How to Prepare Your Website for Black Friday: 5 Tips To Outdo Competition

How to Prepare Your Website for Black Friday: 5 Tips To Outdo Competition

Black Friday is right around the corner and every single website owner is stressing over the same thing – am I doing enough to capitalize on one of, if not the busiest, eCommerce days of the year? 

Stress is not something we condone here at Hostinger, which is exactly why we have prepared a list of things you need to address in order to smash Black Friday. Without further ado, here is what you need to do:

1. Make sure your hosting plan can handle the traffic

Let’s start with technical considerations. Before you unveil your marketing ideas and start driving traffic to your website, you need to ensure that it can handle an increased amount of visits, sessions, and interactions. Even the world’s most popular brands have seen their website go down amidst sale season, so this is not a rare scenario.

The last thing you want is to spend time, money, and energy to bring people to your website, only to see them not convert into transactions because the website is not loading or is returning an error. So, how do you practically prepare your website for this event? 

Once you know how much traffic to expect and what each Hostinger plan offers, you’ll be able to choose the plan that will boost your website for Black Friday success.

2. Back up your website

Our advice is geared towards what most online entrepreneurs might gloss over. We understand that backing up your website does not carry the same creativity or excitement as a marketing campaign or a social media post, but trust us when we say it is equally, if not more important. 

Backing up your website will put your mind at ease and let you enjoy the Black Friday season. A website backup is a snapshot of all your website’s core elements, such as website code files, databases, images, and more. It is a safety mechanism ensuring that no matter how overloaded the website gets, or no matter the malfunction, your hard work is stored safely and can be recovered. 

Here are the detailed guides on how to manage and execute your website backup: 

3. Start early with your email campaigns

Starting early gives you a chance to test the waters, see what works, and adjust your approach. Email campaigns can get stressful and technical among the other hundred things you have to do during the Black Friday season, which is why we recommend having them set up and ready to go beforehand. 

Sending out test campaigns is highly recommended. Make sure to review them on different devices, operating systems, screen resolutions, and browsers. Newsletter and email templates sometimes render differently on different devices, so you need to cover all your bases before you start sending them out to clients.

Can you imagine the situation if people don’t end up buying from you because of a chaotic-looking email on their device? Test, test, test. Here are a few resources to help you with your email marketing campaigns: 

4. Be selective about the products on offer

Have you ever been to a restaurant that offers seafood, meat, pasta, sushi, and Mexican food? What’s meant to be an attempt to impress ends up resulting in a confusing decision-making process. Fewer options make it easier to choose. 

The same goes for your Black Friday offer – don’t overdo it. Be specific about the products you want to promote and build your ideas and campaigns around them. Not only will you help people make a decision faster, but you create a sense of urgency and expertise. A restaurant with just three items on its menu is more likely to do those three things very well. Your offer should follow the same line of thinking, giving your audience the quality products they need, at a great price. 

5. SEO is the competitive advantage you’re looking for

No matter what you sell, how good it is, and whether you have put together a killer Black Friday offer, it all goes down the drain if it’s not discoverable on search engines. Search engine optimization (SEO) is a practice that eCommerce sites often fail to master because it takes time, patience, and continuous upkeep. It’s not something you plug in and forget, but something you need to work on regularly. 

How does that relate to a successful Black Friday campaign? Setting up your SEO correctly can steadily drive organic traffic to your website. The most common thing people do during the sales season is search for offers. What you want is to be amongst the top results in those search queries. How do you achieve that? 

Here are a few pointers to get you started: 


Black Friday is the time of year when eCommerce websites sharpen their creative chops and put their offers out there for some highly coveted conversions. Like most things in life, what goes on backstage is mainly responsible for the success people see onstage. 

Factors like website hosting plans, backups, and SEO are not the hottest topics to discuss or deal with, but the truth is that they might be the difference between success and failure on one of the most anticipated days of the year. 

Sure, the lead-up to Black Friday can get messy, panicky, and chaotic. Thus, we prepared a detailed step-by-step, day-to-day schedule of what to do – Hostinger’s Black Friday Prep Calendar, with useful links included. We hope this plan will help you organize, oversee, and execute with precision!

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The author


antoniskazoulis / @antoniskazoulis

Copywriter @ Hostinger. Writing content that engages the mind and captures the imagination.

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