Pillar 2: The Accelerator
You’ve built your website – now bring people to it. Learn to define your brand, create content that resonates, optimize for search engines and AI, and use email marketing to turn visitors into a loyal community. Practical skills you can apply right away.
Table of contents
- 3 paths
- 32 topics
- Branding and content strategy12
- 1.1How to choose a business name
- 1.2How to build a brand
- 1.3How to create a logo
- 1.4What is a content marketing strategy
- 1.5Copywriting vs content writing
- 1.6How to create a content marketing campaign
- 1.7What is a blog
- 1.8How to write a blog post
- 1.950+ blog post ideas
- 1.10Best AI content generators
- 1.11How to drive traffic to your website
- 1.12Test your branding and content knowledgeStart10 Questions
- Search engine optimization13
- 2.1What is SEO
- 2.2What is organic traffic and how to increase it
- 2.3What is on-site SEO
- 2.4What is off-site SEO
- 2.5A guide to ecommerce SEO
- 2.6How to write SEO-friendly content
- 2.7A guide to image optimization
- 2.8How to submit your website to search engines
- 2.9Best SEO forums
- 2.10How to do an SEO audit
- 2.11What is GEO
- 2.12How to optimize for AI search
- 2.13Test your SEO knowledgeStart10 Questions
- Email marketing10
- 3.1What is email marketing
- 3.2How to create an email marketing strategy
- 3.3Email marketing for ecommerce
- 3.4Best email marketing platforms
- 3.5Email marketing tips
- 3.6How to create an email newsletter
- 3.7Email newsletter best practices
- 3.8How to build an email list
- 3.9Top metrics to measure email marketing performance
- 3.10Test your email marketing knowledgeStart10 Questions
Pillar 2: The Accelerator
Growing your audience
- Build a brand people recognize and trust
- Attract consistent traffic through search and social
- Turn visitors into an engaged audience
Created by 20+ professionals
