Editorial standards and values
These standards and values guide everything we publish, whether a deep-dive tutorial, a product announcement, or a changelog. They translate classic editorial ethics into the daily realities of hosting-industry content.
Each entry on this list is backed by one or more of our Hostinger Principles, which guide every aspect of our work.
1. Technical accuracy first
What it means for us:
Every article must be factually correct, current, and grounded in verified testing on our production infrastructure. All technical claims require reproducible evidence.
How we put it into practice:
- Test every procedure, command, and workflow in a clean environment that mirrors the reader’s conditions.
- Check if the information is factual and up-to-date, cross-check technical specifications, version numbers, and feature availability.
- Cite sources or internal benchmarks.
Hostinger principle:
2. User-centric helpfulness
What it means for us:
Content exists to solve readers’ problems and inform their decisions, not to sell them something they don’t need.
How we put it into practice:
- Lead with the pain point, not the product.
- Make sure the content provides insightful analysis, information, or a unique angle instead of repeating what can be found elsewhere.
- Provide step-by-step instructions, screenshots, and code blocks that copy-paste cleanly.
- Use descriptive headings, numbered sequences, and highlighted key information that busy readers can quickly navigate.
- Address common variations, troubleshooting scenarios, and the next steps readers typically need.
Hostinger principle:
3. Independence and transparency
What it means for us:
Our recommendations are based on technical merit and user value, maintaining independence regardless of commercial relationships.
How we put it into practice:
- Revenue considerations never override honest assessments.
- Never let revenue or partnerships veto critical findings.
Hostinger principle:
4. Fairness over hype
What it means for us:
We compare alternatives honestly using measurable criteria and avoid exaggerated claims or marketing language that misleads readers.
How we put it into practice:
- Benchmark against clear metrics like load times, uptime percentages, or cost-per-feature ratios.
- Apply the same technical criteria and testing rigor to our own products, affiliated tools, and competitor solutions.
- Include pros & cons sections for Hostinger and competitors alike.
Hostinger principles:
5. Clarity and accessibility
What it means for us:
We aim to explain complex web hosting and related technical concepts in plain language. Furthermore, we have ongoing initiatives in place to ensure all of our content meets Web Content Accessibility Guidelines (WCAG) Level 2.0 AA or higher in compliance with European Accessibility Act (EAA) regulations.
How we put it into practice:
- Use short, concise sentences and paragraphs.
- Provide information that is relevant to the reader’s intent, experience, and skill level.
- Use headings appropriately throughout the content to ensure a logical, human-friendly structure.
- Use sentence case in titles and headings to increase legibility.
- Define any unavoidable jargon, initialisms, acronyms, or other technical terms.
- Supplement visuals with alt text and are optimized to load quickly on mobile and slower connections.
Hostinger principles:
6. Global and inclusive voice
What it means for us:
Our audience spans 150+ countries. We have a dedicated translation and localization team to ensure accuracy and relevance across locales and languages.
How we put it into practice:
- Default to gender-neutral language.
- Ban hate speech and discriminatory language.
- Provide UTF-8-safe code samples and RTL-friendly diagrams.
- Write with cultural sensitivity.
- Avoid idioms or references that don’t translate well.
Hostinger principle:
7. No conflicts of interest
What it means for us:
Team members with personal stakes in third-party tools or services must recuse themselves from related coverage or fully disclose their relationship.
How we put it into practice:
- COI declaration for all in-house contributors.
- Inline disclosure if unavoidable overlap occurs.
Hostinger principle:
8. Tech ethics
What it means for us:
We do not publish instructions that facilitate unethical hacking.
How we put it into practice:
- Vet links to third-party tools and resources.
- Security tutorials focus on defense, not exploitation.
Hostinger principles:
9. Relentless improvement
What it means for us:
Editorial guidelines evolve with industry standards, reader feedback, and Hostinger’s own product roadmap.
How we put it into practice:
- Editorial and technical staff across the company share responsibility for keeping all content, style guides, and documentation up to date.
- Implement changes to documentation periodically or as necessary, subject to regular and lively discussion and collaboration.
- Regularly revise and update content for factual correctness and guideline compliance.
- Workshops are created and delivered by in-house subject matter experts.
- Implemented a policy of continuous professional development among all staff.
Hostinger principles:
All of the tutorial content on this website is subject to Hostinger's rigorous editorial standards and values.