Wednesday August 23, 2017
4 min Read
Wednesday August 23, 2017
4 min Read
Recently, our team has set a goal regarding our website’s user experience – we aimed to reach a score of 100 out of 100 on Google PageSpeed Insights and we have done it. Before we get into the details of how exactly we did it, let’s talk about a few of other important points.
While it is very important to have a fast website, a complete user experience on it is more important. Therefore, you shouldn’t obsess over a perfect PageSpeed Insights score as a lower grade might still signify good performance. Optimizing your website’s speed is about finding the right balance between high performance and the experience you want your visitors to have.
Google PageSpeed Insights is a tool used to enhance your website’s performance. It can help you improve the speed and mobile-friendliness of your website by offering you improvement recommendations. It measures the performance of both mobile and desktop versions of a website. When performing the check, the URL of a website is fetched twice, once with a mobile user-agent and once with a desktop user-agent. This way, the tool suggests improvements for both user interfaces. Applying Google’s suggestions will improve the overall performance of your website. That said, it will still depend on your network connection.
Google PageSpeed Insights measures the above-the-fold loading time and the time to full page load before suggesting any changes. Time to above-the-fold load measures how fast the content above the page fold takes to load. The time to full page load is how long it takes for the browser to load the content of the full page.
According to the research Google has conducted, any delay that is longer than one second interrupts the natural flow of thoughts, resulting in poor user experience. Nowadays, a slow loading website can make you miss out on a big chunk of revenue. While there is a countless number of speed optimization methods, we used PageSpeed Insights tool to optimize our website.
Not only is it good for user retention but it’s also good for SEO. It’s no secret that search engines love speedy websites, ranking them higher than those that take longer to load.
Google PageSpeed Insights is also very easy to use. Once a website is analyzed, Google presents you with the steps to optimize its speed. Some of them are more technically challenging, but most are easy to perform on almost any content management system (CMS) out there.
In short, optimizing your website’s speed with the PageSpeed Insights tool can turn out to be beneficial and easy. That said, before applying any of the suggested changes, make sure that your overall user experience does not suffer.
Keep in mind that the process is personalized – every website is built differently and might need different alterations. Initially, the tool scored our mobile interface 75/100, with the desktop interface grading 87/100. Here’s what our team did to achieve a perfect score on Google PageSpeed Insights:
There are a few ways to optimize the images used on your website. Various online services might help you to quickly and effortlessly compress them. To achieve an optimal picture size, you might also need to reduce its dimensions. Once again, we used a Gulp toolkit imagmin to automate this process.
This is usually triggered by Google PageSpeed Insights when your server response time is higher than 200 ms. While there is a number of possible reasons why your server response time might be slow, it’s usually due to your web hosting provider. Before buying the services of any web host, it is important to check what server response time is promised. Since our website is hosted on hostinger.com, the only thing left to do here was to perform server-side caching.
If you have done most of the steps above, your website’s speed should be fast enough to provide a good user experience. As mentioned above, don’t obsess over a score of 100 as trying to achieve it might hurt your overall website design and interface. As important as it is to have a speedy website, it is much more important to keep your clients interested with unique content. That said, Hostinger is proud to have achieved the perfect Google PageSpeed Insights score without damaging the user experience.