Oct 01, 2021
8 min Read
Oct 01, 2021
8 min Read
How did this story find its way to your screens? Well, it all began with a Google Meets conversation on a busy July afternoon, with a word hosting repeated numerous times. As we wouldn’t expect in a Hostinger meeting, one of our colleagues proclaimed that the kind of hosting he cares about during this tremendously hot summer in Lithuania is the one found on Airbnb!
As the laughter and giggles died down, we all came to a pause, realizing that there is so much more to this joke than just laughs. Two companies, two different industries, but the same keyword behind it and homogeneous working principles are the ingredients of great successful cases.
Even if it first may seem that vacation rentals and web hosting providers have nothing in common, yet we at Hostinger take Airbnb as an inspiring example. It sets high standards for the industry and moves ahead of the curve. Thus, here we are, sharing primary takeaways of this comparison leading both companies to continuous growth, and explaining the key actions needed to succeed that we are constantly learning from Airbnb.
Founded in 2008, Airbnb began its crusade of reimagining the meaning and essence of the word hosting. Its context came in more literal, physical terms as Airbnb’s journey had to do with the hospitality and vacation rentals industry.
Airbnb had to go against ideas and notions that had been ingrained in the fabric of our society. Hotels and apartments were not only a monopoly but an institution – the only reasonable way of vacationing or visiting other places. Hosting in that context was an idea that seemed to be locked, sealed, and clinched for decades.
What did Airbnb decide to do? Change the paradigm and introduce an entirely new way of doing things. According to Airbnb, hosting should be easy, fast, affordable, and accessible to everyone. In particular, 95% of guests choose Airbnb for ease and security of payment!
Four years earlier, in 2004, Hostinger started a journey that to this day has a straightforward goal: make website hosting accessible and easy-to-use for everyone. The company made it its aim to change the narrative around creating a website – and no, you don’t have to be a coding expert, nor should you have prior experience in web development and design. By giving the right tools for online success, Hostingerians act as backstage heroes supporting a customer in his journey 24/7.
Hostinger had to go against an already existing and established industry standard and, most importantly, convince people that creating their website was easy, fast, and affordable. The word hosting makes up 7/9 of the Hostinger for a reason: reimagining what hosting is was and will always remain the core purpose and principle of this company.
So what similar actions do we recognize that both companies take to succeed as they grow?
Do all people who come to Hostinger for a web hosting plan have the Airbnb app on their phones? Maybe. Do people that host their apartments and offer them to travelers through Airbnb need a website? Perhaps. What’s the audience for each company?
Airbnb has over 150 million worldwide users and 4 million hosts having listings from over 100,000 cities. With an average of 6 guests checking into an Airbnb listing every second, you can get a sense of the power and momentum the company has acquired over the years. People between the ages of 25 and 44 comprise 59% of all Airbnb users, however, the fastest-growing age group among Airbnb hosts is seniors.
Hostinger has over 29 million users in 178 countries. With 15K new sign-ups on average every day, that comes out to 1 new client every 5 seconds! Our clients could be grouped in a vast number of different personas ranging from make-it-yourself-solo-entrepreneurs finishing with SMEs, developers, web and design agencies. However, all of these could be grouped into two major categories: web professionals and web beginners.
In business terms, the overlap between the Hostinger and Airbnb audiences does not have an obvious connection but don’t let first impressions fool you. If we were to dig a little deeper and examine the psychology, personality, and consumer buying behavior of the two audiences, we would be able to quickly identify similarities as well. People who want to open their house or apartment and host people from all over the world are the ones who embrace the magnitude and diversity of this spinning blue ball we all call home. Likewise, people who want to amplify their ideas, thoughts, and business on the digital ether share the same characteristics – they want to engage with other people no matter where they are on the planet.
We tend to think that people who want to visit different places and experience them in a more homely and personal way share similar behaviors as people who would aim to build their success online and give it a splash of their personality. There’s something about hotels and off-the-shelf websites that reeks of standardization and monotony.
Growing customers’ inclination towards online purchasing tends to accelerate both markets mentioned above. It is still not the only bold similarity between physical and digital hosting. The table below summarizes the critical numbers of each industry and gives you a quick overview.
|Vacation rentals industry||Web hosting industry|
|Market size value in 2020||87,61 billion USD||62,6 billion USD|
|Revenue forecast in 2027||113,9 billion USD||171,4 billion USD|
|Growth rate||CAGR of 3,4% from 2020 to 2027||CAGR of 15,5% from 2020 to 2027|
|Major customers||Millennials||Organizations, SMEs, individuals|
|Reasons for market growth||Rising expenditure on travel, vacations, and accommodation among this generation||Growing number of startups, increasing internet penetration and web-traffic worldwide|
Airbnb represents the vacation rentals market that is expected to grow 3,4% annually by 2027. The Airbnb research identifies millennials and younger generations, counting 75% of all consumers and travelers. Attractive price-quality ratio, decent comfort, low cost, additional privacy, kids- and pet-friendly accommodation are the pivotal elements summing up the rising interest in vacation rental property over hotels. Also, Airbnb users tend to save up to 6-17% for booking, thus as far as the hotel industry goes, it loses approximately $450 million in direct revenues per year to Airbnb.
Additionally, the online booking mode is estimated to enlarge by 4,3% per year before 2027. This boost is explained by the convenience, detailed access to accommodation, and the value for money, which is also beneficial for Airbnb.
Europe remained the dominant destination for vacation rental market travelers in 2019, with a share of 35,9%. However, there is an increasing tendency of the Asia Pacific region to overcome Europe by 2027. Chinese travelers (approx. 40% in 2019) are considered significant contributors to such regional market growth, yet researchers highlight the rising expenditure of travelers from other developing countries such as India, the Philippines, and Vietnam.
On the other hand, Hostinger is a part of the global web hosting services market which will rise 15,5% yearly by 2027. In general, web hosting providers allow enterprises and individuals to boost their online presence by publishing personalized and business-related content on the Internet. The rapid increase in the total number of companies around the globe leads to the anticipated growth of this market.
Unlike travel activities, the outbreak of the COVID-19 pandemic has resulted in the increased Internet usage both for enterprises and individuals. Businesses experienced the need to start their business operations online, while individuals were encouraged to spend more time writing blogs, making videos, creating their personal brand presence, and showing it on the Internet. Shared hosting (37,64% revenue share) remained the dominant segment of the web hosting market in 2019, which attributes to the shared hosting as the preferred choice among the SMEs representing more than 90% of total businesses.
North America’s domains (35,28% revenue share) prevailed in the web hosting market in 2019. However, Europe is expected to surpass it with a 16% annual growth rate by 2027. The growing government investments in developing the IT infrastructure, expanding digitalization, and demand for online delivery websites are the key elements for continuous growth for this region.
Customer obsession is what drives both companies. Their entire raison d’etre is centered around the customer, their pain points, and how they can create seamless, memorable experiences.
For Hostinger, it’s all about helping customers live their online dream and encouraging them to understand nothing is stopping them from starting an online business or a blog. Each and every day, Hostinger employees are working to refine their offerings. Whether it’s affordable plans, faster responses in the customer chats, or more security features to protect your website, the customer is always the reason and the beneficiary of everything they do.
Similarly, Airbnb seeks to “create a world where anyone can belong anywhere.” So whether it’s adding more filters to personalize and simplify your search or working on expanding the cities listed and building extraordinary products, the Airbnb team is thinking of the customer every step of the way.
Their mission statement says it all “Airbnb is built around the idea that everyone should be able to take the perfect trip, including where they stay, what they do, and who they meet.” To that end, we empower millions of people around the world to use their spaces, passions, and talents to become entrepreneurs.
“I think bringing in your first engineer is like bringing in a DNA chip to the company” is mentioned by Brian Checky, Airbnb’s CEO at Stanford in 2014. As prioritizing the right people over the wish to scale business endures the attribute to Airbnb’s success from the very beginning, it took four grueling months for the three founders to hire the first employee. The company’s culture stands as an exceptional, long-term commitment to underlying principles instead of short-term growth.
Airbnb highlights the benefits of a diverse team facing exciting challenges ahead. Whether these are new regions, technologies, or businesses, employees are encouraged to meet it creatively, with the global community’s support and guided by the company’s significant values.
At Hostinger, employees are motivated to overcome challenges by working smartly, taking risks, and learning quickly. Global experience, personal growth, ambition-driven teams, and tangible impact are what inspires us the most. 10 Hostinger principles are not something new or magically invented, however, they appear as a guiding line and serve as common sense.
Customer Success people count 50% of Hostinger’s employees, and usually, this position serves as a career rocket! Even our CTO, Balys Krikščiūnas, started his career path in Hostinger as a Customer Success specialist. There is no better person to build the product than the one who truly knows Hostinger’s customers from the bottom to the top.
As venture capitalist and investor John Doerr says, “Ideas are easy, execution is everything”. Both Airbnb and Hostinger employees value openness and curiosity. By transforming ambitions into reality and continuously setting a higher bar, either team strives for the highest standards with the entrepreneurial spirit.
Before the arrival of Hostinger and Airbnb, websites were directly related to website developers and property rentals with real estate developers. Fifteen years ago, if anyone would have told the general public that they could have their own website and rent their own property for profit in the span of a few hours without engaging with a website or real estate developer, they would have laughed.
Both enterprises have managed to democratize the hosting space and give people the power to use their platform as an extra revenue stream. People don’t need to own multiple properties to be in the property rental business, nor do they need to pay exorbitant amounts of cash to set up an online business.
Hostinger and Airbnb helped people understand that hosting your website or hosting people in your house could be the gateway to a better life. They managed to turn people from customers into entrepreneurs, which is a milestone moment in both industries.
The stories of people turning around their lives using the two platforms are awe-inspiring, to say the least. Whether it’s the story of the Latinx couple who built and host a minimalist haven in Miami or the case of the Filipino host who earned over P24 million since the start of the pandemic, Airbnb is seeing its platform propel people into greatness.
At Hostinger, the tale of the customer who ordered pizzas for the Hostinger Customer Success team to show their gratitude for the stellar service they received is a tale that will live on for years to come.
It’s funny how companies, like people, might live parallel lives – be inspired by similar missions and serve their audiences without ever crossing paths. Airbnb and Hostinger are two companies that bring smiles to people’s faces and help them realize their dreams. One is carving its path digitally, and the other is doing it in the physical world, but both are doing it with class, passion, and joy.
Whether you’re contemplating if your idea is ready to have its own online home or what your next holiday destination is, Hostinger and Airbnb are here to make it happen. And if you think that the two hosting worlds would never meet, just check out one of the newest initiatives by Airbnb, “Host an online experience.”
The future of hosting is bright, and we couldn’t be happier to play the part of the fork in the road!