Track sales and traffic in one place

The new analytics view brings sales and traffic data together with trend charts for sales, orders, average order value, visits, and unique visitors. You can review sales and visits by channel, find top products and discounts, and explore visitor locations by device and country on an interactive map. Choose a period of up to 365 days and compare it with the previous period, or filter by sales channel, country, and device and bookmark the view. Sales data covers all channels; traffic data is not available for TikTok Shop, Meta, or custom channels and updates daily, so today’s visits appear the next day.