25+ Best SEO Agency Software for 2024 to Streamline Your SEO Processes

Efficient search engine optimization through effective SEO services is becoming essential as more businesses increase their online presence. This presents a lucrative opportunity for freelance marketers and SEO agencies to grow their profits with the right SEO tools.

This article will present a carefully curated list of 25+ best SEO agency software solutions. We aim to guide you toward SEO tools that can help you improve your business outcomes.

We’ll look at 10 different software categories and review three best-fit SEO agency tools for each to help you get the right mix of toolsets for your business.

All-Purpose SEO Software

Aside from ensuring that client websites use a fast and dependable hosting service provider, many top SEO agencies also employ all-purpose SEO tools that provide comprehensive features to manage different aspects of SEO campaigns.

1. SEMrush

Homepage of SEMrush SEO software tool

SEMrush Stats:

  • Rating: 4.8/5
  • Best for: comprehensive SEO analytics and competitive research
  • Price: freemium (starting at $108.33/month when billed annually)

SEMrush is a powerful all-in-one SEO tool that offers in-depth keyword research, backlink insights, website audit, and competitive research capabilities. With its intuitive interface and robust reporting capabilities, SEMrush is the go-to software for SEO agencies.

The tool creates detailed analytics reports, including traffic analysis, keyword rankings, and site audits using its extensive database of keywords, backlinks, and competitor insights. It also features an SEO Writing Assistant to help optimize content for better search engine visibility.

Key Features:

  • Keyword analysis and research
  • Backlink check and website audit
  • Competitor tracking and research
  • On-page SEO
  • Site auditing and optimization recommendations

The free plan has limited access, and the paid plans are budget-intensive for small businesses. The platform can also overwhelm beginners due to its extensive features and data.


2. Moz Pro

Homepage of Moz Pro SEO software tool

Moz Pro Stats:

  • Rating: 4.4/5
  • Best for: on-page optimization and link building
  • Price: 30-day freemium (starting at $79/month when billed annually)

Moz Pro is comprehensive SEO software that combines keyword research, link building, site auditing, and rank tracking in one platform. The tool’s user-friendly interface, robust features, and competitive pricing make conversion rate optimization easy for marketers trying to scale a business.

Moz Pro offers a 30-day free trial to test its keyword explorer, on-page optimization recommendations, and backlink insights. It also features a domain authority metric that evaluates your website’s on-page SEO against that of your competitors.

Key Features:

  • Keyword analysis and research
  • Backlink checking and link building
  • On-page optimization recommendations
  • Site auditing and technical SEO insights
  • Rank tracker with performance monitoring

The backlink index of Moz Pro may not be as extensive as other tools. The platform can be resource-intensive, and some features require higher-tier plans.


3. Ahrefs

Homepage of the Ahrefs SEO software tool

Ahrefs Stats:

  • Rating: 4.7/5
  • Best for: backlink and competitor insights
  • Price: freemium (starting at $83/month when billed annually)

Ahrefs is a leading SEO toolset known for its robust backlink checking and competitor research capabilities. With its industry-leading features and database, Ahrefs is a valuable asset for any SEO agency.

The SEO tool boasts one of the largest backlink databases, enabling easy exploration and analysis. It’s popular among marketers for its competitor analysis platform and rank tracking tool, providing more valuable insights to outrank the competition.

Key Features:

  • Backlink checking and link building
  • Competitor insights and analysis
  • Keyword analysis and research
  • Performance and rank tracking
  • Content research and gap analysis

The user interface may be overwhelming for beginners, and some features have a steep learning curve.


Keyword Research Tools

Conducting thorough keyword research is essential when optimizing your website for search engines. Let’s explore three keyword research tools that can help you in this regard:

1. Google Keyword Planner

Homepage of the Google Keyword Planner tool

Google Keyword Planner Stats:

  • Rating: 4.5/5
  • Best for: comprehensive keyword insights
  • Price: free

Google Keyword Planner is a popular free keyword tool that provides valuable insights into organic search volume and keyword suggestions. It helps you discover relevant global keywords for your SEO strategy and identify their search trends.

The tool is a part of the Google Ads ecosystem and generates keyword ideas based on your input or selected website. Its search, competition level, and bid estimate data for local and global keywords make writing more effective SEO content easier than ever.

Key Features:

  • Offers accurate search volume data based on Google searches
  • Provides keyword ideas and suggestions based on user search behavior
  • Helps plan keyword strategies for PPC and organic SEO campaign

While immensely popular among SEO professionals, the tool offers limited advanced features and lacks competitive analysis capabilities.


2. Keyword Tool

Homepage of multi-environment keyword research solution, Keyword Tool

Keyword Tool Stats:

  • Rating: 4.7/5
  • Best for: keyword suggestions across multiple platforms
  • Price: freemium (starting at $69/month when billed annually)

Keyword Tool is a popular keyword research tool among SEO agencies due to its vast coverage. It suggests keywords for various platforms, including Google, YouTube, Bing, and Amazon. What’s more, it helps you uncover long-tail keywords and explore organic search trends.

The tool generates suggestions based on your input or selected platform. It also provides keyword variations, search volumes, and competition levels to identify relevant keywords for your SEO strategy.

Key Features:

  • Suggests keywords across multiple platforms
  • Uncovers long-tail keywords and niche-specific keywords
  • Offers filtering options to refine keyword results

The pricing plans can be a deterrent for small businesses with limited budgets.


3. KWFinder by Mangools

Homepage for KWFinder by Mangools

KWFinder Stats:

  • Rating: 4.7/5
  • Best for: keyword research and analysis
  • Price: freemium (starting at $19.90/month when billed annually)

KWFinder by Mangools is a powerful keyword research tool that helps you discover relevant keywords and analyze their ranking potential. It offers comprehensive insights to support your SEO strategies.

Besides providing essential keyword metrics like search volume, KWFinder stands out for its unique Keyword Difficulty feature. It allows you to evaluate the difficulty level of ranking for a specific keyword, helping you prioritize your efforts.

Key Features:

  • Accurate keyword metrics and search volume data
  • Keyword Difficulty analysis for assessing ranking challenges
  • SERP analysis to understand competitor rankings and search results
  • Location-specific keyword research capabilities for local SEO

KWFinder is effective for high-volume keywords in competitive markets, but users find its data for niche-specific, low-volume keywords less reliable.


Content Marketing Software

Content marketing software is crucial for attracting and engaging your target audience.

1. HubSpot – Marketing Hub

Homepage of the HubSpot Marketing Hub software

HubSpot Marketing Hub Stats:

  • Rating: 4.8/5
  • Best for: comprehensive content marketing automation
  • Price: freemium (starting at $30/month when billed annually)

HubSpot Marketing Hub is an agency tool that offers a wide range of features, including content creation, publishing, and analytics. It allows you to plan, create, and distribute content across multiple channels while providing data-driven insights to measure your content’s performance.

HubSpot lets you create and manage your content calendar, draft and collaborate on SEO content, and schedule content distribution. You can also leverage its analytics to track engagement, conversions, and ROI.

Key Features:

  • Integrated suite for content creation, distribution, and analysis
  • Content optimization tools for SEO and performance tracking
  • Automation features to streamline content workflows and lead nurturing

Pricing depends on the size of your enterprise and its requirements, which can get expensive real quick.


2. CoSchedule

Homepage of CoSchedule SEO tool

CoSchedule Stats:

  • Rating: 4.5/5
  • Best for: streamlining content planning and collaboration
  • Price: freemium (starting at $29/user/month when billed annually)

CoSchedule is a popular content marketing platform that helps teams plan, create, and promote content effectively. It offers comprehensive features for content ideation, editorial calendar management, social media scheduling, and performance tracking.

Its intuitive interface makes content workflow management, impact analysis, team collaboration, and social media post scheduling more accessible. Meanwhile, the drag-and-drop calendar makes planning and organizing content strategies easy.

Key Features:

  • Robust content calendar for efficient planning and organization
  • Seamless integration with popular CMS platforms and social media networks
  • Workflow automation and team collaboration features

CoSchedule marketing suite’s pricing varies according to the agency size, which can get expensive for small SEO agencies that are trying to scale.


3. Contently

Homepage of content marketing platform Contently

Contently Stats:

  • Rating: 4.8/5
  • Best for: content creation and management
  • Price: custom pricing available upon request

Contently is a powerful content marketing software that excels in content creation and management. It offers a comprehensive suite of tools to help you streamline your content workflow, collaborate with team members, and drive engagement with your target audience.

With Contently, you can easily plan, create, and distribute content across multiple channels. Its content analytics tool provides valuable insights into content performance, audience engagement, and ROI.

Key Features:

  • Robust content planning and creation tools
  • Collaborative features for an efficient content review process
  • Analytics and reporting to track content performance

Contently may be more suitable for larger businesses with higher budgets, potentially limiting its accessibility for small businesses or individuals on a limited budget.


Site Audit Software

Regular SEO audits are a crucial part of a website maintenance plan. This procedure identifies and resolves issues that impact your website’s performance.

1. Google Search Console

Google Search Console homepage

Google Search Console Stats:

  • Rating: 4.7/5
  • Best for: free website monitoring and optimization
  • Price: free

Google Search Console is a powerful free tool by Google that helps you monitor and optimize your website’s presence in search results. It offers valuable insights into your website’s performance, indexability, and security.

The site audit tool crawls your entire website to create a coverage report by monitoring search volumes, organic traffic, impressions, and clicks, highlighting indexing issues and technical errors.

Key Features:

  • Provides important insights into your website’s search performance
  • Identifies indexing issues, crawl errors, and security vulnerabilities
  • Offers data on search queries, impressions, and clicks for optimization

The tool has a steep learning curve and lacks detailed site auditing and analysis features.


2. Sitebulb

Homepage of the Sitebulb audit tool

Sitebulb Stats:

  • Rating: 4.8/5
  • Best for: comprehensive website analysis and reporting
  • Price: freemium (starting at $11.25/month when billed annually)

Sitebulb is one of the best SEO software for agencies when it comes to site audits, as it provides in-depth reports on website health, technical issues, and optimization opportunities. It helps you uncover critical SEO issues with your web pages and offers actionable recommendations for improvement.

The site audit tool creates detailed reports of your website, highlighting broken links, duplicate content, and losses in website speed. It also provides actionable recommendations to enhance your website’s SEO and user experience.

Key Features:

  • Comprehensive website analysis with detailed reports
  • Identifies critical SEO issues and provides actionable recommendations
  • Visualizes website structure and internal linking for better optimization

The desktop-based tool is known to be highly RAM and CPU-intensive, which poses a challenge for users with low-spec computers.


3. Screaming Frog SEO Spider

Homepage of Screaming Frog SEO Spider tool

Screaming Frog SEO Spider Stats:

  • Rating: 4.6/5
  • Best for: detailed on-page SEO analysis
  • Price: freemium (starting at $21.58/month when billed annually)

Screaming Frog SEO Spider is a desktop-based website crawler that analyzes your website’s on-page elements, including URLs, meta tags, and headings. It helps you uncover issues that may hinder your website’s performance.

The screaming frog crawler scans your site and collects SEO data on various on-page elements. You can then use the site audit dashboard to review the generated reports to identify improvement areas and implement necessary changes.

Key Features:

  • Comprehensive on-page SEO audits
  • Identifies broken links, missing meta tags, and other technical issues
  • Exportable reports for in-depth analysis and easy sharing

The desktop-based nature of Screaming Frog SEO Spider may limit accessibility for some users.


Building high-quality backlinks is essential for improving your website’s authority and search engine rankings. Here are three top link-building tools you need to look out for:

1. Majestic

Homepage of Majestic link intelligent tool

Majestic Stats:

  • Rating: 4.8/5
  • Best for: comprehensive backlink insights and competitor research
  • Price: freemium (starting at $41.67/month when billed annually)

Majestic is a leading link intelligence tool that provides comprehensive backlink insights, competitor research, and link-building insights. It offers extensive link opportunities through its vast database of backlinks and advanced features.

The tool helps you discover authoritative websites in your niche for potential link-building opportunities and track key metrics like Trust Flow and Citation Flow. The competitor insights feature also analyses their backlink strategies.

Key Features:

  • Vast backlink database for in-depth analysis
  • Advanced metrics like Trust Flow and Citation Flow
  • Campaigns feature for monitoring link-building progress

The tool has a steep learning curve, and users may initially find its interface overwhelming.


2. BuzzSumo

Homepage of link building software BuzzSumo

BuzzSumo Stats:

  • Rating: 4.5/5
  • Best for: content discovery and influencer outreach
  • Price: premium (starting at $95/month when billed annually)

BuzzSumo is a powerful link-building tool that offers content discovery, competitor intelligence, and influencer outreach capabilities. It helps you uncover popular content in your industry, identify link-building opportunities, and connect with influential individuals.

With BuzzSumo, you can analyze content performance, discover trending topics, and find high-performing articles for inspiration. It also provides insights into competitor content strategies and helps you identify influential individuals who can amplify your brand’s reach.

Key Features:

  • Content discovery and trend analysis for identifying link-building opportunities
  • Competitor content analysis for better insights
  • Influencer outreach features for building relationships and expanding your network

Some users may find the BuzzSumo pricing plans relatively more costly than other link-building tools.


3. Pitchbox

Homepage of Pitchbox outreach and link building platform

Pitchbox Stats:

  • Rating: 4.6/5
  • Best for: scalable link-building outreach and relationship management
  • Price: premium, starting at $495/month when billed annually)

Pitchbox is a powerful outreach and relationship management platform designed to streamline your link-building efforts. It offers prospecting, personalized outreach, and campaign tracking features, making managing and scaling your link-building campaigns easier.

The platform helps you find relevant websites for link-building opportunities. You can also personalize your outreach emails and manage campaigns effectively.

Key Features:

  • Automated outreach and personalized email templates
  • Scalable campaign management for efficient link building
  • Integrated relationship management features for building long-term partnerships

The pricing plans of Pitchbox are unsuitable for small businesses with limited budgets.


Technical SEO Software

Despite its perceived complexity, mastering technical SEO by effectively addressing components like meta tags, sitemaps, and internal linking, is critical to achieving higher search engine rankings and boosting organic traffic.

1. JetOctopus

Homepage of JetOctopus technical SEO tool

JetOctopus Stats:

  • Rating: 4.7/5
  • Best for: comprehensive website crawling and technical analysis
  • Price: freemium (starting at $128/month when billed annually)

JetOctopus is a powerful technical SEO software tool that offers comprehensive website crawling and in-depth technical analysis. It helps agencies identify and resolve technical issues, optimize website performance, and improve search engine visibility.

With JetOctopus, you can perform thorough website audits, identify crawl errors, and uncover technical SEO issues such as broken links, duplicate content, and missing metadata. Its advanced reporting features provide actionable insights and recommendations for optimizing your website’s technical performance.

Key Features:

  • Extensive website crawling and analysis capabilities
  • Identifies technical issues and provides detailed recommendations
  • Advanced technical SEO reports for tracking and improving website performance

JetOctopus pricing plans are on the higher side for small businesses or individuals on a tight budget.


2. Lumar (formerly DeepCrawl)

Homepage of Lumar (formerly DeepCrawl) SEO platform

Lumar Stats:

  • Rating: 4.7/5
  • Best for: enterprise-level website crawling and technical analysis
  • Price: custom pricing based on website size

Lumar (formerly DeepCrawl) is a comprehensive SEO solution that offers advanced website crawling and technical analysis capabilities. It helps agencies track Core Web Vitals and identify and fix critical SEO issues for better search engine rankings.

After crawling your web pages, Lumar creates a detailed report that gives insights into your website’s structure, crawlability, and technical SEO issues.

Key Features:

  • Scalable website crawling for large websites
  • Advanced analysis of website structure and performance
  • Provides actionable recommendations for technical SEO improvements

Lumar caters to enterprise-level users, and its pricing structure is unsuitable for budget-constrained businesses or individuals.


3. Sitechecker

Homepage of Sitechecker tool

Sitechecker Stats:

  • Rating: 4.6/5
  • Best for: website analysis and SEO optimization
  • Price: freemium (starting at $33/month when billed annually)

Sitechecker is popular SEO software for agencies due to its website analysis and optimization features. It helps you identify SEO issues, track keyword rankings, and improve your website’s visibility in search engine results.

With Sitechecker, you can analyze your website’s SEO health, optimize on-page SEO, and monitor keyword rankings. It provides actionable recommendations for improving your website’s performance and organic search visibility.

Key Features:

  • In-depth website analysis and SEO health checks
  • On-page optimization recommendations for improving SEO performance
  • Keyword rank tracking and competitor insights

The tool has a steep learning curve and does not highlight as much detail about issues in the code as its competitors.


Rank Tracking Software

Monitoring your website’s search engine rankings is crucial for understanding your SEO efforts and tracking your progress over time. Here are some tools that’ll help you in this regard:

1. MonsterInsights

Homepage of the MonsterInsights tool

MonsterInsights Stats:

  • Rating: 4.7/5
  • Best for: comprehensive rank tracking
  • Price: freemium, paid plans start at $99.50/year

MonsterInsights is versatile rank-tracking software that seamlessly integrates with Google Analytics to provide comprehensive insights into your website’s performance and keyword rankings.

With MonsterInsights, you can effortlessly track your keyword rankings, identify trends, and measure the impact of your SEO tasks. Its integration with Google Analytics allows you to analyze user behavior, traffic sources, and conversion metrics, providing valuable data for SEO process improvement.

Key Features:

  • Seamless integration with Google tools for in-depth insights
  • Easy-to-use interface and intuitive rank tracker
  • Customizable reports and dashboards for monitoring SEO performance

MonsterInsights primarily focuses on rank tracking and integration with Google tools, so it may not provide the same level of in-depth competitor intelligence as other tools.


2. Nightwatch

Homepage of Nightwatch search ranking tracker tool

Nightwatch Stats:

  • Rating: 4.8/5
  • Best for: comprehensive rank tracking and SERP analysis
  • Price: premium (starting at $32/month when billed annually)

Nightwatch is all-in-one rank-tracking software that specializes in local SEO. Its powerful features help businesses monitor their keyword rankings and analyze search engine results pages (SERPs) specifically for local search queries.

With Nightwatch, you can track keyword rankings in specific locations, monitor local search visibility, and analyze local search results. Its advanced features give you insights into how your business performs in local search and identify opportunities for improvement.

Key Features:

  • Accurate and detailed local SEO tracking across multiple search engines
  • In-depth analysis of local SERP features and competitors
  • Geolocation-specific rank tracker for local search analytics

Nightwatch pricing plans are relatively more costly than similar rank-tracking tools.


3. SE Ranking

 Homepage of SE Ranking's position tracking tool

SE Ranking Stats:

  • Rating: 4.6/5
  • Best for: keyword tracking and comprehensive SEO analysis
  • Price: freemium (starting at $39.20/month when billed annually)

SE Ranking is an all-in-one SEO platform with a powerful rank tracker that monitors keyword rankings, assesses search performance, and analyzes competitor data.

The tool can help you monitor your keyword rankings and track changes over time to identify keyword opportunities, track your website’s visibility, and avoid cannibalization.

Key Features:

  • Accurate rank tracking with regular updates
  • Comprehensive SEO analysis, including backlink monitoring and on-page optimization
  • Offers white-label reports and client management features

It provides limited keyword tracking for lower-tier plans, and the interface can initially overwhelm users.


Competitor Analysis Tools

Analyzing competitors’ search engine optimization efforts is crucial for staying ahead in the competitive digital landscape. Here are some tools that shine in this field:

1. MarketMuse

Homepage of the MarketMuse competitive content analysis tool

MarketMuse Stats:

  • Rating: 4.6/5
  • Best for: comprehensive competitive analysis and content optimization
  • Price: freemium, paid plans start at $149/month

MarketMuse is a powerful competitor insights tool that offers in-depth insights into your competitors’ content strategies. Its Compete feature allows you to analyze and compare your content against competitors to identify areas of improvement and gain a competitive edge.

With MarketMuse, you can uncover relevant topics, keywords, and semantic insights to optimize your content strategy. The tool provides data-driven recommendations to help you create high-quality, relevant content that resonates with your target audience.

Key Features:

  • Comprehensive competitor insights for content optimization
  • Semantic insights and topic recommendations
  • Data-driven content strategy guidance

MarketMuse has limited integration options, potentially hindering seamless integration with other platforms and tools in your SEO workflow.


2. SimilarWeb

SimilarWeb screenshot

SimilarWeb Stats:

  • Rating: 4.7/5
  • Best for: website traffic analysis and audience insights
  • Price: freemium, paid plans start at $167/month

SimilarWeb is a powerful competitive intelligence tool that provides detailed insights into website traffic, audience behavior, and digital marketing strategies. It allows you to benchmark your website against your competitors, uncover their traffic sources, and analyze audience demographics.

The tool creates a report of your competitors’ website traffic data, sources, and audience characteristics.

Key Features:

  • Comprehensive website traffic analysis and benchmarking
  • Provides insights into competitors’ referral sources and audience interests
  • Offers industry and category-level benchmarking data

SimilarWeb’s pricing details may vary depending on the specific requirements of your business.


3. SpyFu

Homepage of SpyFu competitor analysis tool

SpyFu Stats:

  • Rating: 4.6/5
  • Best for: competitor keyword research and PPC analysis
  • Price: freemium (starting at $16/month when billed annually)

SpyFu is a competitive intelligence tool focused on competitor keyword data and PPC analysis. It allows you to uncover your competitors’ most profitable keywords, analyze their ad campaigns, and gain insight into their PPC strategies.

The tool’s competitor tab shows you competitor domains that rank for your keywords and provides insights into how these rankings change with time.

Key Features:

  • Comprehensive competitor keyword research
  • In-depth analysis of competitors’ PPC campaigns
  • Provides historical ranking data and trends

The basic plan comes with single-user access, and team plans start at $149/month when billed annually.


Analytics and Reporting Tools

Analyzing and reporting your SEO performance is essential for measuring the effectiveness of your strategies and making data-driven decisions. Here are some tools that can help you get this done:

1. Google Analytics

Google Analytics homepage

Google Analytics Stats:

  • Rating: 4.8/5
  • Best for: comprehensive website analytics and tracking
  • Price: free

Google Analytics is one of the best free SEO software for agencies due to its comprehensive website traffic, conversion metrics, and user behavior insights. It lets you track and analyze key performance indicators like organic traffic, bounce rate, and goal conversions.

The tool also comes with a mobile rankings monitor that tracks keyword performance on mobile devices, helping you customize SEO strategies for mobile search results.

After its unique tracking code becomes active on your website, the tool provides automated reports, including audience demographics, traffic sources, and behavior flow, that identify areas of improvement. It also tracks the impact of your SEO efforts to make accurate data-driven decisions easy.

Key Features:

  • Free to use with robust features
  • Customizable reports and dashboards
  • Integrates with other Google products for deeper insights

There is a steep learning curve for beginners, and data sampling can occur on high-traffic websites.


Suggested Reading

Learn how to take advantage of Google Analytics 4’s AI features in our tutorial.

2. AgencyAnalytics

alt text: Homepage of Agency Analytics SEO reporting and client management tool

AgencyAnalytics Stats:

  • Rating: 4.7/5
  • Best for: all-in-one SEO reporting and client management
  • Price: freemium (starting at $10/month when billed annually)

AgencyAnalytics is comprehensive SEO reporting software for agencies and digital marketing professionals. It allows you to track and measure key SEO metrics, generate detailed reports, and manage multiple client projects from a single dashboard.

To use the tool, you must first connect your website and client accounts to AgencyAnalytics, set up the necessary tracking features, and configure your reporting templates. You can then use the available reports, including keyword rankings, website performance, and backlink analysis.

Key Features:

  • Focuses on SEO reporting and client management
  • Offers white-label reporting with custom branding
  • Integrates with various data sources, including Google Analytics

Some advanced features of AgencyAnalytics may require higher-priced plans.


3. Raven Tools

Homepage of Raven Tools SEO reporting platform

Raven Tools Stats:

  • Rating: 4.6/5
  • Best for: all-in-one SEO reporting and management
  • Price: freemium (starting at $39/month when billed annually)

Raven Tools is a comprehensive SEO platform that offers analytics, reporting, and management features. It allows you to track key SEO metrics, generate detailed reports, and manage your SEO campaign from a single dashboard.

The SEO tool connects with your website and integrates tracking features to generate reports. Its SEO data analysis feature gives you valuable website performance, keyword rankings, and backlink insights.

Key Features:

  • All-in-one SEO reporting and agency management platform
  • Easy integration with various data sources
  • Provides actionable insights and recommendations

Customer support is inconsistent, and the interface has a steep learning curve.


Payment Processing Software

Streamlining your payment processes is essential for managing client invoices, accepting payments, and maintaining financial stability. Let’s have a look at the top payment processing software tools:

1. Stripe

Homepage of Stripe payment processing tool

Stripe Stats:

  • Rating: 4.8/5
  • Best for: online businesses and startups
  • Price: transaction-based fees (2.9% + 30¢/successful transaction)

Stripe is leading payment processing software that helps businesses securely and seamlessly accept online payments. It provides many features, including customizable checkout forms, subscription billing, and support for multiple currencies. Also, it offers robust security measures, excellent developer tools, and integrations with popular platforms.

Once you sign up for a Stripe account, you can set up your payment forms or API integration and start accepting payments. Stripe also lets you customize your checkout experience, configure recurring billing, and utilize Stripe’s powerful reporting and analytics features to track your transactions and revenue.

Key Features:

  • Seamless integration with popular platforms and e-commerce systems
  • Advanced fraud prevention tools and PCI compliance
  • Flexible pricing options for businesses of all sizes

Some users find the documentation and setup process complex, particularly for companies with complex payment needs.


2. PayPal

Homepage of PayPal payment processing platform

PayPal Stats:

  • Rating: 4.7/5
  • Best for: small to medium-sized businesses
  • Price: transaction-based fees (3.49% + $0.49/transaction)

PayPal is a well-known and widely used payment processing solution that offers secure online transactions and various payment options. It allows businesses to accept payments through credit cards, PayPal accounts, and mobile devices.

PayPal has a user-friendly interface, easy setup process, and integrations with popular e-commerce platforms, making it suitable for small to medium-sized businesses.

To use the tool, create a PayPal business account, set up your payment buttons or integrate PayPal into your website, and start accepting payments. You can customize your payment options, manage invoices, and utilize PayPal’s reporting and analytics tools to track your sales and transactions.

Key Features:

  • Comprehensive payment processing feature set
  • Easy-to-use interface and quick setup process
  • Offers buyer and seller protection for secure transactions

PayPal’s transaction fees can be relatively higher than some competitors, especially for high-volume businesses.


3. Square

Homepage of Square payment processing platform

Square Stats:

  • Rating: 4.6/5
  • Best for: small businesses and retail establishments
  • Price: transaction-based fees (2.9% + 30¢/transaction)

Square is popular payment processing software specializing in point-of-sale solutions for small businesses and retail establishments. It offers a range of hardware options, including card readers and terminals, to accept in-person payments and can adjust to different agency pricing models. Square also provides online payment capabilities, invoicing features, and comprehensive business management tools.

The tool offers checkout experience customization, inventory tracking, and customer data management capabilities. Its reporting and analytics features provide insights into your sales and business performance over time.

Key Features:

  • Wide range of point-of-sale hardware options for in-person payments
  • User-friendly interface and intuitive setup process
  • Offers additional features for inventory management and business analytics

Square’s pricing can be higher for businesses with high transaction volumes, especially card-not-present transactions.


What to Look For in SEO Agency Software

When selecting SEO software for agencies, consider these important factors to enhance efficiency and maximize success:

  • Comprehensive SEO toolkit – choose software with a wide range of tools for keyword research, on-page optimization, backlink insights, rank tracking, and competitor insights.
  • User-Friendly Interface – opt for intuitive dashboards and clear menus to minimize learning curves and enable seamless usage.
  • Customizable reporting – ensure the software allows customizable, branded reports with key metrics tailored to client requirements.
  • Integration and compatibility – check compatibility with popular tools like Google Analytics and content management systems for smooth workflows and data exchange.
  • Scalability and pricing – consider the software’s scalability and pricing structure to ensure it aligns with your growth plans and budget.
  • Customer support and training – evaluate the availability of reliable customer support channels and training resources like documentation, tutorials, and webinars.

Apart from having the right mix of SEO tools, a successful SEO agency also requires an agency hosting solution that makes managing client websites easy and hassle-free.

Starting at $3.99/month, Hostinger’s Agency Starter plan comes with unlimited bandwidth, daily backups, and 24/7 support.


The right mix of expertise, SEO software tools, and platforms is the benchmark of any successful digital marketing agency. Here’s a brief review of the top SEO tools for agencies:

  • Google Analytics – the best free tool any agency could have at their disposal, considering that it comes from the very search engine that people use to find businesses online.
  • SEMrush – although heavy on the pocket, this all-in-one software is among the most powerful and feature-rich SEO agency tools. The tool pairs well with experienced marketers to deliver results.
  • Ahrefs – having the most active crawler and the largest backlink databases of all SEO tools on the list, Ahrefs is one of the best SEO tools marketing agencies could have in their portfolio.

While all the SEO tools in this list are the finest in the market, we recommend establishing the foundation of your digital marketing services on this trifecta of SEO platforms. You can choose tools from the rest of the list to supplement their capabilities per your requirements.

If you know of any other SEO agency tools that can make it to this list, tell us in the comments below.

Suggested Reading

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SEO Agency Software FAQ

Do you have any lingering questions about SEO agency software? We’ve answered the most common ones in the FAQ section below.

What Is SEO Software?

SEO agency software is a digital tool that assists digital marketing agencies and professionals in managing, analyzing, and optimizing websites for improved search engine rankings.

Why Is SEO Agency Software Important?

SEO agency software is essential for streamlining processes, enhancing efficiencies, optimizing websites through impactful SEO strategies, and attracting organic traffic to client websites.

How Do I Pick the Best SEO Agency Software?

The best SEO software for an agency is one that meets your budget, needs, client types, and offers desired features. We recommend you assess the SEO tools using these parameters and also check for user-friendly interfaces, easy integration capabilities, and reliable customer support. If you’re still confused, you can always request a demo.

The author

Akshay K.

Akshay is a Senior Content Writer who loves writing about technology. As a Computer Engineering graduate and a certified digital marketer, he aims to make tech easier for everyone. He also enjoys cooking, traveling, and learning new languages. Follow him on LinkedIn