Where leads come from
Leads come from clients who find your agency through the Agency Directory and submit a contact form on your profile. When they do, their details appear automatically in your Agency Directory dashboard in hPanel.
Important: Hostinger does not facilitate or mediate the conversation — we pass the lead to you, and you handle the relationship from there.
To receive leads, your agency must be approved in the Partner Program and have an active listing in the Agency Directory. If you haven’t set up your directory profile yet, you can do so through Agency Hub.
Lead statuses
Each lead in your dashboard has one of the following statuses:
- New – Lead received, no action taken yet. Appears at the top of your list.
- Active – You’ve accepted the lead and are engaging with the client.
- Declined – You’ve indicated you’re not interested in this lead.
- Completed – The lead has been converted into a client via Account Sharing.
- Expired – No progress was made within 30 days. Lead moves to archive.
Declined and expired leads are removed from your active list but remain accessible in the archive for 12 months, after which their personal data is deleted.
How to work a lead to completion
- When a new lead arrives, you’ll be notified by email. Open Agency Hub in hPanel to review their details.
- Click Accept to move the lead to Active and reach out to the SMB directly using the contact details provided.
- Once you’ve agreed to work together, onboard the client as a Hostinger client via Account Sharing. The lead status will automatically update to Completed once Account Sharing is verified.
Leads that remain at New with no progress for 30 days will automatically expire.
How to get more leads
Your position in the Agency Directory determines how visible you are to clients browsing for agencies. Rankings are based on two equally weighted factors: the number of clients you’ve brought to Hostinger and the total billings those clients have generated.
A client is counted when Account Sharing is active — either you’ve been granted access to a client’s Hostinger account, or they’ve been given access to a specific website under your Agency Hosting plan. Billings include all payments made to Hostinger by both you and your linked clients, across any Hostinger service.
Both factors are normalised relative to the top-performing agency in the directory, so both carry equal weight regardless of scale. The formula is:
Score = (clients score × 0.5) + (billings score × 0.5)
The top agency always scores 100. All others are ranked relative to them. This means your score can decrease over time even if your own numbers grow, as the benchmark moves when other agencies grow faster.
The most reliable way to improve your position is to bring more clients to Hostinger via Account Sharing and respond to leads promptly.