Digital Marketing
Top 8 metrics to measure email marketing performance
Email marketing performance metrics are the measurements used to evaluate how well your email campaigns reach, engage, and convert your audience. They...
What is on-site SEO? How on-site SEO works
On-site SEO, also called on-page SEO, is the practice of optimizing individual web pages to improve search engine rankings and user experience.It...
What is off-site SEO? How off-site SEO works
Off-site SEO refers to all optimization activities that happen outside your website and influence search engine rankings and authority.Unlike on-site...
Copywriting vs content writing: What are the differences?
The main difference between copywriting and content writing is intent: copywriting is designed to drive action, while content writing is designed to...
What is a content marketing strategy?
A content marketing strategy is a long-term plan for using content to attract and convert a defined target audience.Unlike one-off blog posts or...
How to create a content marketing campaign in 8 steps
A content marketing campaign is a time-bound, coordinated set of content pieces created to achieve a specific business goal.Creating an effective...
Top 15 best transactional email services: key features and pricing
A transactional email service is a specialized delivery platform for sending automated, one-to-one messages triggered by specific user actions.Since...
Inside Hostinger’s AI SEO Playbook: How we increased our AI citation share by 52% in three months
In the first phase of our AI SEO Playbook, we showed that building brand authority is essential for AI trust. But as we got deeper into the data, we...
10 best Klaviyo alternatives compared
Klaviyo is a powerful marketing automation tool built for ecommerce businesses. It excels at syncing your store’s sales history, automating...
Black Friday 2026: What the data says about this year’s consumers
Shoppers are heading into Black Friday feeling more cautious about their spending than in 2024. Although incomes and spending are up, growth is slow,...