How to Add WordPress Meta Description, Meta Title, and Focus Keyphrase

How to Add WordPress Meta Description, Meta Title, and Focus Keyphrase

Improving a website’s ranking on the search engines can be a challenging endeavor. Without proper SEO strategies, the possibility of your website getting low traffic is unavoidable. In this article, you’ll learn how to perfect your onsite SEO by adding a WordPress meta description, meta title, and focus keyphrase.

Why Add WordPress Meta Description, Meta Title and Focus Keyphrase?

Creating quality content for your website might not be enough. With millions of blog posts published every day, your real challenge is learning how to rank high on Google SERPs, which statistically get 71.33% of organic clicks.

This is why optimizing some of these onsite SEO elements is essential:

  • Meta Title – a good title can improve your page’s ranking and CTR (Clickthrough Rate).
  • Meta Description – a concise and coherent description helps you grab readers’ attention.
  • Focus Keyphrase – by using relevant keyphrases, people can easily find your site from the search engine.

How to Add WordPress Meta Description, Meta Title and Focus Keyphrase in WordPress?

Now, let’s learn how to add the WordPress meta description, meta title, and focus keyphrase to your content. To do so, we’ll be using Yoast SEO.

Meta Title

Here’s how you can add a meta title using Yoast SEO:

  1. Once you’ve installed and activated Yoast SEO from the Plugins menu, navigate to Posts -> All Posts.
  2. Click the post where you want to add the meta title.
  3. Scroll down to the Yoast SEO meta box under your post editor, and hit the Edit Snippet button.
  4. Inside the SEO title field, type in the meta title. You’ll see either a green or orange-colored line depending on your title length. Adding SEO title using Yoast SEO in WordPress

Alternatively, you can press the Insert snippet variable option to automatically generate your post title variables, such as site title, page, category, and separator.

Finally, you can see how your meta title looks like on the search engine page from the Snippet Preview.Yoast SEO Snippet Preview feature in WordPressHowever, don’t press the Close snippet editor button just yet. Next, we’ll add the WordPress meta description to your content.

Meta Description

Follow these simple steps to add the WordPress meta description:

  1. Go to the Meta description section under the SEO title and Slug field.
  2. Type your meta description according to the recommended length. The optimal length is indicated by a green bar below, just like before.Adding meta description using Yoast SEO in WordPress

Additionally, you can scroll back to the Snippet Preview to find out how your WordPress meta description will look like on the selected search engine.

Focus Keyphrase

Now, let’s set up your focus keyphrases using Yoast SEO.

  1. Type your content keyphrases in the Focus Keyphrase field. To improve your post readability, fill out the Synonyms field with your keyphrases’ synonyms.Adding focus keyphrase using Yoast SEO in WordPress
  2. Then, optimize your content by following the generated feedback in the Analysis results section. These will turn green once you’ve satisfied the given recommendations.Yoast SEO analysis results in WordPress

Keep in mind that the focus keyphrases feature is only available in Yoast SEO Premium.


Crafting a good WordPress meta description, meta title, and focus keyphrase is crucial to boost your site’s SEO performance. You can easily add these onsite SEO elements by activating Yoast SEO, and then optimize them from your post editor.

If you have any further questions, share with us in the comments section below.

The Author


Domantas G. / @domantas

Domantas leads the content and SEO teams forward with fresh ideas and out of the box approaches. Armed with extensive SEO and marketing knowledge, he aims to spread the word of Hostinger to every corner of the world. During his free time, Domantas likes to hone his web development skills and travel to exotic places.

Related tutorials


Arun Kumar Reply

November 17 2017

Very useful tutorial. I have gain lot of good things about meta keywords and meta descriptions. Thank you Domantas for creating very useful tutorials like this.


Kumar Mritunjay Reply

December 01 2017

Can I use more than one keywords on my Wordpress blog in Yoast plugins without a premium version?


    Domantas G.

    Replied on December 14 2017

    Hey Kumar, Unfortunately, multiple keywords are available on PRO version only.


Haryono Reply

December 18 2017

How we cant put code meta content via cpanel in wordpress site? I forget about it..


David Emmanuel Reply

April 26 2018

Thanks a lot for this information


    Domantas G.

    Replied on April 28 2018

    Hey David, Glad you like it.


John Reply

November 09 2018

Hi, thanks for sharing such a useful article ,it helps me a lot and i used it ,and its working .i will waiting for next update from your side .keep it up


Matt Robson Reply

March 26 2019

Hii, Thank you for this information. Can i use more than one keyword in yoast plugin ?


    Domantas G.

    Replied on September 24 2019

    Hi Matt, You can use multiple keywords in SEO Yoast premium version only.


Amapiano Reply

May 20 2019

Your explanations are good nut i cant find the meta keyword option in my premium Yoast plugin. Fakaza2018


    Domantas G.

    Replied on September 26 2019

    Hey Amapiano, SEO Yoast removed support for meta keywords: We will update this article soon.


ThreeRascals Reply

May 21 2019

Hostinger publishes content on On page SEO! I did not know that. Great post for beginners!


Dmitry Reply

July 05 2020

When page title tags or meta description tags are too long, they are truncated In Google’s case. Page titles tend to be truncated somewhere between 55 and 70 characters (or 600 pixels). Meta descriptions actually don’t have a direct effect on your SEO ranking, yet Google still advises to create unique ones for each page of site. To keep within length limits, it is better to check the metadata using a google serp simulator tool, as it includes pixel length checks too

Leave a reply




This site uses Akismet to reduce spam. Learn how your comment data is processed.

Become a part of Hostinger now!

More in WordPress
How to Fix The site ahead contains harmful programs Error on WordPress
How to Fix “The Site Ahead Contains Harmful Programs” in WordPress