35 Best eCommerce Website Templates in 2023 and What to Look for in an eCommerce Template

You’re interested in making money online and determine that entering the eCommerce industry is the way to go. After learning how to start an online store, you begin to look for the right website template.

This article will narrow your search by providing the 50 best eCommerce website templates for five popular niches ‒ home appliances, beauty, fashion, food, and sports. You’ll find different templates for various types of eCommerce websites and their highlighted features.

We picked these eCommerce website templates based on their visuals, features, pricing, and credibility. Feel free to test them to see which fits your online store best.

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Top eCommerce Website Templates for Home-Related Businesses

The following website templates best cater to home appliance businesses, interior design services, and other home-related gigs.

1. Mina (Hostinger Website Builder)

Template Stats:

• Best for: home decor businesses
• Price: included with the platform subscription

Mina, a designer-made eCommerce template from Hostinger Website Builder, features a minimal, responsive layout highlighting product images. Its sticky navigation bar ensures user control on long pages.

The product catalog can display price differences during sales and offers drop-down menus for item variations. Add strategic call-to-action placements to drive more sales.

Buying a plan lets you access all website templates on the site builder, including Mina. The plan also includes free web hosting, domain name, email account, and TLS encryption ‒ the essentials to launch a professional eCommerce website.

Use the demo version of our website builder to test its functionality.

2. Kirkwood (Hostinger Website Builder)

Template Stats:

• Best for: home furnishing businesses
• Price: included with the platform subscription

Kirkwood is the perfect responsive landing page template for creating excitement around the launch of your online store or a new product line. It’s lightweight and mobile-friendly, maintaining a consistent user experience across various platforms.

This one-page template features a newsletter subscription form to support your email list-building efforts. Custom social media icons are visible on the top right corner, driving organic traffic to your social accounts for better visibility.

Leverage Hostinger Website Builder’s customization options to modify the eCommerce template by adding new elements like videos and Google Maps integration.

3. Hobart (Hostinger Website Builder)

Template Stats:

• Best for: home decoration businesses
• Price: included with the platform subscription

Hobart appeals to small business owners looking for a straightforward web design. The monochrome color palette and abundant white spaces enhance its modern aesthetic.

The homepage includes a product list to ensure first-time visitors see your product range. Hobart’s shopping cart is a collapsible sidebar, allowing visitors to manage items in their cart without moving between pages.

While Hobart doesn’t have a pre-made contact form, you can easily insert one using Hostinger’s drag-and-drop editor. The versatile tool makes it easy to tailor this eCommerce template for various niche businesses.

The About page has pre-added sections for your business’ background and strengths. Use the built-in AI writer to populate them with unique, SEO-friendly copy in seconds. The same AI tool is also useful for creating and optimizing product descriptions.

Pair this well-designed website template with a unique custom domain name that aligns with your brand to create a strong first impression.

4. Torin (Hostinger Website Builder)

Template Stats:

• Best for: home furnishing businesses and interior design services
• Price: included with the platform subscription

Torin is another eCommerce template with a minimalist, chic design. It has plenty of sections to showcase your services and selling points. Removing those sections is as easy as adding more with Hostinger Website Builder’s editor.

The classic hover effects maintain the consistent minimalistic design of your online store. A newsletter subscription form, social media icons, and a sitemap are in the footer section for easier access.

The Blog page showcases the same clean look as the rest of the template to ensure excellent readability. Multiple layout options are available if the default two-column doesn’t fit your preferences.

Our AI Logo Maker lets you easily customize your brand logo. This free tool generates logo options based on your brand name, slogan, and industry. Alternatively, use its editor to create one yourself.

5. Anir (Hostinger Website Builder)

Template Stats:

• Best for: home furnishing businesses and decor services
• Price: included with the platform subscription

Anir is a great option if you’re a small business owner specializing in project-based services like custom furnishing. It’s designed to be visually rich, offering abundant space to feature images and videos.

The homepage’s header features a sticky background image, helping you leave a lasting impression immediately. Plenty of white space is present to ensure a clutter-free look, directing visitors’ attention to strategically placed visuals and call-to-action buttons.

The Contact page and footer section include Google Maps and a contact form to collect customer questions. By leveraging the pre-embedded social media icons, you can redirect visitors to your social media pages.

6. Gaon (Hostinger Website Builder)

Template Stats:

• Best for: print and poster businesses
• Price: included with the platform subscription

Gaon is the perfect theme for selling physical and digital prints and posters. It lets you display product galleries in a three-column layout or group them by theme on the Collections page, encouraging bulk purchasing.

The homepage features a hero image with a call-to-action button, which is ideal for attracting visitors. It includes demo content promoting a gift card to drive sales.

Multiple pre-built pages are ready to showcase your work, requiring minimal design editing. Add new sections to display elements like galleries and testimonials without creating a new page.

You can customize each product page to feature a drop-down menu for print size options or a quantity counter for digital products. Use the gallery slider to showcase the details of each print.

7. Omick (Hostinger Website Builder)

Template Stats:

• Best for: architects, interior designers, and renovators
• Price: included with the platform subscription

Omick is a stylish and professional eCommerce website template for service-based businesses. This versatile template features a lightweight and responsive design, ensuring a smooth user experience across all screens.

While there’s a dedicated Gallery page to feature your past projects, you can upload images anywhere on the site with Hostinger Website Builder. Seven different gallery styles are available, including dynamic and fixed grid layouts.

If you service a global audience, you can make your website multilingual for better conversions. After adding the original content in your native language, use the Language feature of the website builder to duplicate it in other selected languages and modify each version as needed.

8 . Auros (PrestaShop)

Template Stats:

• Best for: home furnishing and accessory businesses
• Price: $68/license

Auros caters to online stores powered by the PrestaShop eCommerce platform. This multipurpose modern eCommerce theme is responsive, retina-ready, and versatile ‒ supporting CSS3, HTML5, the Bootstrap framework, and RTL language.

Besides offering pre-made homepage options and product page styles, Auros also has animation and Parallax effects. It also supports the AP Page Builder, a drag-and-drop page builder module, for template customization.

Multiple modules and custom code support for advanced styling are also included, making it developer-friendly. You can refer to the template’s tutorials when modifying the modules.

Other features include Ajax search, multi-language support, and cross-browser compatibility.

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9. BAUEN

Template Stats:

• Best for: architects, interior designers, and renovators
• Price: $34/license

BAUEN is an eCommerce theme for creative professionals in the architecture and interior industry. It offers dozens of pre-built templates with various page styles in light and dark versions, as seen in the live demo.

Hover effects, Parallax scrolling, and Owl carousel sliders give the templates a dynamic feel. Page templates like 404 error, video gallery, and coming soon help to deliver a great user experience.

The theme license includes free future updates, complete documentation, and W3C-validated HTML files.

As BAUEN is a template based on the Bootstrap framework, you must upload your website to an eCommerce hosting solution.

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Top eCommerce Website Templates for Beauty Businesses

The following eCommerce website designs cater to businesses selling beauty products and services.

1. Kristine (Hostinger Website Builder)

Template Stats:

• Best for: aestheticians, dermatologists, and makeup artists
• Price: included with the platform subscription

Kristine features a hero image on the homepage, perfect for promoting products and services in the beauty industry. Social media icons appear at the bottom of the header to boost your social media presence and help build your following.

This versatile template has a sticky navigation bar and an animated drop-down menu. Call-to-action buttons are strategically placed to optimize conversions.

Use the builder’s built-in AI heatmap to identify areas of your website that attract the most attention should you need to rearrange any of the pre-added elements.

The default web design template uses soft pink and white as its main color scheme. As Hostinger Website Builder supports unlimited colors, you can customize the template’s style locally or globally to suit your brand.

2. Ameron (Hostinger Website Builder)

Template Stats:

• Best for: men’s grooming businesses and cosmetic stores
• Price: included with the platform subscription

Ameron is a modern online store template with a sleek monochrome design, creating a bold brand feel. Its pre-built pages focus on visuals, which are ideal for showcasing products and services.

Like Kristine, it features a sticky navigation bar for seamless page navigation. The background images and subtle animations enhance your website’s appearance even further.

As with other Hostinger templates, Ameron is highly customizable to suit various businesses. Check out these best web design inspirations for customization ideas.

3. Lambert (Hostinger Website Builder)

Template Stats:

• Best for: dental clinics
• Price: included with the platform subscription

Lambert’s clean design and ample white spaces make it one of the best website templates for dental clinics.

The hero image is fixed to the background, creating a sense of depth and a unique style to the site. The Our Team page highlights your talented team members with minimal elements.

While the current default template offers a contact form for reservations, Hostinger Website Builder’s appointment functionality lets visitors book appointments directly on your website.

4. Nyx (Hostinger Website Builder)

Template Stats:

• Best for: beauty stores selling personal care and organic products
• Price: included with the platform subscription

Nyx features a minimalist design with plenty of white space to make your products stand out. This eCommerce website template includes a pre-built homepage, product pages, and a sidebar shopping cart, making it perfect for creating online stores with fewer pages.

However, with Hostinger Website Builder, you can effortlessly create new pages and add elements as needed. The drag-and-drop editor provides a grid layout to help balance your visual and textual content, eliminating the need for coding.

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5. Triss (Shopify)

Template Stats:

• Best for: hair product shops and beauty salons
• Price: $59/license

Triss is designed for beauty business websites hosted on Shopify, a popular eCommerce platform. It offers targeted demo pages for hairstylists and hair extension businesses, showcasing visual elements through stylish sliders and animations.

The Ajax cart popup functionality allows customers to manage shopping carts without reloading the entire website. Leverage the popup newsletter function, currency switcher, mega menus, deal counters, and Ajax filter to improve their buying experience further.

Triss also includes color swatch and image zoom options for product display, while the sticky blog sidebar and blog carousel help drive traffic to your content.

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Top eCommerce Website Templates for Food Businesses

Here are our best picks for businesses in the culinary industry, from restaurants and cafes to pubs and food producers.

1. Manpreet (Hostinger Website Builder)

Template Stats:

• Best for: restaurants, bistros, food critics, and food bloggers
• Price: included with the platform subscription

Manpreet is an eCommerce website template that offers a sleek blog layout for showcasing various content types, such as menu highlights, event promotions, and food reviews.

Customize the blog page using Hostinger Website Builder’s elements to suit your business needs. Track page performance and enhance SEO strategies with integrated Google Analytics and Hotjar.

Utilize pre-built page templates to create dedicated pages for showcasing menus, making purchases, and handling customer inquiries.

2. Sugaro (Hostinger Website Builder)

Template Stats:

• Best for: bakeries, cafes, dessert and ice cream shops, and home-based food businesses
• Price: included with the platform subscription

Sugaro is a one-page eCommerce template designed to promote sweet and pastry shops. With its one-page responsive design, it conveniently presents all the essential information in a single place.

While Sugaro doesn’t include pre-built product pages, creating them is a breeze. Easily rearrange or customize the sections using Hostinger’s drag-and-drop website builder.

As with all Hostinger templates, Sugaro is fully responsive and mobile-friendly, allowing your website to look fantastic on desktop, tablet, and mobile devices.

3. Loki (Hostinger Website Builder)

Template Stats:

• Best for: restaurants, bistros, and cafes
• Price: included with the platform subscription

Loki’s luxurious design can leave a lasting impression on visitors. The homepage highlights visual content with a hero image and elegant animation effects.

The clean and minimalist design of the Menu page keeps the layout distraction-free. Meanwhile, the Contact page includes a pre-added contact form and Google Maps integration.

With Hostinger Website Builder, you can easily customize code to embed third-party elements or integrations. Leverage this feature to display Google Reviews or insert Google AdSense code for additional revenue.

4. Sterling (Hostinger Website Builder)

Template Stats:

• Best for: B2B food producers
• Price: included with the platform subscription

Sterling’s classy, minimalist design helps boost brand visibility for your eCommerce site. It features sections on the homepage that showcase your business’ vision and mission.

Strategically-placed call-to-action buttons guide users in finding the information they need, facilitating decision-making. While the Products page serves as a catalog, you can easily add Add to Bag buttons to enable online purchases on your eCommerce website.

5. Cano (Hostinger Website Builder)

Template Stats:

• Best for: food photographers and chefs
• Price: included with the platform subscription

Designed with professionals like food photographers and chefs, and service-based food businesses in mind, Cano offers a minimalist and stylish layout that emphasizes visual elements.

With the template’s pages and pre-made elements, you can effectively promote your services and build a customer base. Use the built-in eCommerce features to sell products and services and manage transactions directly on your online store.

6. Campos (Hostinger Website Builder)

Template Stats:

• Best for: restaurants, bistros, cafes, and bakeries
• Price: included with the platform subscription

Campos features a modern minimalist design with warm brown tones, creating a cozy atmosphere. The homepage and dedicated Menu page allow potential buyers to easily view your offerings. The sticky navigation bar also helps them navigate between pages effortlessly.

Boost your social media presence and engagement with social media icons in the header and footer, and by adding your Instagram feed to the homepage.

Campos also includes a pre-built Book a Table page with a customizable contact form and a Contact page for additional communication channels.

7. Thos (Hostinger Website Builder)

Template Stats:

• Best for: food bloggers, food influencers, and independent chefs
• Price: included with the platform subscription

Thos offers a seamless blend of blog and online store templates. Focusing on the blog aspect, it provides convenient access to your posts on the homepage. Visitors can also explore the Blog page for older entries.

The footer section includes social media icons and a subscription element, which you can customize with incentives to enhance your email-building efforts.

Besides integrating your blog with Google AdSense, you can utilize the Shop page to sell books or merchandise, creating an additional source of income.

8. Broccoli

Template Stats:

• Best for: organic food businesses and grocery stores
• Price: $14/license

Broccoli is one of the best online store templates for businesses selling organic food. It offers a wide selection of homepages, inner pages, and header styles ‒ all built using SEO-optimized code.

The live demo includes RTL and LTR versions, catering to the global online store industry. Meanwhile, the built-in featured product, quick view, and collection sections ensure an excellent customer experience.

This eCommerce template is well-documented and released under the GPL license, providing developers with customization flexibility.

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Top eCommerce Website Templates for Fashion Businesses

The following fashion-focused eCommerce website templates cater to boutiques, clothing retail stores, and wholesale clothing vendors. Explore how to start an online clothing store with the right online store template.

1. Anders (Hostinger Website Builder)

Template Stats:

• Best for: boutiques and clothing shops
• Price: included with the platform subscription

Anders is a sleek fashion website template that caters to boutiques, accessory and clothing shops ‒ whether you’re selling shoes or offering custom clothing for special occasions.

The visual-heavy and minimalist design puts your products in the spotlight. Additionally, the three-column Products page lets you elegantly showcase a wide range of items. With Google Maps integration, you can direct local customers to your physical store.

This eCommerce template has everything you need to bring your fashion business online while maintaining your local presence.

2. Feyer (Hostinger Website Builder)

Template Stats:

• Best for: high-street clothing stores
• Price: included with the platform subscription

Feyer is one of the best online store templates for high-street clothing stores. You can effortlessly showcase different clothing types and categories using the drop-down menu.

The stock counter on the Product Detail page, seamlessly integrated with your inventory system, keeps customers updated on item availability. Having discounted prices appear alongside product thumbnails helps to influence buying decisions even further.

The elegant animation effects provide smooth page transitions. Meanwhile, the image magnifier lets customers take a closer look at your products, enhancing the shopping experience.

Feyer also offers pre-built pages displaying size guides, terms and conditions, and shipping and return policies.

3. Augustine (Hostinger Website Builder)

Template Stats:

• Best for: boutiques and clothing retail stores
• Price: included with the platform subscription

Augustine is a fashion website template designed for boutiques and clothing retail stores. It offers an elegant and visually appealing online shopping experience with its luxury aesthetic and fixed background images.

This fashion website template includes a subscription form and sections to showcase various fashion items or collections. Establishing your online presence in the fashion industry is also easier with Hostinger Website Builder’s advanced SEO settings.

4. Joplin (Hostinger Website Builder)

Template Stats:

• Best for: fashion designers
• Price: included with the platform subscription

Joplin is an excellent website template for showcasing fashion designers’ portfolios. The one-page layout and spacious design provide an ideal platform for displaying curated images.

Alternatively, leverage the website builder’s eCommerce functionality to create an online store. With Joplin, fashion designers can showcase and sell their work online without depending on a physical space.

5. Cordelia (Hostinger Website Builder)

Template Stats:

• Best for: fashion photographers
• Price: included with the platform subscription

Cordelia caters to fashion photographers best, offering a modern, minimalist layout that makes your portfolio stand out. With dedicated pages for individual projects, you can customize each page to showcase your photography in the best possible way.

Like Joplin, this website template doesn’t include an online store page. However, you can add eCommerce functionality manually to sell prints and other products directly on your website. Take advantage of our AI Writer to come up with compelling image descriptions.

6. Molla (Magento)

Template Stats:

• Best for: clothing retail stores and wholesale clothing vendors
• Price: $79/license

Molla offers over 20 demo concepts for all types of eCommerce businesses powered by Magento, another popular eCommerce platform. It caters to large-sized stores selling a wide range of items, as the Category pages include advanced filters and instant search.

Quick view pop-ups, fly cart, mega menu, and Ajax layered navigation are great features this eCommerce website template offers. The theme is bundled with premium extensions for additional functionality like lookbook, store location, and blog.

Hostinger’s cloud hosting solutions, starting at $8.99/month, are ideal for Magento sites. All plans include a free domain, free SSL certificates, unlimited bandwidth and cron jobs, a 99.9% uptime guarantee, and dedicated resources to support up to 300 websites.

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7. ChawkBazar (React)

Template Stats:

• Best for: clothing retail stores and wholesale clothing vendors
• Price: $29/license

ChawBazar is a robust eCommerce website template based on React, Next, TypeScript, and Tailwind. Multiple demos are available in various styles, from classic and contemporary to modern and trendy.

Product quick view, add-to-cart, and advanced product search feature help improve user experience. Also, ChawBazar’s mobile app-like navigation makes it easy for customers to browse your store on mobile devices.

Make your React eCommerce app public using Hostinger’s hosted virtual server, starting at $4.99/month. All VPS hosting plans include weekly backups, a snapshot, a dedicated IP address, and full root access.

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8. Kidhippo (Shopify)

Template Stats:

• Best for: kids clothing and maternity wear stores
• Price: $29/license

Kidhippo is one of the best Shopify themes for kids’ clothing and maternity wear stores. The vibrant and playful eCommerce template offers convenient product browsing options like a carousel and hover animations, enabling customers to effortlessly browse through the items.

The template integrates Google Fonts for stylish typography and supports custom fonts for further personalization. Furthermore, Kidhippo provides both wide and boxed layout versions, allowing you to choose the presentation that best suits your brand’s aesthetic.

Kidhippo also includes a blog module should you want to boost your SEO efforts with content marketing.

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9. Rey (WooCommerce)

Template Stats:

• Best for: clothing retail stores and wholesale clothing vendors
• Price: $69/license

Rey is a versatile WooCommerce fashion template with a dedicated demo for apparel stores. The vast array of elements makes this eCommerce website template easy to customize for your needs and preferences.

Modal pop-ups enhance user experience, while multiple grid layouts and gallery options beautifully showcase your products. The theme includes Ajax search, filter, and navigation features for seamless browsing.

Hostinger offers managed hosting plans for WordPress starting at $2.99/month. The mid-tier plan includes free email and domain, daily backups, free migration, object cache, and the WordPress staging tool.

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Top eCommerce Website Templates for Sports Businesses

This section covers the best eCommerce themes for sports-related online stores, such as sportswear stores, personal training services, and sports supplement stores.

1. Mikaela (Hostinger Website Builder)

Template Stats:

• Best for: personal trainers and gym centers
• Price: included with the platform subscription

Mikaela, a sports website template tailored for personal trainers and gym centers, empowers you to effectively attract and engage your target audience.

The straightforward design showcases sections to highlight your achievements and testimonials. Additionally, strategically placed call-to-action buttons and AI Heatmap help drive conversions.

You can promote your service packages and offerings on the pre-built Pricing page. Upload images using the drag-and-drop website builder to showcase your training facilities and equipment visually.

Leverage the available elements to ensure your website stands out and captures the attention of potential clients.

2. Bronx (Hostinger Website Builder)

Template Stats:

• Best for: gym centers and health clubs
• Price: included with the platform subscription

Bronx, a sports website template designed for gym centers offering private and group training classes, provides a visually appealing platform to showcase your fitness services. With its visual-heavy design, you can attract potential clients to join.

This gym website template includes pre-built pages dedicated to prices and schedules. Leverage Hostinger Website Builder’s eCommerce functionality to sell membership subscriptions, visit passes, and merchandise.

With a user-friendly Signup page, Bronx helps streamline enrollment and encourages visitors to become customers.

3. Enson (Hostinger Website Builder)

Template Stats:

• Best for: sports nutrition and supplement stores
• Price: included with the platform subscription

Enson is a modern website template catering to sports supplement stores. The strategically placed product displays and call-to-action buttons offer a seamless eCommerce experience to showcase and sell your products.

The three-column Product page presents a clean and minimalist design, showcasing your inventory effectively. Additionally, Enson provides a dedicated Blog page where you can engage with your audience by publishing sports and nutrient-related content.

Whether you’re a new business or an established brand, Enson’s eCommerce capabilities empower you to create a professional online store and connect with your customers.

4. Mischa (Hostinger Website Builder)

Template Stats:

• Best for: sports events
• Price: included with the platform subscription

Mischa, a sleek and modern sports eCommerce template, is the perfect choice for sports events looking to build anticipation and encourage participation. With its minimalist and monochrome design, Mischa provides a clean backdrop for your event to shine.

The template offers ample space for showcasing visual content. The sticky navigation bar ensures easy access to the Registration page.

Use the free email account included in the Hostinger Website Builder plan purchase to launch an email marketing campaign and further expand your reach online.

What to Look for in an eCommerce Website Template

When searching for the right website template for your online store, make sure it meets the following criteria.

Good for Search Engine Optimization (SEO)

Search engine-optimized templates are developed using clean code according to the latest industry standards. They also have a well-structured navigation system with a clear hierarchy and consistent internal linking.

By making your website easier to crawl by search engines, you have a better chance of ranking higher on search engine results pages.

Enhance User Experience and Navigation

Website navigation is responsible for directing visitors to the information they need. Ideally, a website should have a consistent navigation system and layout across all pages to ensure a seamless user experience.

We recommend picking a website template with straightforward navigation. Prioritize usability over aesthetics, as a beautiful navigation bar doesn’t always guarantee a good user experience. Refer to our best eCommerce website examples for ideas.

Responsive to Mobile Devices

A responsive, mobile-friendly website template ensures your online store delivers a consistent browsing experience across all devices. Besides adjusting content to fit various screen sizes, it provides features and interfaces designed for mobile interactions.

Easy to Customize

Choosing an easy-to-customize template lets you modify it as your website scales. If you don’t know how to code, it’s best to pick a template that integrates with a page builder.

Hostinger Website Builder, for example, comes with drag-and-drop functionality and fixed grid layouts. You can rearrange and modify elements using your cursor and built-in features, eliminating the need to code or design from scratch.

From a Credible Platform

Credible template marketplaces like ThemeForest and TemplateMonster implement strict requirements a seller must meet before selling on their platform. Therefore, templates from trusted platforms are more likely to be well-coded, tested thoroughly, and adhere to licensing regulations.

That said, take precautions when shopping on those platforms. Opt for a template that releases updates and patches regularly. Access to customer support and documentation also gives you peace of mind during the installation and customization.

Conclusion

There you have it, a curated list of 50 top eCommerce website templates across popular niches, like home appliances, beauty, fashion, food, and sports. Each template offers unique design elements and features to cater to different eCommerce businesses.

Once you narrow down your options, explore their previews to determine the best one for your business and brand.

We hope this article will help you to choose a template that makes your online business stand out from the rest. If you have any questions, feel free to leave a comment down below. Good luck!

eCommerce Website Templates FAQs

This section covers some of the most frequently asked questions about eCommerce website templates.