5 Best WordPress Popup Plugins

5 Best WordPress Popup Plugins

Did you know that over 70% of your website visitors will probably never come back? However, there are actions you can take to prevent this problem. WordPress popup plugin can be a simple solution.

A WordPress popup plugin will show up a window/form while visitors browse on your website. Some people say that popup forms are unattractive and can be intrusive. That’s quite the opposite.

A good popup will appeal your visitors by its look and attract them because it’s offering a message that they care about.

In this article, we’ll take a look at the five best wordpress popup plugins that help engage visitors and increase your conversion rates.

Popups – a Way to Connect to People

One simple way to describe it – a popup is a way to connect with people. You can use a popup to convert visitors to be email subscribers by offering exciting or “mystery” resources.

You can also use it to provide a discount code, new product or service, member-only access, and many more.

Popup can increase your website growth too. For example, when you have more email subscribers, you can utilize email marketing to raise brand awareness. You’re also giving a proper chance to that 70% of abandoning visitors get closer to your brand.

So, we have basic ingredients for a good popup. It should adequately connect you and your visitors, be visually appealing and not intrusive. With those criteria in mind, let’s go through the list.

Best Popup Plugins for WordPress

1. Popup Maker

popup maker wordpress popup plugin

Popup Maker is a straightforward free WordPress popup plugin. It is one of the most popular choices, counting over 300.000 active users.

Even in a free mode, it’s incredibly versatile and flexible. You can create any type of popup, modal or content overlay on your website.

With its popup editor and settings, you can control the size, position, and animations for your popup. You can also create a variety of overlays, such as slide outs, banner bars, floating stickies, and many more.

It also has a unique system to add multiple triggers to each popup. You can use auto open that delays popup for a specified time, and click open which triggers a popup when visitors click specific HTML element.

What is more, you can set cookies to control how often your visitors will see the popup. It is set up with a  form submission — which also integrates well with Ninja Forms, Gravity Forms, and Contact Form 7. Or manually via its JavaScript APIs.

There’s also a collection of pre-made popup themes for you to choose from. With its WYSIWYG editor, you can build a custom theme while monitoring how it’s going to look.

However, the Free version doesn’t have exit intent and scroll trigger system. You can’t add background images and color overlays, AJAX login and age verification models, advanced targeting, and popup analytics.

Should you need those features, you can buy Popup Maker extensions in a bundle for $16/mo.

2. OptinMonster

optinmonster wordpress popup plugin

Popups by OptinMonster is one of the best premium lead generation plugins and a widely popular one with over 800.000 active users.

OptinMonster is the pioneer in popularizing popup for marketing purposes and introducing exit intent technology in the field. Exit-intent technology detects visitors behavior and prompts them at the precise moment they’re about to leave.

Using its SMART behavioral technology, you can convert visitors into email subscribers. This technology is also useful for ecommerce — it helps reducing cart abandonment and increasing conversion rates.

The MonsterLinks 2-Step Optins helps you converting any image and link into a campaign. So, whenever visitors click on it, there’s a popup asking them to subscribe or buy a product.

You can also create a more personalized campaign with OptinMonster geo-location targeting feature. Additionally, it works well with ecommerce store or content publisher. This feature helps to keep visitors stay longer on your website, as they will see more relevant content matching their search intention.

The drag and drop popup builder and its 26 attention-grabbing effects are yet another powerful feature. With that, you can create visually engaging popups or choose pre-made templates.

You can also add custom success message, create a multi-step campaign, and more importantly, create mobile-responsive popups.

With this WordPress popup plugin, you get real-time behavior automation, conversion, and Google analytics. It will help to analyze and fine-tune your campaign for future practices. Additionally, you can also A/B testing your campaign idea, to validate which approach works best for conversion.

To get all of those features, grab their pro plan for $29/mo billed annually.

3. Popup Builder

popup builder wordpress popup plugin

Popup Builder is another simple WordPress popup plugin available for free.

With the free version, you can create images, HTML, Facebook, and subscription form popups. You can set up display rules, popup events, design and add special effects to your campaigns.

If you need more features, you can buy Popup Builder extensions. You will be able to set up advanced targeting popups, based on visitors’ countries, devices, and activity status.

This WordPress popup plugin has extensions to increase customer engagement further. You can add Google Maps, weather forecasts, and various digital media.

Popup Builder also integrates well with other solutions such as MailChimp, AWeber, Contact Form 7, Ninja Forms, and Gravity Forms. There’s also WooCommerce popup extension so you can offer targeted deals to your customers depending on their specific actions.

And lastly, there’s analytics extension for data tracking, analyzing customers’ behavior, and improving future popup campaigns. If you find these helpful, its starter pack license available for $49.95 per year.

4. Popup by Supsystic

popup by supsystic wordpress popup plugin

Popup by Supsystic is a WordPress popup plugin that has both paid and free options.

With the free version, you’ll be able to use popup templates as well as design custom ones.

The plugin has an Onclick feature which launches a popup as soon as visitors click on a specific spot on your site.

You’ll also get contact form integration and subscription popup. Additionally, you can export the subscribers’ details too.

For more features, you need to buy the pro license. With it, you’ll get additional 69 pre-made designer templates, and other event triggers such as scroll, the bottom of the page, and exit intent popup.

You’ll also have various subscription options, like Facebook, optin and social locks, a premium mail service subscription, and more. And it comes with the close-only feature, forcing visitors to subscribe, share, or like the campaign.

Supsystic also offers selection types of popups. You can create iFrame, PDF, age verification, full screen, Google maps, and notification bar popup campaign.

Lastly, its A/B testing feature allows you to test two or more versions of a popup campaign. Combined with built-in real-time stats and analytics, you can measure each version’s effect on your conversion rates. This tool will help you create more personalized popup campaign for your visitors.

Popup by Supsystic pro license for one site costs $29 per year.

5. ARI Fancy Lightbox

ari fancy popup wordpress popup plugin

ARI Fancy Lightbox boasts to be the best mobile friendly WordPress popup plugin.

It supports touch gestures: double-tap, pinch-in/out, and horizontal swipe. What distinguishes this plugin from others in this list is the 24 hours support provided even for free users.

This plugin uses Mac-style “lightbox” that floats over your website. You can preview images from WordPress, NextGEN, FooGallery, Justified Image Grid, Jetpack galleries, even WooCommerce product images. To help avoid URL copying, it comes with disable right-click feature.

You can show videos from YouTube, Vimeo, Vine, Dailymotion and Metacafe services in the lightbox. Not only that, you can also show your visitors PDF documents, web pages, inline content (with shortcode support), and Google maps links.

To use advanced features like Facebook comments system, social sharing, auto-open popups, and deeplinking — which generates a unique link for each lightbox item – you need to upgrade to the premium version.

ARI Fancy Lightbox license is available at $9 personal or $19 for developer plan.


Popups are great to ensure a higher engagement on your website. With WordPress popup plugins you can create one easily, with no stress.

Depending on your budget, you can choose either a free or a premium plugin.

The Author


Luqmanul M. / @luqman

Luqman is a self-proclaimed social scientist. He is passionate about education, technology, and everything in between. He wants to help create a high-quality education system. Having spent the past four years as a social researcher and blog guru, he lends his skills to Hostinger's digital content team. As for free time, he enjoys reading scientific (and not-so-scientific) literature with a cup of black arabica coffee as a companion.

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