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Google Analytics 4 tutorial: getting started and understanding how to use it

Google Analytics 4 (GA4) is Google’s latest web analytics measurement tool that replaced Universal Analytics on July 1, 2023. Google Analytics 4...

A complete guide to website localization

Nowadays, learning how to create a website is a relatively simple process. However, if you want to grow your business and tap into new markets,...

Largest contentful paint (lcp): what it is and 11 ways to improve it 

Understanding Core Web Vitals helps ensure your website can offer the best user experience. They consist of multiple metrics representing how users...

What is first input delay and how to improve it

The First Input Delay (FID), also known as input latency, calculates a website’s response time from the first user interaction to the...

What are core web vitals and how to measure them

Google uses Core Web Vitals to measure web page loading speed, interactivity, and visual stability. Among other factors like mobile friendliness and...

Cumulative Layout Shift (cls): what it is and how to improve it

Cumulative Layout Shift (CLS) is a metric that evaluates site experience by measuring how much your site’s pages shift unexpectedly. Even though...

Complete guide to image optimization for better website performance

Image optimization, in general, aims at making images more efficient for web use. Properly optimized images lead to faster page load times, ensuring...

What is a blog? Your guide to blogging

A blog (short for “web log”) is an online platform run by an individual, group, or business that shares regularly updated posts on a...

How to drive traffic to your website? 20 best free and paid practices

Contrary to popular belief, ensuring the success of a website requires more than just a catchy domain name, visually appealing layout, and quality...