How Much Does Website Design Cost in 2023: Using Hostinger Website Builder and AI

How Much Does Website Design Cost in 2023: Using Hostinger Website Builder and AI

The total website design cost can differ based on your specific needs – for example, setting up a simple blog has a different price tag than a complex eCommerce platform. The complexity of the design, including things like color choices and layout, also contributes to the cost.

This article will help you understand what website design cost consists of. We’ll break down the costs associated with traditional website design and show you how to save money using Hostinger’s website maker and AI technology.

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Breakdown of Traditional Website Design Costs

Knowing what goes into the cost of making a website can help you make smarter choices for your next web project. Let’s take a closer look at these costs, keeping in mind that these are rough estimates and can vary depending on the scale and complexity of your project.

Graphic Design and Layout

Hiring a professional web designer can cost between $50 and $200 per hour. The design of your website does more than just make it look good; it plays a vital role in keeping visitors engaged.

A well-designed site with the right colors, layout, and graphics can make your website more enjoyable and easier to use. This level of detail and quality is what drives up the cost. Essentially, you’re paying for expertise that can turn a basic website into an engaging user experience.

Pro Tip

Colors and visuals affect user psychology. Choosing a color scheme that evokes trust can enhance user engagement and conversion rates. For example, banking websites often use blues to promote trustworthiness and reliability. A designer may give you limited color choices and charge extra for changes. Website builders, on the other hand, give you many color options for free. This way, you can change colors without worrying about cost.

Front-End and Back-End Development

A web developer may also be necessary if you require advanced features or functionalities. Website development costs can vary widely, depending on your specific needs.

While front-end development works on the layout the user interacts with, back-end development takes care of all the data processing and databases. Advanced features like user accounts, payment gateways, or custom interactive elements are all part of development.

Pro Tip

For an eCommerce platform, a back-end developer would set up the database to handle inventory, payments, and user data, whereas the front-end developer ensures these features are user-friendly and visually coherent. Adding features like a live chat to your site later on could cost extra if you hire a developer. Most website builders include these features at no extra charge.

Content Creation and Optimization

Good quality content is not just for your audience; it’s also critical for search engine optimization (SEO). High-quality, SEO-friendly content can boost your site’s credibility and user engagement.

Not all web design agencies offer content writing services, so you might need to look for a freelancer or a marketing agency. Depending on the scope and quality, you might spend between $50 and $500 per piece of content.

Pro Tip

Evergreen content is content that is both helpful and not tied to current events or trends. While writing about trending topics may give you a temporary traffic spike, evergreen content will continue to attract visitors over time and improve your SEO, offering more value for your investment. Many website builders come with built-in SEO tools. These tools guide you through the process of adding keywords and meta descriptions, which help your site appear in search results. This way, you can attract more visitors without hiring an SEO expert, saving you money.

Maintenance and Updates

Website maintenance costs can also add up, especially if you need to constantly update content, tweak the design, or implement security features like an SSL certificate.

A website is not a “set and forget” entity. It needs regular updates for security, functionality, and content to stay relevant and secure.

Pro Tip

Plan for the unexpected. Setting aside a budget for emergency maintenance can save you from unforeseen costs and website downtime. For instance, if your website is hacked or goes down during high-traffic events like Black Friday, having a contingency fund can make all the difference. Security and software updates can add up over time if you hire someone to do them for you. With a website-building tool, these updates are often automatic and included in the monthly or annual fee. This way, you keep your website safe and modern without any added expense.

Manage Website Design Costs With Hostinger Website Builder

Striking a balance between cost and quality in web design can be challenging. If you’re on a budget or running a small business, Hostinger Website Builder can be a game-changer for your next web design project.

Integrated with all web hosting plans, our builder offers a range of web design tools to help you create a professional-looking website at a fraction of the cost. Here’s how:


Presson template

The builder has over 100 professionally designed website templates that cater to various industries. These templates are optimized for mobile devices by default, setting a high-quality foundation for your website right from the start.

If you have a particular business website design in mind, you can opt for a blank template, too. Since site styles, colors, and fonts are all managed from the same menu, it’s easy to customize all web pages without the help of freelance web designers.

Intuitive Site Editor

The user-friendly, drag-and-drop website editor makes it easy for anyone to create or update their website, regardless of their technical expertise. This ease of use translates into long-term savings as you can make most changes yourself.

The smart grid technology ensures that all page elements, from text blocks to images, are positioned in a balanced way. Instead of giving web designers feedback on different items on your site, you can tweak the page design yourself without adding to the overall website costs.

All-Inclusive Plans

Our pricing plans include more than just the website-building platform.

For a fixed monthly price, you get web hosting, domain name registration, an SSL certificate, and even eCommerce features. This bundled approach makes budget planning straightforward and transparent.

AI Tools

Our builder has built-in AI tools to help streamline and optimize your website development, design, and maintenance. The following AI tools are included in the monthly fee:

  • AI Builder. The tool harnesses the power of AI to design websites effortlessly. With just a brief business description, you can watch as it crafts a fully functional website for you in no time.
  • Heatmap Analysis. Understanding how users interact with your site is crucial. Hostinger’s AI-powered heatmap tool allows you to visualize where users click, scroll, and how they navigate through your website.
  • AI Writer. The AI Writer helps to generate unique SEO-friendly text that resonates with your audience.
  • AI Logo Maker. Make your brand stand out with a customized logo created effortlessly with the AI-powered logo maker.

Whether you’re building an online store or a professional website, Hostinger Website Builder is designed to make the process easier. It’s a recommended tool for small businesses and individuals who are looking for a cost-effective design approach.

Minimizing Design Costs with AI

By automating certain tasks and providing intuitive solutions, AI can significantly reduce the cost of designing a website without compromising quality. For instance, AI-powered design tools can help with layout creation, color selection, and content optimization.

Below are some of the key ways AI can make web design more cost-efficient, supported by real-life examples.

Automating Design Elements with AI Tools

Creating a unique and professional logo usually requires hiring graphic and web designers, which can be expensive. AI logo makers, on the other hand, generate various logo options based on your brand’s aesthetic and mission, all at a fraction of the cost.

Similarly, producing SEO-friendly and engaging content is often a time-consuming process. AI writers can generate articles, blog posts, or product descriptions, helping you save on content creation costs.

Imagine you run an eCommerce site and have hundreds of product descriptions to write. Hostinger’s AI Writer can help you automate this process, ensuring each description is unique and SEO-optimized.

User Experience Optimization

Manually analyzing user behavior can be resource-intensive. AI-powered heatmap tools can automatically analyze how users interact with your website, enabling you to optimize its design for better engagement.

Let’s say you notice that users are not clicking on your ‘Contact Us’ button as much as you’d like. Heatmap analysis could reveal that the button is in a less visible area of the web page, prompting you to move it to a more noticeable spot.

Intelligent Template Recommendation

Some platforms, like Hostinger Website Builder, use AI to suggest templates that would fit your brand based on your input. This offsets the need for custom design, saving both time and money.

If you’re starting a restaurant business, Hostinger’s AI builder can recommend templates tailored to the food industry, reducing the time and cost it takes to find a design that works for you.

What’s Not Included in Web Design Costs

When estimating your website design expenses, it’s crucial to remember that certain website development costs aren’t typically included.

Some additional expenses for a small business website may include domain name registration fee, software licenses, or custom development that goes beyond what website-building tools can offer. Ongoing site maintenance and other recurring costs should also be factored into your budget.

Domain Name Registration

Typically, domain registration ranges from $10 to $50 per year. While some hosting packages may include a free domain for the first year, you’ll likely have to renew it annually.

Software Licenses

Many businesses require specialized software to support their website, which can significantly add to your expenses. Marketing tools like HubSpot and Ahrefs help with everything from SEO optimization to customer engagement, but they require separate subscriptions that can cost hundreds of dollars per month.

Custom Development

What web designers charge for custom web development is often based on specific needs and is usually billed hourly. Custom development might be required for functionalities beyond what typical website builders offer. This can include specialized plugins for corporate websites or custom code to handle unique scenarios for an eCommerce store.

Ongoing Website Maintenance Cost

Site maintenance includes software updates, security patches, and content updates. These are crucial for the site’s performance and security. Maintenance costs are often variable, depending on the complexity of the site and the frequency of updates. Often, all-inclusive website building platforms include maintenance costs in their monthly fees.

Recurring Costs

These could include SSL certificates, additional storage or bandwidth, and specialized hosting plans. These are the costs associated with keeping your website operational. They might include security features, scalability options, and other functionalities that go beyond the basic package.

The Advantages of Using Hostinger Website Builder

One of the most appealing features of using Hostinger Website Builder is its straightforward pricing. For a fixed monthly fee, you can have a website up and running without worrying about the miscellaneous costs that usually accompany traditional web development.

What’s Included?

  • Fixed monthly fee. Your monthly subscription covers almost everything, from an SSL certificate to unmetered traffic. With annual plans, you even get a free domain name for a year.
  • Templates. Choose from over 100 designer-made templates. This way, it’s easy to choose a professional web design that fits your brand without needing to rely on freelance web designers and rank up the web design cost.
  • Intuitive site editor. The intuitive site editor makes template customization easy: you drag and drop elements to the right places on the page. Thanks to this streamlined design process, website redesign is also fast and simple.
  • AI tools. Use integrated AI-powered tools like heatmap analysis, AI Writer, and AI Logo Maker. These tools can significantly simplify the process of optimizing your website’s user experience and optimize all web pages for search engines.
  • Customer support. Regardless of whether you’re building a website from scratch for the first time or are a freelance web designer, support is available around the clock – for no extra cost.

If you’re looking to strike a balance between website design cost and quality, Hostinger Website Builder is a great option to consider. It simplifies the often complex and expensive website creation journey into an affordable and user-friendly experience.

Why Website Design Matters

A common misconception among small business owners and entrepreneurs is that website design has to be expensive. However, the balance between cost and quality is essential.

Investing in a well-designed website upfront can lead to long-term savings, including benefits in search engine optimization and an increase in conversion rates.

First Impressions Count

Your website is often the first point of contact between your business and potential customers. A poorly designed website can turn people away, even if your products or services are top-notch.

Imagine walking by a brick-and-mortar store with peeling paint, dim lighting, and an uninviting atmosphere – you’d most likely think twice before stepping in. The same logic applies to web design and your online presence.

Investing in a professionally designed website can significantly elevate first impressions, driving greater interest and visitor engagement.

SEO and Search Engine Visibility

A well-designed website is also good for SEO, significantly influencing your search rankings.

A clean, efficient website design improves site speed and makes it easier for search engine crawlers to index your site. These are both key factors in Google’s ranking algorithm. A well-structured layout and intuitive navigation reduce bounce rates and encourage users to explore multiple pages, sending positive signals about your site’s value to search engines.

The integration of SEO-friendly elements in your design, like optimized headings and sub-headings, readable fonts, and effective use of white space, makes the site content more engaging and skimmable.

User Experience and Engagement

The journey a user takes, from landing on your website to completing a purchase, is influenced by your site’s web design. A good website design ensures that users can easily find what they’re looking for, increasing their chances of making a purchase and becoming customers.

Think of popular online stores that you frequently visit; there’s a good reason you keep returning to them. Their website design likely makes the shopping experience easy, intuitive, and enjoyable.

Investing in user-friendly web design can significantly boost customer engagement, conversions, and sales.

Maintenance Costs

Another often overlooked advantage of good website design is the ease and cost of maintenance. A website built on a strong architectural foundation with well-written code is far less likely to crash or require expensive fixes down the line.

Imagine your website experiencing downtime during a big sales event like Black Friday because it wasn’t well-designed. These urgent fixes can be far more expensive than investing in a quality design from the get-go.


As your business grows and evolves, your website needs to adapt to accommodate new products, services, or features. A well-designed website can easily accommodate this growth, saving you the cost of a complete redesign later on.

If your website is built with scalability in mind, adding something like an online store becomes a straightforward process. This means you save money and time compared to designing a new website.

From making a lasting first impression to enabling robust SEO strategies and ensuring lower maintenance costs, the value of good website design is incalculable.


Understanding the costs associated with website design can help you make more informed decisions for your business or personal project.

Whether you opt for a traditional web design agency, freelance web designers, or take advantage of cost-saving technologies like Hostinger Website Builder and AI, the key is to balance cost with quality. By doing so, you can create a website that not only looks good but also performs well in the long run.

Website Design Cost FAQ

Find answers to frequently asked questions about website design prices.

How Much Does It Cost to Design a Website?

The cost of a website design varies depending on the needs of the new website. Web designers often charge by the hour, while website-building tools operate on monthly subscriptions.

What Is the Average Cost of Website Design?

The average cost of website design varies, with freelance web designers charging between $50 to $200 per hour. However, website builders offer a cost-effective alternative for building a small business website.

What Is User-Centric Website Design?

User-centric web design focuses on the user’s needs, employing web design best practices to create an efficient and engaging experience. Features like online payments and SSL certificates are integrated seamlessly into the professional website and its visual branding strategy.

What Is Value-Driven Web Design?

Value-driven website design considers both upfront costs and long-term site maintenance costs. It aims to maximize design ROI through smart design decisions and AI-driven content optimization.

What Influences Website Design Cost?

The total website design cost varies depending on the project. Some of the most common factors that influence web design cost include site complexity, the number of pages, needed functionality and customization, and ongoing maintenance and support costs.

The author

Matleena S.

Matleena is a seasoned Content Writer with 5 years of content marketing experience. She has a particular interest in emerging digital marketing trends, website building, and AI. In her free time, Matleena enjoys cups of good coffee, tends to her balcony garden, and studies Japanese.