Umami Analytics

Umami is a powerful open-source web analytics platform that provides simple, fast, and privacy-focused website analytics as an alternative to Google Analytics. Created by developers who believe in data privacy and ownership, Umami has gained significant traction with over 20,000 GitHub stars and is trusted by thousands of organizations worldwide who want to understand their web traffic without compromising visitor privacy. The platform delivers comprehensive analytics insights while being fully GDPR compliant by design, never using cookies, and never tracking users across different websites.

Common Use Cases

Umami serves diverse needs across various industries with its privacy-first approach to analytics. E-commerce businesses use it to track conversion funnels, monitor product page performance, and understand customer journeys without violating privacy regulations. Content publishers and bloggers leverage Umami to measure content engagement, track reading patterns, and identify popular topics while respecting their readers' privacy. SaaS companies deploy Umami to analyze user onboarding flows, feature adoption rates, and customer retention metrics without the complexity of enterprise analytics platforms. Development teams integrate Umami to monitor API usage, track application performance metrics, and understand user interactions in their web applications while maintaining complete data control.

Key Features

• Real-time analytics dashboard showing live visitor activity and instant metric updates without delays
• Privacy-focused design that doesn't use cookies, doesn't track users across sites, and is GDPR compliant by default
• Multi-website support allowing you to track unlimited websites from a single Umami installation
• Custom event tracking to monitor specific user actions like button clicks, form submissions, and conversions
• Comprehensive visitor insights including page views, unique visitors, bounce rates, session duration, and user flow
• Geographic analytics showing visitor locations down to country and city level using IP geolocation
• Technology statistics revealing browsers, operating systems, devices, and screen resolutions of your visitors
• Referrer tracking to understand traffic sources including search engines, social media, and direct traffic
• Shareable public dashboards with optional password protection for stakeholder reporting
• RESTful API for programmatic access to analytics data and integration with other tools

Why deploy Umami on Hostinger VPS

Deploying Umami on Hostinger VPS provides complete control over your analytics infrastructure with guaranteed privacy and performance. Unlike cloud-based analytics services, a VPS deployment ensures your analytics data never leaves your infrastructure, providing absolute data sovereignty crucial for businesses handling sensitive information or operating under strict privacy regulations. The dedicated resources eliminate the sampling and data limits imposed by free analytics services, while the isolated environment ensures your analytics data remains confidential. With Hostinger VPS, you can scale resources as your traffic grows, implement custom retention policies, integrate with existing infrastructure, and maintain complete control over your analytics pipeline - essential for organizations that prioritize data privacy and require reliable, unsampled analytics data for accurate business decisions.