April 16, 2019
7 min Read
April 16, 2019
7 min Read
Instagram has become one of the most credible platforms for marketing. It is one of the best platforms to raise your brand awareness and market your business.
In this article, we will discuss how powerful this visual content sharing app is. Also, we will give some tips that can help you with Instagram marketing. So let’s get to it!
Instagram is a social media platform which allows its users to share their experiences or ideas through pictures and videos.
It was initially created to share pictures and videos. Unlike most social media, Instagram focuses on visually appealing content. The app has various filters so all the posts are as beautiful as possible.
Instagram is constantly getting updated – not only do they improve the existing features, but introduce new ones on the regular.
In August of 2016 Instagram introduced the Story feature. Then, two years later, IGTV was born.
Utilizing social media for your marketing campaign is one of the best ways to market your business.
Due to its increasing popularity, wide audience and extensive marketing features, Instagram is the heavyweight champion of social media marketing.
Thanks to its wide user base and various marketing features, companies and individuals can easily market their brand on Instagram.
On this app, you can use both pull and push marketing strategies. Posting regular content alone is a great way to reach a wide audience, engage with your followers and raise your overall brand awareness.
What is more, users can utilize ads, sponsored posts and make use of Instagram’s business feature, that allows them to keep track of how their marketing campaigns are performing.
Why choose Instagram?
Those impressive numbers aren’t the only thing that makes Instagram a perfect platform for marketing purposes.
Have you ever wondered why watching a cooking video is a lot more interesting than reading recipes?
A study proved that the human brain can convert images into information 60,000 times faster than text. So utilizing visual content for your marketing campaign will surely bring positive results.
What is more, Instagram Business allows you to track and improve your marketing strategies while creating content personalized to your brand. There are several forms of advertising such as story ads, photo ads and video ads that you can use based on your target audience’s preferences.
Did you know that Facebook acquired Instagram in 2012? Thanks to this, you don’t have to work double if you want to utilize these platforms. Instagram and Facebook are integrated, so you can share the same posts and campaigns on both networks.
Considering all the statistics above, there’s little to no limit of what you can do with Instagram. You can show off your personality, your brand’s voice, and brand campaign.
Let us give you examples of how people utilize Instagram marketing:
To have a better understanding on creating great content for Instagram marketing, here are some tips that we’ve compiled for you.
Instagram has 2200 characters limit and space for 30 hashtags.
While you can stuff your caption with hashtags and text, conciseness is the key to an engaging caption.
Here are some tips for creating an engaging caption:
The hashtag feature allows you to transform information into metadata with a # sign. Hashtags categorize all posts on the app, thus making it easier for users to find interesting content.
Hashtags work like an inverted pyramid. Here’s how a hashtag is classified:
Sometimes, people who have an aesthetically pleasing feed are reluctant to upload certain content.
When users don’t want to mess their feed, they can make use of the Instagram Stories feature to share a moment which will expire in 24 hours.
It also provides tools such as filters, gifs, and text to make your story more appealing. Many Instagram influencers and businesses utilize this feature to promote their products.
Creating an appealing story can be done by combining your editing and marketing skills. So, what kind of content you can make with Instagram Stories?
Here are the tips for making attention-grabbing Instagram Stories to boost your brand awareness:
Moreover, you can access the archive of your expired stories and turn them into a highlight, which will stay on your Instagram profile. Using highlight, you can create a chain of story posts and categorize them by topic such as food, travel, quotes, and games.
Sometimes, a 1-minute video is not enough to explain your campaign. Then again, a train of a 15-second story might be ineffective. That’s when you use IGTV.
It’s a stand-alone feature that lets you make a vertical video, which can be accessed later via Instagram.
This is how you can utilize IGTV as a campaign tool:
Apart from your smartphone, you can also upload IGTV content from a computer via instagram.com.
Instagram facilitates real-time video sharing using Instagram Live. Instagram Live can be divided into two features:
Instagram Live is a great idea to gain attention from your audience based on these reasons:
Instagram provides analytical data about followers’ demographics and content engagement. The analysis can be helpful in making data-driven decisions and improving your marketing campaigns.
To get this feature, you have to convert your account into a business profile. Whenever you switch it back to a personal account, you can lose all of the insights data.
Insights can be accessed from your profile page, individual post, and stories.
Turning an individual account into a business profile can give you the advantages a personal account won’t get. Here’s how to do it:
Integrating your account with a business email is a lot easier to manage. Just make sure that the name, email, address, and phone represents your business.
If you want to use your personal account as a business account, you can switch it into a business profile. You can do that by following this:
To utilize Instagram marketing to the fullest, make sure that your profile represents you and your business the most. Here is how you can do it:
Here’s an example of an informative and appealing Instagram account, to better understand how you should provide the info on your profile
@plastikgallery described who are they in a concise way. Moreover, they direct the visitor to their website through a link which can give more information about who they are and their product.
Whenever you want to boost your brand’s profile, you can explore and adjust the settings according to your liking:
The main goal of Instagram marketing is reaching a wider market. Instagram Ads provides services to do that.
It’s important to conduct market research to decide which ad service is suitable for your business. You can compare two ads for trial and error.
Instagram provides various features that you can use for marketing. Moreover, its impressive user growth rate shows that this app can be used by anyone. You can give it a shot by creating a business profile.
In a nutshell, to start Instagram Marketing, you have to:
So, let’s reach a wider audience and raise your brand awareness!