How to Monetize a Website


It’s not a fantasy – it’s surely possible to make passive income from a website. You can easily find a lot of success examples on popular internet marketing blogs. And you don’t have to be an internet marketer or experienced blogger to make some money from your website. In fact, even abandoned, low-traffic website can generate a few dollars a day – more than enough to cover your hosting fees.

There are hundreds of different strategies how to monetize a website. It can be overwhelming to choose the most suitable one for your website. In this tutorial, we will cover only reliable and proven website monetization methods.

Keep in mind that monetization methods listed below require some initial setup work. There’s no single magic button to start generating income from your site.

Option 1 – Monetizing a Website with Google Adsense

Google Adsense is probably the most popular advertising platform in the world – owned by Internet giant Google. It’s an advertising platform for publishers (website owners).

Adwords and Adsense are closely related. Advertisers buy ads on Adwords, publishers earn money for displaying those ads on their websites with help from Adsense platform. Overall the process is pretty simple:

  1. As a website owner, you place Adsense code on your website.
  2. Advertisers bid on ads. Highest paying ads are displayed on your website.
  3. You get paid for every click your visitors make on ads. Google takes care of billing advertisers and ensures you receive your payments.

Google Adsense uses complex algorithms to analyze the content of your website. It ensures that ads only closely related to your website will be displayed. For example, if you have a website about cats, Adsense will show ads for pets supplies.

Payment for each click can vary from $0.1 to $5 or more. It all depends on the competition among advertisers and your website content. For example, ads on a website about cars will cost more than ads on a kids toys website. Simply because cars are more expensive. Thus the return of investment is bigger.

If you want to take advantage and start earning money by displaying Adsense ads, go ahead and create Adsense account. It literally takes just a few minutes to setup and place ads on the website. You can leave everything else for Adsense system.

Google Adsense

Option 2 – Monetizing a Website with Affiliate Offers

Yet another popular (not to mention very profitable!) way to monetize a website is to use affiliate offers. In affiliate marketing, you get commissions each time visitor buys or completes action through your affiliate link or banner. Commissions depend on the product you are promoting. As an example, companies offering online loans are ready to pay $1 000 for each new referred client.

Relevant and targeted content, as well as the whole look of your website, is extremely important in affiliate marketing. For example, if your website is about technology and gadgets it would be ineffective to fill it with ads and links to credit card offers. Affiliate offers promoting gadgets would work way better in this case.

There are quite a few different types of affiliate offers, however, the most popular are CPA (cost per action) and CPS (cost per sale).

  • CPA – advertiser pays when the user completes a certain task. Email / zip submit offers can be classified as CPA. For example, in order to receive a free report, ebook or additional information visitor enters his email address in the form. You receive commissions for each email address.
  • CPS – advertiser pays publisher once the purchase is completed. An example of CPS offer would be ebook offer. Visitor purchases ebook through your affiliate link and you get commissions from the sale.

There are thousands of affiliate programs and it could be hard to choose the right one. In this situation Offervault – portal built to compare affiliate offers can help you. It’s like a search engine for affiliate offers only. It has text search which helps to filter and choose offers related to your website. It’s also possible to filter offers by country, type, traffic, and many more other options.


Option 3 – Monetizing a Website with Amazon Associate Program

You probably heard about Amazon – the biggest online marketplace in the world. It has more than 304 million clients and made more than $107.01 billion last year. You can get your own cut by showing Amazon ads on your website or blog.

Amazon has their own affiliate program called Amazon Associates. They pay commissions for each purchase your referred visitors make. Commissions depend on the number of sold items and their type and vary from 4% (for first 7 items) to 10%. The most important thing is to choose a product or product group closely related to your website / blog. It should not be hard as Amazon has millions of different items.

If you are convinced and want to tap into Amazon affiliate business, start by creating an Amazon Associates account. If your visitors are from the United States or you are not targeting any specific country, account can be created by clicking this link{:rel=”nofollow”}. Amazon has 11 programs for specific biggest countries, if you target any of the following countries, Associates account should be created appropriately:

  • United Kingdom
  • Germany
  • France
  • Canada
  • China
  • Italy
  • Japan
  • Spain
  • India
  • Brazil
  • Mexico

Note that it can take 24 hours or more for Amazon to activate your account.

Once the account is activated, you can start inserting links and banners into your website. As already mentioned, the most important thing is to choose a product which is closely related to your website and would be interesting for your visitors. As an example, if you have a blog about video games, you can create a new post reviewing just released game and insert your affiliate link. Another example is HTML widget which can be easily incorporated into the sidebar or any other section in your site. Bloggers usually use widgets to display recommended products for their readers.

Amazon Associates

Final Words

As you can see there are quite a few different ways how you can monetize a website. Analyze your visitors and their needs before choosing a monetization method. Don’t lose enthusiasm if one method is not working for you, just try a different one!

3 Other Ways to Monetize a Website:

  • Use PayPal to collect donations. Online banking system PayPal has a tool which lets you easily take donations from website visitors. This monetization tactic works best on non-profit websites. More information about PayPal donations system can be found here.
  • Email marketing. There is a popular saying among internet marketers – “Money is in the list”. It may look like an old-school method but it still works. Use your website to build a list of subscribers and email them promotional offers. Mailchimp provides all the tools you need to begin.
  • Use Infolinks. With Infolinks you can fill your website with text ads. This advertising network pays for each click your visitors make. Although it works best on high traffic websites, you can give it a try. It takes only 5 minutes or less to set it up.

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