How to Use Audience Segmentation in Hostinger Reach

Updated 1 month ago

Audience segments in Hostinger Reach allow you to group contacts based on their information and behavior. Segments help you target the right audience with the right message, improving engagement and campaign performance.

This article explains what segments are, how to create and manage them, how automatic segments work, and the differences between free and paid plans.

What Are Audience Segments?

A segment is a filtered group of contacts based on specific conditions, such as subscription status, engagement with emails, source of contact, or tags.

Segments are mainly used when:

  • Sending one-off campaigns
  • Creating automations
  • Targeting specific groups instead of emailing all contacts

Selecting Segments When Sending Campaigns

When sending a one-off campaign:

  • You can select one or multiple segments
  • Alternatively, you can send the campaign to all contacts
  • If a contact belongs to multiple selected segments, they will receive only one email
    • Duplicate recipients are automatically removed, ensuring each contact receives the campaign only once

How to Create a Segment

You can create segments in two ways:

  • Using AI-powered segmentation
  • Creating segments manually

Creating a Segment with AI

  1. Click Add New Segment
  2. Describe your segment in natural language
  3. Optionally, choose one of the four predefined prompts if you need inspiration

What Data Does AI Use?

AI understands a wide range of contact properties, including:

Contact Information

  • Email address
  • Subscription status (subscribed / unsubscribed)
  • Subscription and unsubscription dates

Contact Source & Metadata

  • Contact creation date (when it appeared in Reach)
  • Notes added to the contact
  • Site’s domain (if you synced contacts from a site)
  • Source type:
    • Website
    • CSV import
    • Manually added

Email Engagement & Delivery Status

AI knows how contacts interacted with your emails:

  • Opened
  • Clicked
  • Delivered
  • Bounced
  • Soft-bounced
  • Dropped
  • Processed

Campaign-Specific Conditions

AI can also filter contacts based on specific campaigns, for example:

  • Contacts who did not open a campaign named “Black Friday Sale”
  • Contacts who clicked unsubscribe in a specific campaign

Tags

  • Contacts that have (or do not have) specific tags

After AI Creates the Segment

  • You will see:
    • A segment description explaining who the segment is for
    • Suggestions on what kind of content fits this audience
  • You can:
    • Review all generated conditions
    • Manually adjust them if needed
  • Click Save Segment to store it

Creating a Segment Manually

If you want full control over your segment logic, you can create it manually.

  1. Click Add New Segment
  2. Click Create manually
  3. Choose logic:
    • All conditions must match (AND)
    • Any condition can match (OR)
  4. Add conditions using the same contact properties available to AI
  5. Click Refresh list to preview contacts in the segment when there are no empty conditions
  6. Give a title to your segment by clicking pencil icon and  Save Segment

Managing Segments

After creating a segment, you can:

  • Edit segment
    • Edit logic and conditions
    • Preview contacts
    • Rename the segment (click the pencil icon)
  • Delete the segment

Changes can be made at any time.

Automatically Created Segments in Reach

Reach automatically  creates segments for you in certain cases to make email marketing easier for you.

Website Connections (Hostinger, Website Builder, WordPress)

When you connect a website that has forms:

  • Reach automatically creates:
    • A tag with the form’s title
    • A segment based on that tag
Important: This happens only after at least one form submission is received.

Example:
 If your form is called “My New Subscription Form”, Reach will automatically create:

  • A tag named My New Subscription Form
  • A segment using that tag

CSV File Imports

When uploading a CSV file:

  • You can choose to create a segment
  • You then must assign a tag
  • Reach suggests a tag containing:
    • Import date
    • CSV file name

A segment based on that tag is created automatically.

Tip: If you upload multiple CSV files and want them in the same segment, reuse the same tag for each import, or then go to Segments and Edit it to take into account multiple tags from multiple uploads. 

Free vs Paid Plan Limitations

Free Plan

  • You can manage up to 3 segments
  • Reach may create additional segments automatically, but:
    • Only the three oldest segments can be used when sending campaigns
    • Other segments will be locked

Paid Plans

  • Unlimited segments
  • Use all segments in:
    • One-off campaigns
    • Automations

Practical Example: Re-engaging Inactive Contacts

Segments can significantly improve email marketing performance.

Example Use Case

  1. Create a segment:
    • Contacts who received emails but did not open any in the last 60 days
  2. Save the segment (this identifies disengaged contacts)
  3. Go to Automations
  4. Choose Single Welcome Email Template
  5. Set the trigger:
    • Specific segment → inactive contacts segment
  6. Create an email:
    • Use “We miss you” message
    • Offer a 10% discount
    • Include a coupon code
  7. Activate the automation

Result:
 Every contact who becomes inactive for 60 days automatically receives a re-engagement email—helping you recover lost engagement in a smart, automated way.

Summary

Audience segmentation in Hostinger Reach allows you to:

  • Target contacts precisely
  • Improve engagement and deliverability
  • Automate personalized communication
  • Scale email marketing efficiently

Whether you use AI-powered segmentation or manual setup, segments give you full control over who receives your messages and when.