Secure your personal domain today

The best practices for selecting your domain all focus on simplicity:

• Keep it short (ideally under 15 characters), easy to spell, pronounce, and remember.
• Use your real name like johnsmith.com or closest variation (e.g. josmith.com), unless you need to add a middle initial or nickname for uniqueness.
• Avoid special characters, numbers, or unnecessary hyphens, as these can cause confusion and make the domain look less trustworthy.
• Keep your personal domain name broad enough to adapt to your evolving career or brand rather than being tied to a trend or a specific profession (e.g. johnsmithwriter.com).
• Perform a quick check to ensure your name isn't infringing on an existing trademark. This protects your brand long-term.

Personal domains work by registering your chosen name through a domain registrar like Hostinger and paying an annual fee. You can then use your domain as the address of your personal website, link in bio, custom email, or as a redirection to another online profile. After registration, connect your domain to a hosting service, website builder, or email provider. This gives you complete control over site content and branding.

The best TLD for a personal domain is generally .com, as it is the most widely recognized and trusted. If the .com extension is unavailable, .me is a good alternative for personal branding, along with .net or your country’s code. Avoid extensions like .biz or .info for personal branding, as these are less trusted and can impact click-through rates.

You can easily create a simple link in bio page for your personal domain using Hostinger’s Website Builder. Here’s how:

1. Log in to your Hostinger account and select Website Builder.
2. Choose a link in bio template.
3. Add your links, text, and customize the design.
4. Publish your page and link your new yourname.com address in all your social profiles.

Hostinger makes it simple to collect emails, sell products, and track page visitors with built-in tools. Plus, if you ever need more options, you can easily expand your link in bio page into a full website as your needs grow.

A social media profile is just rented space., it's limited by platform rules and can be changed or deleted. Your personal domain, however, is permanent and entirely yours. You can serve your content and change platforms (Twitter, LinkedIn, TikTok) without ever changing your primary address. It is your permanent, central home online.

Yes, and that is the core benefit! Your personal domain gives you complete control. You can set up custom email accounts (like hello@yourname.com) and simultaneously use the domain to redirect the main link (yourname.com) to your portfolio or website. It provides maximum flexibility and professionalism.

Prioritize the version of your name that is most recognizable in relation to your career and brand. Full names are best for professional recognition. If your full name is taken, using a middle initial or a nickname is a smart way to secure the available domain while keeping your brand consistent.