Shipping isn’t just a cost—it’s part of your overall pricing strategy. How you present shipping fees can impact order value, conversion, and customer satisfaction. With Printful handling fulfillment, it’s important to understand your options and take control of how shipping appears to your customers.
Key Things to Know
When selling print-on-demand products, there are two separate shipping costs to keep in mind:
- Printful’s fulfillment cost: this is the fee Printful charges you to ship the products once your customer places an order in your online store. You pay this only after an order is made on your Hostinger Website Builder store.
- Customer-facing shipping cost: this is the fee your store charges your customers at checkout. You need to set this yourself in Hostinger Website Builder.
⚠️Important: Printful’s shipping costs are not automatically synced with your store. You need to decide how much to charge customers based on your business goals and what will appeal to them.
Shipping Strategies You Can Use
- Include shipping in the product price (Free Shipping)
Free shipping is one of the top reasons customers choose to buy. To offer it without hurting your margins, increase your retail prices to cover the delivery cost. Here’s how to set free shipping in your store.
- Set a separate shipping fee
While you could also raise your shipping rate above what Printful charge, we don’t recommend doing so—high shipping fees can drive customers away, especially at checkout. You can lower the shipping cost for your customers, and make up the difference by slightly increasing your product prices. This can help your shipping rates look more appealing and can lead to more completed orders. Here’s how to set up shipping rules in your online store.
Note: Printful shipping rates depend on the size and weight of your products and where they’re going. Before you decide on a pricing strategy, check the shipping costs for your products and choose a method that fits your business and marketing plans.