One year, one million users: How Horizons changed the way people build online

In just one year, more than one million people have tried Hostinger Horizons to build and launch online.

Some came with a detailed business plan. Others showed up with nothing more than curiosity. But the goal was the same: build something real without getting stuck in code, design tools, or technical setup.

And that’s exactly what happened.

What you’re actually building

Creators, tinkerers, and entrepreneurs across the United States, Brazil, France, India, and beyond are using Horizons in very different ways.

One founder is building platforms to help people earn online. Another drafts ready-made website prototypes for small businesses on Instagram. A teenager in Azerbaijan used it for a school assignment. A 72-year-old in the Netherlands explored new tech simply for the joy of it. In the Philippines, a creative director launched a community-driven disaster response platform.

The backgrounds vary wildly, but the drive to build is the same.

And when we look at anonymous prompting data, clear patterns emerge. Users are building:

• Business, marketing, and portfolio websites – 49%
• Ecommerce stores for physical or digital goods – 10%
• Content and learning platforms – 6%
• SaaS dashboards and tools – 5%
• Other (e.g. AI-powered tools, internal and niche apps, community platforms) – 30%

These are not throwaway experiments. They are projects built to generate income, streamline work, test startup ideas, or support real communities.

A year of evolution

In the beginning, people came for speed: type what you want and get it built in minutes.

But Horizons didn’t stop at fast prototypes. Over the year, the AI models powering Horizons became more capable and more reliable. An even bigger leap came from the architecture: instead of one AI doing everything, multiple specialized agents collaborate on each project, producing more consistent and stable results.

We also focused on removing the most common technical roadblocks and bringing essential features directly into the platform:

• Integrated backend: You can add features like Google Sign-In, user authorization, data storage, and automated emails without stitching together third-party services.
• Built-in ecommerce: Selling online requires payments, product management, and checkout flows. Horizons includes a native ecommerce engine, so you can launch a store without relying on external platforms.
• Select and edit: Instead of regenerating entire pages, you can click on a specific element and describe exactly what to change. Updates feel precise and controlled.
• Kodee: Discuss your project, refine prompts, and get help troubleshooting issues in real time with a built-in AI companion that helps while you build.
• Remixable templates: Share your website or web app as a template others can copy and reuse, and make money from it – up to $150 per referral.

Built to go live

Building is one step. Launching is another.

With Horizons, hosting, domain registration, and business email are all available in one place. You can focus on your idea instead of the setup.

One million users have already taken that step. If you’ve been waiting for the right moment to build, this might be it.