Dec 22, 2025
Sonya A.
7min Read
A WordPress category page makes it easy for users to navigate through your website. On the page, users can browse through different categories of website content to find what they are looking for.
In this article, we’ll define the WordPress category page, how it works, and why you should create one. We’ll explore three methods to make a category page using the Site Editor, the Beaver Builder plugin, and creating a custom category page template.

A WordPress category page is a page where users can view posts grouped by their assigned category. When a user clicks on a category link, WordPress queries the database for all posts assigned to that category, retrieves them, and displays them according to any set conditions.
WordPress category pages use the WordPress Loop to display posts that are assigned to a particular category. The Loop uses a PHP code structure to display posts retrieved from the WordPress database.
By default, the Loop checks a number of factors, including the number of posts to display per page, whether the full blog post content or only the excerpt is displayed, and whether commenting is enabled. Then, WordPress checks what the user requested to determine which posts to fetch from the database.
WordPress automatically generates pages for categories based on available template files. However, those category archive pages might not be optimized for search engines or user experience.
By creating your own custom WordPress category pages, you have the opportunity to not only improve SEO but also strategically add posts to these pages. This further optimizes your site for both search engines and your audience, ensuring your content is both accessible and engaging.
Improve SEO
Here are ways to improve SEO on a category page:
These SEO techniques can help establish value and authority in category pages, resulting in higher search rankings.
Provide a Better User Experience
Make your WordPress site content more accessible and user-friendly by creating mobile-optimized category pages with additional context, features, and information.
Add these to your page for a better user experience:
You can also enhance the user experience by customizing your category pages’ layout, color scheme, and typography to match your website’s brand identity.
By creating WordPress category pages with customized content and design, you will keep users engaged and leave a lasting impression.

We will explore three methods to create WordPress category pages – using the Site Editor, with a page builder plugin, or by creating a PHP category template. For this article, we’ll use Beaver Builder as the page builder example.
Before building a category page, create WordPress categories and assign relevant posts to each category.
If you’re using a block theme, use the built-in Site Editor to design and customize category pages in WordPress. If you’re working with a live site, we recommend creating a WordPress staging environment to test changes safely.
Proceed with these steps to create a category page using WordPress Site Editor:
Now, it’s time to customize the new category page. You can add and rearrange patterns and blocks, insert custom code, and adjust the category page’s design and style.
Click the + icon in the top left corner of Site Editor to add patterns or blocks, such as paragraphs, images, and headings.

For this example, we’ve added a Stack with a Search block just below the title and category description. You can rearrange your blocks any way you’d like by dragging and dropping.

If you have many nested blocks, it might be easier to select them in the List View and drag and drop them to the desired location.
If you want to add custom code, use blocks like Custom HTML or Shortcode to incorporate custom widgets, plugins, or third-party integrations.
In the example below, we’ve used a Custom HTML block to display an embedded newsletter signup form. Copy and paste the code into the HTML view and click Preview to see it in action.

Note that embedded HTML may appear differently in preview mode. Always check the live site and make sure it shows up as intended.
Next, customize the style and appearance using block settings like colors, backgrounds, and typography.
Finally, preview your customized category archive page on different devices by clicking View at the top right corner. Check whether the page looks good on Desktop, Tablet, and Mobile.

Once you’re satisfied with the page’s appearance, click Save.
Another way to create a WordPress category page is by using the Beaver Builder plugin.
Before we begin, make sure to install and activate the WordPress plugin.
For example, we will choose Post Category Archive for this tutorial. This will allow us to create a page dedicated to one category.
This method involves creating a page template by adding and customizing PHP, HTML, and CSS. If you’re not comfortable editing code, you might want to hire a WordPress developer.
<?php /* Category Template: Category Slug */ get_header(); ?>
<section id="primary" class="site-content">
<div id="content" role="main">
// Display the category's title
<h1 class="archive-title"><?php single_cat_title(); ?></h1>
// Display the category posts
<?php if (have_posts()) : while (have_posts()) : the_post(); ?>
// Display the post title and link the title to the full post
<h2><a href="<?php the_permalink(); ?>"><?php the_title(); ?></a></h2>
// Declare the div class to style the post excerpt entry
<div class="entry-content">
// Display the post excerpt
<?php the_excerpt(); ?>
</div>
// Close the loop, and if no posts are found, return a statement to that effect
<?php endwhile; else : ?>
<p>No posts found in this category.</p>
<?php endif; ?>
</div>
</section>
// Display the footer
<?php get_footer(); ?>You can customize the code further to add multiple tags to display posts based on broad categories, subcategories, category IDs, custom post types, custom taxonomies, and category tags. In addition, feel free to add category descriptions, a featured image, and post meta.

Now you know what a WordPress category page is and why you should create one for your site. You’ve also learned three ways to build custom WordPress pages for all your categories using the Site Editor, Beaver Builder or manually written code.
Start experimenting with different content and design elements in your category pages in WordPress to see which layouts work best for your goals and resonate with your visitors.
Read our WordPress SEO guide and apply proper techniques to search engine optimize your WordPress category pages. Don’t forget to regularly check your overall domain authority and Core Web Vitals using website optimization tools like Google Search Console.
A well-designed and optimized WordPress category page lets you enhance user experience, boost search engine ranking, and increase readership.
If you still have questions about WordPress category pages, check out these answers to frequently asked inquiries.
A category page exists at a specific URL. It is dynamically generated based on the default category templates in the WordPress template hierarchy. Meanwhile, a category template is the code framework used to generate the content displayed on the category page.
By default, WordPress pages do not have categories – posts do. However, you can assign categories to WordPress pages by using a plugin or adding the some code in your child theme’s functions.php file.
The purpose of a category page in WordPress is to organize related content, making it easier for visitors to find what they are looking for.