Hostinger Reach: Custom Contact Fields and How to Use Them

Custom contact fields in Reach allow you to store additional information about your contacts beyond the default fields. They help you organize your audience better, personalize campaigns, and create more targeted segments for your email marketing.

What Are Contact Fields?

Reach includes several default contact fields:

Email address
First name
Last name
Phone number
Note

However, sometimes you may want to store more information about your contacts, for instance:

City or location
Age
Job title
Newsletter preference
Company name

This is where custom fields become useful.
Custom fields allow you to collect, import, and manage additional contact information inside Reach.

Why Use Custom Fields?

Custom fields help you:

Store more detailed customer information
Import full contact data you have on your CSV file
Collect additional information through Reach signup forms
Create more advanced audience segments
Send more personalized email campaigns

This can improve campaign relevance, reduce unsubscribe rates, and increase engagement.

How to Create a Custom Field

To navigate to custom fields management in Reach:

Log in to your Reach dashboard
Go to Audience
Click Contacts
Open Manage
Select Custom fields

Then, to create a new field:

Click to create a new custom field
Enter a field name (for example: Job Title)
Choose a field type
Tip: Field types help ensure that the data collected is consistent and accurate. For example, choosing the number field type for age helps avoid text data saved and have consistently formatted information.
Save the custom field

Managing Custom Fields

After creating a custom field, you can:

Edit the field name
Delete the field if no longer needed

Created custom fields are also visible in contact details and can be updated manually at any time.

Custom fields you create can also be added to Reach forms.
For example, you may want subscribers to choose how often they want to receive newsletters:

Weekly
Monthly

You can create a single choice custom field called Newsletter Preference and add it to your signup form. Once subscribers submit the form, their preference is automatically saved to their contact profile in Reach.

To collect custom field data automatically through forms:

Go to Forms in your Reach dashboard
Create or edit a form
Select your custom field from the form fields in the Manual editor
Publish the form on your website

When users submit the form, the information is automatically synced in Reach.

How Custom Fields Can Be Imported from CSV File?

When uploading a contact list via CSV, you may already have extra information about your contacts apart from default contact fields in Reach.

During the CSV import process, Reach allows you to:

Map existing columns to Reach fields
Create new custom fields directly during import
Import all additional data together with your contacts

After importing, you can use this information for segmentation and campaign targeting.

Example

If you import a Country custom field, you can later:

Create segments for contacts from different countries
Send localized campaigns
Promote region-specific offers

Creating Custom Fields During CSV Import

You can also create custom fields directly while importing contacts.

To do this:

Go to Audience
Select Contacts
Click Add contact
Choose Upload .CSV
Select your file
In the Map columns step, identify which fields can already be mapped
In Map Columns step for custom field, select Create custom field
When the columns are mapped, move to the next steps and upload your contacts.

Segmenting Contacts Using Custom Fields

Once custom field data is collected, you can create advanced audience segments.

To create a segment:

Go to Audience
Select Segments
Create a new segment

You can then:

Use AI-generated segment rules
Create conditions manually
Filter contacts based on any custom field

Examples include:

Contacts from a specific country
Subscribers with weekly newsletter preference
Contacts whose job title contains certain keywords

You can also combine multiple conditions to create highly targeted audiences.

Summary

Custom fields help you enrich your contact database and create more personalized marketing experiences.

With custom fields, you can:

Store additional customer information
Import detailed contact data from CSV files
Collect more data through forms
Build smarter audience segments
Send more targeted campaigns

Using custom fields effectively can improve engagement, campaign performance, and overall email marketing results.