Choose Single or Double Opt-In for new contacts in Reach

Reach now lets you set a global opt-in preference for how new contacts are subscribed. With Double Opt-In enabled, contacts receive automatic confirmation emails and enter a "Waiting for opt in" status until they confirm. You can customize confirmation templates with or without your brand styles, and confirmation emails don't count toward your sending limits. This gives you better compliance control, cleaner contact lists, and clearer consent tracking.