What is a TikTok Shop?
TikTok Shop is a social commerce feature built directly into the TikTok app. It lets creators and brands showcase and sell products through videos, livestreams, and a dedicated shop tab, so customers can discover and buy items without ever leaving TikTok.
Instead of sending viewers to an external website, TikTok Shop turns everyday content into a shoppable experience – a viewer watching a product video can tap and purchase in just a few steps.
What value does TikTok Shop create for merchants?
Connecting your ecommerce to TikTok Shop gives you a new, high-intent sales channel alongside your website (or without the website). It helps you:
- Reach new customers. Tap into TikTok’s audience and discovery algorithm to get your products in front of shoppers who may never have found your store otherwise.
- Sync your product catalog. Keep your ecommerce products automatically updated on TikTok, so pricing, stock, and details always match.
- Sell directly on TikTok. Customers buy without leaving the app, which shortens the path from discovery to purchase.
- Manage your TikTok orders in one place. Orders placed on TikTok Shop flow into your Ecommerce dashboard together with your other sales channels, so your inventory stays centralized.
Where to find TikTok Shop in your dashboard?
TikTok Shop is available as an integration from your Ecommerce Manager. Go to Integrations, and you’ll find the TikTok Shop card.
TikTok Shop appears at the top of the Integrations list in Ecommerce Manager.
What’s next?
Ready to get started? See How to start selling on TikTok Shop for step-by-step instructions on connecting your ecommerce.