How to add a link in bio: Instagram, TikTok, Facebook, and more (2025)

Adding a link in your bio on Instagram, TikTok, and Facebook is an effective way to direct followers to your store, website, or latest content.

A challenge arises when you have a new product, a blog post, and a YouTube channel to promote all at once.

Rather than constantly swapping the single URL in your bio, the solution is to use a special landing page. This page acts as a central hub, housing all your important links in one place. You then put the link to this single page in your social media profiles.

This turns your bio link into a gateway for followers to discover everything you offer, from your shop and affiliate links to your newsletter signup.

Adding the link to your profile is simple. For example, to add a link to your Instagram bio, you just need to go into your profile settings and paste the URL into the designated Links section.

Now, let’s look at the process of adding simple links on the most popular platforms in more detail, starting with Instagram.

How to add a link to your Instagram bio

For a more detailed look, here’s exactly how to add a link to your Instagram bio, step by step:

1. Open up Instagram and go to your profile page by tapping your profile picture in the bottom-right corner.
2. Tap the Edit Profile button located below your bio.
3. Select the Links option and tap on Add external link.
4. Paste the URL you want to add into the URL field. You can also give the link a title, which will appear as the link text in your bio.
5. Tap the checkmark (✓) in the top-right corner to save your changes. The link will now be live on your profile.

Once you have your link set up, you can focus on growing your audience and finding new ways to monetize your presence.

By exploring strategies like affiliate marketing, brand partnerships, and selling your own products, you can learn how to make money on Instagram and turn your profile into a steady source of income.

How many links can you have on Instagram?

As of 2025, you can add up to 5 links in your Instagram bio, but only the first link is directly visible on your profile.

When a user taps it, a small menu opens showing the other links you’ve added. Since the first link will get the most clicks, your most important link should always be first.

This is a relatively new feature. Before an update in 2023, Meta only allowed a single link, which is why link-in-bio tools became so popular.

These tools give you a central hub where your followers can see links to products, content, and newsletter signups, all neatly organized in one place.

How to add a link in your TikTok bio

To add a clickable website link on TikTok, you first need to have a Business Account. If you have a personal account, you’ll need to switch. It’s free and only takes a moment.

Here’s how to switch to a Business Account:

1. Go to your profile, tap the three lines (☰) at the top-right corner, and select Settings and privacy.
2. Under Account, tap Switch to Business Account and follow the on-screen prompts to confirm the change.

Once you have a Business Account, you can put a link in your TikTok bio. Here’s how:

1. Go to your TikTok profile and tap the Edit profile button.
2. Tap Links, select Website, and paste your URL into the field. Tap Save, and your link will now be live.

How to add a link in your Facebook bio

Facebook offers two places to put a link on your profile: one in your main bio section and another in your profile settings.

Here’s a breakdown of how to add a link in your bio text:

1. From your main profile page, select the Edit Profile button.
2. Next, in the Bio section, click Add or Edit.
3. You can write a short description and paste your URL here. This link will only appear as plain text and will not be clickable.

Here’s how to add a link in your profile:

1. In the Edit profile section, scroll down to the Links tab and click Add.
2. Click Add new link, and choose the type of link you want to add.
3. Paste your URL into this field and save the changes. This is where you create a link people can actually click.

To be clear, the link in your short bio is not clickable. Only the link in the dedicated Links area is clickable.

Since Facebook tucks the clickable links away in a section that isn’t front-and-center, a lot of creators use link-in-bio tools instead.

This approach lets you create a single, consistent experience across all your social platforms, so your audience always knows exactly where to find your important links.

How to add multiple links in your bio

Link-in-bio tools let you create a simple, mobile-friendly landing page that houses all of your important links.

The strategy is to add all your key links to the landing page first. Then, paste that landing page’s unique URL into your social media bios.

This single link acts as a permanent gateway, so you never have to replace it when you want to promote something else.

The main benefit is convenience. Your followers will have one place to find your shop, newsletter, latest blog post, and other social profiles.

A link-in-bio landing page keeps things organized and makes it easier for your audience to find what they’re looking for.

Using this type of page is a great way to promote your website for free by consolidating all your traffic into one funnel.

Best link-in-bio tools

Several great tools are available for creating a link-in-bio page, each offering different features. Here’s a quick comparison to help you choose the right one.

Tools	Features	Pricing
Hostinger	An all-in-one solution that scales to a full website. It supports bookings, print-on-demand, and physical and digital products. On annual plans, it includes an AI site generator and a free custom domain. There are 0% transaction fees.	From $3.79/mo
Linktree	Ideal for creating a simple page to house all your links. Does not support physical products or bookings. Custom domain is a paid option. Transaction fees from 0-6% depending on the plan.	Pro Plan for $19/mo
Beacons	Feature-rich tool for creators supporting digital and physical products, courses, and bookings. Includes an AI generator and scales to a full site. Transaction fees from 0-9%.	$10/mo
Squarespace	Basic link-in-bio page that integrates with a full Squarespace site. Supports digital products and bookings, but requires full website plan for most features. Transaction fees from 0-3% on full site plans.	Upgrade to a full plan from $16/mo
Hopp by Wix	Part of the Wix ecosystem. Supports physical and digital products as well as bookings. Scales to a full website with custom domain support. 0% transaction fees.	Pro Plan for $9/mo

With Hostinger Website Builder, you can create a custom link-in-bio page that truly scales with you.

Grow from a simple link page to a full ecommerce store in the same editor and sell anything you want with 0% transaction fees.

The plan comes with AI-powered tools for SEO and email marketing, and you also get a free custom domain for the first year, giving you a complete package to grow your brand.

Link in bio examples

Whether you’re selling products, sharing content, or promoting a service, a well-optimized bio link turns curious visitors into loyal followers and customers.

These examples show that your bio link can influence how your audience interacts with your brand.

The online coach

A personal trainer can feature links to book a free consultation, download a fitness guide, shop their favorite supplements, and watch their videos on YouTube.

The small business

A local bakery might use its link-in-bio page to link to its weekly menu, promote its deal of the day, ask followers to make custom orders, and get people to learn more about it.

The content creator

A travel blogger could have links to their latest blog post, recommended travel gear, exclusive content on different channels, and a private community.

The musicians

A music band’s page can link to its latest songs, upcoming tour dates, online merchandise store, and Spotify profile, making it a hub for fans to find everything they need.

According to recent landing page statistics, a well-designed landing page can increase conversion rates by up to 400%, proving that putting effort into your link-in-bio page can pay off big time.

Why does having a link in bio matter?

Having a link in bio matters because it’s an effective way to direct traffic and drive conversions from social media. It also helps you bypass platform limitations and strengthen your brand identity.

Here are more details about the key reasons:

• Traffic control: Your bio link is the primary tool for directing your social media followers to where you want them to go, whether that’s your online store, a new YouTube video, or a newsletter signup page.
• Conversions: For businesses and creators, the link in bio is a direct path to conversions. It can lead followers to a sales page, an affiliate link, or a lead magnet, turning audience engagement into tangible results.
• Platform restrictions: On platforms like Instagram and TikTok, you can’t put clickable links in the captions of your posts. The bio link is the main workaround, making it a valuable place to direct traffic.
• Brand presence: A custom link-in-bio page helps you maintain a consistent brand identity. Instead of a generic list of links, you can create a visually appealing page that reflects your style and helps you build a brand that people recognize.

Tips to optimize your link in bio

Now that you know how to add a link in bio on Instagram, TikTok, and Facebook, the final step is to make sure it’s working as hard as you do.

A few simple optimizations can turn your bio link from a passive placeholder into a powerful tool for driving clicks and conversions. Here’s how to make the most of it.

First, put the most important links at the top. These spots get the most attention and clicks, so they should always feature your highest priority items, like a new product launch or a flash sale.

Then, match your link text with a call to action. In your social media posts, tell people what to do. For example, say, “Shop our new collection via the link in our bio!” The link should then have a button that says, “Shop New Collection,” keeping the message consistent.

Use UTM tracking. With Google’s free Campaign Builder, you can add tracking tags, like source and campaign, to your URLs. This will show you which links are most effective at driving traffic and conversions.

Finally, keep it updated. Don’t let your link-in-bio page get stale. Regularly remove outdated links and add new ones to reflect your current promotions, content, and priorities.
Ready to create a unique link-in-bio page? Use our AI-powered website builder to create a custom page that brings all your links together.

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