July 8, 2019
7 min Read
July 8, 2019
7 min Read
Before you learn how to monetize a website, there are some factors that should be considered.
There is no such thing as instant cash. Monetizing a website takes time and dedication. You might not get the expected amount of earnings at first, but don’t let that stop you.
To get the results you want, there’s a universal factor that every website owner should have ‒ traffic. Without traffic, you won’t be able to earn profit out of your site. Do check our article on how to drive traffic to your website to start things off.
Expect a snowball effect. Once you get the ball rolling, it’ll get bigger in time.
Now that you have all the factors in check, let’s find out how to monetize a website.
When your website is generating enough traffic, it’s time to monetize it!
PPC is an online advertising model where website owners can gain passive income each time a reader clicks on an advertisement banner. The most popular tool for this is Google AdSense.
Google AdSense is one the easiest ways to make extra money as you don’t need much effort to place ads on your blog or website. Another great thing is that you can still apply to be an AdSense partner even if you have multiple sites.
Due to the immense support from Google, publishers won’t have to worry about setting things up. Customer forums and tutorials are also available for users to help them get started.
So how much will you be getting?
The best part is that Google will always pay you on time, usually between the 21st and the 26th of the month.
How to monetize a website with Google AdSense:
For a full tutorial, check out our article on adding AdSense to WordPress.
Selling free space on your site directly to advertisers is also worth a try. This method is more time consuming, but it maximizes the earnings that you will get from displaying advertisements.
The spaces can take the shape of a link at the bottom of the page, side banners, or small pop-ons. The pricing for each can also vary ‒ you have control on price negotiations as well.
However, to use this method, you need to have a high conversion rate and not just traffic. It’s because this method utilizes the pay-per-click or pay-per-visitor model. You will be paid by advertisers depending on the number of people that clicks the ad or visits the site.
So how to let advertisers know that you’re selling ad space?
You can use online tools like Clicky Web Analytics, Quantcast, and Google Analytics to get information about your website. If you have a WordPress site, adding Google Analytics can’t get much more comfortable with our tutorial.
If you have a talent in reviewing or promoting products, you can try affiliate marketing to monetize a website.
Through affiliate links, you can earn commissions when readers buy the products or services of the companies that you affiliate with.
Affiliate marketing is one of the easiest methods to earn passive income. You don’t need to have your own products to sell. Websites such as Wirecutter and Smart Passive Income have gained their success through affiliate marketing.
How to monetize a website via affiliate marketing:
This method involves the skills you have and the creative content that you post. Some readers are now willing to give monetary compensation to their favorite influencers.
If your content is of value and you need support to grow your website, you can politely ask for donations. Not every reader will donate, but if you have enough traffic, you might gain enough funds to operate your website.
Add the buttons as widgets and place them anywhere you like. But, make sure the readers can find them easily.
You have the products, you have the skills, but you don’t have the physical space to sell or promote them. One solution – go online. Join thousands of others by selling products or your skills, like Bellroy and Tattly.
So how to monetize a website via ecommerce:
It does take time, but nothing is impossible with drive and dedication. For an in-depth tutorial, visit our article on how to start an online store.
Sponsored content is a collaboration between you as a publisher and brands that you’re partnering with. Businesses pay you to create content for them and publish it on your site.
The content can be in the form of product or sales announcements, offers, infographics, or reviews. They can be written by you or by the sponsoring brand itself. You can charge a higher rate If you’ll be writing the post as well as publishing it on your website.
To rate a sponsored content you should consider these few points:
BuzzFeed, for example, can charge around $100,000 for a sponsored content piece. This is due to its high influence and brand value.
How to monetize a website via sponsored posts:
Sponsored content is a viable way to add income to your website. Just remember to be transparent with your readers and be smart about the process.
This method is a little different than the others as it involves selling your website. It can be profitable depending on the type of site you run.
To get a bigger picture of how much a site can sell, you can browse through the listings at Empire Flippers.
The factors that influence the selling price of a website are:
A membership website is like an upgrade to the donations method. Here, you’ll be charging readers to access specific content.
For example, International Living is an online travel magazine done right. Blue Apron is not just your ordinary recipe blog. Readers need to sign up/subscribe if they want to access the content of these websites.
If you’re confident that your content is worth paying for, you can try monetizing your website in this manner.
How to monetize a website via memberships:
Recommended plugins that you can use for content restriction:
Check out our article on how to create a membership site with WordPress for a full tutorial.
Who doesn’t like discounts? 97% of consumers look for deals when they shop. Another form of affiliate marketing is by offering coupons from affiliate partners.
Ebates is the leader when it comes to online discounts and coupons. The site attracts customers and directs them to merchants they’ve partnered with, earning commissions along the way.
Putting up coupons in your site is an opportunity to attract more traffic.
So what are the options?
These days, classrooms aren’t needed to teach as digital courses are a solution. If you have valuable knowledge to share, you can monetize a website by providing online courses.
Digital courses come in different formats. They can be simple PDF downloads, recorded audios, or well-produced videos. Guitar Tricks, for example, has step-by-step videos as well as how-to articles.
How to monetize a website via courses?
Setting up online courses can be a powerful path as there’s no limit to how much profit you’ll earn.
Earning money from managing a site can be an exciting experience. However, monetizing a website needs time, dedication and most importantly – traffic.
We discussed ten different ways of how to monetize a website. Let’s take a look back: