35 Trending Products to Sell in 2022

Keeping track of currently trending products is essential to run a successful eCommerce business. Product popularity and demand fluctuate all the time, so keeping up with trends will help you maximize profit.

But with the ever-changing trending products, figuring out which to sell can be difficult and time-consuming.

Luckily, we have done the research for you. This article will list the 35 top trending products for 2022, categorized by niche.

We will also include the latest statistics, data from Google Trends, and actionable tips for marketing the products. Hopefully, this article will help you learn more about selling trending products online.

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In 2021, the global health and fitness niche market was valued at $3,294 billion. By 2027, this figure is expected to hit $4,277 billion.

Beyond the COVID-19 pandemic, people are projected to continue paying extra attention to their health and wellness. Around 62% of Americans agree that their health is more important to them now than before the pandemic.

In addition to physical fitness and immune health, intellectual and mental wellness awareness is increasing. With flourishing opportunities to fulfill various health and wellness needs, this trending product category will stay profitable in the coming years.

1. Ashwagandha Supplements

  • Average selling price: $10-$40
  • Monthly global Google search volume: 1,500,000 (“ashwagandha”)
  • Top countries: United States, India, Poland
  • Ideal target audience: health and herbal medicine enthusiasts
  • Supplier suggestions: Medikonda Nutrients (USA), Onco India International (India), mass-zone.eu

Ashwagandha is an increasingly popular adaptogen – a category of herbs that help the body deal with stress. Some studies suggest that it improves athletic performance and male fertility. It comes in various forms, like pills, gummies, and powders.

Google Trends shows that the search volume for “ashwagandha” has sharply increased in recent years. After spiking up in popularity halfway through 2021 and again in September 2022, awareness of the product has stayed relatively high.

The global Google Trends data of the search term "ashwagandha" for the past five years.

To promote this “super herb” for your online business, create an informative email marketing campaign on its proven health benefits. OptinMonster is an excellent tool for collecting email leads and improving conversion rates.

2. Matcha

  • Average selling price: $10-$50
  • Monthly global Google search volume: 886,000 (“matcha”)
  • Top countries: United States, Mexico, Poland
  • Ideal target audience: nutrition and caffeine enthusiasts
  • Supplier suggestions: Ikeda Tea World (USA), Alibaba, Moya Matcha (Poland)

Matcha green tea is one of the few trending products that have stayed relevant long after their initial popularity.

According to Google Trends, searches for “matcha” have experienced some volatility. However, it has gained significant momentum in recent months, reaching new peaks in the summer of 2022.

The global Google Trends data of the search term "matcha" for the past five years.

Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Highlight matcha’s benefits, such as increased alertness and reduced jitteriness.

You can sell this product using the “things commonly bought online” tactic. Offer this eCommerce product together with all the tools for making the drink, like matcha bowls and bamboo whisks. Offer a special bundled price so your customers feel like they’re getting more value.

3. Air Purifiers

  • Average selling price: $50-$160
  • Monthly global Google search volume: 613,000 (“air purifier”)
  • Top countries: United States, Australia, United Kingdom
  • Ideal target audience: general public, health enthusiasts
  • Supplier suggestions: Smart Air (USA), Ausclimate (Australia), Alibaba

Air purifiers refresh polluted air that may worsen health issues, such as asthma and allergies. Other benefits of air purifiers include neutralizing foul odors and improving sleep quality. A study also suggests that air purifiers with HEPA filters may protect against COVID-19.

According to Google Trends, the search volume for “air purifier” has increased in recent years. The keyphrase reached peak popularity in September 2020 and continues to garner high interest in 2022.

The global Google Trends data of the search term "air purifier" for the past five years.

The price of air purifiers varies depending on the features and the size of the room they’re designed for. Therefore, it’s important to market the product to the right audience. For example, a small purifier suits people who live in studio apartments.

4. Mushroom Coffee

  • Average selling price: $10-$50
  • Monthly global Google search volume: 43,000 (“mushroom coffee”)
  • Top countries: United States, United Kingdom, Canada
  • Ideal target audience: nutrition and caffeine enthusiasts
  • Supplier suggestions: Faire, Espresso Mushroom Company (UK), Dodjivi (Canada)

Mushroom coffee is a unique blend of coffee beans and ground medicinal mushrooms like Cordyceps, Reishi, and Lion’s mane. Hailed as a healthier alternative to regular coffee, it is currently growing in popularity.

According to Google Trends, “mushroom coffee” searches have slowly increased in volume over the past two years. The search interest has reached new heights this year, even peaking in October 2022.

The global Google Trends data of the search term "mushroom coffee" for the past five years.

To market this trending product, create blog posts and infographics comparing mushroom coffee to regular coffee. Focus on highlighting its health benefits, such as alleviating anxiety and improving immunity while having a lower level of caffeine.

The global yearly revenue of the fashion industry is projected to hit nearly $2 trillion by 2026.

Although many brick-and-mortar fashion retailers are reopening, online purchases are still expected to grow in popularity. The convenience of online shopping remains compelling for consumers.

As society re-embraces social and outdoor activities, “going out” clothing is on the rise. Sensual, bold, and eccentric styles are expected to dominate fashion trends.

Take a look at the following trending fashion products to sell online.

5. Athleisure

  • Average selling price: $20-$40
  • Monthly global Google search volume: 74,000 (“athleisure”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: fashion and sports enthusiasts
  • Supplier suggestions: BELLA+CANVAS (USA), IndiaMART (India), Fire Label (UK)

Thanks to major brands like Lululemon, sportswear has become fashionable. Style experts have been calling this trend athleisure. Since they balance comfort and style, athleisure products attract many customers.

Google Trends data shows that the search volume for “athleisure” has stayed relatively high and stable over the years.

The global Google Trends data of the search term "athleisure" for the past five years.

There are tons of athleisure clothing types to sell in your online store, like sports bras, T-shirts, gym shorts, and leggings. Buy them in bulk from clothing wholesalers like BELLA+CANVAS.

A page on Bella + Canvas' website where a woman and a man are shown wearing athleisure.

This fashion trend is more prevalent among millennials and Gen Z. Therefore, creating a solid social media marketing strategy is crucial to your success. One way to do so is to partner with influencers in the fashion or fitness industry to promote your products.

6. Wide-Leg Pants

  • Average selling price: $15-$50
  • Monthly global Google search volume: 124,000 (“wide leg pants”)
  • Top countries: United States, Australia, India
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: Wholesale Fashion Square (USA), DHgate, IndiaMART (India)

Wide-leg pants and jeans have been making a comeback. They are stylish, comfortable, and flattering on almost any body type. For women, wide-leg pants make their legs look longer and accentuate their waistline.

According to Google Trends, the search volume for “wide leg pants” continues to rise and has hit record highs in the past couple of months.

The global Google Trends data of the search term "wide leg pants" for the past five years.

There are many types of wide-leg pants. When promoting this trending product for your online store, target the right audience for the model of wide-leg pants you’re selling. For example, professionals and office workers may be the ideal target market for formal wide-leg pants.

7. Corsets

  • Average selling price: $15-$60
  • Monthly global Google search volume: 717,000 (“corset”)
  • Top countries: United States, Brazil, United Kingdom
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: CorsetDeal (USA), Corsets Fly, Alibaba

One of the most unique trending fashion products is the corset. Once deemed a symbol of oppression, the old-school fashion item has been reclaimed to signify empowerment. According to fashion experts, corsets are one of the staple fashion trends of 2022.

The global search volume for “corset” hit its peak in late 2021 and continues to garner high popularity.

The global Google Trends data of the search term "corset" for the past five years.

Although it was made to be an undergarment, many wear corsets as outerwear these days. Try creating unique, custom designs for your corsets to attract customers. Then, market the items as statement pieces.

8. Shapewear

  • Average selling price: $20-$70
  • Monthly global Google search volume: 216,000 (“shapewear”)
  • Top countries: United States, United Kingdom, Germany
  • Ideal target audience: fashion enthusiasts
  • Supplier suggestions: Shapewear Wholesale, Curvesline (UK), Leonisa

Shapewear is a foundation garment used to shape the body. When the celebrity shapewear line SKIMS entered the market in 2019, searches for “shapewear” hit an all-time high. Its popularity has remained fairly high throughout 2022.

The global Google Trends data of the search term "shapewear" for the past five years.

To turn this trending item into a profitable opportunity, provide a broad range of sizes and shades. A big reason why SKIMS became popular is its inclusivity, encouraging various demographics to wear the product.

A page on the SKIMS website showing a diverse group of women wearing different styles and colors of shapewear_

Partner with bloggers and social media influencers to promote your own brand. Ask them to do a product review or showcase the garment through photos and videos.

Mobile phones are among the most widely used gadgets worldwide. It’s expected that 7,690 million people will use smartphones in 2027.

As a result, complementary items like phone straps, power banks, and car chargers have become trending products.

The smartphone accessories market is projected to reach $413.2 billion by 2030. So, starting a phone accessories store is both profitable and future-proof.

9. Phone Straps

  • Average selling price: $10
  • Monthly global Google search volume: 101,000 (“phone strap”)
  • Top countries: Brazil, United States, Italy
  • Ideal target audience: general population, tech enthusiasts
  • Supplier suggestions: Alibaba, Faire, Made-in-China

Phone straps or charms are a fun way to customize a mobile device. They also let users hold their phones more securely in their hands.

According to Google Trends, the search volume for phone straps has significantly increased in recent years, reaching its peak in 2021 and staying high in 2022.

The global Google Trends data of the search term "phone strap" for the past five years.

Some of the most popular phone straps are the unique, handmade kind. Take visually appealing product photos to promote this trending product in your phone accessories store. You can set up a budget home photo studio using LED lights and your smartphone camera.

10. Power Banks

  • Average selling price: $20-$40
  • Monthly global Google search volume: 638,000 (“power bank”)
  • Top countries: India, Brazil, Italy
  • Ideal target audience: general public, tech enthusiasts, travelers
  • Supplier suggestions: India Mart (India), Alibaba, L10 (Italy)

Power banks let users charge their mobile devices on the go. This trending product is especially popular among high-mobility people, such as travelers and outdoor enthusiasts.

The search volume of “power bank” remains high. Although the interest decreased in March 2020, it has risen since then. A possible explanation is increased social and outdoor activities after lockdowns are lifted.

The global Google Trends data of the search term "power bank" for the past five years.

When marketing power banks, pay attention to the ideal target demographic. For example, power banks with advanced features like fast wireless charging are fantastic for tech enthusiasts. Work alongside tech social media influencers to promote the product.

11. Phone Holders

  • Average selling price: $15-$25
  • Monthly global Google search volume: 89,000 (“phone holder”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: tech enthusiasts, office workers, car owners
  • Supplier suggestions: Wholesale Phone Accessories (USA), IndiaMART (India), Aulola (UK)

Phone holders let people attach their phones to desks or car dashboards. For office workers, a phone holder helps with multitasking. Meanwhile, drivers use car phone holders to view their phone screens safely when driving.

According to Google Trends, searches for phone holders have been experiencing a gradual increase over the past five years. The search volume also tends to spike during the last few months of every year.

The global Google Trends data of the search term "phone holder" for the past five years.

These products often become best sellers in many online stores. For example, a car phone holder from Beam Electronics has 80,000+ global ratings on Amazon.

A product page on Amazon showing a photo of a car phone holder by Beam Electronics along with its price, ratings, and product details.

Selling this trending product can get you a high profit margin. Look for car accessory suppliers on Alibaba who sell phone holders for as low as $1. However, make sure that the vendor and the product have good ratings to guarantee quality.

12. Mouse Pads

  • Average selling price: $5-$20
  • Monthly global Google search volume: 495,000 (“mouse pad”)
  • Top countries: Brazil, United States, Turkey
  • Ideal target audience: tech enthusiasts, office workers, gamers
  • Supplier suggestions: Alibaba, All Mouse Pads (USA), Made-in-China

Most people use a wired or wireless mouse to operate their desktop computers. Many laptop owners also use a mouse, which is usually more comfortable than a built-in touchpad. As such, mouse pads are constantly in demand.

Google Trends shows that search queries for mouse pads have always been relatively high. The search volume shot up dramatically in March 2020 and peaked by the end of that same year. Since then, the numbers have remained high.

The global Google Trends data of the search term "mouse pad" for the past five years.

Mouse pads come in different shapes, sizes, and designs. Extra large mouse pads or desk mats serve as a surface to place both the mouse and keyboard.

Create custom illustrations for your mouse pads to sell unique and one-of-a-kind products.

To promote this trending product, partner with tech or gaming influencers. Kick off an affiliate marketing campaign that offers influencers commissions for encouraging their audience to purchase the item.

13. Car Chargers

  • Average selling price: $10-$20
  • Monthly global Google search volume: 56,000 (“car charger”)
  • Top countries: India, United States, United Kingdom
  • Ideal target audience: tech and car enthusiasts, travelers
  • Supplier suggestions: IndiaMART (India), Wholesale Phone Accessories, Aulola (UK)

Car chargers are popular with people who are constantly on the go, especially those who spend a lot of time in their cars. Plug this device into a car’s power outlet, and anyone can charge their mobile device on the road.

The search volume for car chargers on Google Trends shows that the product has enjoyed a high and steady demand for the past few years. It experienced a significant drop at the beginning of the pandemic, but the numbers have recovered.

The global Google Trends data of the search term "car charger" for the past five years.

Since manufacturing car chargers can be expensive, consider starting a dropshipping business. Sites like SaleHoo let you connect with wholesale suppliers.

The SaleHoo homepage which says "Successful dropshippers have reliable suppliers. Now you do, too" along with photos of a man on the phone and a woman smiling.

One way to market this trending product is to get your products featured on electronic review sites like TechGearLab. Utilize affiliate links to encourage readers to check out the product.

The global market value of baby care products was $67.35 billion in 2020 and is expected to increase to $88.72 billion by 2026.

Many parents are still working from home, allowing them to spend more time with their children. As a result, products that help balance their work and family life have become trending items.

14. Baby Carriers

  • Average selling price: $35-$200
  • Monthly global Google search volume: 238,000 (“baby carrier”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Baby K’tan, Amawrap (UK), Faire

A baby carrier helps adults carry infants while keeping their hands free. Additionally, baby carriers are easier to store and carry when traveling compared to strollers.

According to Google Trends, searches for baby carriers have stayed relatively stable, with high and constant demand over the past five years. The search volume experienced a significant drop in March 2020, but it has recovered since.

The global Google Trends data of the search term "baby carrier" for the past five years.

This trending item is receiving more attention due to new baby carrier innovations, like improved ergonomics. Many parents are interested in ergonomic carriers that support the baby’s natural posture, like Ergobaby.

The global Google Trends data of the search term "baby carrier" for the past five years.

When selling the product, highlight the psychological and health benefits of babywearing to convince potential buyers. Create engaging infographics for social media or write online articles to gain organic traffic and increase eCommerce store sales.

15. Baby Swings

  • Average selling price: $60-$200
  • Monthly global Google search volume: 230,000 (“baby swing”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Alibaba, Global Sources, DHgate

Baby swings can be a lifesaver for busy caregivers. The rocking motion calms crying infants, giving the adults some quiet time at home. This makes caregivers who work from home a significant target market for this product.

The Google Trends tool reveals that the search volume for baby swings worldwide is relatively stable.

The global Google Trends data of the search term "baby swing" for the past five years.

Some baby swings come with hanging toys to entertain the baby. Smart baby swings offer unique features, like adjustable rocking speed and built-in lullabies.

16. Baby Monitors

  • Average selling price: $30-$150
  • Monthly global Google search volume: 179,000 (“baby monitor”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: parents and caretakers
  • Supplier suggestions: Alibaba, DHgate, Bebcare

Baby monitors let parents or caretakers watch their children from another room. Some products have additional features such as a mobile app, temperature monitor, dynamic angles, two-way talk, and night vision.

The Google search volume for “baby monitor” is steadily high. Looking at prior search performance, the demand for this product should not drop significantly anytime soon.

The global Google Trends data of the search term "baby monitor" for the past five years.

Reach out to parenting influencers on social media, YouTube, and the blogosphere to promote this trending product. Don’t forget to highlight features that parents will find helpful.

Loving owners willingly spend money to ensure their pets are healthy and happy. The pet care market was valued at $232.3 billion in 2020 and is projected to increase by 6.1% yearly.Check out some of the most popular products you can market to pet owners.

17. Dog Harnesses

  • Average selling price: $15-$70
  • Monthly global Google search volume: 186,000 (“dog harness”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: dog owners
  • Supplier suggestions: 2 Hounds Design (USA), JULIUS-K9 (UK), Friendly Dog Collars (Australia)

Since regular movement is essential for a dog’s well-being, a harness is a must-have item for dog owners. Compared to collars, harnesses provide more control for owners and are more comfortable for dogs.

According to Google Trends, the search volume for “dog harness” increased significantly in 2020 and has remained relatively high.

The global Google Trends data of the search term "dog harness" for the past five years.

Dog harnesses are also pet fashion items. You can sell dog harnesses that are high quality, comfortable, and unique-looking.

Selling dog harnesses is ideal for a dropshipping store. To market this trending product, create blog content on dog harnesses and the importance of walking dogs. You can also create video content demonstrating how to put on a dog harness safely and correctly.

18. Cat Beds

  • Average selling price: $15-$55
  • Monthly global Google search volume: 73,000 (“cat bed”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: cat owners
  • Supplier suggestions: Faire, Pet Beds Direct (UK), Superior Pet Goods (Australia)

The increase in cat ownership has turned cat beds into one of the hottest trending products to sell online. Since cats sleep more than humans, they need a comfortable spot for resting.

According to Google Trends, the search volume for cat beds has grown steadily over the years.

The global Google Trends data of the search term "cat bed" for the past five years.

To stand out, sell unique and innovative cat beds instead of standard cushions. For instance, orthopedic beds are popular among senior cat owners. If you’re crafty, try making handmade cat beds and charge a higher price.

19. Pet Carriers

  • Average selling price: $20-$80
  • Monthly global Google search volume: 45,000 (“pet carrier”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: pet owners
  • Supplier suggestions: Boss PetEdge (USA), Vital Pet Group (UK), Flea Circus Pet Supplies (Australia)

A carrier is essential for any pet owner who travels and regularly visits the vet.

The Google Trends volume for pet carriers experienced a significant drop in 2020, but it has gone up since. Overall, pet carriers have a steadily high demand.

The global Google Trends data of the search term "pet carrier" for the past five years.

There are several types of pet carriers you can sell online. Airline-compliant carriers are quite popular as they are necessary for pet owners who frequently travel by plane. Other carriers are shaped like backpacks, which some pet owners may find more comfortable to carry.

Focus on making and marketing your pet carrier to a specific customer niche. This way, you can build a solid eCommerce brand around your product. Vanderpump Pets, for example, caters to elegant pet owners, making their brand more memorable.

Vanderpump Pets website homepage showing a woman dressed in a pink dress sitting with two small dogs, next to a box containing picnic utensils.

Research shows that the global online furniture market value is predicted to reach $261.8 billion by 2028, a significant increase from $96.4 billion in 2021.

Spending more time at home encourages people to create a more comfortable space. According to experts, comfortable furniture items have become trending products in the home decor niche.

Comfort items of various sizes can be sold online. Whether it’s cozy furniture to lounge on or smaller pieces to complement the decor, people are increasingly interested in buying such products from eCommerce stores.

20. Sofa Beds

  • Average selling price: $200-$1,000
  • Monthly global Google search volume: 794,000 (“sofa bed”)
  • Top countries: United Kingdom, United States, Indonesia
  • Ideal target audience: homeowners
  • Supplier suggestions: Birlea (UK), Alibaba, Indotrading (Indonesia)

Sofa beds have long been on the market. They have become popular among renters as they can save a lot of space and money for those on a budget.

On Google Trends, the search volume for sofa beds has stayed relatively high in 2022, increasing the chance of sellers enjoying consistently high profit margins.

The global Google Trends data of the search term "sofa bed" for the past five years.

You can sell many types of sofa beds, such as daybeds, futons, and pull-out couches.

Start a marketing campaign on Pinterest – this social networking site is trendy among home decor enthusiasts. You can attract potential customers by creating themed boards that feature your products.

21. Wedge Pillows

  • Average selling price: $30-$100
  • Monthly global Google search volume: 82,000 (“wedge pillow”)
  • Top countries: United States, India, Australia
  • Ideal target audience: people with health or sleep issues
  • Supplier suggestions: Global Sources, IndiaMART (India), National Equipment Database (Australia)

A wedge pillow elevates the upper or lower body when sleeping. This is a product that is easy to sell to people looking to relieve acid reflux, snoring, sinus pressure, and other health conditions.

According to Google Trends, searches for wedge pillows have increased steadily. Although it experienced a significant drop in mid-2020, interest in the product has risen since.

The global Google Trends data of the search term "wedge pillow" for the past five years.

To promote this product for your eCommerce store, highlight the features that make your wedge pillow stand out. For example, some wedge pillows have a foldable design or multiple components that let users adjust their height.

22. Seat Cushions

  • Average selling price: $20-$60
  • Monthly global Google search volume: 24,000 (“seat cushion”)
  • Top countries: United States, Canada, India
  • Ideal target audience: desk workers, older adults, people with health issues
  • Supplier suggestions: Alibaba, DHgate, IndiaMART (India)

Due to the rise of home offices, seat cushions are trending on search engines and eCommerce stores.

According to Google Trends, search queries for seat cushions have experienced an increase throughout the years. Notably, the search volume spiked in the middle of 2020 – likely due to the pandemic. It has remained relatively high ever since.

The global Google Trends data of the search term "seat cushion" for the past five years.

If you want further proof of the popularity of seat cushions, check out various online marketplaces. For instance, the Everlasting Comfort seat cushion is an example of a hot product to sell on Amazon, as it has 90,000+ ratings on the site.

A product page on Amazon showing a photo of a seat cushion by the Everlasting Comfort Store along with its price, ratings, and product details.

Seat cushions are more affordable when purchased from suppliers like Alibaba. The potential to make a significant profit will be higher, especially if you buy in bulk.

The target audience for this type of product are desk workers, older adults, and people with health issues. To reach out to them, display Facebook or Google ads for searches related to seat cushions.

The house goods market is expected to grow from $502.28 billion in 2021 to $818.87 billion in 2026.

Buying home products is necessary to elevate the quality of life. Since the pandemic, more people have been shopping for home appliances online, making them trending products.

On the other hand, outdoor recreation also saw a boom during the height of the pandemic. Now that many parts of the world have fully re-embraced social and outdoor life, it’s only natural for such products to further increase in demand.

23. Rooftop Tents

  • Average selling price: $1,000-$3,000
  • Monthly global Google search volume: 43,000 (“rooftop tent”)
  • Top countries: United States, Australia, Canada
  • Ideal target audience: outdoor and camping enthusiasts
  • Supplier suggestions: Bigfoot Tents (USA), Tough Touring (Australia), Alibaba

By installing a rooftop tent on top of a car, people can sleep comfortably and safely above their vehicle. According to Google Trends, searches for rooftop tents have experienced a significant increase over the past two years. The search volume even reached its highest peak in July 2022.

The global Google Trends data of the search term "rooftop tent" for the past five years.

When marketing this product for your online store, highlight the benefits of using a roof tent over a regular one.

The benefits include a built-in mattress, quick and easy setup, and durable construction to withstand harsh weather conditions. Sleeping in an elevated space also means safer and more comfortable rest away from critters and muddy grounds. To increase product visibility and eCommerce sales of this product, run Google Shopping ads.

24. RGB Lights

  • Average selling price: $20-$80
  • Monthly global Google search volume: 37,000 (“rgb lights”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: homeowners
  • Supplier suggestions: Wholesale LEDs (USA), Light Supplier (UK), LED EXPO (Australia)

RGB lights can spice up a room, making it a brighter and livelier space. They are trendy among people looking to decorate their workspaces, game rooms, and bedrooms.

The search volume for “rgb lights” reached its all-time high in late 2020. Since then, interest in the product has remained relatively high.

The global Google Trends data of the search term "RGB lights" for the past five years.

There are two main types of RGB lights – fixed and addressable. The former only provides one type of illumination, while the latter lets users change the lights to their preferred colors and styles.

Be sure to choose the proper marketing channels for this product’s target audience. Since RGB lights are eye-catching products, we recommend showcasing them on visual platforms like Instagram or TikTok.

25. Portable Power Stations

  • Average selling price: $100-$300
  • Monthly global Google search volume: 78,000 (“power station”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: travelers, outdoor enthusiasts
  • Supplier suggestions: Global Sources, DHgate, IndiaMART (India)

Portable power stations are becoming more popular. They let you get electricity off the grid, making them excellent for road trips and camping.

According to Google Trends, the search volume for “power station” stayed relatively high and stable over the past few years, even before its dramatic increase in September 2022.

The global Google Trends data of the search term "RGB lights" for the past five years.

Some portable power stations have built-in generators that transform solar energy into electricity. As such, they can be an eco-friendly solution.

As a highly niche and premium product, choosing a suitable method to market these products to the right audience is crucial.

For example, the solar power kit company Renogy markets its products by offering credit to users who share a referral link. This is an excellent strategy since tightly-knit communities can help sell niche products via word-of-mouth.

The Affiliate Program page on Renogyss website.

26. Fake Plants

  • Average selling price: $10-$30
  • Monthly global Google search volume: 68,000 (“fake plants”)
  • Top countries: United States, United Kingdom, Australia
  • Ideal target audience: homeowners, office workers
  • Supplier suggestions: Nearly Natural (USA), Geko Products (UK), Artificial Plants Online (Australia)

Artificial plants are great home decor items. They can add an earthy feel to your space without the regular maintenance real plants require.

According to Google Trends, search interest in fake plants fluctuates, but it has an upward trend. The search volume spiked up at the beginning of the pandemic and has stayed relatively high in 2022.

The global Google Trends data of the search term "fake plants" for the past five years.

These plants come in various shapes and sizes, from small ones to larger tree-like plants. Small fake plants are especially trendy among people who decorate their workspaces.

Encourage people to buy this trending product by writing blogs and social media posts. Try recommending different fake plant types for various decor styles.

27. Garment Steamers

  • Average selling price: $20-$200
  • Monthly global Google search volume: 44,000 (“garment steamer”)
  • Top countries: Australia, United States, India
  • Ideal target audience: home owners, fashion enthusiasts
  • Supplier suggestions: Global Sources, Alibaba, IndiaMART (India)

Using a garment steamer is a great way to remove wrinkles from any fabric. A garment steamer is easier, quicker, and more versatile than a traditional iron. They are also less likely to damage clothes.

According to Google Trends, the search volume for “garment steamer” has always fluctuated. However, its overall trend has remained high and stable over the years. Although the search volume dropped significantly at the beginning of the pandemic, the numbers have recovered.

The global Google Trends data of the search term "garment steamer" for the past five years.

To market garment steamers, highlight their features and advantages over the traditional method of ironing clothes. Try creating videos of how to use the steamer and explain the kinds of fabrics or clothes it is most suitable for.

The kitchen appliances market was valued at $159.29 billion in 2019 and is expected to grow to $210.80 billion by 2027.

During the height of the pandemic, fewer US consumers dined out and more people cooked at home. This trend is expected to continue as roughly seven out of 10 consumers report their intent to continue cooking at home after the pandemic.

Aside from conventional appliances like blenders and microwaves, trendy appliances like air fryers and portable blenders are gaining popularity. People are spicing up their home cooking by experimenting with new products.

28. Air Fryers

  • Average selling price: $50-$200
  • Monthly global Google search volume: 3,100,000 (“air fryer”)
  • Top countries: United States, Brazil, United Kingdom
  • Ideal target audience: home cooks, health-conscious people
  • Supplier suggestions: Global Sources, Alibaba, DHgate

Air fryers can cook various dishes like french fries and cookies with heated air. This appliance’s main selling point is the ability to fry foods using little to no oil.

Google Trends reveals that the global search volume for this product has been steadily increasing in recent years. It reached peak popularity during the holiday season in 2020. In 2022, interest in air fryers remains high.

The global Google Trends data of the search term "air fryer" for the past five years.

You can promote this product to the health and wellness audience. Create an infographic post that compares the calories of dishes cooked with the air fryer and those with a traditional frying method. Alternatively, start a healthy food blog with air fryer recipes.

29. Portable Blenders

  • Average selling price: $20-$50
  • Monthly global Google search volume: 52,000 (“portable blender”)
  • Top countries: United States, Australia, United Kingdom
  • Ideal target audience: home cooks, fitness enthusiasts, health-conscious people, travelers
  • Supplier suggestions: Alibaba, Faire, DHgate

Portable blenders let people make juices, smoothies, milkshakes, and protein drinks on the go. They are also more convenient than traditional blenders. Since many portable blenders double as tumblers for drinking, there’s no need to wash additional containers.

Portable blenders are among the most popular trending products in the kitchen appliance category. Google Trends shows that searches for “portable blender” have increased over the years and remain popular in 2022. The search volume reached its highest peak in May 2022.

The global Google Trends data of the search term "portable blender" for the past five years.

To market the product for your online store, demonstrate various drinks made using the portable blender through blog posts, photos, and videos. Don’t forget to highlight its convenience compared to traditional blenders.

Many people are looking to entertain themselves outdoors or in their homes. Have a look at the trending items to sell online in the hobby and lifestyle product category.

30. Reusable Water Bottles

  • Average selling price: $10-$40
  • Monthly global Google search volume: 655,000 (“water bottle”)
  • Top countries: United States, India, United Kingdom
  • Ideal target audience: general population, sustainability enthusiasts
  • Supplier suggestions: Totally Promotional (USA), IndiaMART (India), Pound Wholesale (UK)

Reusable water bottles are some of the best trending products to sell online. Environmental concerns over single-use plastics have driven more consumers to integrate reusable bottles into their lifestyles.

Google Trends data shows that the search volume for “water bottle” has been increasing steadily. The number of search queries reached its highest point in August 2022.

The global Google Trends data of the search term "water bottle" for the past five years.

This product comes in various shapes and sizes. Some of its unique variants include smart water bottles and collapsible cups. It’s best to pick a product that isn’t popular in your area yet so that you can become the go-to seller.

The target audience for these trending products is the sustainability community. For marketing purposes, publish educational content on the downsides of single-use packaging. The brand S’well publishes informative content on its Instagram profile.

An Instagram post by the brand S'well showing a picture of their water bottle and a text saying "4 billion single-use plastic bottles displaced from landfills and water ways"

31. Tufting Guns

  • Average selling price: $100-$200
  • Monthly global Google search volume: 53,000 (“tufting gun”)
  • Top countries: United States, United Kingdom, France
  • Ideal target audience: arts and crafts enthusiasts
  • Supplier suggestions: Let’sTuft, Millstek (UK), Alibaba

Tufting is the process of a needle punching yarn through a fabric in the form of a loop. It is a technique people often use in rug or carpet making, a hobby that has been rising in popularity. A tufting gun is a tool for automating this process.

On Google Trends, the search interest for the term “tufting gun” has risen significantly in the past two years. It reached its highest peak in January 2022 and has remained relatively high.

The global Google Trends data of the search term "tufting gun" for the past five years.

To promote tufting guns for your online store, demonstrate how to use them through videos and blog posts. You can also share unique tufting patterns that potential customers can try out and showcase various rugs or carpets you make.

Set up other sales channels like Google Shopping ads for related search terms. This can help boost your product visibility and drive immediate sales.

32. Custom Keyboard Kits

  • Average selling price: $50-$200
  • Monthly global Google search volume: 83,000 (“custom keyboard”)
  • Top countries: United States, Germany, United Kingdom
  • Ideal target audience: gamers, typists, mechanical keyboard hobbyists
  • Supplier suggestions: Alibaba, Global Sources, DHgate

Recently, the mechanical keyboard hobby is seeing a boom in interest. With a custom keyboard kit, people can assemble and customize their own mechanical keyboard using the included parts.

According to Google Trends, the search term “custom keyboard” has steadily increased in popularity. The search volume experienced its most dramatic increase at the beginning of 2022. It remains high throughout the ensuing months.

The global Google Trends data of the search term "custom keyboard" for the past five years.

If you want to start selling a custom keyboard kit, it’s important to prioritize quality parts. To stand out from other sellers, include novelty parts such as uniquely designed keycaps. Through promotional videos, demonstrate how to build the keyboard and show off its typing sounds.

The beauty industry’s revenue is projected to reach $131 billion in 2026, a significant increase from $80.74 billion in 2021.

To join the industry, check out the currently trending products within this profitable niche.

33. Hair Oils

  • Average selling price: $10-$50
  • Monthly global Google search volume: 116,000 (“hair oil”)
  • Top countries: India, United States, United Kingdom
  • Ideal target audience: hair care enthusiasts
  • Supplier suggestions: IndiaMART (India), Alibaba, Apollo Wholesale (UK)

Applying hair oil is one of the best ways to care for your hair and scalp.

Hair oiling has many benefits, such as providing the hair with the necessary vitamins and minerals and improving its moisture, softness, and shine. Experts especially recommend hair oil for people who frequently style their hair with dryers or curling irons.

According to Google Trends, search interest in hair oil has been relatively high and stable for the past five years. However, its popularity has reached new heights since the pandemic’s beginning.

The global Google Trends data of the search term "hair oil" for the past five years.

Begin an influencer marketing campaign by collaborating with beauty content creators on TikTok, YouTube, or Instagram. Ask them to feature your hair oil product in their content and highlight its benefits.

34. Face Ice Rollers

  • Average selling price: $5-$30
  • Monthly global Google search volume: 29,000 (“ice roller”)
  • Top countries: United States, United Kingdom, Canada
  • Ideal target audience: skincare enthusiasts
  • Supplier suggestions: Faire, SukeAuto, Alibaba

One of the trending products in beauty is the face ice roller. According to dermatologists, using face ice rollers has many benefits – they can relieve puffiness, toxins, and muscle tension. The coldness can tighten the skin and temporarily reduce redness.

The global search volume for “ice roller” peaked in late 2021. Interest in this unique skincare tool remains high in 2022.

The global Google Trends data of the search term "ice roller" for the past five years.

To promote face ice rollers, highlight their benefits to the skin and overall health. Through social media content, explain the dos and don’ts of using a facial ice roller. For example, people should always use an upward motion when using the product.

35. Press-On Nails

  • Average selling price: $5-$15
  • Monthly global Google search volume: 243,000 (“press on nails”)
  • Top countries: United States, United Kingdom, India
  • Ideal target audience: beauty enthusiasts
  • Supplier suggestions: Etsy, Alibaba, IndiaMART (India)

Press-on nails offer a convenient way to do manicures at an affordable price. People can easily remove or swap their press-on nails and protect their natural nails from damage.

This is one of the fastest-growing trending products in the beauty niche. Looking at Google Trends, search interest in press-on nails has increased substantially over the past few months. It even reached a new peak in September 2022.

The global Google Trends data of the search term "press on nails" for the past five years.

Create uniquely designed press-on nails to stand out from other online businesses. When you sell visual-heavy trending products like press-on nails, we highly recommend promoting them via photos and videos on social media channels.

To find trending products online, you need to start your search in the right places. Head over to the following sites to generate business ideas and find out what sells the most online:

eCommerce Marketplaces

Numerous eCommerce marketplaces can provide insights into current product trends. These online selling sites have special pages dedicated to newly best-selling products.

For instance, Amazon’s Movers and Shakers page shows hourly top-selling items across different product categories. Also, check out the Most Wished For page to see which products people think about purchasing next.

If you head to Etsy, its Popular Right Now page shows products currently popular among customers.

The Popular Right Now page on the Etsy website.

Use eRank to find out more about Etsy’s trending products. This Etsy search engine optimization (SEO) tool reveals which keywords have a high search volume.

Social Media Networks

78% of sellers who use social media outsell competitors who don’t. As brands leverage social commerce and influencer marketing, social media platforms have become one of the go-to places for discussing products and learning about what to sell.

Research popular hashtags on Twitter and Instagram to see which products are up-and-coming. On Pinterest, use the search bar to see which keywords are trending.

Try to find communities for trending niches on Facebook and Reddit. Examining them will help you decide what trending products to sell when targeting a specific demographic.

Trend Report Sites

These platforms show what topics and trending products internet users are interested in. Here are some sites to check out:

  • Google Trends. Marketers commonly use this tool to research the search volumes of particular keywords. Filter by region, period, topic category, and type of search to see the most relevant results.
  • Ecomhunt. A product research tool that provides ideas on the best items to sell. Besides daily product updates, it also offers valuable information such as costs, selling prices, profit margins, and market saturation statistics.
  • Trend Hunter. This site shows new and popular eCommerce bestsellers of the day, week, and month. The premium versions let you track topics and access full trend reports.

Use these product research tools to validate your trending product ideas further before you start selling online:

  • Instant Product Evaluator Tool. This tool by A Better Lemonade Stand can analyze the strengths and weaknesses of a specific product.
  • Viral Launch. Though this premium tool is primarily intended for Amazon sellers, it can be useful for any online store. Use the Market Intelligence feature to receive feedback on your product idea, estimate profits, and view market trends.

To successfully start making money online, choose trending products with the best business potential. Keep the following criteria in mind when searching for hot items to sell through your online business:

  • Aligns with your interests. Having a passion for your own products will ease the marketing process. You’ll have a deeper appreciation for the product and an easier time connecting with potential buyers.
  • Solves a common problem. Many popular products are easier to market because they make people’s lives easier.
  • Has branding potential. What you sell online determines your marketing strategies. Create an exciting brand story to attract your audience.
  • Profitable. What you make from selling the product should cover your expenses and provide a sizable income.
  • Hard to find. Selling a product that is unavailable in your local market or other online stores can incite excitement and curiosity. Plus, there will be less competition.

The following are some products experts predict are going to be in high demand in 2023:

  • Health supplements. More people are paying more attention to their health, especially due to the pandemic. As a result, supplements containing vitamins and minerals are predicted to be popular products in 2023.
  • Beauty products. The beauty industry is a very competitive market with high demand. According to experts, beauty products that will be trending in 2023 are tinted sunscreens, concealers, and stick and cream blushes.
  • Tech accessories. Remote working has become a popular trend due to the pandemic. Therefore, people will continue looking for accessories like mouse pads or desk mats to make their working space more comfortable and aesthetically pleasing.
  • Pet products. Pet owners are increasing. These pet owners love their pets and often treat them like family members. Therefore, experts predict that pet products like crates and carriers will be in high demand in 2023.
  • Tableware. The pandemic has caused people to dine at home more often. This leads to people looking for high-quality tableware to elevate their home dining experience. Dishes, glassware, and utensils also come in various designs and materials.

Conclusion

Choosing the right trending products to sell is just the beginning for any eCommerce store owner. There are numerous niches to explore, from health and wellness to cosmetics and skincare.

Tools like eCommerce marketplaces, social media platforms, and trend sites help track the fluctuating popularity of products. No matter what product you pick, make sure to create a beautiful online store and maximize your digital marketing strategy.

So, take your pick, choose an eCommerce platform, and start selling products online. Good luck.

This section will answer some of the most commonly asked questions about trending products.

How Do I Find Trending Products?

You can find trending products for your own online store by exploring eCommerce marketplaces, trend sites, and social media platforms.

For example, try finding out what products are popular on marketplaces like Amazon and Etsy or get product suggestions from Ecomhunt and Trend Hunter. Additionally, look up hashtags on Twitter or Instagram and find niche communities on Facebook or Reddit.

What Is Easy to Make and Sell?

Handmade crafts like soaps, crocheted or knitted goods, beaded jewelry, and baked pet treats are easy products to make and sell in the comfort of your home.

The resources and tools necessary for creating these DIY products are typically easy to find. Additionally, such projects can help you explore your creativity.

What Do People Buy the Most Online?

The top five products people buy the most online according to market value are clothing items, shoes, tech products, toys, and pet products.

Based on weekly updated search data from Google users in the United States, the top five most searched product categories in 2022 are clothing, video games, toys, cosmetics, and electronics.

Author
The author

Hasna A.

Hasna is passionate about tech, culture, and the written word. She hopes to create content that helps people succeed on the web. When not writing, rearranging, or polishing sentences, she enjoys live music and overanalyzing movies.

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The Co-author

Tashia T.

Tashia is passionate about all things website development, digital marketing, and eCommerce. She strives to spread her knowledge and help people navigate the online world through her words, one article at a time.