Trending products: Top 37 picks to sell online in 2025

Trending products in 2025 include a mix of home and living essentials, beauty staples, and health and wellness picks. Popular purchases range from candles, air purifiers, and athleisure wear to matcha and mushroom coffee, fake plants, and phone stands. Beauty favorites like hair oils and makeup remain in demand, alongside tech gadgets like smartwatches and comfort items such as wedge pillows and sofa beds.

This guide highlights 37 trending products across various niches, backed by search data and proven demand. You’ll find average prices, target audience insights, supplier suggestions, and practical marketing tips to help you start selling these items online.

Ready to discover your next bestseller? Let’s dive in.

Most searched products on Google

• Home and living (644,000 monthly searches): Candles, sleeping bags, fake plants, lint rollers, spin mops, power stations
• Beauty and accessories (1,170,000 monthly searches): Hair oils, pimple patches, press-on nails, makeup
• Health and wellness (2,236,000 monthly searches): Matcha, gluten-free pasta, mushroom coffee, air purifiers
• Fashion (935,000 monthly searches): Athleisure, wide-leg pants, cargo pants, mini dresses
• Gadgets and tech (2,332,000 monthly searches): Smartwatches, power banks, phone stands, laptop stands, and car chargers
• Baby and child care (379,000 monthly searches): Baby carriers, baby swings, baby monitors
• Pet care (275,000 monthly searches): Dog harnesses, cat beds, cat litter
• Comfort (568,000 monthly searches): Wedge pillows, neck pillows, sofa beds
• Kitchen appliances (110,000 monthly searches): Portable blenders, wine fridges
• Hobby and lifestyle (669,000 monthly searches): Reusable water bottles, water shoes, custom keyboard kits

Top trending home and living products

Home products significantly improve daily life by making it more comfortable and convenient. The household cleaning products market is projected to hit $334.16 billion in 2029, indicating strong and growing demand for home goods.

Outdoor products are also seeing a surge in popularity as more people seek adventure and ways to enjoy their free time. Items that boost comfort at home or enhance outdoor experiences perform consistently well in ecommerce.

1. Candles

• Average selling price: $10-45
• Monthly global Google searches: 210,000 (“candles”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Home decor lovers and gift shoppers
• Supplier suggestions: Alibaba, Faire, Aussie Candle Supplies

Candles have evolved from basic light sources into must-have home decor accents. People choose them for ambiance, relaxation, and gift-giving. Unique scents, eye-catching designs, and handcrafted touches make them extra appealing. Soy candles and eco-friendly options are gaining traction as more consumers prioritize sustainability.

Google Trends shows that searches for “candles” remain steady throughout the year, with reliable spikes around the holidays.

To market candles effectively, focus on lifestyle photos that showcase them in beautiful home settings. Create seasonal collections and bundle candles with complementary products like matches or holders. Partner with home decor influencers to feature your candles in styled spaces.

The key to success is offering something unique, whether it’s unusual scents, eye-catching packaging, or eco-friendly materials. Themed collections or personalized options can help you stand out in a crowded market. If this niche interests you, learn how to start a candle business and turn this trending product into a profitable venture.

2. Sleeping bags

• Average selling price: $20-200
• Monthly global Google searches: 186,000 (“sleeping bag”)
• Top countries: United States, United Kingdom, Indonesia
• Target audience: Outdoor and camping enthusiasts
• Supplier suggestions: Bags in Bulk, Alibaba, Indonetwork

Sleeping bags are a camping staple, essential for staying warm, dry, and comfortable on outdoor trips. They come in a variety of styles and insulation types designed to suit different climates and camping needs.

Google Trends shows that searches for sleeping bags follow predictable seasonal patterns, peaking in spring and early summer when people start planning their camping trips.

When marketing sleeping bags, focus on creating helpful content that guides customers through their buying decisions. Blog posts and videos explaining key features like temperature ratings, shape differences, and sizing tips are especially valuable. You can also create comparison charts that highlight different bags for various climates or camping styles.

To capture shoppers during peak seasons (March through July), run Google Shopping ads targeting keywords like “best sleeping bag for beginners” or “lightweight sleeping bag.” This helps you reach customers with specific needs right when they’re ready to buy.

3. Fake plants

• Average selling price: $10-100
• Monthly global Google searches: 38,000 (“fake plants”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Homeowners and office workers
• Supplier suggestions: Nearly Natural, Geko Products, Artificial Plants Online

Artificial plants are perfect for anyone who wants to bring greenery into their home without the hassle of watering, pruning, or worrying about dead leaves. They add a touch of natural beauty and work especially well in low-light spots where real plants might struggle.

Google Trends shows that searches for fake plants tend to spike during the holiday season as people look for easy, low-maintenance decor to brighten up their gatherings.

These plants come in every size imaginable – from small desk succulents to large fiddle-leaf fig trees. Smaller fake plants are especially popular in office spaces and apartments, where people want a touch of nature without the commitment.

To market artificial plants effectively, focus on home styling content. Write blog posts like “5 Fake Plants That Look Real” or “Best Artificial Plants for Dark Rooms” and share before-and-after photos showcasing how fake plants transform spaces. Target busy parents, office workers, and frequent travelers – anyone who wants beautiful greenery without the upkeep.

Plan your marketing push for November and December, when search interest peaks. Use social media to highlight different plant arrangements and styling tips for various rooms.

4. Lint roller

• Average selling price: $5-30
• Monthly global Google searches: 65,000 (“lint roller”)
• Top countries: United States, United Kingdom, India
• Target audience: Homeowners and pet owners
• Supplier suggestions: Pepin Manufacturing, Inc., GEM Imports, IndiaMART

A lint roller is a simple yet essential tool made with sticky paper wrapped around a tube. You roll it over clothing, furniture, or fabric surfaces to pick up lint, pet hair, dust, and other debris that regular washing often misses.

Lint rollers are useful for pet owners dealing with cat or dog hair on clothes, couches, and car seats. They’re also a quick fix for keeping dark clothes clean and polished.

Google Trends shows steady growth in searches for lint rollers, proving consistent demand.

To market lint rollers effectively, focus on visual content that demonstrates their satisfying before-and-after results on different fabrics. Create videos that show a roller picking up pet hair from a couch or removing lint from a black sweater. These quick transformations perform especially well on social media.

Lean into “life hack” and cleaning tip content, since lint rollers solve a common, everyday annoyance.

You can also boost sales by bundling lint rollers with refill sheets at a discounted price. Customers love the added value, and it’s a smart way to increase average order size. Offering both travel-sized and full-sized rollers can help you address a broader range of customer needs.

5. Spin mops

• Average selling price: $20-70
• Monthly global Google searches: 44,000 (“spin mop”)
• Top countries: United States, United Kingdom, India
• Target audience: Homeowners
• Supplier suggestions: Alibaba, Global Sources, Made-in-China

A spin mop makes floor cleaning quicker and less messy than using a traditional mop. Its built-in spinning mechanism lets you control the moisture level in the mop head – wet enough to clean effectively, but not so soaked that it leaves puddles or takes ages to dry.

Google Trends shows that searches for spin mops have remained steady over the past few years, indicating consistent demand for this practical cleaning tool.

To market spin mops effectively, focus on the everyday problems they solve. Create comparison videos for YouTube and TikTok that show how traditional mops tend to push dirty water around, while spin mops actually absorb and remove it. Content centered on cleaning tips and time-saving household hacks will resonate with your audience.

Target busy parents, people with larger homes, and anyone who wants to avoid the hassle of wringing out heavy, dripping mops by hand. Emphasize the convenience of the hands-free spinning mechanism.

You can also boost average order value by bundling spin mops with extra mop heads or compatible cleaning solutions.

6. Portable power stations

• Average selling price: $300-1500
• Monthly global Google searches: 101,000 (“power station”)
• Top countries: United States, United Kingdom, South Africa
• Target audience: Travelers and outdoor enthusiasts
• Supplier suggestions: Made-in-China, Alibaba, Global Sources

Portable power stations are gaining popularity as more people look for reliable electricity while off the grid. They’re ideal for camping trips, RV travel, emergency backup power, and outdoor events – any situation where you need to charge devices or run small appliances without access to traditional outlets.

Google Trends shows steady growth in searches for portable power stations, reflecting rising demand for flexible, off-grid power solutions.

Since these are premium products, it’s essential to market them to the right audience. Focus on outdoor enthusiasts, RV owners, people living in areas with frequent power outages, and communities that actively prepare for emergencies.

Build trust by creating detailed product demonstrations that show real-world use. Film the power station running a mini-fridge on a camping trip or keeping phones and laptops charged during a blackout. Partner with camping and RV influencers to showcase authentic scenarios and build credibility.

Consider running referral programs like those offered by successful companies in this space, such as Renogy. These work well because satisfied customers in tight-knit outdoor communities often share product recommendations.

Top trending beauty products and accessories

Beauty products remain one of the most profitable markets for online sellers. The global beauty industry is projected to grow by $21.6 billion between 2023 and 2027, fueled by social media trends, a growing focus on skincare routines, and the rise of male grooming products.

Here’s a look at the beauty products trending right now, offering real opportunities for new sellers.

7. Makeup

• Average selling price: $8-60
• Monthly global Google searches: 614,000 (“makeup”)
• Top countries: United States, India, United Kingdom
• Target audience: Beauty enthusiasts, teenagers, working professionals
• Supplier suggestions: Alibaba, IndiaMART, Wholesale Makeup

While new trending products regularly emerge in the makeup market, staples like foundations, concealers, and lip products consistently maintain strong demand.

Google Trends shows that searches for “makeup” remain relatively steady year-round, with notable spikes during end-of-year sales events.

To market makeup effectively, focus on user-generated content and tutorials that showcase your products in action. Collaborate with beauty influencers and makeup artists to demonstrate application techniques. Offering shade ranges that cater to diverse skin tones will help you reach a wider audience.

Consider targeting niches like clean beauty, long-wear formulas, or products tailored to specific skin concerns. Building a community around your brand with tutorials and beauty tips will encourage repeat purchases and boost loyalty.

8. Hair oils

• Average selling price: $10-50
• Monthly global Google searches: 124,000 (“hair oil”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: Hair care enthusiasts
• Supplier suggestions: Alibaba, IndiaMART, Apollo Wholesale

Hair oil is a simple but effective way to boost hair health and improve scalp condition. It delivers essential nutrients while adding moisture, softness, and shine to dry or damaged hair.

It’s especially beneficial for those who regularly use heat styling tools like blow dryers, flat irons, or curling wands, helping to repair damage and reduce breakage.

Google Trends shows that searches for hair oil have stayed consistently strong over the past five years, reflecting steady demand for this beauty staple.

To market hair oil effectively, collaborate with beauty influencers who can showcase clear before-and-after results. Target creators who focus on hair care routines, especially those with dry, damaged, or textured hair that benefits noticeably from treatment.

Develop educational content explaining different types of hair oils and their unique benefits, such as argan oil for shine, coconut oil for moisture, or rosemary oil for growth. Demonstrate application tips, including when to use them – whether as a pre-shampoo treatment or a leave-in styling product.

Offering sample sizes or trial sets is also a smart move since many customers want to test hair products before committing to full sizes.

9. Pimple patches

• Average selling price: $5-25
• Monthly global Google searches: 175,000 (“pimple patch”)
• Top countries: India, United States, Australia
• Target audience: Skincare enthusiasts
• Supplier suggestions: Faire, IndiaMART, Alibaba

Pimple patches are small, clear stickers that you apply directly to blemishes to speed up healing. They contain hydrocolloid, a gel that draws out pus and fluid while forming a protective barrier over the spot.

These patches work in two ways: they deliver healing ingredients straight to the pimple and prevent picking, which often worsens breakouts. The transparent layer also shields the blemish from dirt, bacteria, and makeup.

Google Trends shows steady growth in searches for pimple patches over the past five years, reflecting strong and consistent demand for this skincare solution.

To market pimple patches effectively, create educational content that explains how they work. Before-and-after photos showing real results perform especially well on social media. Break down the science behind hydrocolloid and why it’s more effective than just leaving pimples alone.

Focus on teenagers, college students, and adults who deal with occasional breakouts. Highlight the appeal for those seeking quick, discreet solutions – especially people with active lifestyles who need something that works seamlessly under makeup.

Partner with skincare influencers who can showcase real results and demonstrate proper application. Consider offering variety packs with different sizes for various blemishes, or bundle patches with other acne-fighting products for a complete skincare routine.

10. Press-on nails

• Average selling price: $5-15
• Monthly global Google searches: 257,000 (“press on nails”)
• Top countries: United States, India, Germany
• Target audience: Beauty enthusiasts
• Supplier suggestions: Etsy, Alibaba, Instant Mani

Press-on nails offer an easy way to achieve salon-quality manicures at home without breaking the bank. They’re simple to apply and remove, and they protect natural nails from the damage often caused by traditional polish and frequent salon visits.

This beauty accessory is one of the fastest-growing trends right now. Google Trends reveals a sharp rise in searches for press-on nails over recent years, with strong momentum showing no signs of slowing.

To succeed with press-on nails, focus on unique designs that stand out from basic options. Launch seasonal collections, feature trending patterns, or team up with nail artists for exclusive styles. Since these products are highly visual, invest in quality photos and videos showing nails from multiple angles.

Target busy professionals who want polished nails without salon visits, students on a budget, and anyone who loves switching up their look often. Share application tutorials and styling videos on TikTok and Instagram, where nail content thrives.

Offer a variety of nail shapes and sizes to suit different preferences. Create starter kits with application tools, or bundle multiple sets at a discount. Partner with beauty influencers who can showcase easy application and different looks throughout the week.

Top trending health and wellness products

People are increasingly prioritizing both mental wellness and physical health and fitness. According to Precedence Research, the global health and wellness market is projected to reach $11 trillion by 2034.

Products that address specific health concerns or offer added convenience perform best.

To succeed in this niche, focus on creating educational content that highlights the benefits your products offer. Partner with fitness creators, wellness coaches, or health professionals who can authentically recommend your brand.

11. Matcha

• Average selling price: $10-50
• Monthly global Google searches: 1,500,000 (“matcha”)
• Top countries: United States, United Kingdom, France
• Target audience: Health-conscious consumers, tea drinkers, caffeine enthusiasts
• Supplier suggestions: Ikeda Tea World, Alibaba, Alveus

Matcha isn’t just a trend – it has become a go-to for people who want a healthier alternative to coffee without giving up the energy boost.

Google Trends data shows consistent upward momentum, with a noticeable rise in recent years that points to sustained consumer interest.

Market matcha as a healthier alternative to coffee that delivers caffeine without the jitters or afternoon crashes. Highlight benefits like sustained energy, antioxidants, and the calming ritual of preparing a cup.

Focus on health-conscious shoppers, coffee drinkers exploring new options, and anyone interested in wellness routines. Share content about how to prepare matcha, what different grades mean, and easy recipes like matcha lattes or smoothies.

Bundle matcha with tools used for making it to increase your average order value. Offer starter kits that include matcha powder, a bamboo whisk, and a ceramic bowl at a discounted package price. This helps first-time buyers feel confident and adds more value to their purchase without overwhelming them with separate add-ons.

12. Gluten-free pasta

• Average selling price: $10-60
• Monthly global Google searches: 46,000 (“gluten free pasta”)
• Top countries: United States, United Kingdom, Australia
• Target audience: People with gluten-related medical conditions, health enthusiasts
• Supplier suggestions: Manicaretti, Infinity Foods Wholesale, Gluten Free 4 U

Gluten-free pasta is made from alternative flours like rice, corn, or potato instead of wheat. It comes in all the usual pasta shapes and works just as well in recipes, with a very similar taste and texture.

Google Trends shows steady, high search volume for gluten-free pasta, reflecting ongoing demand. That’s no surprise, as people with celiac disease or gluten sensitivity rely on these options as dietary staples, not just occasional purchases.

Target people with gluten-related conditions like celiac disease and wheat allergies, but don’t overlook health-conscious consumers who choose gluten-free by preference. Tapping into this broader market can significantly grow your customer base.

Try offering variety packs with different pasta shapes to encourage sampling. Team up with gluten-free food bloggers and influencers who already have loyal, engaged followings.

Create educational content to build trust and position yourself as an expert. Start a food blog and fill it with gluten-free pasta recipes, cooking tips, and brand comparisons.

13. Mushroom coffee

• Average selling price: $10-50
• Monthly global Google searches: 205,000 (“mushroom coffee”)
• Top countries: United States, United Kingdom, Canada
• Target audience: Nutrition and caffeine enthusiasts
• Supplier suggestions: Faire, Espresso Mushroom Company, Dodjivi

Mushroom coffee combines regular coffee beans with ground medicinal mushrooms like cordyceps, reishi, or lion’s mane. It’s marketed as a healthier alternative to traditional coffee, offering an energy and focus boost without the usual crash.

Google Trends shows steady growth in search interest for mushroom coffee over the past few years, reflecting strong and sustained demand for this wellness-focused beverage.

To market mushroom coffee effectively, create educational content that explains what it is and why it’s worth trying. Highlight the key benefits that set it apart from regular coffee: lower caffeine content, smoother energy without jitters, and potential immune support.

Target health-conscious coffee drinkers, people sensitive to caffeine, and wellness enthusiasts looking for functional alternatives.

Consider offering sample sizes or variety packs featuring different mushroom blends. Many people are new to mushroom coffee, so they’ll appreciate a chance to test it out before committing to a full-size product.

14. Air purifiers

• Average selling price: $30-200
• Monthly global Google searches: 485,000 (“air purifier”)
• Top countries: United States, India, United Kingdom
• Target audience: General public and health-conscious individuals
• Supplier suggestions: Smart Air, Ausclimate, Alibaba

Air purifiers improve indoor air quality by filtering out pollutants, allergens, and odors that can worsen asthma, allergies, and other health problems. They also promote better sleep by providing cleaner, fresher air in bedrooms.

Google Trends shows steady growth in searches for air purifiers over recent years, reflecting strong and ongoing demand.

Target specific audiences based on purifier size and features. Small desktop units work for college students and those living in apartments, while larger models appeal to families with pets and people with severe allergies.

Create content addressing common air quality issues, such as pet dander, cooking odors, wildfire smoke, and seasonal allergies. Make sure to highlight how different purifiers tackle each problem.

Focus your marketing around peak allergy seasons in spring and fall when people are actively looking for relief. Market to parents of children with asthma, pet owners struggling with dander, and residents in areas prone to poor air quality.

Offer room size calculators or buying guides to help customers pick the right purifier. Bundle with replacement filters to boost order value and encourage repeat purchases.

Top trending fashion items

The global fashion industry is projected to surpass $1 trillion by 2027, making it one of the biggest consumer markets worldwide.

This year’s fashion trends emphasize versatile pieces that blend comfort with style. Professional yet playful outfits, bold patterns, and cargo pants are expected to remain popular throughout 2025.

Here are the key fashion products trending right now that present great opportunities for online sellers.

15. Athleisure

• Average selling price: $20-100
• Monthly global Google searches: 67,000 (“athleisure”)
• Top countries: United States, India, United Kingdom
• Target audience: Fashion and active lifestyle enthusiasts
• Supplier suggestions: BELLA+CANVAS, IndiaMART, Fire Label

Major brands like Lululemon have transformed sportswear into everyday fashion, giving rise to the athleisure trend that blends comfort with style. It’s all about outfits that are comfortable enough for workouts but stylish enough for daily activities.

Google Trends shows that searches for athleisure have remained consistently high over the years, indicating ongoing demand for this versatile apparel.

Athleisure includes plenty of product options for online sellers, including leggings, sports bras, joggers, hoodies, and athletic t-shirts. Focus on versatile pieces that easily transition from workouts to everyday wear.

You can source your stock from clothing wholesalers like BELLA+CANVAS.

Promote your website by focusing on millennials and Gen Z, who make up the core athleisure market and are highly active on social media. These generations prioritize comfort, versatility, and brands that align with their lifestyle values.

Center your marketing on platforms like Instagram and TikTok and partner with fitness influencers who can authentically showcase your products in both workouts and daily life.

16. Wide-leg pants

• Average selling price: $15-50
• Monthly global Google searches: 82,000 (“wide leg pants”)
• Top countries: United States, Australia, Canada
• Target audience: Fashion enthusiasts
• Supplier suggestions: Wholesale Fashion Square, Searles Homewares, Alibaba

Wide-leg pants are back in style after years of skinny jeans dominating the scene. They’re comfortable, stylish, and naturally highlight the waist for a flattering fit on a range of body types.

Google Trends shows that searches for wide-leg pants continue to reach new peaks, reflecting strong and growing interest.

Formal wide-leg trousers appeal to professionals looking for polished workwear. Casual wide-leg jeans attract younger shoppers, while high-waisted cuts speak to fashion-conscious buyers who like vintage looks.

Create styling content that shows how to style wide-leg pants for different occasions, whether it’s a work meeting, weekend brunch, or night out.

Partner with fashion influencers who can show how versatile and flattering wide-leg pants are across different body types and outfit combinations. This builds confidence for shoppers who usually stick to more fitted styles.

17. Cargo pants

• Average selling price: $15-45
• Monthly global Google searches: 657,000 (“cargo pants”)
• Top countries: United States, India, United Kingdom
• Target audience: Fashion and outdoor enthusiasts
• Supplier suggestions: Faire, IndiaMART, Wordans

Cargo pants are also making a strong comeback, thanks to their mix of utility and style. They’re an excellent choice for anyone who needs functional clothing, whether for outdoor work, casual wear, or everyday use where real pockets come in handy.

Google Trends shows that searches for cargo pants have climbed steadily over the past five years, with especially sharp spikes in recent years.

Market cargo pants by highlighting what sets them apart from other pants styles. The durable fabric withstands more wear and tear, the relaxed fit allows for ease of movement, and the extra pockets add functionality.

Create content showing cargo pants in action, such as someone using all the pockets, demonstrating ease of movement, or wearing them for various activities. Address styling concerns by showing how to wear cargo pants without looking bulky or unfashionable.

18. Mini dresses

• Average selling price: $20-40
• Monthly global Google searches: 129,000 (“mini dress”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Fashion enthusiasts
• Supplier suggestions: Corner 123, City Goddess, Style State

A mini dress is a short, form-fitting dress with a hemline that typically falls around mid-thigh. It’s become a wardrobe staple thanks to its versatility, flattering fit on many body types, and suitability for both casual and dressy occasions.

Google Trends shows steady growth in searches for mini dresses over the past several years, reflecting consistent consumer interest in this style.

Help customers match mini dress styles to different occasions – like a sleek option for date night, a flowy version for vacations, or a tailored mini for casual office wear.

Work with fashion influencers to show styling ideas, from dressing minis up with heels and accessories to dressing them down with sneakers and denim jackets. This makes it easier for customers to picture how they’d wear them in real life.

Tackle common concerns like comfort, fit, and where it’s appropriate to wear a mini dress. Share content that highlights how to style them confidently across different ages and body types.

Top trending gadget items

With mobile device ownership expected to reach 18.22 billion by 2025, tech accessories are in high demand. It’s a great space for online sellers, as these products are affordable, easy to ship, and offer strong profit margins.

Focus on items that solve everyday problems, such as power banks for low battery stress, phone stands for better video calls, and laptop stands for ergonomic setups. These products appeal to remote workers, students, and heavy device users.

Market your tech gadgets by showing them in action, and take advantage of seasonal moments like back-to-school or holiday shopping. Keep your prices competitive, but make sure to highlight durability and design to set your brand apart.

19. Smartwatches

• Average selling price: $30-200
• Monthly global Google searches: 1,400,000 (“smartwatch”)
• Top countries: Brazil, Poland, Germany
• Target audience: General population, fitness and tech enthusiasts
• Supplier suggestions: Alibaba, Made-in-China, BigBuy

A smartwatch is like a mini computer on your wrist, syncing with your smartphone to deliver a variety of useful features.

Smartwatches can track health metrics like steps, heart rate, sleep patterns, and calories burned. They also let you receive notifications, respond to messages, make calls, and control music without reaching for your phone.

Google Trends shows steady interest in smartwatches year-round, with noticeable spikes during holidays as gift buying ramps up.

To market smartwatches effectively, use high-quality product photos showcasing the device from multiple angles. Highlight the screen display, different band options, and how it looks on the wrist. Include lifestyle shots of people using the watch during workouts, at work, and while out and about.

Target fitness enthusiasts, busy professionals, and tech-savvy consumers seeking convenience and health tracking. Emphasize specific benefits like heart rate monitoring for athletes, message alerts for busy parents, and sleep tracking for wellness-conscious buyers.

Create comparison charts showing different smartwatch models and their features to help customers choose the right one for their needs.

20. Power banks

• Average selling price: $20-40
• Monthly global Google searches: 653,000 (“power bank”)
• Top countries: India, Brazil, Italy
• Target audience: General public, tech enthusiasts, travelers
• Supplier suggestions: IndiaMART, Alibaba, Made-in-China

Power banks are portable chargers that keep devices running during trips, outdoor activities, or busy days on the go. Compact and lightweight, they easily fit into bags or even pockets for convenient charging on the move. Many models support fast charging and include multiple USB ports to power several devices simultaneously.

Google Trends shows consistently high search volume for power banks, with spikes around holidays when people purchase them as gifts or in preparation for a trip.

Create content that shows how different power banks perform in everyday situations. Highlight charge times for popular phone models, the number of full charges each one delivers, and how reliably they function during travel, outdoor adventures, or busy workdays.

You can tailor your marketing to business travelers needing reliable power for long meetings, outdoor enthusiasts on camping trips, students navigating long days on campus, or parents juggling multiple devices.

Collaborate with travel bloggers, outdoor influencers, and tech reviewers who can showcase your power banks in action. Highlight practical benefits like convenience, peace of mind, and staying connected when it matters most.

21. Phone stands

• Average selling price: $5-30
• Monthly global Google searches: 53,000 (“phone stand”)
• Top countries: United States, India, United Kingdom
• Target audience: Tech enthusiasts, office workers
• Supplier suggestions: Buy Bulk Displays, IndiaMART, Aulola

Phone stands let users prop up their phones on desks, countertops, or nightstands for hands-free use. They’re especially handy for video calls, streaming content, following recipes, or using a phone as a bedside clock.

Google Trends shows that interest in phone stands has remained consistently high, pointing to steady demand for this simple yet practical accessory.

Target remote workers who need better setups for video calls, content creators who film with their phones, home cooks who follow recipes, and anyone who uses their phone for entertainment or productivity at a desk.

Position phone stands as a simple fix for common frustrations, such as neck strain from looking down, shaky video calls, or juggling devices while multitasking.

Consider offering adjustable models that work with different phone sizes and angles, or stands with added features like wireless charging. Bundling a phone stand with other workspace accessories can boost perceived value and increase average order size.

22. Laptop stands

• Average selling price: $10-50
• Monthly global Google searches: 180,000 (“laptop stand”)
• Top countries: India, United States, United Kingdom
• Target audience: Tech enthusiasts and office workers
• Supplier suggestions: Bulk Office Supply, IndiaMART, Posturite

A laptop stand raises your device to eye level, promoting better posture and reducing neck and back strain caused by looking down at screens. It also improves airflow around the laptop, preventing overheating during extended use.

Google Trends shows that searches for laptop stands surged with the rise of remote work and have remained steady as more people continue working from home.

Target remote workers, students, freelancers, and anyone spending long hours on their laptops. Emphasize the health benefits and comfort improvements that laptop stands provide.

Create content showcasing before-and-after posture comparisons or demonstrate how stands help reduce neck and back strain during extended work sessions.

Start an affiliate marketing campaign with productivity influencers, ergonomic experts, and remote work advocates who can promote your product.

Consider bundling laptop stands with other ergonomic accessories, like external keyboards or laptop sleeves, to boost order value and offer customers a complete workspace solution.

23. Car chargers

• Average selling price: $10-30
• Monthly global Google searches: 46,000 (“car charger”)
• Top countries: United States, India, United Kingdom
• Target audience: Tech and car enthusiasts, travelers
• Supplier suggestions: Wholesale Phone Accessories, IndiaMART, Aulola

Car chargers plug into a vehicle’s power outlet to keep devices charged while on the road. Compact and easy to use, they often feature multiple USB ports and fast-charging capabilities to power smartphones, tablets, and other electronics.

Google Trends shows high and steady demand for car chargers, reflecting how essential phones have become for navigation, communication, and entertainment while driving.

Car chargers are a great option for starting a dropshipping store due to their lightweight design and attractive profit margins.

Your marketing should emphasize car chargers’ practical benefits, such as staying connected in emergencies, keeping navigation apps active, and ensuring phones don’t run out of battery during important calls.

Highlight features customers value most, such as fast charging, broad compatibility across phone models, multiple ports for charging several devices at the same time, and durability.

Boost order value and provide added convenience by offering multi-port chargers or models with built-in cables.

Top trending baby and child care products

The baby care products market is projected to reach $164.5 billion by 2030, making it a lucrative and stable ecommerce category.

Baby products perform well online because they solve real parenting challenges and have built-in repeat purchases. With more parents working from home, there’s increased demand for items that make childcare easier while maintaining productivity.

24. Baby carriers

• Average selling price: $20-200
• Monthly global Google searches: 169,000 (“baby carrier”)
• Top countries: United States, United Kingdom, India
• Target audience: Parents and caretakers
• Supplier suggestions: Baby K’tan, Amawrap, Faire

Baby carriers let parents and caregivers carry infants hands-free while going about their daily activities. They’re also more convenient than strollers for travel, public transportation, and crowded spaces since they fold up small and don’t require extra storage.

According to Google Trends, searches for baby carriers have grown consistently over the past five years, showing steady and reliable demand for this product.

Target new parents, active families, and anyone caring for fussy babies who settle best when held.

Focus on the benefits that matter most to parents – helping soothe cranky babies, encouraging bonding through close contact, and staying hands-free while on the move. Address common concerns by creating content on safe positioning, weight limits, and achieving a proper fit. Brands like Ergobaby have earned trust by highlighting these advantages.

Show real parents using carriers in everyday life – grocery shopping, hiking, doing chores, or working from home. Authentic, relatable content helps families picture how carriers can fit into their routines.

Offer a range of carrier styles tailored to different ages and lifestyles: soft wraps for newborns, structured carriers for growing babies, and hiking carriers for active, outdoorsy families. This variety allows you to meet diverse needs and budgets.

25. Baby swings

• Average selling price: $50-300
• Monthly global Google searches: 103,000 (“baby swing”)
• Top countries: United States, United Kingdom, India
• Target audience: Parents and caretakers
• Supplier suggestions: Faire, Alibaba, IndiaMART

Baby swings help soothe fussy babies with gentle rocking, giving parents a much-needed break. They’re invaluable for parents working from home, keeping babies calm and content while mom or dad takes calls, answers emails, or gets things done.

Google Trends shows that baby swing searches remain consistently steady year-round, indicating reliable demand for this product.

Baby swings range from basic models with simple rocking to smart versions with multiple speeds, built-in music, and hanging toys. Some even connect to smartphone apps for remote control.

Consider offering swings at different price points, including basic manual rockers for budget-conscious buyers and high-tech models for parents seeking premium features. Bundle with other soothing products like white noise machines or swaddles.

Create content showing swings in action and testimonials from grateful parents. Focus on the benefits of hands-free time for parents and better sleep for babies.

26. Baby monitors

• Average selling price: $40-300
• Monthly global Google searches: 107,000 (“baby monitor”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Parents and caretakers
• Supplier suggestions: Alibaba, DHgate, Bebcare

Baby monitors give parents peace of mind by letting them see and hear their children from anywhere in the house. Modern monitors offer features like smartphone apps, temperature alerts, two-way audio for talking to your baby, and night vision for clear viewing in dark rooms.

Google Trends shows that interest in baby monitors stays consistently high, making this a stable product category with steady, ongoing demand.

Highlight the key benefits parents care about most: safety, convenience, and peace of mind. Baby monitors help parents sleep better, respond quickly to their baby’s needs, and move freely around the house while still keeping a close eye (and ear) on their little one. It’s all about staying connected without being tied to the nursery.

To ease parents’ concerns, address common issues like setup complexity, WiFi reliability, and battery life. Clear guides, troubleshooting tips, and honest product details go a long way toward building trust.

Partner with parenting bloggers and family influencers who can share real-life reviews and show your monitors in actual nursery settings. Authentic content from trusted voices helps reassure new parents and shows how your product works in everyday life.

Top trending pet products

Pet owners treat their animals like family and are willing to spend money to keep them healthy and happy. The pet care market is projected to grow at 6.8% annually through 2032, reflecting increased spending on pet health and wellness.

Here are some of the top trending pet products that are currently popular and profitable for online sellers.

27. Dog harnesses

• Average selling price: $15-70
• Monthly global Google searches: 95,000 (“dog harness”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Dog owners
• Supplier suggestions: 2 Hounds Design, JULIUS-K9, Friendly Dog Collars

Regular exercise is key to a dog’s health and happiness, which makes harnesses a must-have for responsible pet owners. Unlike traditional collars, harnesses spread pressure across the chest, not the neck, giving owners better control and dogs a more comfortable, safer walking experience.

According to Google Trends, searches for dog harnesses have remained consistently high over recent years, showing stable demand for this pet product.

Create helpful, educational content covering how to fit harnesses properly, the benefits of harnesses over collars, and tips for training dogs to wear them comfortably.

Produce clear demonstration videos that show how to put on various harness styles and adjust them for the perfect fit. Address common questions about sizing, escape-proof features, and soft, durable materials that won’t chafe your dog’s skin.

Offer a range of harness styles to suit different breeds and activities, and consider bundling them with matching leashes for a convenient, stylish package.

28. Cat beds

• Average selling price: $15-55
• Monthly global Google searches: 55,000 (“cat bed”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Cat owners
• Supplier suggestions: Faire, Pet Beds Direct, Superior Pet Goods

Cats sleep 12–16 hours a day, so they need comfortable, cozy spots to rest. This makes cat beds a popular and profitable product for online sellers.

Google Trends shows that searches for cat beds remain consistently high throughout the year, with noticeable spikes during holiday seasons when people shop for pet gifts.

Offer a variety of cat beds to suit different feline preferences. Some cats feel safest in cozy, enclosed cave-style beds, while others prefer open designs where they can stretch out comfortably. Orthopedic beds are ideal for senior cats with joint issues, and heated beds are perfect for hairless breeds or cats that tend to get chilly.

If you’re crafty, handmade cat beds can command premium prices. Cat owners love unique, artisanal pieces. Focus on washable materials and eye-catching designs that look great on social media.

Create content featuring real cats enjoying the beds, as potential buyers want to see how their pets might use and love the product before they buy it.

29. Cat litter

• Average selling price: $10-40
• Monthly global Google searches: 125,000 (“cat litter”)
• Top countries: United States, United Kingdom, India
• Target audience: Cat owners
• Supplier suggestions: Alibaba, AR Wholesale, Rufus & Coco

Cat litter is essential for indoor cats, giving them a comfortable and hygienic place to do their business.

Google Trends shows that searches for cat litter have stayed consistently high, with steady growth over recent years, highlighting it as a reliable and stable product category.

Focus on the practical benefits when marketing different litter types. Some litter forms solid clumps that are easy to scoop daily, making it ideal for busy owners who want quick cleanup. Non-clumping litter absorbs moisture without forming clumps, making it a good choice for owners who prefer to change the entire box weekly.

Offering litter options that cater to specific preferences can target a variety of cat owners’ needs. Unscented litter is ideal for cats with sensitivities, while low-dust formulas help owners with allergies. Lightweight litters make scooping easier for elderly owners, and natural or biodegradable materials appeal to environmentally conscious buyers.

Another great option for selling online is offering litter subscriptions, since cat litter is a product that owners need to repurchase regularly. This not only creates recurring revenue and customer loyalty but also helps solve the problem of running out unexpectedly.

Top trending comfort items

The global online furniture market size is projected to grow from $291.7 billion in 2025 to $13 trillion by 2033, with a strong annual growth rate of 20.2%.

From large furniture pieces like recliners to smaller comfort accessories like throw pillows, there’s strong demand across all price points.

30. Wedge pillows

• Average selling price: $30-100
• Monthly global Google searches: 71,000 (“wedge pillow”)
• Top countries: United States, India, United Kingdom
• Target audience: People with health or sleep issues
• Supplier suggestions: Alibaba, DHgate, Medical Dressings

A wedge pillow raises your head, legs, or torso while you sleep to alleviate various health issues. Many people use wedge pillows to reduce acid reflux, minimize snoring, improve sinus drainage, or elevate legs for better circulation.

Google Trends shows that searches for wedge pillows have steadily increased, reflecting consistent demand for this health-focused product.

Target people dealing with acid reflux, sleep apnea, snoring, sinus issues, or circulation problems. Also consider pregnant women seeking extra comfort through elevation and individuals recovering from surgery who benefit from gentle support.

Promote the targeted health benefits of wedge pillows by explaining how elevation helps with various conditions. For example, a 30-degree incline can significantly reduce acid reflux by preventing stomach acid from rising, while elevating the legs improves circulation and reduces swelling.

Highlight unique features that add value, like adjustable height options, removable covers for washing, memory foam for comfort, or foldable designs for travel.

Offer different heights and firmness levels to cater to a range of needs – from gentle elevation for everyday comfort to firmer, therapeutic angles for more serious health concerns. Consider bundling wedge pillows with specially designed pillowcases.

31. Neck pillows

• Average selling price: $10-50
• Monthly global Google searches: 104,000 (“neck pillow”)
• Top countries: United States, India, United Kingdom
• Target audience: Frequent travelers and people with health issues
• Supplier suggestions: Alibaba, IndiaMART, A&K Hosiery

Neck pillows offer comfort during flights or car rides and provide therapeutic support for those dealing with neck pain or sleep issues.

Google Trends reveals that searches for neck pillows have steadily increased over the past several years, indicating consistent market demand.

The popularity of travel neck pillows is clear on online marketplaces, where top-rated options have thousands of positive reviews. Customers value features like ergonomic neck support, soft, breathable materials, and handy carrying cases.

Target two key groups: frequent travelers seeking comfort on long journeys, and individuals with neck pain from poor sleep or desk-related strain. Each group has unique needs and budget considerations.

Create helpful content that tackles common challenges, such as sleeping comfortably on planes, choosing the right pillow for neck pain relief, and preventing neck stiffness caused by poor sleeping positions and working at a desk. Use videos or images to show the pillows in action during travel, and demonstrate proper sleeping postures.

32. Sofa beds

• Average selling price: $150-500
• Monthly global Google searches: 393,000 (“sofa bed”)
• Top countries: United Kingdom, United States, Australia
• Target audience: Homeowners
• Supplier suggestions: Birlea, Alibaba, Charming Living

Sofa beds solve the common challenge of needing both seating and sleeping space without extra room for separate furniture. They’re especially popular among apartment dwellers, college students, and anyone who frequently hosts overnight guests in small spaces.

According to Google Trends, searches for sofa beds have stayed consistently high in recent years, reflecting steady demand for space-saving furniture.

Target small-space dwellers like apartment renters, college students, first-time homeowners, and people setting up guest rooms or home offices. Focus on sofa beds’ functionality and space-saving benefits.

Your marketing should emphasize practical benefits, such as how much space sofa beds save, the comfort they offer for both sitting and sleeping, and the ease of converting them from a couch to a bed.

Leverage Pinterest by creating boards focused on small-space living and guest room inspiration. These boards should showcase your sofa beds styled in real, inviting room settings.

Top trending kitchen appliances

The kitchen appliances market is projected to reach $428.23 billion by 2034, according to Polaris Market Research.

Beyond basic appliances, specialty items like wine fridges, portable blenders, and cooking gadgets are gaining popularity as people upgrade their kitchens and try new recipes.

33. Portable blenders

• Average selling price: $15-70
• Monthly global Google searches: 53,000 (“portable blender”)
• Top countries: United States, Australia, India
• Target audience: Home cooks, fitness enthusiasts, health-conscious consumers, travelers
• Supplier suggestions: Faire, Alibaba, IndiaMART

Portable blenders let people make smoothies, protein shakes, and juices at home and easily take them to work, the gym, or anywhere else. Most models double as drinking cups, so you can blend and drink from the same container without extra cleanup.

Google Trends shows searches for portable blenders have grown steadily over recent years, with spikes during holiday seasons when people buy them as gifts or commit to health goals.

Target health-conscious consumers, busy professionals, fitness enthusiasts, students, and frequent travelers. Highlight the convenience and time-saving benefits, not just the health perks.

Create content showing real use cases, such as making a protein shake to drink on the way to the gym. Emphasize features customers care about, such as battery life, blending power, cup capacity, and easy cleaning.

Add extra value with recipe guides or ingredient starter packs to inspire purchases. Boost order value by bundling blenders with travel cases or additional cups.

34. Wine fridges

• Average selling price: $150-1,000
• Monthly global Google searches: 57,000 (“wine fridge”)
• Top countries: United States, United Kingdom, Australia
• Target audience: Wine lovers
• Supplier suggestions: AC Wholesalers, Wholesale Electrics Jersey, Wholesale Catering Supplies

Wine fridges are specialized appliances that store wine at the proper temperature and humidity level. Unlike regular refrigerators, they’re designed to preserve wine’s flavor and aging process without the vibrations or extreme cold that can damage wine.

According to Google Trends, searches for wine fridges stay consistently high with spikes during holiday seasons when people entertain guests or buy wine as gifts.

Target wine enthusiasts, people who entertain frequently, homeowners building their wine collections, and anyone looking to upgrade their kitchen or bar area.

Market the key advantages of wine fridges over regular refrigerators, such as precise temperature control (regular fridges are too cold), vibration-free storage (fridges shake from compressors), and humidity control that prevents corks from drying out.

Partner with wine bloggers or sommelier content creators who can authentically explain the benefits of proper wine storage to their audiences.

Top trending hobby and lifestyle products

With more people dedicating time to hobbies and activities both at home and outdoors, some products have surged in popularity. Here are the hobby and lifestyle items that are currently popular and profitable to sell online.

35. Reusable water bottles

• Average selling price: $10-50
• Monthly global Google searches: 537,000 (“water bottle”)
• Top countries: United States, India, United Kingdom
• Target audience: General population, sustainability enthusiasts
• Supplier suggestions: Totally Promotional, IndiaMART, Pound Wholesale

Reusable water bottles are great products to sell online because they address both environmental concerns and practical needs.

Google Trends shows that searches for water bottles have steadily increased, reflecting growing consumer interest in sustainability and hydration.

Target environmentally conscious consumers, office workers, and outdoor adventurers. Highlight practical benefits like saving money by avoiding disposable bottles, promoting better hydration habits, temperature control for hot or cold beverages, and convenience for active lifestyles.

Create educational content about plastic waste, hydration benefits, and product comparisons, similar to what brands like S’well showcase on their Instagram. Include real-life use cases, such as insulated bottles keeping drinks cold during workouts or collapsible bottles saving space while traveling.

36. Water shoes

• Average selling price: $10-40
• Monthly global Google searches: 101,000 (“water shoes”)
• Top countries: United States, United Kingdom, Canada
• Target audience: Water sports enthusiasts
• Supplier suggestions: Eros Wholesale, DS Hobbs & Son, Faire

Water shoes protect feet during water activities like kayaking, snorkeling, surfing, and beach walking. They’re designed to get wet while providing grip on slippery surfaces and protection from sharp rocks, shells, or rough pool decks.

Google Trends shows that searches for water shoes follow seasonal patterns, peaking in the summer months – from April through August – when water sports and beach activities are most popular.

Target active families, water sports enthusiasts, beach vacationers, pool owners, and those who enjoy water-based fitness activities.

Highlight the advantages of water shoes over going barefoot, like protection from cuts and scrapes, superior grip on wet surfaces, and comfort on hot sand or rough pool decks.

Create content that shows water shoes in action: walking confidently on wet rocks, family beach outings, or water aerobics classes. Include comparisons with regular shoes and flip-flops to demonstrate why water shoes are the better choice for water activities.

37. Custom keyboard kits

• Average selling price: $50-250
• Monthly global Google searches: 31,000 (“custom keyboard”)
• Top countries: United States, United Kingdom, Germany
• Target audience: Gamers, typists, mechanical keyboard hobbyists
• Supplier suggestions: Alibaba, Global Sources, DHgate

Just as building custom PCs has become a favorite hobby for tech enthusiasts, assembling mechanical keyboards is gaining popularity. Custom keyboard kits allow users to build their own mechanical keyboards with specific switches, keycaps, and layouts tailored to their personal preferences.

According to Google Trends, searches for custom keyboards remain consistently strong, with notable spikes early each year as people kick off new hobby projects or upgrade their setups.

Custom keyboards appeal to gamers who want responsive switches, programmers who prefer ergonomic layouts, and users who want unique keycaps and colors.

Focus on quality components. Keyboard enthusiasts are discerning buyers who care deeply about switch types, keycap materials, and build quality.

Create engaging content showcasing the building process and final results. “Typing test” videos that highlight different switch sounds and time-lapse assembly clips resonate well. The mechanical keyboard community loves seeing a variety of builds and setups.

Where to find new trending products to sell online

To discover trending products that will actually sell, focus on sources that provide real data on what people are buying and searching for. Here are some of the best places to research profitable product ideas and generate business ideas for your online store.

Ecommerce marketplaces

Many online selling sites offer valuable insights into current product trends, often featuring dedicated pages for trending items.

For example, Amazon’s Movers and Shakers page highlights top-selling products across categories in real time, while the Most Wished For section shows what people are saving for future purchases. On Etsy, the Popular Right Now page reveals which products are currently trending with shoppers.

Use eRank to explore Etsy’s trending products. This Etsy SEO tool helps you discover high-performing keywords by showing search volume trends, competition levels, and related search terms, making it easier to identify what shoppers are actively looking for.

Social media

According to Hostinger’s latest social commerce statistics, 65% of Millennials and 60% of Gen Z have purchased directly from brands they follow on platforms like Instagram and Facebook. TikTok is also gaining traction – 40% of Gen Z have bought through TikTok Shop, highlighting the growing influence of video-driven commerce.

Look for Facebook and Reddit communities focused on trending niches. Exploring these groups can help you identify what products are becoming popular and which ones resonate with specific demographics.

Research popular hashtags on Twitter and Instagram to spot rising product trends. On Pinterest, use the search bar to uncover trending keywords and get inspiration for what to sell next.

Trend report sites

These platforms show what topics and trending items internet users are interested in. Here are some sites to check out:

• Google Trends – A go-to tool for marketers to explore keyword search volumes. You can filter by region, time frame, category, and search type to uncover the most relevant trends.
• Ecomhunt – A product research tool that highlights top-selling items. It provides daily product updates along with key data like costs, suggested selling prices, profit margins, and market saturation insights.
• Trend Hunter – This platform showcases trending eCommerce bestsellers by day, week, and month. Premium users can track niche topics and access in-depth trend reports for deeper insights.

Additionally, keep up with the latest ecommerce statistics and trends to improve your chances of success. Staying informed about the industry landscape helps you make smarter, data-driven decisions that support long-term growth.

What are the best trending products for dropshipping?

The best trending products for dropshipping are compact, high-margin items with steady demand. Examples include phone stands, pimple patches, hair oils, and portable blenders – items that are easy to ship, offer solid profit margins, and appeal to a broad audience.

Prioritize items with consistent Google search volumes over short-lived viral fads. Categories like health and wellness, tech accessories, and beauty tend to deliver reliable performance for dropshipping businesses.

What is easy to make and sell?

Products that are easy to make and sell include handmade items like candles, soaps, and jewelry, which require minimal equipment and can be crafted at home.

Print-on-demand products like custom t-shirts, mugs, and phone cases are also straightforward, since you handle the designs while a third party manages production and shipping. Selling digital products like printables, templates, and online courses is particularly easy because there’s no physical inventory to manage.

These DIY options let you start small, test different products to make and sell, and scale based on what sells best.

What do people buy the most online?

Electronics and tech accessories like smartwatches, phone stands, and power banks are among the most purchased items online. Health and wellness products like matcha, air purifiers, and mushroom coffee are also top sellers as consumers focus more on their well-being.

Home and living products, including fake plants, spin mops, and portable power stations, are also in demand as people invest in making their living spaces more comfortable and functional. Beauty and personal care products like hair oils, pimple patches, and press-on nails round out the most popular categories.

What are the tools for evaluating potential trending products?

The most effective tools for evaluating potential trending products include Google Trends, which tracks search volume and interest over time, and Google Keyword Planner, which provides insights into search demand. Premium platforms like Niche Scraper and Viral Launch help validate product ideas by analyzing successful stores and gathering market feedback.

You can also explore bestseller pages on Amazon, eBay, and other marketplaces to discover what’s currently selling well. Social media platforms like TikTok and Instagram offer valuable insights into emerging trends, while tools like eRank help analyze popular products on niche platforms such as Etsy.

What makes a good trending product?

A strong trending product has steady search demand, healthy profit margins, and appeals to a broad audience you can easily reach online. Items like phone accessories, beauty products, and home and living essentials perform well because they solve real problems, maintain consistent demand, and can help you start making money online quickly.

Choose products with a well-defined target audience so you can tailor your marketing strategies effectively.

Important considerations when choosing trending products

Finding a hot product is just the first step. Consider these key factors:

Search volume vs competition: Pick products with steady search interest but avoid overly crowded markets. A product with 10,000 monthly searches and low competition often beats one with 100,000 searches and thousands of sellers.

Profit margins: Account for product cost, shipping, platform fees, and advertising expenses. Aim for at least a 3x markup to comfortably cover marketing and unexpected costs.

Seasonality: Some products experience spikes during specific times, like sleeping bags in summer when camping season peaks. Plan your inventory and marketing campaigns accordingly, or opt for evergreen products that generate consistent sales year-round.

Supplier reliability: Your business relies heavily on dependable suppliers. Always order samples, read reviews, and have backup suppliers lined up. Reliability outweighs cost when it comes to keeping your operations smooth.

Target audience match: Know who your ideal customers are and how to connect with them. For example, if you sell gaming accessories, understand where gamers spend time online and craft messaging that speaks directly to them.

Social proof potential: Products that photograph or film well tend to perform better on social media. Think about how easily customers can share and showcase your items online to boost visibility and trust.

The best trending products for you aren’t necessarily the most searched ones – they’re the ones that fit your budget, skills, and market knowledge. Focus on one product, test it thoroughly, and scale up once you find what works.

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