Hostinger Reach and Business Email serve different purposes, but when used together, they create a more professional, reliable, and effective email communication setup for your business.
This article explains:
- The difference between Hostinger Reach and Business Email
- How default email sender address works in Reach
- Why having a professional mailbox is strongly recommended
- When you need Reach instead of (or in addition to) Business Email
Hostinger Reach vs Business Email: Different Products, Different Goals
Hostinger Reach
Hostinger Reach is an email marketing platform designed for:
- Sending campaigns to large audiences
- Managing and segmenting contacts
- Tracking engagement (opens, clicks, unsubscribes)
- Staying compliant with email marketing regulations
Business Email
Business Email is designed for one-to-one communication, such as:
- Customer support
- Sales conversations
- Internal communication
It is not intended for bulk email marketing.
Default sender email address used in Hostinger Reach
To use Hostinger Reach, you must connect to a professional domain.
Once connected:
- Reach automatically sets the default sender address as
no-reply@your-domain-name.tld even if you don’t have a mailbox - You can immediately send email campaigns using this address
However:
- You cannot receive replies sent to no-reply@your-domain-name.tld
- This sender address is meant only for outbound communication
If your domain already has a mailbox set up (for example, with Hostinger Business Email or another provider):
- You can replace no-reply with your own email handle in Sender details settings
(for example, marketing@your-domain-name.tld) - Your subscribers will see emails coming from this address
- You will be able to receive and read replies from your campaigns
DNS Requirements: Why MX or A Records Matter
To send emails from your domain, Reach requires:
- MX records (indicating a professional mailbox), or
- An A record (indicating a live website)
At least one of these is required so email providers can verify that your domain is legitimate and suitable for email marketing.
- MX records → You have a business mailbox
- A record → You have a website
Either option signals that your domain is professional and trustworthy.
Why We Recommend Using a Professional Mailbox with Reach
Even though it’s possible to send campaigns without a mailbox, having one offers significant advantages.
1. Receive and Manage Replies
With a professional mailbox:
- You can read customer replies to your campaigns
- You can respond directly or route feedback to your team
- You gain valuable insights into customer sentiment and questions
2. More Control Over Email Handling
With a professional mailbox, you can:
- Set auto-reply messages
- Create email forwarders
- Route replies to a shared inbox or another mailbox
- Customize how incoming responses are handled
This gives you far more flexibility than a no-reply address.
Why Business Email Alone Is Not Enough for Email Marketing
If you already have a Business Email plan, you may wonder if Reach is necessary.
Here’s why Business Email cannot replace Hostinger Reach:
1. Sending Limits
- Business Email is not designed for bulk sending
- You cannot send a single email campaign to more than 50 recipients
- Large-scale campaigns require an email marketing platform
2. No Contact Management or Segmentation
Business Email does not provide:
- Contact lists
- Segmentation based on engagement
- Campaign history or analytics
3. No Email Marketing Compliance Tools
Business Email does not include:
- Unsubscribe links
- Unsubscribe tracking
- Legal compliance features required for marketing emails
These are essential for lawful and professional email marketing—and are built into Hostinger Reach.
Tip: Protect Your Domain Reputation
If you already have a mailbox, we strongly recommend using a dedicated mailbox for email marketing, separate from your main business communication.
Why this matters:
- Marketing emails are more likely to receive spam complaints
- Deliverability or reputation issues can occur over time
- Separating marketing and transactional communication reduces risk
If issues arise:
- Only your marketing mailbox is affected
- Your core business email remains safe and reliable
When to Use Which Product
You Might Only Need Reach If:
- You don’t communicate with customers via email regularly
- You don’t need to receive replies
- You already have a website with an A record
- You want to send marketing emails only
(Even then, having a mailbox is still recommended.)
Best Practice (Recommended Setup)
If you already have Business Email:
- Create a dedicated mailbox for email marketing
- Use it as the sender address in Hostinger Reach
- Keep marketing and transactional communication clearly separated
This setup ensures:
- Better deliverability
- Stronger domain reputation
- Clear communication intent
- Easier email management
Summary
- Hostinger Reach is built for email marketing at scale
- Business Email is built for direct communication
- A professional mailbox improves:
- Deliverability
- Reputation
- Reply handling
- Control and flexibility
- The best setup is using both products together, with a dedicated mailbox for marketing emails