Aug 02, 2023
How to Promote Your Blog: 7 Best Strategies
Starting a blog is one of the best ways to build brand awareness, establish yourself as an authority in your niche, and even increase sales.
In order to make money blogging, you need to have a steady stream of visitors. The more people who visit your site, the more opportunities you have to make money.
But, with so many blogs already on the internet and new ones being launched constantly, you need to work on promotion to ensure people will notice yours.
Let’s check out the seven most effective methods on how to promote your blog.
How to Promote a Blog: 7 Methods
Blogging is a great way to build brand awareness and share your expertise. The success of your blog depends on how well you promote it and how much traffic you attract.
Before you can implement the promotion strategies we’ll discuss in this section, you’ll need to ensure your blog is ready to be promoted.
You should conduct a website audit to ensure it’s optimized for speed, has straightforward navigation, and follows the best blog SEO practices.
Additionally, ensure the resources on your web hosting plan will be enough to handle the increase in traffic.
If implemented correctly, these seven effective methods to promote your blog will help you get more readers and subscribers and even monetize your blog.
1. Social Media Marketing
Even though there are many strategies to promote a blog without social media, it is a powerful tool to help your blog reach new people faster than any other method. You can use social media sites like Facebook, Twitter, Instagram, and many more to promote your blog posts.
However, don’t just copy and paste the link to your most recent blog post on all your social media platforms. Curate an effective social media content strategy and a content calendar to rely on.
Creating good content for your social media platforms takes time and effort, but ultimately, valuable content will motivate your audience to read more and click through to your blog. Luckily, you can use several social media management tools to optimize this process.
2. Email Marketing
Contrary to what many business owners believe, email marketing is still one of the most effective ways to promote a business or blog.
In fact, according to research, 49% of consumers said they would like to receive weekly emails from their favorite brands. This is a powerful reason to use email marketing tactics to promote your blog.
Here are some tips for using email marketing to promote your blog:
- Use an email marketing service like Mailchimp or Aweber to set up a simple opt-in form on your site and collect emails.
- Create an email newsletter with valuable content that your readers will want to read.
- Send out occasional special offers or coupons for discounts on products and services related to your niche or offer your subscribers to join a loyalty program.
3. Use Paid Ads or PPC
While there are many methods to promote your blog for free, some require you to spend some money. One of the fastest ways to promote your blog is through PPC campaigns.
The most popular PPC advertising methods are Google, Facebook, and Twitter ads.
- Google Ads. It is a pay-per-click advertising platform that allows you to target specific keywords related to your niche. The ads can appear on both Google and YouTube. When someone searches for a keyword related to your business, they will see an ad for your site at the top of their search results page.
- Facebook or Twitter Ads. Both platforms allow you to create PPC ads to target specific audiences based on location, interests, and demographics. Your ads will appear in the users’ newsfeed and sidebar on desktop computers and mobile devices.
4. Build Connections With Influencers
Influencers have large followings on social media, and their opinions carry weight with their fans. If an influencer recommends your blog, people are more likely to pay attention and take action.
The key to building connections with influencers is finding ones relevant to your niche and connecting with them on social media platforms like Facebook, Twitter, or Instagram.
The best practice is not to just reach out and ask them to promote your blog. Popular influencers deal with requests like these every day and aren’t likely to engage with you unless you offer them something of value in return.
5. Write Guest Posts
Guest blogging is a great way to get your blog post in front of a broad audience and should become part of your content marketing strategy.
While guest posting requires a lot of work, it’s a great way to earn backlinks from high-quality resources and boost your search engine rankings. For your guest post host, it’s a great way to gain another piece of well-written content on their blog.
Guest posting generally requires three steps:
- Finding relevant blogs that accept guest posts.
- Reaching out to pitch your guest blog idea to them.
- Writing a high-quality guest post.
While this may seem like a straightforward process, it requires a lot of time and effort on your part, especially with the outreach process and writing. That’s why many businesses hire freelance writers to help them with the writing process while they take care of outreach and building relationships with bloggers in their niche.
6. Use RSS Feeds
RSS (Really Simple Syndication) is a great way to promote your blog. If you’re not familiar with it, it’s a standard web feed format used to share frequently updated content such as blog entries, news headlines, and podcasts.
An RSS feed is an XML-based format that works over HTTP protocol. It contains either a summary of content from an associated website or the full text.
When you add an RSS feed to your blog, it allows readers to receive notifications when new content is published, making it easy for them to stay up-to-date with every new piece of content on your blog.
7. Publish Blog Content on LinkedIn
LinkedIn is a great place to share blog content, especially if you’re in B2B. As of October 2022, LinkedIn had 875 million users, making it one of the biggest networking platforms.
LinkedIn offers some great features, including the ability to create a new post, promote it, and then track how many people viewed it. This makes it easy to identify the best times and days of the week to post your content on LinkedIn.
Aside from creating posts on the platform to promote your brand, you can also publish blog content as a LinkedIn article. This will give you more exposure and help you build up your authority in the industry.
Writing high-quality content is only the first step in building a successful blog. Unless you promote your blog, it will never gain traction.
By implementing the seven methods discussed in this article, you can effectively promote your blog and attract more traffic to your site.
However, keep in mind that your blog needs to be prepared to be promoted before you begin implementing any of the methods.