Dec 15, 2025
Maulidina M. & Hasna A.
18min Read
eCommerce websites have become an integral part of any business’ success. The increase in online sales during the pandemic saw business owners moving from physical storefronts to digital solutions to sell online, helping to expand their reach and increase revenue.
Whether you’re a beginner or already have a physical store, creating an eCommerce site requires careful attention to design, aesthetics, navigation, and accessibility. These elements are vital for leaving a lasting impression and delivering a smooth shopping experience.
To help you build an eCommerce site that stands out, this article lists 25 eCommerce websites with excellent designs and functionality for inspiration. We also list six crucial eCommerce design aspects as a starting point for your online selling journey.
Here are some notable examples of successful eCommerce websites demonstrating effective online retailing and digital commerce strategies:
Longines is a luxury watchmaker with a long history, and this eCommerce website is a tribute to aviation pioneers who used the company’s watches in their campaigns.
Its interactive homepage reveals how the products’ cutting-edge features and durability help aviators from different generations adjust to time zones and travel in extreme conditions.
Best Design Elements:
Key Takeaways:
Luxury and classic brands should consider using serif fonts to convey sophistication and elegance. Also, integrate an interactive timeline to display the company history or project roadmap.
Offering video-making software, Potion’s digital storefront is modern and fun. It uses ample white space to direct readers’ focus toward elements like calls-to-action (CTAs). It also utilizes a pastel color palette with bright tones to emphasize certain words, images, and videos. Since 82% of consumers use social media for product discovery, social media-driven content like interactive posts or user-generated reviews can enhance engagement, build trust, and encourage more sales.
This online business website applies parallax scrolling and 3D animations to make the user experience (UX) more engaging.
Best Design Elements:
Key Takeaways:
Sell online services effectively by making your site’s interface engaging using interactive elements like animations, movable objects, and GIFs.
Help Scout is an excellent example of a good eCommerce site for business-to-business (B2B) companies.
The layout is straightforward and directly presents the product’s unique selling points. Its web design is also clean, with strategic CTA buttons and illustrated icons accompanying the copy.
Best Design Elements:
Key Takeaways:
Add details to menu items and insert expandable product features to help visitors navigate your website clutter-free.
Bite’s online shop is one of the best examples of an effective eCommerce website. The beautifully-designed homepage grabs visitors’ attention and immediately communicates sustainability as one of its core values, which is also a popular eCommerce trend.
Best Design Elements:
Key Takeaways:
Communicate your product and brand values clearly to showcase what you stand for and attract relevant potential customers.
Black Star Pastry’s online store has a fun and child-like web design, from the logo to typography and icons. Most of the elements use rounded corners, while simple illustrations accompany each sliding menu item.
Best Design Elements:
Key Takeaways:
Gamify your eCommerce store to add interest and interactivity.
Zeuss sells personalized weight loss, hair, and skin care treatments. This eCommerce website utilizes a split-screen interface for its landing page with high-quality photos of models showcasing the product.
Best Design Elements:
Key Takeaways:
Apply a split-screen layout if you are promoting a few key products to quickly direct consumers to the relevant web pages.
Make Architects offers architectural and interior design services internationally. Although we can’t classify this as a traditional online store, the company sells its services effectively via a captivating website design.
It uses an image-heavy layout to directly showcase the design team and past projects on the homepage. Overlaying the photos, Make Architects writes its value proposition and brief company history to attract visitors.
Best Design Elements:
Key Takeaways:
Show your projects’ or products’ behind-the-scenes processes to increase transparency, enhance branding, and build trust.
Crate & Barrel sells home essentials and houseware, from furniture and kitchen appliances to decor and lighting. Founded in 1962, this eCommerce business establishes itself as offering sophisticated, modern, and high-quality homeware.
The company’s eCommerce platform reflects its branding with a light and clean interface. To help audiences navigate the store, it uses a mega menu and displays categories on the homepage, ensuring visitors can quickly find relevant products.
Best Design Elements:
Key Takeaways:
Online stores offering many products should consider using breadcrumbs, a mega menu, and detailed filtering options to improve findability.
Allbirds’ online clothing and shoes store effectively reflects its values – simplicity and sustainability – from the headline and copy to the warm-toned editorial shots. It only takes a few scrolls on the homepage to read about the company’s sustainable practices and main product categories, like the newest collections and collaborations.
Best Design Elements:
Key Takeaways:
Make your product pages as informative and appealing as possible to convert site visitors into customers. Using descriptive language and targeted keywords can also improve your eCommerce site’s search engine optimization (SEO).
Another online fashion store that can be an excellent reference is Nike. From the navigation to filtering options, this brand’s eCommerce platform demonstrates the “less is more” principle well. It uses ample white space and image blocks with a plain backdrop, allowing the products to stand out.
Best Design Elements:
Key Takeaways:
Sell online to a broad audience by enabling guest checkout for a faster purchasing experience and lower cart abandonment rates.
If you want to make a colorful eCommerce store, look at Frans Hals Museum’s site for inspiration. This website reflects the duality of the classic and contemporary, showcasing a collection of 17th-century art alongside modern pieces and colorful website design.
Best Design Elements:
Key Takeaways:
Use a progress indicator to help visitors navigate multiple checkout pages. This breaks up lengthy forms into digestible sections, helping to ease the user journey.
If you want to create an online store for an accommodation business, see The Scott Resort & Spa’s eCommerce website design for reference. This Arizona-based hotel channels a tropical holiday feel on its website using earth tones.
Best Design Elements:
Key Takeaways:
Avoid overused stock images and invest in professional photography to showcase your products and services and strengthen your branding.
uMake is a great reference for a modern eCommerce website design. As a 3D software company, it applies 3D illustrations across the website, effectively grabbing the audience’s attention and delivering its product’s value proposition.
Best Design Elements:
Key Takeaways:
Consider using 3D graphics to achieve a modern eCommerce design and combine them with trending UI elements, like glassmorphism.
Vitra is a Swiss furniture company for work and living spaces targeting businesses and individuals. To help users navigate the products, it divides the website menus into specific niches – for professionals or homeowners – and makes the featured homepage images clickable.
Best Design Elements:
Key Takeaways:
Understand the possible challenges audiences may face when purchasing your product. Consider creating eCommerce features and tools like product quizzes and shoppable images to help solve them.
Display is a digital agency working with service providers in the disability sector. Its eCommerce website also promotes web accessibility and inclusivity by integrating warm tones, accessibility features, and subtle animations.
Best Design Elements:
Key Takeaways:
Make your ecommerce website accessible and ensure it has a smooth UI to accommodate diverse audiences.
Photographers can check out Mack & Pouya’s eCommerce website design for inspiration. Built with Webflow, an eCommerce platform offering complete customizability, this one-page website explores various design features like interactive elements and animations.
Best Design Elements:
Key Takeaways:
Research eCommerce websites in your industry and create a unique website design with relevant marketing tools to stand out.
As a pioneer in the eyewear industry, Zenni brings a unique experience to its potential customers. This business-to-consumer (B2C) company has a few stand-out features helping users find the perfect eyewear, such as a virtual try-on tool.
Best Design Elements:
Key Takeaways:
Online stores selling shoes, apparel, and accessories can use virtual try-on technology to satisfy shoppers who can’t touch or test the products while online shopping.
Heveya is an excellent eCommerce store example for home decor businesses wanting to sell online. It provides tour videos of its offline stores and has a virtual 360-degree showroom to deliver a digital in-store experience.
Additionally, this online store applies a multichannel selling and eCommerce marketing strategy by linking to its Instagram and Facebook pages for visitors to access certain features.
Best Design Elements:
Key Takeaways:
Some consumers may be hesitant to shop online, so offering a digital brick-and-mortar experience with advanced marketing tools like augmented reality can be worth the investment.
Notebook Therapy is an eCommerce business selling Korean and Japanese stationery. Since the company is known for its cute designs, this Shopify-built website mostly plays around with pastel images and illustrations to stay consistent with the product branding.
Best Design Elements:
Key Takeaways:
Understand your brand personality and target customers, and apply relevant elements to your eCommerce site. Play around with emojis and designs to evoke certain feelings so the audience can identify with your eCommerce platform.
5S is a Canada-based creative studio specializing in content creation. Its eCommerce website gives a great first impression – combining a big headline in a striking serif font, auto-play videos, and a sticky scrolling effect pulls audiences in.
Best Design Elements:
Key Takeaways:
Incorporate a unique scrolling experience and user-triggered features to enhance the website design and add personality without being too distracting.
Boost sells a multivitamin product aiming to improve customers’ immune systems. Its online store is an excellent representation of its branding, from tone, language, and style to personality.
It uses a bright orange color palette and punchy copy, reflecting the energy that the company wants visitors to feel when they enter this great eCommerce website.
Best Design Elements:
Key Takeaways:
Start selling online by keeping your online store up-to-date with the latest eCommerce website design trends to prevent the site from looking outdated.
AYO is an excellent reference for modern eCommerce stores in the health and technology sector. This company focuses on showing the benefits of its science-driven products with a contemporary site design.
Best Design Elements:
Key Takeaways:
Enhance website browsing time by using copy that’s customized to the brand’s value proposition.
Pitch Tents is a London-based company providing a luxurious camping experience, known as glamping, across the UK.
Using the leading eCommerce platform, WordPress, this company has complete freedom to customize the site design. The online store features sophisticated illustrations to visually sell its services and evoke a spirit of adventure.
Best Design Elements:
Key Takeaways:
Use custom illustrations when a photograph can’t fully capture your unique selling point. It’s also an excellent solution if you want to have a different look and feel from photo-focused eCommerce websites.
Flyers sells CBD cocktails and shows its three products directly on the homepage. This eCommerce site was a nominee for Awwwards thanks to the well-designed landing page with various animations.
Best Design Elements:
Key Takeaways:
Brainstorm your branding strategy before building your online store to deliver a marketable customer experience.
Grainne Morton is an excellent example to follow if you want a simple site that can still stand out from the crowd. It uses linework with an earth-toned palette to create a grid layout that highlights the product photos.
Best Design Elements:
Key Takeaways:
Integrate a pop-up shopping cart for a seamless shopping experience.
Check out our list of the 20 best website design inspirations to spark design inspiration for your project.
From the examples above, it becomes clear that designing a website for eCommerce isn’t only about aesthetics – it is also about the overall UX.
This section will cover the top six eCommerce features every business owner needs to consider when creating a new online store or revamping their existing website.
Here are some key elements of user-friendly online store navigation:
A complex checkout procedure is one of the primary reasons for cart abandonment. Therefore, simplifying the process is vital to boosting sales and the overall UX.
For optimal performance, place the shopping cart icon in the upper-right corner and display the number of items in the cart to help visitors keep track of their potential purchases.
If you visit Zenni, for instance, the shopping cart icon is gray when the cart is empty but turns turquoise and displays the number of items once customers add products. You can also use Grainne Morton’s detailed pop-up shopping cart as a reference.
Consider also adding a progress bar on the checkout page like Frans Hals Museum if you have a multi-page payment completion process. Alternatively, use a single checkout page like Nike to simplify the shopping experience.
Brand consistency means ensuring that your brand values, identity, and messaging are uniform across all channels. Statistics show that people tend to remember a brand after five to seven impressions, so maintaining cohesive messaging can help boost brand awareness.
Here are some essentials to building a successful brand:
To start branding your online business, specify your target audience during the initial eCommerce website development stages.
For example, Allbirds’ potential segments include millennials and Gen Z who enjoy the outdoors. This helps the company position itself as an environmentally friendly brand focusing on sustainability.
Another useful tip is to research your competition. To have a strong online presence, develop a unique brand strategy compared to other small businesses in your industry. For example, Mack & Pouya uses bright colors on its online store while most of its competitors integrate minimalist styles.
Most of the time, visitors simply scan the site to look for crucial information. That said, making scannable content is important for a good eCommerce experience.
Break up the website content into an easy-to-scan format by:
Helpful tools like Readable and Grammarly can check the length of your sentences and language style to ensure readability.
Additionally, consider using interactive content – take the quizzes on Vitra’s online store and 360-degree experience on Heveya’s eCommerce website as examples. This type of content can enhance conversions to 40-50% and social shares by 28%.
Almost 80% of customers have made a purchase online using their mobile devices, and Google also prioritizes mobile-friendly sites on its search engine results pages (SERPs).
So, not only is having a mobile-friendly website crucial to improve your store’s UX, but it is also essential to boost the site’s SEO.
The first step to delivering a smooth mobile commerce experience is to use a responsive template or theme on any eCommerce platform you use. Mobile-friendly eCommerce website templates will adjust to any device, so you won’t have to worry about creating a separate site for mobile users.
Before selecting a design template, check the theme description to see if it has a demo page. Copy the page’s link and paste it on Google’s Mobile-Friendly Test to determine its responsiveness.
Additionally, make sure all website elements like CTA buttons, forms, and navigation menus are touchscreen-friendly by adjusting the sizing, spacing, and shapes.
Without proper eCommerce security, hackers can divert payments and steal credit card details from online stores. This can contribute to significant losses in revenue and reputation as over 40% of shoppers will stop buying from an online store if it experiences a data breach.
Large enterprises and small businesses alike should ensure to:
Check the data privacy laws applicable to your target audience’s region. For example, the European General Data Protection Regulation (GDPR) directly impacts data collection for businesses targeting customers in the EU.
uMake is a great example of an eCommerce business displaying data collection transparency. It provides links within the website footer explaining the privacy policy and terms of use. The site also has detailed and scannable information about how the company keeps users’ personal information safe.
eCommerce websites, or digital storefronts, enable businesses to sell products online, offering various eCommerce solutions for various industries. Online businesses can better personalize the features and designs on their own sites rather than on existing eCommerce platforms like marketplaces.
In this article, we provided 25 real-life web design examples to inspire you. We also covered some practical design tips to implement on your own eCommerce website.
The eCommerce stores listed today are an outstanding balance of creativity and usability. The companies integrate consistent branding while keeping their sites user-friendly with clear navigation and good mobile responsiveness.
If you’re just starting your eCommerce journey and want to launch your own online platform, feel free to browse our comprehensive list of online business ideas and check out our step-by-step guide to starting an online store.
Find answers to the most common questions about eCommerce website design.
Yes, it is. In 2021, the global online shopping market reached over 2.14 billion people. Coupled with fast growth, the eCommerce industry is forecast to grow from around $3 trillion today to $5.4 trillion in 2026.
Some of the best sites to sell online include Amazon and eBay. These eCommerce platforms give your online store instant reach to millions of users. However, consider creating your own eCommerce website if you want complete control over the features and designs.
There are different eCommerce platforms to choose from, each offering unique features. Therefore, the best eCommerce platform will depend on your needs, resources, and business goals.
For example, choose a website builder like Hostinger if you’re a beginner or small business owner wanting to create an online store in just a few clicks. Meanwhile, the best eCommerce platform for dropshippers is Oberlo due to its all-in-one inventory management system.
Building your network via word-of-mouth marketing is the fastest, cheapest way to get more clients. If you want to take it a step further, consider experimenting with content and email marketing. You can also sell products on online marketplaces to reach a broader audience.
Comments
June 24 2020
Hi Paulius Zunda Thanks for sharing these fantastic eCommerce website design examples. This article is really helpful for us!!
September 10 2020
amasing e-commerce website design example,by using your guideline geven here, anyone will make a wonderfull website.
April 05 2021
Great, Your tutorial is awesome. Thanks for sharing with us.
March 15 2022
Last time I hired developer he developed my business ecommerce site using cms call Shopify but I was not satisfied with his work or maybe the cms didn't provide me what I wanted. Do you have suggestion related best cms for small business ecommerce site? Thanks
March 16 2022
Hi! I would always suggest to go with an open-source CMS rather than a builder - this gives you some freedom to change hosts with no issues in case you decide to move your business away from them. We have a nice selection of eCommerce platforms here, but my personal favourites would be PrestaShop, WordPress + WooCommerce or Magento (though Magento is best suited for bigger websites).
May 13 2022
That's amazing. It will help a lot to get an idea of how should an eCommerce site should be.
May 18 2022
Thanks for sharing these fantastic eCommerce website design examples.
January 08 2024
By using your guideline given here, anyone will make a wonderfull website. Your tutorial is awesome. Thanks for sharing with us.
January 10 2024
Thank you for your kind words! Should you have any further questions or need assistance, please don't hesitate to reach out ?