25 Best Affiliate Marketing Websites: Examples of Excellent Marketing Initiatives for 2024

As a $12 billion industry, affiliate marketing has become one of the most lucrative ways to make money online and earn passive income.

However, its massive popularity means higher competition. If you’re looking to start affiliate marketing, creating an attractive website is a must.

This article will cover the best examples of affiliate marketing websites for your inspiration. You will learn their traffic statistics, success factors, and monetization strategies.

What Is an Affiliate Website?

An affiliate website is a platform that promotes products or services in exchange for sale commissions.

The compensation amount depends on the affiliate program. Some use a percentage of the sale, while others pay a fixed rate.

Besides sales, affiliate marketers can get paid for bringing new traffic and converting users to perform specific actions. These actions may include signing up for an account, subscribing to a newsletter, or downloading an app.

To track each conversion and validate the traffic source, merchants use an affiliate link containing unique information about the referral site.

There are many forms of affiliate marketing websites, with product review and comparison sites being the most popular. Other types include independent blogs, online magazines, and coupon websites.

Whatever form it might take, an affiliate marketing website works similarly:

  1. A site owner joins an affiliate program directly from a merchant or via an affiliate marketing network.
  2. The owner promotes the affiliate products using links to the advertiser.
  3. When a visitor clicks on an affiliate link and completes a desired action, the site owner will receive compensation.

Top 25 Affiliate Marketing Website Examples

Now that you know what an affiliate website is, let’s look at the examples. We’ve done our research and came up with the 25 best affiliate websites based on these considerations:

  • Niche. We covered diverse affiliate marketing niches so you can learn from various industries.
  • Domain Rating. A high domain rating proves a website’s authority and relevance. We only included affiliate websites with a 70 or higher Ahrefs rating.
  • Organic Traffic. Traffic indicates how well the site performs compared to the competitors. We gathered data from Ahrefs to estimate each site’s monthly visits and ranked them based on the metric.

Let’s dive deeper into the list.

1. NerdWallet

The homepage of NerdWallet, a personal finance company.

NerdWallet Stats:

  • Niche: Finance
  • Domain rating: 89
  • Monthly visits: 18+ million

NerdWallet was among the highest-earning affiliate marketing websites in 2021, with a $379.6 million yearly revenue. Its goal is to provide all the tools, information, and insight users need to make informed financial decisions.

Simple yet effective design is one of the essential factors for NerdWallet’s success. The homepage makes it easy for users to compare financial products like credit cards, student loans, mortgages, insurance, and saving accounts.

At the top navigation bar, visitors can quickly access its primary resources – product reviews, expert guides, and calculators. An on-site search engine is also present to speed up the navigation process.

Finance tools are another key feature of this site. Users can calculate their incomes, expenses, credit scores, debts, and loans. Aside from providing value to users, free tools are a great way to acquire backlinks and boost the site’s ranking.

Monetization Strategy

NerdWallet monetizes its pages by placing affiliate links to various finance and credit card companies, such as Citibank, American Express, and Capital One. The site gains a referral fee for every user signup.

Besides affiliate marketing, NerdWallet also receives funds from brands in exchange for product reviews. However, it maintains that such endorsements won’t affect the quality of its recommendations.

2. Verywell Fit

The homepage of Verywell Fit, a fitness news site.

Verywell Fit Stats:

  • Niche: Health and fitness
  • Domain rating: 85
  • Monthly visits: 9+ million

Verywell Fit is one of the best affiliate marketing websites in the health industry. Its mission is to help people reach their fitness and nutrition goals.

Readers can expect high-quality content written by industry experts, including registered nutritionists, personal trainers, and physicians. They provide valuable guides, facts, and the latest fitness and nutrition trends.

The affiliate marketing website also offers all the tools to help readers learn about their meal nutrition, body mass index (BMI), body fat, and calories.

Creating free tools is a great way to attract backlinks and boost search engine rankings. In Verywell Fit’s case, the site ranks first for the “nutrition calculator” keyword on Google.

Verywell Fit's calculator ranks first for the "nutrition calculator" keyword.

Monetization Strategy

Verywell Fit earns affiliate revenue through its What to Buy section, where the site reviews thousands of fitness gear and nutrition products. Each article contains Zappos, Walmart, or Amazon affiliate links.

3. Business News Daily

The homepage of Business News Daily, a news site for small business owners

Business News Daily Stats:

  • Niche: Business and marketing
  • Domain rating: 87
  • Monthly visits: 4.3+ million

Business News Daily is one of the best examples of an effective business website. The clean interface only uses three colors – white for the background, blue for categories, and black for titles and text.

The color combination lets users focus on the content, which centers around business plans, company growth, and employee development. It also features success stories from experienced entrepreneurs, helping new business owners avoid common mistakes and grow their companies faster.

Those valuable resources help Business News Daily become one of the most authoritative sites in the business niche. It ranks second for the “how to grow a business” keyword.

Business News Daily's article ranks second for the "how to grow a business" keyword.

Monetization Strategy

Business News Daily employs affiliate marketing to fund its operation. The site works with B2B companies in various industries, connecting them with potential customers and earning a commission for every transaction. The partnership program includes sponsored articles, branded ads, and lead generation.

4. Skyscanner

The homepage of Skyscanner, a flight comparison website.

Skyscanner Stats:

  • Niche: Travel
  • Domain rating: 80
  • Monthly visits: 4+ million

Since its founding over two decades ago, Skyscanner has gone from a small flight comparison site to a global leader in the travel industry. Available in 30+ languages, it also targets non-English speaking markets.

Skyscanner’s success can be attributed to its powerful metasearch engine. This site scans the internet to gather prices from different travel companies. Then, it provides users with the most affordable options, accelerating the buying process.

The homepage immediately answers the user’s intent with a search engine to compare flights, hotels, and car rentals. Scroll down to see travel hacks and recommended deals based on popular destinations.

Monetization Strategy

Skyscanner’s revenue is mainly generated from its affiliate partners, including airlines, hotels, car rental companies, and travel agents. The company earns a commission whenever a user clicks a search listing, visits a partner’s site, or makes a booking.

Interestingly, Skyscanner also runs its own affiliate program. With this strategy, the site gains more conversions without spending the ad budget. This is because Skyscanner only pays commissions when the associates bring sales.

5. Wirecutter

The homepage of Wirecutter, an affiliate site owned by the New York Times.

Wirecutter Stats:

  • Niche: Consumer products
  • Domain rating: 94
  • Monthly visits: 4+ million

Wirecutter is The New York Times’ shopping recommendation site. The newspaper company acquired Wirecutter for an estimated $30 million in 2016, helping it become one of the most trusted review sites in the US.

The affiliate website builds trust by implementing a customer-first approach. Wirecutter’s journalists work independently to provide honest and unbiased reviews regardless of monetary benefits.

Through well-researched content, the site aims to help users compare and find the best consumer products. These products include electronics, home appliances, car accessories, fitness gear, and kitchen equipment.

Its well-implemented information architecture lets users find different product categories and featured articles quickly.

The homepage also has a Daily deals section featuring the best value products of the day. This section saves visitors’ time and significantly affects purchasing decisions.

Monetization Strategy

Before The New York Times acquired Wirecutter, affiliate commissions were the primary income source. Each review contains links to eCommerce stores or brands that own the products.

Today, the company also generates revenue from paywall subscriptions. At $5/month or $40/year, the paid subscription unlocks unlimited access to Wirecutter’s news and coverage.

6. Gear Patrol

The homepage of Gear Patrol, an online magazine for men.

Gear Patrol Stats:

  • Niche: Men’s products
  • Domain rating: 80
  • Monthly visits: 3.5+ million

Gear Patrol is an online magazine that reviews men’s products, from watches and shoes to bikes and cars. The site doesn’t look like your average affiliate marketing website, separating it from the competitors.

For instance, the usual product categories are hidden under the hamburger icon, while the navigation bar only features essential sections. This way, readers won’t feel overwhelmed by the options, making navigation easy.

The Today’s Best Deal section is beneficial for finding the best discounts of the day. Each article contains a short description, product image, price, and link to the brand’s landing page.

Monetization Strategy

The site makes money by putting affiliate links to retailer sites, earning compensation when a purchase is made. Gear Patrol also has other revenue streams, such as sponsored content, physical magazine subscriptions, and display advertising.

Moreover, the site owns an agency called Gear Patrol Studio that elevates brand stories through videos and photos.

7. The Points Guy

The homepage of The Points Guy, a points-and-miles travel website.

The Points Guy Stats:

  • Niche: Travel
  • Domain rating: 81
  • Monthly visits: 2.8+ million

Since targeting a wide product range might not fit beginners, you can emulate The Points Guy model by finding and creating solutions for a specific problem. In this case, the affiliate website aims to help readers accumulate points and miles to reduce travel expenses.

The Points Guy offers advice, advanced tools, and guides on maximizing airline and credit card rewards for the readers’ benefit. This approach succeeds – the travel blog has grown into a large media website with millions of monthly visitors and social media followers.

To further build its authority, The Points Guy hosts a weekly podcast where influencers and industry experts share their travel hacks and tips.

Monetization Strategy

The Points Guy earns commissions from travel and credit card affiliate programs. It targets readers who are already interested in traveling and converts them through sponsored content.

The site also encourages users to sign up for its newsletter for the latest tourism trends. The email list enables The Points Guy to build connections with potential leads and promote its affiliate links further.

In addition, the publisher plans to build a travel community through various events and meetups to reach more customers.

8. Minimalist Baker

The homepage of Minimalist Baker, a plant-based and gluten-free recipes provider.

Minimalist Baker Stats:

  • Niche: Quick-prep food recipe
  • Domain rating: 82
  • Monthly visits: 2.5 million+

Minimalist Baker’s original goal was to share plant-based recipes for healthy diet purposes. As the team grows, the site targets a broader audience by featuring meat-based food, desserts, and baked goods.

Its simple yet tasty recipes set Minimalist Baker apart from other food blogs. These recipes only require one bowl, up to 10 ingredients, or 30 minutes at most to prepare.

This affiliate marketing website provides a search bar with multiple filtering options to facilitate easy content access. This way, visitors can quickly find the latest recipes, product reviews, and cooking guides based on specific seasons, diet preferences, and ingredients.

Besides organic search results, Minimalist Baker’s traffic comes from the email newsletter and social media networks. It has 2+ million Instagram followers, around 147,000 YouTube subscribers, and nearly 500,000 Facebook followers.

Monetization Strategy

If you want to launch a profitable food blog, get inspired by Minimalist Baker’s various monetization methods. First, the site earns revenue by displaying ads in the recipe content. It also sells a downloadable cookbook containing 101 vegan and gluten-free recipes.

However, a significant portion of Minimalist Baker’s revenue comes from the Amazon affiliate marketing program. The site promotes kitchen essentials, pantry items, and photography equipment through its online store, gaining a referral fee for every purchase.

9. Fatherly

The homepage of Fatherly, an online magazine for millennial dads and young adults

Fatherly Stats:

  • Niche: Parenting for men
  • Domain rating: 80
  • Monthly visits: 2.2+ million

This online magazine targets a unique niche of millennial dads, providing advice on parenting, work, health, looks, and life.

The site doesn’t look like your typical affiliate site. The navigation panel is hidden under the Menu bar in the top right corner. When clicked, it will show the six main categories – Life, Health and Science, Play, Gear, Style, and Trending.

The homepage displays sponsored posts, featured articles, and Fatherly Favorites – an affiliate products catalog.

Scroll down to find a never-ending list of articles, providing readers with rich options. This approach may increase the likelihood of users clicking on one of the resources.

Monetization Strategy

Fatherly generates affiliate income from product reviews and comparisons under the Gear section, with most of the products here containing Amazon affiliate links. Any other content, like news and tutorials, is monetized through display advertising.

10. Trusted Reviews

The homepage of Trusted Reviews, a tech review and comparison site.

Trusted Reviews Stats:

  • Niche: Technology
  • Domain rating: 82
  • Monthly visits: 2.1+ million

Trusted Reviews is one of the oldest affiliate sites in the tech niche. Its mission is to provide unbiased and independent advice on what tech products to buy, including smartphones, tablets, TVs, laptops, and cameras.

The site achieves this mission through its rich content library comprising product reviews, brand comparisons, tech news, and how-to guides.

One of its stand-out features is the audio player that lets users listen to the article instead of reading it. This approach helps Trusted Reviews cater to different reader preferences, creating a memorable user experience.

Monetization Strategy

Each review on this site is detailed, providing readers with key specifications, features, and reasons to buy. At the end of the review, a banner compares prices from different eCommerce stores.

A reader can choose the most affordable price, click the call to action (CTA) button, and complete the transaction. Once the purchase is complete, Trusted Reviews will earn a commission.

Apart from affiliate income, Trusted Reviews drives revenue from display advertising, sponsored content, and brand collaboration. For instance, the partnership with Upfeat enables the site to provide voucher codes and earn commissions for every discounted sale.

11. PCPartPicker

The homepage of PC Part Picker, a computer builder site.

PCPartPicker Stats:

  • Niche: Computer parts
  • Domain rating: 75
  • Monthly visits: 1.8+ million

PCPartPicker is another example of what a powerful online tool can do. The site provides the resources needed to build a PC from scratch.

The PC Builder tool lets users compare and choose computer parts based on their budget and use case. These computer parts include the CPU, cooler, motherboard, memory, storage, monitor, operating system, and peripherals.

After selecting the parts, users will receive the estimated cost and compatibility report. A warning will appear when there’s an incompatibility issue.

The PC builder's warning notice when an incompatibility issue is found.

Users can also share their completed PC builds to inspire others. Each build has a comment section where visitors can ask questions or share opinions, encouraging an interactive community.

Monetization Strategy

Unlike other affiliate websites in this list, PCPartPicker solely makes money through affiliate programs. Each product review contains customer ratings and comments, providing social proof to convince potential buyers.

12. vpnMentor

The homepage of VPN Mentor, a VPN comparison site.

vpnMentor Stats:

  • Niche: VPN
  • Domain rating: 78
  • Monthly visits: 1.4+ million

Not many affiliate sites are better than vpnMentor when it comes to promoting VPNs. It provides expert VPN reviews and guides to help users protect their data privacy.

The site employs a great content strategy by directly putting its featured “10 Best VPNs in 2022” article on the homepage. The resource provides details of each top VPN and links to the recommended providers using stand-out CTA buttons.

A sneak peek of the list is mentioned at the beginning, enabling users to check out the best VPNs without reading through the whole article. The affiliate site also updates this central piece regularly to remain relevant.

Link building is another vital part of vpnMentor’s success. It attracts backlinks by creating free yet advanced tools, such as VPN speed test comparison, IP address leak tester, secure password generator, and Google location changer.

Monetization Strategy

This site drives revenue solely through affiliate marketing, maintaining a clean design without banner ads to boost its readability.

Each product review and recommendation features links to vpnMentor’s affiliate partners, driving revenue to the site for every subscribed user. It also offers VPN deals and coupons, encouraging first-time users to convert.

13. ThisIsWhyImBroke

The homepage of This is Why I'm Broke, an affiliate marketing website that promotes unique gifts.

ThisIsWhyImBroke Stats:

  • Niche: Unique gifts
  • Domain rating: 70
  • Monthly visits: 1.3+ million

If you want to create a unique affiliate marketing website, use this site as a reference. Instead of promoting common goods, ThisIsWhyImBroke displays innovative and often odd products.

There are two main benefits of targeting these types of products. First, the market isn’t as competitive as other niches. Second, unique products are more likely to ignite people’s sense of humor, increasing the chance of social media shares.

The site’s content is centered around generating unusual gift ideas based on different occasions, categories, and recipients. Each article contains a list of products along with short descriptions, prices, and CTA buttons.

Monetization Strategy

ThisIsWhyImBroke earns money by participating in various affiliate programs for websites, most commonly the Amazon Associates Program and Etsy Affiliates. However, the publisher has stated that it aims to list the best products regardless of monetization value.

14. SafeWise

The homepage of SafeWise, a review site specializing in home automation and security.

SafeWise Stats:

  • Niche: Home security
  • Domain rating: 78
  • Monthly visits: 1.2+ million

To create a minimalistic affiliate marketing website, take notes from SafeWise. This home security site has a simple interface, putting its product recommendations at the center stage.

On the homepage, users can choose between one of the home security categories. Each section contains safety guides, product reviews, and brand comparisons to help users protect their homes and loved ones.

What makes SafeWise stand out is its commitment to conducting intensive research and helping build safer communities. It provides reports on national crimes and safety trends, informing users whether their neighborhood is safe and which security product is worth buying.

Monetization Strategy

SafeWise earns commissions from affiliate programs like OfferVault and Amazon. It also partners with various security brands like Vivint and Frontpoint. The deal with Vivint is particularly profitable, as the brand pays around $500 for every successful sale.

Furthermore, SafeWise uses other channels like YouTube and TikTok to reach video-oriented audiences. Each video contains a link to its affiliate partner.

15. Dog Food Advisor

The homepage of Dog Food Advisor, an affiliate marketing website specializing in dog food.

Dog Food Advisor Stats:

  • Niche: Dog food
  • Domain rating: 76
  • Monthly visits: 1.1+ million

Dog Food Advisor is an example of why focusing on a specific niche is the best way to start your digital affiliate marketing website. It lets you attract people with a common interest and build a community around it.

Dog Food Advisor aims to help owners find safe and healthy food for their pets through comprehensive and well-researched reviews.

Despite reviewing thousands of different products, this affiliate site does a great job of simplifying the navigation process. On the homepage, users will immediately see the three core sections – The Best Dog Foods, A-Z brand reviews, and Dog Food Recalls.

Each article covers the food’s ingredients and nutritional information, providing valuable information to help readers choose the right brand.

Monetization Strategy

Dog Food Advisor receives referral fees from various affiliate marketing programs, such as Chewy Affiliates and Amazon Associates. It also has partnership deals with several pet food brands.

However, this site doesn’t show ads or endorsements of any kind, promising to keep its recommendations fair and unbiased.

16. HelloGiggles

The homepage of HelloGiggles, an online magazine for women.

HelloGiggles Stats:

  • Niche: Women’s lifestyle
  • Domain rating: 80
  • Monthly visits: 972,500+

HelloGiggles aims to build a positive community for female readers. It covers the latest trends in beauty, fashion, relationships, career, and entertainment.

Despite being an affiliate site, HelloGiggles brands itself as an online magazine. Readers can find helpful and entertaining content, from lifestyle tips to celebrity news.

By employing a simple layout, visitors can easily search for specific terms and resources based on different categories.

HelloGiggles attracts millions of organic traffic by implementing content marketing best practices. The marketing team researches industry trends and creates articles based on them. As a result, visitors are guaranteed fresh and up-to-date content, increasing the chance of them becoming loyal readers.

While organic traffic remains its main visitor source, HelloGiggles also gains audiences through various social media platforms. The magazine brand has thousands of followers on Instagram, YouTube, Twitter, Facebook, and Pinterest.

Monetization Strategy

HelloGiggles mainly drives revenue from referral fees. However, instead of joining one of the best affiliate marketing programs like Amazon Associates, HelloGiggles prefers to build long-term relationships with brands like Ulta Beauty, Madewell, and Victoria’s Secret. It also earns money from advertising and magazine subscriptions.

17. HomeGrounds

The homepage of Home Grounds, a DIY coffee brewing site.

HomeGrounds Stats:

  • Niche: Coffee
  • Domain rating: 71
  • Monthly visits: 731,000+

The pandemic has caused a significant shift in consumer behavior, as around 70% of Americans now prefer to make coffee at home. This change mainly benefits DIY coffee brewing sites like HomeGrounds.

HomeGrounds’ mission is to help users enjoy high-quality coffee at home by reviewing the best beans and brewing machines. It also offers how-to guides and innovative coffee recipes.

Driven by passion, the team behind HomeGrounds conducts extensive research to educate readers on the history behind every bean and the critical features of each equipment piece. Informational content is an excellent way to build authority as an industry expert.

Monetization Strategy

HomeGrounds builds affiliate relationships with providers like ShareASale and Amazon, earning a commission for every coffee bean or equipment sale. The site also makes advertising income from brands through sponsored content and paid mentions.

18. The Penny Hoarder

The homepage of Penny Hoarder, a personal finance media

The Penny Hoarder Stats:

  • Niche: Finance
  • Domain rating: 78
  • Monthly visits: 675,000+

The Penny Hoarder is one of the fastest-growing media companies whose goal is to help people make smart financial decisions. This website attracts readers by sharing valuable tips on how to make, save, and manage money.

Through its academy, The Penny Hoarder provides free advanced tools and resources to help users build a healthy credit score, prepare a mortgage, budget effectively, and even find a job.

This affiliate publisher also creates a forum where users can ask questions, share their experiences, and interact with others. The forum enables The Penny Hoarder to build a loyal audience base and become the go-to site for personal finance.

Monetization Strategy

Most of The Penny Hoarder’s revenue comes from affiliate marketing. The company promotes brands and gains commissions every time users sign up for a newsletter, download an app, or register for a service.

For instance, when someone reads its “Getting a Side-Job as an Uber Driver” article, downloads the app, and signs up, The Penny Hoarder will receive compensation from Uber. Other income generators include branded content and social media advertising.

19. Ruled.me

The homepage of Ruled.me, a keto diet app developer.

Ruled.me Stats:

  • Niche: Keto diet
  • Domain rating: 73
  • Monthly visits: 350,000+

Ruled.me is one of the best affiliate marketing websites in the ketogenic niche. Keto is a popular low-carb diet that can help users lose weight and live healthier.

The site aims to prove that cooking delicious yet healthy meals is possible, making the transition to the keto diet fun. It also seeks to create a smooth user experience through its simple interface, allowing readers to focus on the content.

Ruled.me provides all the necessary information for keto enthusiasts, from diet tips and recipes to exercise recommendations. The site also comes with a tool that enables users to calculate carb and protein intake based on their weight goals.

Monetization Strategy

Ruled.me is a participant of the Amazon affiliate program. All articles under the Recommended section contain links to the eCommerce giant, providing monetization opportunities to the site.

Another significant income source comes from The Keto Academy subscription. Starting at $3.11/week, the app provides personalized meal plans and expert guidance to help keto dieters achieve the best results.

Users who managed to lose weight using the keto app will appear on the site’s Success section. Such social proof positively impacts Ruled.me’s reputation, encouraging more readers to convert.

20. Adam Enfroy

The homepage of Adam Menfroy, a blogger and affiliate marketer.

Adam Enfroy Stats:

  • Niche: Software and blog
  • Domain rating: 79
  • Monthly visits: 268,000+

Adam Enfroy founded this website as a software review blog and has since transformed it into a highly lucrative affiliate site. The site reviews the best business and marketing tools, covering their features, pricing, ease of use, and customer support.

What’s unique about this site is the length of its content. For instance, the “How to Start a Blog” article comprises over 16,000 words. Long-form articles let Adam optimize different keywords in one blog post, which benefits his SEO strategy.

Another key takeaway from this site is its authenticity. Adam shares his journey and how he managed to build a profitable blog from scratch. This compelling story adds an emotional aspect that’s relatable to readers.

Monetization Strategy

According to the June 2021 income report, Adam earned over $280,000 through multiple income streams, including affiliate commissions and online course sales.

Adam succeeded through years of blogging, writing guest posts, and building backlinks to his site. Once he gained enough backlinks to rank on the first page of Google, he started monetizing the blog by adding affiliate links to the articles.

Since then, the site has promoted 200+ software-as-a-service (SaaS) brands and launched the Blog Growth Engine masterclass. The paid course is a great way to help fellow bloggers make money and diversify the site’s revenue stream.

21. WebsiteSetup

The homepage of Website Setup, a website-making tutorial provider.

WebsiteSetup Stats:

  • Niche: Website creation
  • Domain rating: 83
  • Monthly visits: 221,000+

Despite its competitive nature, “how to build a website” is one of the most targeted keywords on search engines. Appearing on the first Google page for this keyword will bring tons of organic traffic to any affiliate website, including WebsiteSetup.

The site provides a simple guide on creating websites for aspiring bloggers and online business owners. Its straightforward approach may play a crucial role in the site’s success.

The affiliate site immediately answers the query on the homepage, guiding readers through website making in three steps. While the tutorial is free, it links to the site’s affiliate partners, serving as the primary revenue generator.

Other types of content on WebsiteSetup include product reviews and comparisons, blog posts, and how-to articles.

Monetization Strategy

WebsiteSetup is fully an affiliate site, as it doesn’t show banner ads nor accept sponsored posts. The site earns commissions from various web hosting programs, including Hostinger Affiliate, which pays 60% per eligible sale.

22. Abby Organizes

The Homepage of Just a Girl and Her Blog, a DIY home decor and organization site.

Abby Organizes Stats:

  • Niche: DIY home decor
  • Domain rating: 71
  • Monthly visits: 124,000+

Abby Organizes is another example of how you can turn personal struggles into profit opportunities. Frustrated by the constant mess of her home, Abby Lawson founded this blog to offer tips on DIY decoration and home organization.

The resources are based on Abby’s experience, meaning that the audience won’t find similar articles anywhere else, boosting its authority. Besides guides, Abby shares her struggles on this site, creating an emotional connection with the readers.

While search engines remain its primary traffic source, the affiliate site also drives visitors from Pinterest. Creating marketing campaigns on Pinterest is great for visually heavy websites.

Monetization Strategy

Based on her last report, Abby made money mainly from affiliate marketing, particularly through the Amazon affiliate program. Other revenue streams included sponsored posts, eBook downloads, and course sales.

23. Ryan Robinson

The homepage of Ryan Robinson, a blogging expert and affiliate marketer

Ryan Robinson Stats:

  • Niche: Blogging
  • Domain rating: 78
  • Monthly visits: 123,000+

Using his own name as the website address, Ryan Robinson is an example of good personal branding. After building a successful online business, Ryan founded this site to teach people how to grow profitable blogs.

Ryan gained a reputation as a blogging expert in various ways. First, he implemented content marketing strategies by researching the audience, creating content that fits them, and building loyal readers.

After that, he promoted the site by writing for top publications, such as Forbes, Entrepreneur, and Business Insider. The exposure helped Ryan reach more audiences and further establish his authority.

Besides his website, Ryan hosts a podcast where bloggers and startup founders share their stories and proven strategies for building successful businesses. The podcast has over 400,000 active listeners, bringing more traffic to the site.

Monetization Strategy

Ryan’s latest income report showed he made around $35,000/month, with half of the revenue coming from his online class sales.

Affiliate income made up the other half, as Ryan earned money from promoting website setup courses, business books, web hosting providers, and website builders.

24. GearHungry

The homepage of Gear Hungry, a consumer good review site.

GearHungry Stats:

  • Niche: Consumer goods
  • Domain rating: 70
  • Monthly visits: 23,000+

As a review site, GearHungry helps online shoppers purchase the best household products based on their needs and budgets. They include smart doorbells, cordless lawn mowers, cleaning kits, coffee makers, and electric toothbrushes.

This affiliate marketing website spends a lot of time researching and curating the top-rated products for everyday use, so users don’t have to.

What separates GearHungry from similar websites is its commitment to prioritizing user experience. With tons of white space with limited banner ads, the content is easy to read.

Furthermore, users can quickly locate its six categories of product reviews and recommendations on the homepage.

Monetization Strategy

Besides being a member of the Amazon Associates Program, GearHungry also earns compensation from other affiliate networks, such as Rakuten, AvantLink, CJ, Kickbooster, and ShareASale.

Another source of income comes from advertising, though the number is relatively low compared to its affiliate revenue. This is partly due to the site’s commitment to showing fewer ads for a better reading experience.

25. Globo Surf

The homepage of Globo Surf, an outdoor gear review site.

Globo Surf Stats:

  • Niche: Outdoor sports
  • Domain rating: 70
  • Monthly visits: 4,500+

Globo Surf is the place for hikers and water sports enthusiasts. This affiliate marketing website provides guides to help readers improve their skills and pick suitable gear for camping, climbing, snowboarding, snorkeling, and scuba diving.

The site’s content centers around “best of” articles, consisting of the product’s overview, specs, features, and a stand-out CTA button linking to Amazon, where users can make their purchase.

Internal linking is an integral part of the site’s strategy. Related articles are linked to each other, creating a content silo that benefits its domain authority. This method improves user experience and engagement, potentially boosting the site’s search engine ranking.

For instance, the “Best Full Face Snorkel Masks in 2024” blog post features links to scuba masks, freediving masks, and other snorkel gear reviews.

Monetization Strategy

Globo Surf is a member of the Amazon affiliate marketing program. It receives commissions by promoting and linking to the eCommerce giant. Besides affiliate income, the site also earns money from product endorsements.


Creating a stand-out online affiliate marketing website is necessary to start making money in this growing field.

The examples in this article should give you ideas on how to choose a niche, implement a user-friendly interface, and incorporate the right content strategy into your own website.

If you have more questions, read our affiliate marketing websites FAQ or leave a comment below.

Affiliate Marketing Websites FAQ

What Is the Highest Paying Affiliate Website?

WP Engine offers one of the best affiliate programs in terms of commissions in the web hosting service niche. The WordPress hosting provider pays $200 for every referral or 100% of the new user’s first-month payment, whichever’s higher. There’s also a potential of up to a $1,500 monthly bonus for high-performing affiliates.

How Do Affiliate Websites Make Money?

Affiliate marketing websites earn money by promoting a brand’s product or service. They receive a commission every time a user performs the desired action, such as making a purchase, signing up for a newsletter, or downloading an eBook. Some affiliate sites also drive revenues from ads, sponsored posts, and course sales.

How Much Money Can You Make With an Affiliate Website?

There’s no limit on how much money you can make with affiliate marketing. The more users you convert, the more commissions you earn. For example, highly successful affiliate websites like NerdWallet drive millions of dollars in yearly revenue. Explore our affiliate marketing tips to boost your income.

The author

Brian Fajar Mauladhika

Brian is a Content Writer who knows the ins and outs of digital marketing and eCommerce. Driven by passion and a dose of caffeine, he constantly looks for better ways to tell complex stories in a simple manner. Follow him on LinkedIn.