Pillar 7: The Black Friday Playbook
Everything you need to plan, market, and convert during Black Friday. Learn the strategy behind the sales spike, build a Black Friday email sequence that actually gets opened, and make sure your site can handle – and convert – the traffic. Build a Black Friday strategy backed by data, not guesswork. Turn subscribers into buyers with a timed email sequence and get your site technically and visually ready for peak traffic.
Table of contents
- 3 paths
- 14 topics
- Strategy and foundations8
- 1.1What is Black Friday?
- 1.2Black Friday statistics you need to know
- 1.3Black Friday marketing strategies to increase sales
- 1.4Ecommerce tips for Black Friday
- 1.5Pricing strategies for Black Friday
- 1.6Guide to Black Friday in AI search
- 1.7How to prepare for Black Friday season: stories from real life
- 1.8Black Friday preparation checklist
- Email marketing for Black Friday3
- Conversion and technical readiness3
Pillar 7: The Black Friday Playbook
Plan, market, and convert during Black Friday
- Know your data and set your strategy
- Build, time and send emails that convert
- Speed up, convert, and retain new customers
Created by 20+ professionals
