AI is making standard websites outdated – here’s how to keep up
With billions of users globally, AI tools are reshaping how people search and interact online. Instead of clicking through links, they expect clear, direct answers. Instead of manually navigating a site, they want AI to handle the work for them.
In this shift, websites that AI can’t understand are at risk of becoming invisible. To help site owners stay ahead effortlessly, we’ve launched Web2Agent – a service that makes websites AI-ready with a single click.
From human visitors to AI agents
In August 2025, Chatgpt.com drew 5.8 billion visits. Google’s AI Overviews now reach 1.5 billion monthly users across 200+ countries. The largest AI bots crawl 85% of websites every day.
The scale of change is staggering, and it’s already bringing challenges for website owners. AI tools reduce clicks dramatically: studies show clickthrough rates can drop by 34.5% and even by 50% when AI answers appear on the page.
This is only the beginning. The emerging agentic web is not just about getting information without clicking – it’s about AI agents doing the work for the user. A traveler asks, “Book me a trip to Paris with a hotel near the Louvre.” The AI agent searches, compares, and decides across multiple platforms. No clicks, no struggle.
“The problem is that websites today are designed for people,” said Tomas Rasymas, Head of AI at Hostinger. “But your next visitor might not be human – it could be an AI agent. These agents don’t care about your design or layout. They need structured, machine-readable data they can navigate, understand, and act on. If your site can’t provide that, you’ll be left behind.”
Industry efforts to close the gap
The industry is looking for ways to make the web work for AI. OpenAI has recently launched a ChatGPT agent that uses a simulated desktop to visually browse websites and perform tasks. While this shows promise, it can be slow, resource-intensive, and prone to errors.
Meanwhile, companies like Anthropic, Google, IBM, and Microsoft are developing new standards – MCP, Agent2Agent, ACP, and NLWeb – to help AI tools connect with third-party services.
But standards alone aren’t enough. For example, early mobile standards like WAP, WML, and XHTML-MP tried to make websites usable on small screens, but they never caught on. The real breakthrough came with responsive design, which finally made the mobile web practical. The same will be true for AI – agent protocols will only matter once websites actually adopt them.
A zero-maintenance path to the future
This is where Web2Agent comes in. The service will support the most popular AI standards, making your WordPress or Website Builder website AI-ready with a single click. It will present your website to any AI agent – now and in the future – without needing to change or manage anything yourself.
Web2Agent doesn’t replace the traditional website – it extends it. For regular users, nothing changes: the site looks and works the same. But for AI agents, it becomes clear, structured, and instantly available to interact with.
Here’s a general diagram of how Web2Agent connects AI tools with websites:
Updates to content or structure are automatically synced, ensuring AI agents always access fresh data. The process runs entirely in the background, with strict privacy: no user activity is tracked, and no personal data is collected.
Staying visible, useful, and competitive online
Since Web2Agent’s soft launch, over 20,000 site owners have already opted in, ensuring their businesses remain visible and relevant in the AI-first era.
“Just as mobile-first design became essential when smartphones took over, AI-ready websites will soon be the new standard,” said Rasymas. “Traditional sites wait for visitors to come to them. AI-ready sites meet the visitors where they already are – inside AI tools – while still working seamlessly for people.”
As the agentic web transforms how people and businesses interact online, the winners of tomorrow’s internet will be those who adapt and embrace AI as a partner. It’s not just about keeping up with technology – it’s about staying visible, useful, and competitive in a web that works for both humans and machines.
Read this article for a more technical explanation, along with instructions on how to enable and use Web2Agent.
Gediminas is a communications specialist passionate about technologies and their possibilities. His main responsibility is to help people understand Hostinger products and their features. He likes spending his free time bathing in the hot tub, grilling, playing poker, fishing, and other activities.
