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Optimization

What is generative engine optimization (GEO)?

Generative engine optimization (GEO) is the practice of improving your website’s content and structure so that artificial intelligence (AI) can more...

What is the llms.txt file, and how do you create one for your website?

The llms.txt file is a document that enables artificial intelligence (AI) to understand your website content more easily. It contains information...

SEO for real estate: 9 tips to improve your rankings

Real estate is a location-based business. Naturally, people will use search engines to find properties for sale or lease near them. In fact, roughly...

How can I get to the top of search pages? 9 ways to rank better in 2025

Whether you’re a business owner, a blogger, or an aspiring search engine optimization (SEO) specialist, optimizing your online presence for Google...

How to Prevent Website Downtime: 10 Tips to Keep Websites from Going Down

A website often serves as the virtual storefront for businesses and personal brands, connecting them with a global audience. However, just as...

SEO Audit Process in 17 Simple Steps: Boost Your Content Visibility on Search Engines

A search engine optimization (SEO) audit refers to examining your website content strategy for ranking higher on search engines. The better it’s...

15 Website Speed Optimization Tips for Improving Site Speed in 2025

Optimizing your website load speed is essential for user engagement and SEO performance. Major search engines like Google and Bing prioritize page...

INP: Understanding the New Core Web Vitals Metric and How to Optimize for It

Interaction to Next Paint (INP) is one of the performance metrics Google has introduced to measure web pages’ responsiveness. If you want to improve...

What Is a Dynamic Website? Understanding the Different Types and Uses and Building One

A dynamic website is a set of pages, the content of which changes depending on the visitors’ locations, past actions taken on the site, time zones,...