companies offer managed WordPress hosting plans with premium support.

To learn how much it costs to build a website on WordPress, let’s look at some of the main factors.

1. Website Essentials

While WordPress is free, you must purchase a domain name and a web hosting plan before building a website.

A new domain name costs around $10-$20/year. Domain names with a popular extension like .com are usually more expensive due to their perceived worth.

You can check the availability of domains using a tool like our domain checker.

Domain Name Checker

Instantly check domain name availability.

Go to domain registrars like Google Domains or Namecheap to purchase a domain name. Many hosting companies, including Hostinger, are also domain registrars. We bundle many of our hosting plans with a free domain name.

Your web hosting costs will depend on which provider and plan you choose. Conduct proper research to find an affordable web hosting plan. This way, you’ll be able to allocate more money to other WordPress needs like themes and plugins.

Many entry-level users gravitate towards shared hosting since it’s the cheapest hosting option. The average price of shared hosting plans is around $3-$10/month.

At Hostinger, the cheapest plan costs only $1.99/month as we always offer additional discounts including coupons or seasonal sales like Black Friday and Cyber Monday hosting deals.

On the other hand, premium hosting plans on cloud or VPS (virtual private server) infrastructures can cost around $10-$80/month or more. Here, at Hostinger you can buy VPS for only $3.99/month, while cloud plans start at $9.99/month.

Some hosting companies offer plans specifically designed for WordPress websites. Hostinger offers various managed WordPress hosting plans that cater to different needs, starting at $1.99/month.

Plan Features
SSD Storage
Free domain



30 GB



100 GB



200 GB



200 GB

Besides a domain name and hosting, you’ll also need SSL for your WordPress site. SSL certificates enable HTTPS on your website, which is a more secure version of HTTP.

HTTPS encrypts the data exchanged between a web browser and server, ensuring private communication between websites and visitors. Websites with no SSL often drive away traffic because they’re not trustworthy nor search engine-friendly.

Many hosting companies, including Hostinger, include a free SSL certificate with their hosting plans. These plans can reduce your total cost if you want to build a small business website on a tight budget.

However, large-scale companies might need to purchase an SSL with a higher level of validation and better liability protection. These paid SSLs can cost around $8-$1,000/year.

2. Website Design

WordPress offers complete freedom when customizing a website’s design elements, giving you more control over the cost.

You can code the design yourself if you’re well-versed in web design and development languages like HTML, CSS, and JavaScript. If you’re not a web design pro, WordPress still has many options for your website.

WordPress themes allow you to transform the look and feel of your site quickly and simply. There are thousands of free and premium themes available.

Free WordPress themes might work fine for a simple website. However, they have fewer features than a premium theme.

Premium themes usually include extensive customization options such as a drag-and-drop builder, free plugins, demo templates, and dedicated support. They are also more professional-looking, which can elevate your brand image.

You can get a free or premium WordPress theme from the official theme directory or third-party marketplaces like Envato Elements, ThemeForest, and MOJO Marketplace. Premium WordPress themes cost $57.54 on average.

Popular themes shown on the WordPress dashboard

Customize your website design further by getting additional elements like fonts, icon sets, and logo templates from marketplaces like TemplateMonster. These design elements vary in price, but you should expect to pay around $4-$30/license.

You can hire a WordPress web designer or developer if you need a custom WordPress theme for your website. The fee will vary depending on their skill set and the project’s scale.

The average cost of experienced freelance web designers is about $75/hour. An advanced WordPress site with custom functionality can cost $5,000-$15,000.

Compared to freelance web designers, web design agencies charge higher fees. Hiring a freelancer is a great way to minimize a small project’s total design cost.

Freelance marketplaces like Upwork are great for finding candidates. To choose the best web designer for your site, thoroughly check their portfolio, qualifications, and customer reviews. You can also conduct a chat or video interview with the candidate.

3. eCommerce Functionality

WordPress is a powerful platform for eCommerce activities of any scale. You can add eCommerce functionality to your business website using different WordPress plugins.

To learn how much it costs to build an eCommerce website on WordPress, you must first know which eCommerce plugin to choose.

Choose your eCommerce plugin based on your budget, business needs, and online store type.

A good eCommerce plugin adds features that transform your site into a fully-functional online store. It helps you handle business tasks such as payments, taxation, shipment tracking, and stock management.

A small business website will be cheaper since it requires fewer resources. On the other hand, an advanced website for a large business will cost more.

Let’s take a look at some of the options:

  • WooCommerce. A free and open-source eCommerce plugin for WordPress. With 5+ million active installations, it is the most popular eCommerce plugin. Hundreds of extensions are available, making it easy to add more features to your online store. Expect to pay $30-$250/year for a paid WooCommerce extension.
  • Ecwid. An easy-to-use eCommerce solution that you can integrate into various platforms, including WordPress. The free plan has the basic website features for a WordPress online store. Starting at $12.50/month, the paid plans provide dedicated support and multi-channel selling on Instagram, Facebook, Amazon, and eBay.
  • Easy Digital Downloads. A feature-rich eCommerce plugin designed for selling digital products like software, music, and eBooks. Customize your digital online store using extensions from the Easy Digital Downloads marketplace or third-party sources. The core plugin is free, but you can upgrade to the premium plans starting at $99.50/year to unlock advanced marketing features.

4. Plugins and Add-Ons

WordPress plugins let you add more features to your site without coding. All you have to do is find the plugin you want, install it on your website, and activate it.

Popular plugins shown on the WordPress dashboard

There are 59,000+ plugins in the official WordPress plugins directory. These paid and free plugins fulfill different needs and purposes – here are some of the categories they cover:

  • Comments. To manage the comments section, protect the site from spam, and automate replies.
  • PDF viewers. For embedding PDF documents into the site.
  • Bookings. To help website visitors book reservations and appointments.
  • Real estate. Lets you add property listings, mortgage calculators, automatic maps, and other features essential for a real estate business site.
  • Menus. To add extra functionality and aesthetic elements to a site’s default menu bar.
  • Instagram integration. To showcase Instagram feeds on a website.
  • Google Analytics. Lets you integrate Google Analytics for monitoring site performance.
  • Reviews. For adding product reviews and business evaluations to your website.
  • Website migration. Lets you migrate data from an old website to a new one.
  • Project management. For planning, organizing, and monitoring projects on your site.
  • Donations. To add a donation button so that visitors can directly support a site.
  • Pop-ups. To add pop-ups on pages, directing visitors’ attention to specific website content such as the company newsletter or promotions.

WordPress also lets you download and install plugins from third-party sources. Be sure to get plugins from trusted sources to avoid errors and security issues on the website.

You can use free, freemium, or premium plugins on the website. Free plugins offer basic functionality. In comparison, premium plugins provide richer features, costing $49-$199/year on average.

5. Marketing and SEO

Although WordPress core is already SEO-friendly, most sites need extra help to compete for traffic and sales. Fortunately, many tools can help you apply the best marketing and SEO techniques to your WordPress website.

Marketing and SEO costs vary depending on your business needs and the strategy’s complexity. To determine the cost of your website’s marketing and SEO strategy, you must first decide whether you want to execute it yourself or hire a professional.

Hiring a digital marketer and SEO expert is often more costly. Freelance digital marketers charge around $50-$100/hour, while agencies charge about $150-$250/hour.

The do-it-yourself approach involves using SEO plugins, digital tools, and ads. You’ll be putting in more work, but it’s more flexible budget-wise. Here are some DIY strategies to market your own site:

  • SEO. Use SEO tools like Ahrefs (from $99/month), Mangools (from $29.90/month), or SEMrush (from $119.95/month) to plan and monitor your SEO strategies. There are also freemium WordPress plugins like Yoast SEO or All In One SEO to increase organic traffic.
  • Email marketing. Increase, retain and update your site’s followers by sending content straight to their mailboxes. Use freemium email marketing plugins like Mailchimp for WordPress, Jackmail, or Newsletter.
  • Social media marketing. Promote your website content to large audiences on social networks like Twitter, Facebook, Instagram, and LinkedIn. Use freemium social media integration plugins and tools like Blog2Social, Social Media Share Buttons, or Add To Any.
  • Affiliate marketing. Get influential affiliates to promote your website for a commission. You can start an in-house affiliate program or sign up for an affiliate network like LinkConnector or Fintel Connect. Use affiliate marketing plugins like AffiliateWP (from $149.50/year) or ThirstyAffiliates (from $49/site) to manage your affiliate links.
  • Pay-per-click (PPC) ads. Get ad networks like Google Ads or Facebook Ads to promote your site in exchange for pay-per-click. The cost-per-click (CPC) varies depending on your industry or niche. The average cost of Google Ads and Facebook Ads is $2.69 and $3.77 per click, respectively.
  • Landing page. Creating a landing page is essential to increase traffic and conversion rates. Use plugins like SeedProd (from $39.50/year) or Beaver Builder (from $99/year) to build a landing page.

The DIY approach gives you control over your strategies and spending. If you own a small online business, begin by using free SEO and marketing tools. Once you have grown in traffic and revenue, upgrade to the premium tools for advanced features.

6. Maintenance

Maintenance is essential for sustaining the security and functionality of WordPress websites.

A poorly maintained website is vulnerable to security breaches, putting sensitive information on your site at risk. To prevent this from happening and damaging your site’s reputation, you must perform regular site maintenance.

To calculate your own website maintenance costs, you should first decide whether you want to do it yourself or hire a website maintenance service.

Hiring a professional will take the workload off your shoulders, but it’s more expensive. That’s why most small websites prefer doing maintenance on their own. It’s a demanding task, but it can significantly reduce maintenance costs.

WordPress already comes with some useful maintenance features. You can set WordPress to automatically update its core software, plugins, and themes.

Regular website backups are also an essential maintenance task. Numerous plugins can automate your website backups, such as:

  • BackWPUp. A backup and restore plugin with features like scheduled backups, database optimization, Dropbox, and multisite support. You can get its basic features for free or upgrade to a premium version, starting from $69/year.
  • UpdraftPlus. Another freemium plugin that lets you schedule backups and upload website files to multiple storage options, including Google Drive. The plugin’s premium version starts from $70/year.
  • Jetpack Backup. This backup plugin doubles as a security plugin depending on the subscription plan. Get daily backups and 10 GB of storage for $4.95/month.

In addition to software updates and backups, consider changing passwords, fixing 404 errors, clearing cache, and fixing broken links as part of your maintenance routine.

You can learn how to handle these tasks independently, but you might need to hire professionals to assist you. A site maintenance provider like WebFX charges $300-$10,000/month.

Option 2: Use a Website Builder

Hostinger website builder

A website builder lets you create a professional website without any coding knowledge. It usually comes with a drag-and-drop website editor that’s ideal for beginners.

To calculate how much it costs to build a website, you must choose a site builder and a suitable plan. The more features you need, the more money you’ll have to spend.

Plans for eCommerce websites are usually more expensive since they include online selling features, such as payment gateways, order management, and multilanguage support.

Luckily, Hostinger’s website builder is included with all web hosting plans, regardless of whether you look to build a portfolio website or run a fully-fledged online store.

If you are still not sure if this is the best platform to build your website, here’s a quick rundown of the pros and cons of using a website builder:


  • Quick setup. All you need to do is sign up, choose a plan that fits your needs, and start building a website. There’s no need to buy a separate web hosting service.
  • Beginner-friendly. Website builders are designed to help everyone – including complete beginners – to build a website. The drag-and-drop editor provides easy customization options, and the simple interface makes managing websites more accessible.


  • Limited flexibility. Unlike WordPress or other CMSs, you can’t install third-party software. Your options are limited to what the website builder offers.
  • Potentially costly in the long run. With most website builders, you have a fixed recurring cost. There’s little flexibility in deciding how much you want to spend in a specific period.

In the following sections, we’ll break down how much it costs to use a site builder in more detail:

1. Website Essentials

Website builders include a web hosting server with every plan. You don’t have to independently purchase the service as you do with WordPress or custom websites.

However, the default domain name usually includes the service provider’s brand. For example, on Weebly, the default domain name is

To use a custom domain name, purchase one from the website builder or independently register it on a third-party registrar and point it to your site.

Many website builders offers a free domain for one year with yearly plans. You will have to renew the domain name each year like any other website.

Domain name renewal costs vary depending on the domain’s perceived value. On average, they cost $10-$20/year.

You don’t have to worry about purchasing and renewing your SSL. Website builders often take care of SSL renewals, as well as web hosting.

2. Website Design

Website design costs are nearly nonexistent when using a website builder.

With the purchase of any Hostinger plan, you get access to a selection of pre-made templates for free. For instance, you can choose from various templates made for different purposes, including landing pages, eCommerce, and blogs. You can use a template as it is or customize it to fit your brand better.

The drag-and-drop editor is a staple of website builders and is what makes them so attractive to beginners. You don’t need any coding knowledge to have creative control over your site elements.

Hostinger website builder template library

Unfortunately, unlike WordPress, you can’t install third-party templates. Your choices are limited to the templates provided by the website builder.

3. eCommerce Functionality

Almost every website builder offers dedicated eCommerce plans, allowing you to create a website for a small or medium-sized business.

eCommerce plans offer the necessary features to maintain a business website, like multiple payment gateways, order and inventory management, and shipping options.

The cost to create an eCommerce website using a website builder is included in the chosen plan’s price tag. Often, you need to choose an eCommerce plan before you begin building your site, or upgrade your plan to access the eCommerce features.

Keep in mind that some website builders offer eCommerce features as paid add-ons. In this case, expect to pay an extra fee on top of your plan’s cost.

4. Plugins and Add-Ons

Website builders offer fewer options than WordPress when it comes to additional features. You can’t install add-ons from third-party sources, so you’re limited to what each platform has in its marketplace.

With Hostinger Website Builder, every website comes with various handy marketing integrations:

  • Google Tag Manager. Lets you manage all the tags on your website and monitor your visitors’ behavior.
  • Google Analytics. Provides in-depth information about your website’s traffic.
  • Facebook Messenger. Live chat with your visitors and continue the conversation even after they leave your website.
  • Facebook Pixel. Provides in-depth information and management tools for your Facebook ads.
  • Hotjar. Shows visual heat maps of your website, so you know which areas users interact with the most.

While Hostinger offers these marketing add-ons for free, prices may vary on other platforms. They usually cost around $5-$150/month.

5. Marketing and SEO

While a marketing strategy requires manual work, many aspects of SEO are related to how a website is built and structured.

Thankfully, many website builders are optimized for search engines from the get-go. Some platforms offer various built-in configurations and tools to ensure better SEO performance.

For example, every website built with Hostinger Website Builder is optimized to improve page load speed and mobile responsiveness, which play prominent roles in SEO.

In addition to these tools, consider the costs of third-party marketing and SEO tools, such as:

  • Premium SEO tools Ahrefs (from $99/month), Mangools (from $29.90/month), or SEMrush (from $119.95/month).
  • Email marketing tools – to reduce your marketing costs, choose freemium platforms such as Mailchimp (upgrades starting at $11/month) and Moosend (starting at $9/month).
  • Affiliate marketing programs – you can start an affiliate program or join an affiliate network. Most platforms take commissions rather than charge fees.
  • Pay-per-click adsGoogle and Facebook charge an estimated cost of $2.69/click and $3.77/click, respectively. Alternatively, hire a professional marketer or SEO expert for around $50-$100/hour (freelancer) or $150-$250/hour (agency).

6. Maintenance

The website maintenance cost is included in your plan’s fees. You don’t need to pay extra or perform additional tasks to maintain the site.

Option 3: Hire a Professional Web Developer

You might want to hire professionals if you need a unique, custom-built website. However, keep in mind that hiring web developers is the most expensive option.

The website cost will depend on the professionals you hire. A web designer is responsible for the website’s look and feel, while a web developer codes that design into an actual, functional website.

Although web development and design are two separate disciplines, they can overlap. As such, some professionals are generalists – meaning they can execute tasks associated with website design and development. However, the majority are specialized in one field over the other.

On average, web developers work at $61-$80/hour. Custom website pricing can amount to around $5,000-$30,000, depending on the scope and difficulty of the project. If you have a specific budget, be upfront about it.

To help decide if hiring a web professional is the best option for you, here is a summary of its pros and cons:


  • No technical skills are required. If you hire a website developer and designer, you don’t have to learn website building. They’ll handle the technical aspects so you can focus on managing and promoting your website.
  • Custom-made websites. It’s an excellent option for business owners with a specific website idea, especially if you can’t accomplish it with existing templates and add-ons.


  • Expensive. This method is significantly more costly than building a website by yourself using WordPress or website builders.
  • High effort in the beginning. Finding a suitable hire requires a lot of time and research. You will need to search freelance marketplaces and interview candidates before finding a good fit.

If you’re interested in this option, let’s calculate the estimated costs of hiring a professional:

1. Website Essentials

Some web developers may include hosting and domain name registration in their fees. However, we recommend independently acquiring your web hosting services and domain name for around $3-$80/month and $10-$20/year.

Acquiring web hosting and domain by yourself can prevent difficulties when encountering hosting or domain errors. Instead of contacting your web developer, you can immediately ask the hosting provider or domain registrar for help.

Moreover, it’s a way of ensuring you own every aspect of your website. For example, you should ensure that your domain address is registered under your name, not the web developer’s.

Finally, don’t forget to get an SSL. Usually, you’ll get a free SSL certificate with your web hosting plan. However, you can also purchase it from a certificate authority for $8-1,000/year.

2. Website Design

Your web design costs will depend on how you want to create the design.

Unless you hire a generalist who can design and build custom websites, you should have a clear web design concept before approaching a developer.

If you hire a web design agency, the design cost can reach $5,000 or more.

To reduce the web design cost, use the DIY approach. It will demand more time and energy, but you’ll be able to spend less money.

Create rough sketches on paper or use design software (e.g., Figma, Bootstrap Studio, or Google Web Designer) to visualize the website. There is usually a learning curve if you choose design software. Many of them are paid products, too.

Designing a website using Bootstrap Studio

Along with your website ideas, include a detailed document explaining how you want the website to look and mention your budget. Elaborate on the site’s purpose, its pages, and the features you want to include.

Being honest and detailed about your needs will get the developer to understand your vision clearly, resulting in a satisfactory custom website.

3. eCommerce Functionality

A custom eCommerce website is more complex than a regular custom site. Expect to pay a higher cost to get eCommerce features like payment getaways, shipping, stock and tax management, and email marketing solutions.

Generally, developing a custom eCommerce site costs around $500-$10,000, depending on its scale and complexity.

4. Plugins and Add-Ons

If your developer builds your site on a content management system (CMS) like WordPress, Joomla, or Drupal, you might need plugins, add-ons, or extensions to expand your site’s functionality.

Depending on your agreement with the web developer, you might get premium plugins or add-ons included in the web development cost.

If not, you will have to purchase them yourself. Premium WordPress plugins cost around $49-$199/year each.

5. Marketing and SEO

Once your custom website is ready, focus on the site’s traffic and business conversion rates. You have two main options: research marketing and SEO strategies yourself or hire an expert.

The DIY approach is excellent if you want to save money, but it requires considerable time and effort. We recommend asking your web developer to include ready-to-use marketing and SEO tools into the total cost. This way, you won’t need to spend extra money on the tools.

If your contract with the developer doesn’t include installing marketing and SEO tools, add them to your planned budget. SEO tools, email marketing tools, affiliate marketing programs, and pay-per-click ads are some of the items that may add to your total website development cost.

If you prefer focusing on other aspects of your business, hiring a freelancer or a web development services agency can cost around $50-$250/hour.

6. Maintenance

If your web developer doesn’t provide regular maintenance services, hire a site maintenance provider for about $300-$10,000/month.

If your website is built on a CMS like WordPress, you can reduce the maintenance cost by doing some – if not all – maintenance tasks yourself.

WordPress makes it easy for you to update its related software automatically. There are also tons of free and paid security and backup plugins available.

How Much Does It Cost to Build a Website in 2023?

You’ve learned to estimate how much a website costs using three different approaches.

Let’s look at each method’s estimated website development prices. Remember that these price ranges apply to small to medium-sized business websites. If you’re planning to build a large and complex website, expect to spend more.


  • Website essentials:
    • Web hosting: $3-$80/month
    • Domain name: $10-$20/year
    • SSL certificate: $0-$1,000/year
  • Website design:
    • Themes: $0-$100/license
    • WordPress developer or designer (optional): $75/hour
  • eCommerce functionality:
    • $0-$100/month or more, depending on the scale
  • Plugins and add-ons:
    • $0-$199/year per plugin
  • Marketing and SEO:
    • Freelance professional or agency: $50-$250/hour
    • SEO: $0-$120/month
    • Email marketing: $0-$100/month
    • Social media marketing: $0-$100/month
    • Affiliate marketing: $100-$500/month
    • PPC ads: ~$2.69/click (Google) or ~$3.77/click (Facebook)
    • Landing page: $0-$100/year
  • Maintenance:
    • Website maintenance service: $300-$10,000/month
    • DIY: $0-$70/year

Website Builder (Hostinger)

  • Website essentials:
    • Subscription fee: depends on the chosen web hosting plan (from $1.99/month)
    • Web hosting: $0 (included)
    • Domain name: $10-$20/year
    • SSL certificate: $0 (included)
  • Website design:
    • Templates: $0 (included)
  • eCommerce functionality:
    • $0 (included)
  • Plugins and add-ons:
    • Integrations: $0 (included)
  • Marketing and SEO:
    • Freelance professional or agency: $50-$250/hour
    • SEO: $0-$120/month
    • Email marketing: $0-$100/month
    • Social media marketing: $0-$100/month
    • Affiliate marketing: $100-$500/month
    • PPC ads: ~$2.69/click (Google) or ~$3.77/click (Facebook)
    • Landing page: $0 (included)
  • Maintenance:
    • $0 (included)

Web Developer

  • Website essentials:
    • Web development fee: $61-80/hour
    • Web hosting: $3-$80/month
    • Domain name: $10-$20/year
    • SSL certificate: $0-$1,000/year
  • Website design:
    • Custom design (optional): from $500-$5,000 or more, depending on the scale and complexity
  • eCommerce functionality:
    • For $500-$10,000 or more, depending on the scale and complexity
  • Plugins and add-ons:
    • $0-$199/year per plugin or included in the web development fee
  • Marketing and SEO:
    • Freelance professional or agency: $50-$250/hour
    • SEO: $0-$120/month
    • Email marketing: $0-$100/month
    • Social media marketing: $0-$100/month
    • Affiliate marketing: $100-$500/month
    • PPC ads: ~$2.69/click (Google) or ~$3.77/click (Facebook)
    • Landing page: $0-$100/year or included with the developer fee
  • Maintenance:
    • Website maintenance service: $300-$10,000/month

Additional Tips for Calculating Your Website Budget

There’s no wrong way to create your own website. The best choice is the one that fits your needs and budget the most.

Hopefully, you’ve decided which website building option you’ll go with. If you’re still unsure, ask yourself the following questions:

  • How much are you willing to spend? If you’re building a simple website, go with a website builder or WordPress. A custom-built website by a web developer can be costly, which is more recommended for a large business. If you prefer complete control over your budget, go with WordPress.
  • How much effort are you willing to put in? WordPress arguably requires the most effort, from website development to maintenance. Alternatively, a website builder is simpler, and you don’t need to worry about maintenance. Finally, recruiting a professional requires effort during the hiring process. Once that’s done, all you have to do is wait for the final product.
  • Are you comfortable with learning technical skills? WordPress and some custom-built websites require some level of technical expertise to operate. You may need to include the additional costs of hiring a developer or an IT expert if you can’t do it yourself. But with website builders, you don’t need any technical knowledge to create and manage a website.
  • How much do you value flexibility? WordPress is the best platform for people who want complete control over their site and use third-party themes and plugins. A website builder is less flexible since you can only apply templates and add-ons the platform already provides. Lastly, hiring a professional gives you the specific website you want and flexibility over your site if they use WordPress or other CMSs.

Tips on How to Reduce Website Development Costs

We have answered how much it costs to build a website on different platforms. But before you start building, consider reducing any unwanted expenses. Here are some helpful tips to lower website development costs:

  • Avoid hiring a professional unless necessary. If you encounter problems with your site, try to troubleshoot it yourself. Rather than going to an IT expert, try reading tutorials or contacting your web host first. The same goes for web designers. Installing a premium theme is more cost-effective unless you need a fully custom design.
  • Prioritize long-term investments. Get quality hosting, themes, and plugins. Low-cost products are attractive initially, but many can cause future issues and add to your expenses. Investing in good quality products and services is better to avoid extra costs later.
  • Remember the primary purpose of your site. Avoid getting caught up with unnecessary expenses. When in doubt, return to your website’s primary goal. Prioritize your money for strategies and tools that fulfill that purpose. For example, if you own an online store, prioritize having an easy-to-use and functional payment system instead of worrying about how your online store looks.

Finally, remember that money is not the only cost of creating a website. You also need to consider the cost of your time and effort.

Some people prefer investing more money in exchange for less work. In contrast, others don’t mind working more if they can lower their website cost on paper. Whichever option you choose, it should be the one you’re most comfortable with.


So, how much does it cost to build a website? To find out, you must know your options first. In this article, we’ve broken down the cost of building a website using WordPress, a website builder, or by hiring a professional.

Each option caters to different needs, budgets, and purposes. We hope that you’ve found the most suitable choice for you.

Good luck and we wish you success in building your site. If you have any questions or suggestions, feel free to leave us a comment.

The author

Hasna A.

Hasna is passionate about tech, culture, and the written word. She hopes to create content that helps people succeed on the web. When not writing, rearranging, or polishing sentences, she enjoys live music and overanalyzing movies.

The Co-author

Brian F.

Brian is a word addict and SEO fanatic that loves telling tech and digital marketing stories. Driven by his devotion to quality, he constantly looks for better ways to deliver content that inspires people.