Abandoned cart emails help you recover lost sales by automatically sending follow-ups to customers who start the checkout process but don’t complete their purchase. Hostinger Reach makes this process easy with a built-in WooCommerce integration.
1. Requirements for Abandoned Cart Automation
The Abandoned Cart flow becomes available when:
- A WordPress site is connected to Hostinger Reach
- The connected site has WooCommerce installed and active
Once the integration is active, Reach automatically tracks:
- Abandoned carts
- Purchases
- Newsletter sign-ups via WooCommerce checkout checkbox
No manual configuration is needed for the tracking events themselves.
2. How Abandoned Cart Detection Works
The automation starts working when a customer leaves items in their cart without completing the purchase:
- A customer begins the WooCommerce checkout process
- They don’t complete the payment
- One hour passes without completing the purchase
The one-hour window is set automatically and works out of the box after integration.
3. Enabling the Abandoned Cart Automation Flow
You can enable the automation by following these steps:
- Go to your Hostinger Reach dashboard
- Open the Automations page
- Go to the E-commerce section
- Select the Abandoned Cart automation flow
- The trigger is preconfigured — no adjustments needed
- Add the email action you want customers to receive
- Publish or activate the automation
Once enabled, subscribers who abandon a cart will start receiving recovery emails automatically.
Note that only your subscribers will receive emails.
4. Choosing or Creating Your Abandoned Cart Email
After selecting the Abandoned Cart flow:
- Choose an existing email template or
- Generate a new template
Recommended approach:
Use a general reminder email encouraging customers to return to your store and continue shopping.
Example themes for the template:
- “You left something behind”
- “Your cart is waiting”
- “Complete your purchase”
Make sure to include a call-to-action that links back to your website or shop page so they can easily return and finish checking out.
5. Troubleshooting Integration Issues
Depending on your setup, you may see different prompts in the automation builder. Here’s how to address them.
A. You don’t have a WordPress site connected
If no site is connected, Reach will show an action to connect one.
You can:
- Click Connect — if your website is hosted at Hostinger, connection happens in one click
- If your site is hosted elsewhere, you will find instructions to install the Hostinger Reach plugin on WordPress and connect from there
B. WooCommerce is not installed
If your WordPress site is connected but WooCommerce isn’t active, you’ll see a message that WooCommerce is needed.
Depending on where your site is hosted:
Site hosted at Hostinger
You will see a WordPress Admin button that takes you directly to your plugin management page.
From there, you can install WooCommerce in one click.
Site hosted externally
You will see guidance to check the Hostinger Reach plugin settings inside your WordPress Admin panel to ensure the e-commerce connection is active.
6. What Happens After Integration Is Active
When WooCommerce is installed and your site is connected to Reach, WooCommerce features are automatically enabled. Here is the list of features enabled:
- A newsletter opt-in checkbox appears during checkout
- Reach starts tracking abandoned cart events (default 1-hour rule)
- Reach tracks purchases, which can be used for other email automations
No additional configuration is required.