Dec 02, 2025
Rizma B.
21min Read
Dec 02, 2025
Rizma B.
21min Read
As a result of the growing trend of remote working, it is easy to understand the increased popularity of freelancing as a career choice.
People can pursue a freelance job in all kinds of industries including web development. One study found that the vast majority of web developers see an annual business growth of 25% or more. With this in mind, it is easy to see why this profession is one of the ten most in-demand tech jobs in 2021.
Furthermore, as more businesses migrate online, it is a priority to create a well-developed website. This is why top web developers are so sought-after nowadays.
However, hiring a full-time web developer can be expensive. Hence, many business owners find scouting for freelance talent preferable, especially for one-off projects.
In this guide, we’ll go over what you need to know to jumpstart your web development career and provide some tips to find success as a freelancer.
Download web developer resume template
A freelance web developer is employed independently and can work from home, coffee shops, or libraries – essentially, anywhere with an internet connection. They are responsible for delivering the end product after discussing their ideas with a client.
Working as a freelance web developer will allow you to tackle various projects from different employers, both local and global. Since you get to manage your own business, you can determine your rates, work schedule, and even be selective about which clients you want to work with.
Freelance developers typically offer services such as creating software with programming languages, designing websites, managing complex data, and ensuring a website is compatible with different browsers and devices.
A web developer must possess both technical ability and design sensibility. The former involves being able to construct a functional website, while the latter is about making a visually pleasing and user-friendly website design.
Let’s take a look at seven tips to help you start freelancing:
The first step is to determine what kind of services you can offer as a freelance developer. The web development sector is classified into three areas of expertise:
Front-End Development
Front-end web developers are responsible for ensuring that visitors have a great user experience. Essentially, this type of web development means ensuring your client’s website’s look and feel are up to their preferences and expectations. Consider the website’s aesthetic factors, but also its overall user interface’s efficiency.
Combined with programming skills, front-end developers develop UI elements such as buttons and icons, choose colors, pictures, or typography. This means that you are in charge of enriching every visible and clickable aspect of a web design.
To be a front-end web developer, you need to have extensive knowledge of HTML, CSS, and JavaScript. Apart from mastering these three primary programming languages, you must also be familiar with relevant search engine optimization (SEO) strategies.
Take a look at our HTML Cheat Sheet and CSS Cheat Sheetto improve your coding skills!
Back-End Development
Focusing on the back-end of web development means that you will primarily deal with tasks that involve the creation of the site’s core, databases, APIs, and other server-side activities. In other words, backend developers handle the logical side of a website’s infrastructure that powers the front-end.
Among many other core programming languages, back-end web developers must be well-versed in PHP, MySQL, Python, and frameworks associated with your preferred language.
For example, you can choose Laravel, Phalcon, or CodeIgniter among other popular PHP frameworks to build web applications.
In addition to staying on top of technical advancements in the coding and programming field, backend developers should also develop solid soft skills such as good communication and teamwork. It is because effective communication with front-end developers is required to ensure a fully functional site.
Full-Stack Development
Full-stack development essentially combines the knowledge and skills of both front-end and back-end development. You must be equally adept at building a website’s user interface and managing its functions on the server. In other words, a full-stack developer must have the full capacity to handle everything related to web development.
Aside from programming languages and technical knowledge, it is a good idea to learn other skills that can help you deliver excellent services to clients. Below are several additional skills that can further improve your credibility as a freelance web developer:
Technical Skills
As a freelance web developer, technical skills greatly reflect your competence and make you a more versatile talent. This can give you an advantage over your competitors.
Soft Skills
Soft skills indicate your ability to collaborate with others. As a freelance web developer, you need them to build a good relationship with clients. Soft skills further help you efficiently achieve an understanding of your clients’ needs and expectations.
Business skills
Lastly, having solid business skills also adds value to your service. Just like running any business, you need to implement strategies to earn a consistent stream of income. Market your services effectively, build a solid personal brand, set the right prices, expand your network, and learn negotiation skills.
Before you embark on your freelance web development journey, you need to gain experience. Experience will help hone your coding skills and fill up your portfolio, leading to acquiring more clients as a freelance developer. Moreover, it will also give you an idea of what kind of web development projects suit your skills best and how to tackle difficulties.
Taking on volunteer work is the simplest way to gain experience. For instance, you can make a simple website for local businesses or a personal website for your friends.
Even though it’s all pro-bono, this way you’ll build your portfolio, spread the word about your talents, and ultimately convince future clients to hire you. Ultimately, it can become the crucial first step in scaling your freelance business in the long run.
For more extensive experience, here are some other project ideas that you can work on:
In addition, CodePen is another platform for web developers to collaborate and share ideas. It features an online code editor for all developers to hone their skills. The platform encourages learning to code and focuses on front-end languages.
Being a freelancer means that you work independently. Thus, you’ll need a business plan to succeed.
An ideal business plan should cover all key aspects of operations and guide you in the right direction to meet your professional goals. It is essential to determine the mission of your business and set a vision to help you reach your target income, estimate any expenses, and choose projects.
Moreover, it is helpful to have a different bank account that is strictly for your freelance business. This will help facilitate the calculation of taxes, revenue, and expenses.
Depending on where you reside, there may be certain legal requirements or regulations surrounding freelance workers. Since freelancers are not considered regular employees or business owners, you may need to register your activities with the government.
Ask local law firms what you need to do if you are unsure whether registration is necessary. Alternatively, you can hire an accountant to guide you through all the local laws and specific guidelines on freelance work. They can help calculate your annual taxes and manage expenses and deductions.
Furthermore, remember to consider how you’ll protect your freelance business. It will be a lot simpler if you work with clients using a third-party platform that manages projects and payments for you.
If you prefer to work directly with your clients, ensure that you have an official agreement in place that describes how much money they owe you for the work done.
Insurance is another important legal obligation you’ll have to take care of as a freelance web developer. If you get sued by a client, having insurance may protect you against potential financial losses.
Check out the different types of freelance insurance available. Typically, liability insurance protects freelancers against claims made by clients regarding poor performance or breaches of contract.
A portfolio website is a great platform to showcase your past work and build your personal brand. It is a personal project that allows you the creative freedom to experiment.
If you design your portfolio thoughtfully and creatively, visitors will be able to see a reflection of your web development skills. Furthermore, a combination of stunning visuals and engaging content will help convince potential clients to use your services.
On your portfolio website, include projects that you have worked on. Along with testimonials, this will establish a trustworthy first impression. In addition, be sure to talk about your education, web developer certifications, skill set, and experience as a way to let people see your personality.
Since the whole point of your portfolio is attracting new clients, ensure that you are reachable. Put your availability schedules, email address, social media profiles, and contact form in visible spots on your website.
Here’s what you’ll need to build a web developer portfolio website:
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Once you pick a platform, set up a domain name and web hosting, it’s time to build your portfolio. Keep your website design simple and adhere to best practices when creating it. Remember to include elements that convey your personality, desired projects, and capabilities as a freelance web developer.
To inspire you, let’s take a look at the following expert web developer portfolio websites.
Adham’s homepage features an eye-catching graphic that demonstrates his coding and design skills. This portfolio exemplifies elegant design and meticulous attention to detail. Moreover, there’s also a section where he presents case studies of his past projects. It is a fascinating way to guide visitors through the journey of his web design career.
Ray van den Berg is the man behind From The Mountain. He develops web and mobile apps. His homepage displays what he does with an illustration of a freelance developer sitting in front of a laptop. The website’s navigation is simple and allows users to contact him or view his services without having to scroll down.
When you visit Ruben’s website, you immediately know what he looks like and what he does. This gives a sense of familiarity and trust to any prospective clients. Furthermore, it is a great example of a one-page portfolio web design that is free of clutter.
With a black background, Matthew’s homepage looks attractive and clean. On the landing page, you will see his brief self-introduction as a web developer. As you scroll down, the page loads different sections that contain information such as his skills, blogs, portfolio, and contact information.
Brittany is another professional web developer that uses a one-page portfolio website. She employs a dark color scheme and simplicity in her website design. The sticky header helps users navigate her site easily.
Gift’s portfolio web design uses only a few animations and colors, which makes it look simple yet elegant. Furthermore, the ability to toggle between light and dark themes makes her portfolio website stand out. Click on the tiny moon icon at the upper right corner of her site to do so.
Read our article on how to write a web developer resume to further improve your chance of getting a web development gig.
After completing the previous steps, it’s time to market your services. Marketing can be challenging as you will need to put yourself out there by actively networking with other people and business owners.
Hence, along with creating a functional and stunning portfolio website, it is essential to promote your services in an effective way.
Being a freelance web developer provides you with a plethora of marketing channels. Instead of trying to market everywhere at once, try to focus on one marketing channel before implementing other marketing methods.
Below are some of the most popular mediums to market your services.
Stack Overflow is another excellent forum for web developers to share their knowledge and learn from others. Developers of varying skill levels will ask and answer any questions you have regarding web development.
When looking for work, you may want to start by signing up on freelance platforms. There you can find many job listings for web development services in one place.
New platforms are popping up to streamline the freelancer-client relationship. They also make it easier for you to narrow down your job searches. You can filter job options based on your skills and activate job alerts for projects that match your preferences.
The following are some of the most popular sites to find work:
This freelance platform allows developers to set their own rates based on their experience. However, the talent contests are what sets this website apart from its competitors. Freelancers compete with one and another by promoting their top skills and setting great prices. These contests frequently determine hiring decisions.
Additionally, you can send 15 proposals to clients, browse jobs, and receive notifications for new openings without signing up for a subscription plan.
Guru simplifies the process of searching for jobs and submitting quotes to clients. After creating your profile, the platform will recommend jobs based on your skill level and previous experience.
On Guru, freelancers can bid on either long or short-term projects and charge a flat rate for each. To withdraw your earnings, you can use PayPal or a wire transfer. Moreover, the platform protects its freelancers with SafePay to ensure timely payments.
Toptal hosts a broad network of experienced and accomplished freelancers.
The vetting process that a freelancer needs to go through when applying to Toptal involves five steps. Applicants have to pass a comprehensive English evaluation and perform a test project. The test measures a freelancer’s expertise, professionalism, and communication skills.
The platform only accepts fewer than 3% of the thousands of applications it receives each month. If you pass the screening process, you’ll gain access to numerous job postings from high-profile clients such as HP Enterprise, Motorola, and Bridgestone. On the other hand, if you fail the test, your application will be put on hold for months.
On Upwork, clients will determine your qualifications by checking your profile when you apply for a job or project. Be sure to set up a detailed Upwork profile with information about yourself, your skills, and your job history.
Freelancers on this platform can choose to work on short-term, ongoing, individual, or team-based projects. If you’re just starting as a freelancer, Upwork can be the ideal project-hunting platform.
This platform is designed for freelancers to promote themselves based on their level of expertise. It allows freelancers to decide the price they want to set for their services, starting at the low price of $5. Freelancers with a lot of positive reviews and high ratings tend to command prices of up to $100/hour or more if their work offers great value.
A report shows that the average yearly web developer salary for a US-based freelance is $72,208, which equates to approximately $35/hour. Generally, back-end and full-stack developers earn more than front-end developers.
It is important to consider various aspects before pricing your services. Take into account your level of expertise, past work experience, location as well as the project’s complexity.
If you are unsure how much to charge for your services, consider the following approaches:
Alternatively, reach out to your network of freelancer friends to ask for a ballpark figure. If you don’t know any, research online. You can find a variety of pricing and pitching approaches shared by other freelancers on online communities, forums, or personal blogs.
Let us now go into the essential aspects of being a freelance web developer, examining both the advantages and disadvantages of this dynamic career path.
If your definition of an ideal job is to be your own boss, then freelancing will be perfect for you. Here are some pros that come along with working as a freelance web developer:
However, there are also a few cons of being a freelance web developer, such as:
Being a freelance web developer has several benefits and drawbacks. However, no job comes easy. The most important thing is to know how to deal with the challenges at hand.
To succeed as a freelance web developer, apply the following tips:
As a freelance web developer, you must establish yourself as the best in your field. This will strengthen your portfolio by allowing you to highlight your specialty and credibility. It’s possible to do a little bit of everything, so you may feel compelled to take on any job to earn more money online.
However, focusing on a specific niche will make it easier to gain expertise and establish a reputation. As a result, you’ll be able to specialize in a few areas in which you excel and narrow down your services. Furthermore, your target market will begin to associate you with your niche, leading to more clients.
Narrowing down your niche can take some time and effort. Here are some tips to help you decide on a niche easier:
Combining your passions and web development expertise can differentiate you from the competition. Potential clients may feel more inclined to hire you because of your uniqueness.
Trends can come in handy to help market your services to established businesses, especially the ones that are interested in adopting new strategies and advanced technology to sell their products. Staying on top of the latest web development practices will enable you to develop great websites with a touch of freshness and modernity.
Continue improving your skills by learning new languages and technologies in web development in your free time. You can also subscribe to newsletters and publications related to your sector as a way to keep up with emerging trends.
Read articles, blogs, and tutorials to expand your knowledge about web development. By doing so, you will be able to better keep up with the constant changes. This will also make it easier for prospective clients to recognize just how much expertise you have under your belt.
Clients may come to you to create a website for them without having a domain name or web hosting in place. Even though it can feel like extra work, you’ll earn more by offering hosting maintenance and domain management services.
Many clients may not have enough resources to build, maintain, and constantly improve their websites. It can be costly to hire other web developers to work on them full-time. By selling website maintenance services, you can help them out while still getting paid.
In addition, clients will be more likely to hire you if you offer the complete package of web development. Let them know that your services include website backups, security updates, traffic monitoring, speed optimization, and domain renewal.
Purchase a VPS hosting plan to host multiple client’s websites on a single account. Not only will this save you money when compared to purchasing a separate package for each client, but it will also streamline your website-monitoring process.
Alternatively, opt for one of the Hostinger Pro plans, the managed services and scalable web hosting for professional projects.

Investing in a business management tool will help manage several clients and projects at the same time. This way, you’ll be able to streamline your process of setting targets, managing projects, and meeting deadlines.
Time-Tracking Tools
Monitoring time spent on your daily tasks and projects is more manageable with time-tracking apps. They let you evaluate the accuracy of your time estimates and the efficiency of your abilities as a freelance web developer.
Tracking your time will help you become more aware of each task’s progress, resulting in increased productivity. Using the data collected by the tools, you can conduct self-studies to see if your time management skills help you reach your objectives.
Enhance your time management skills with the following tools:
Invoicing Tools
As a freelancer, you deserve to get paid accurately and on time. Creating invoices for several projects and clients can be challenging, especially if you aren’t familiar with the process. This is where invoicing tools come in.
Invoicing tools allow freelancers to specify a preset billable amount for each project. They simplify the process of verifying invoices and eliminate the possibility of errors. Additionally, you can share the invoice with your clients without having to manually calculate work hours.
The following tools can help you invoice clients in an easy, secure, and seamless manner:
Project Management Tools
Your typical workday as a freelance web developer is likely dynamic. At some point, you may be required to work on many projects concurrently while submitting invoices and sending out proposals for new projects on schedule.
The primary role of project management tools is to keep track of accomplished, current, and upcoming projects. If you have clear information on the current status of your projects, project planning will become much easier to manage.
To organize your work in a systematic order and be more efficient, choose from the following popular project management tools:
Maintaining a healthy balance between your professional and personal life is very important. By doing so, you’ll alleviate psychological stress and pressure, preventing burnout.
When formulating a good work-life balance, remember that what works for one freelancer may not work for you. Therefore, try to understand yourself better. Strive to prioritize your mental and physical well-being and take the time to reflect on your capabilities and limits.
Here are some tips for you to create an optimal work-life balance:
Freelancing as a full-time job enables you to execute any projects with complete creative control. This modern work style allows you to be selective about the projects you take on. That said, becoming a successful freelance web developer doesn’t happen overnight. It takes a lot of time and effort.
No matter the type of web development you specialize in, you must possess a blend of technical, soft, and business skills. These qualities will substantially raise the profitability of your services as a freelance web developer. The more diverse your skills, the more likely it is that clients will choose you.
To find freelance web development projects, look up job listings online and offline such as through WordPress development agencies. You’ll increase your chances by signing up on freelancing websites for developers and reaching out to local businesses and acquaintances.
We hope this tutorial has been helpful. By following the steps and tips in this article, you’ll be on your way to begin a successful career as a freelance web developer. Good luck finding your first project.