Nov 03, 2021
4 min Read
Nov 03, 2021
4 min Read
Black Friday week is almost upon us, and if you have prepared your website the way you should have, there’s not a lot more you can do…or is there? Of course, there is! This is one of the most crucial weeks for e-commerce in the entire calendar year, and we won’t let you miss the chance to capitalize on every single opportunity, every single day.
Here are 7 ideas, one for every day of the week, to help you add some more flavor to your Black Friday offers and sales.
During Black Friday, people are bombarded with information, making it hard to grasp and keep their attention. To create a sense of urgency, a good idea would be to offer more than one offer within the same day.
It could be an hour or two on the same day, one in the morning and one in the evening. By doing so, you’re sending a signal to clients that there is something new for them at different times within the day. You’re enabling them to return to your website, check back, and re-engage.
Certain products are meant to be bought together, but customers usually don’t have the budget or the time to buy them as packages. This is where you come in. Create bundles, packages, stacks of your products and services at a reasonable price and help your customers get more of what you have to offer.
This is not just a great way of moving more of your products but an opportunity to show people how they combine things in future buying sprees. You don’t know you need something unless you see it sometimes, and giving your customers products in a group format could be the beginning of more future upsells.
One of the holy grails of owning a website is getting people to engage with your content. Driving traffic to your website is excellent, but it all goes to waste if people don’t click or spend time on your pages. A great way to do that is by adding gaming sprinkles to the whole experience.
Imagine someone lands on your website, and a pop-up invites them to click on a wheel of fortune to get a discount code, or they have to pick one of six hidden boxes to receive a gift card? How many people would resist the urge to play a simple game with a reward for them on the other side? Not many.
P.S Make sure the pop-up designs are consistent with your website and overall branding, as you don’t want to push people away thinking this is scummy or spam.
A huge discount is hard to say no to for even the most frugal of buyers. What if that discount came with a minor caveat? Announcing at the beginning of the week that your big discount happening on Black Friday is eligible for people who had spent a minor amount during the week can play a huge role in your overall sales and marketing plans.
It’s not even about getting people to spend money during the week in order to claim the big offer on Friday. It’s about getting new potential customers. Even if someone only spends $10 to claim the big 50% discount, they are now part of your ecosystem, part of your re-marketing efforts in the future.
According to Statista, 73% of people are more likely to buy an item if it includes free shipping. The announcement is simple, and the results will be immediate. “One day before Black Friday, anything you buy from our website includes free shipping.” Free shipping is probably the most significant incentive for potential customers to click the buy button.
Give them an entire day to feast on this offer and see your cart abandonment stats reach their lowest levels ever.
Gifts, discounts, and offers are the most direct and effective ways to get people through your website’s digital doors. They are what the whole Black Friday idea is built on, after all. But what if you could give your customers the same satisfaction, the same thrill, and willingness to buy without necessarily addressing those three pillars? Here’s what you can do.
Depending on the nature of your products or services, you can infuse a unique, one-off element about them. If you sell books, offer signed copies from the authors, and if you sell clothes, suggest a design that only comes out on Black Friday for a limited amount of pieces that won’t restock during the year. If you have a cooking website, offer a masterclass with a known chef. You get the idea.
Value is not only measured with money. Offering people the opportunity to access something unique can be an equally powerful driver.
Giving people a chance to capture the magic of Black Friday the following days is a power move. The chaos happening on it might not allow them the opportunity to buy something even though they had the intention of doing so.
Pop an email the following morning and tell them they didn’t miss their chance. The offer still stands for another day or two, and they can shop with the peace of mind they need. That way, you can make the weekend following Black Friday count as much as the actual day.
One could argue that trying to do too much might boomerang and overload or confuse people. While that might be true for some instances, the Black Friday week is not something you should take lightly or treat like any other instance.
It’s the time of year that as a website owner, you need to go all out. Pull out every ace, trick, and offer you have under your sleeve and make every day count. Keep people engaged, keep them excited and keep them guessing. Stay active during the entire week and see your website get flooded with traffic.
We hope these ideas will help!