Dec 15, 2025
Valentinas C.
5min Read
IPTV is a method of delivering television content through internet protocols instead of traditional cable or satellite formats. It enables users to watch live broadcasts, stream video-on-demand (VoD), and access time-shifted programming from any internet-connected device – all without antennas or decoders.
This guide explains how IPTV works, covers the main streaming formats it uses, and explores the benefits and drawbacks of IPTV for consumers and businesses alike.
IPTV delivers television content over the internet rather than through traditional broadcast methods. IPTV relies on several key components to function effectively.
To implement an IPTV service, a provider needs access to various content sources, like a live TV channel and on-demand videos. Then, encoding systems will convert this content into compressed data. These compressed video and audio signals are then sent through a dedicated group of servers that efficiently distribute the data to users while ensuring stable transfers. Finally, a streaming server delivers the streaming data to users over the internet.
For more information, check out our tutorial on how to start a streaming server.
To enjoy IPTV, end-users need a few things:
Alternatively, users can skip the set-top box and use apps on their smart TVs, computers, or mobile devices to stream IPTV video content directly.
IPTV broadcasting models can be categorized into several main types.
Live TV in an IPTV context refers to streaming television broadcasts in real time over the internet, similar to traditional TV. Unlike traditional TV, live IPTV channels allow viewers to watch from anywhere, as long as they have internet access – users may even pause or rewind live broadcasts.
Here are well-known examples of live IPTV services:

Time-shifted IPTV, also known as catch-up TV, allows users to watch previously broadcasted shows at a later time. This feature differs from Video on Demand (VOD) since catch-up TV typically only offers content for a limited period after the original broadcast. For example, users can watch a show that aired yesterday but only for the next few days before it expires.
These providers make it easy for users to catch up on favorite shows at their convenience:

This type of IPTV is the most recognizable and common, as well as a popular option for those looking to start a streaming service. VOD services allow users to select and watch video content whenever they want. This includes movies, TV shows, and other multimedia content that can be streamed instantly over the internet.
Examples of top VOD streaming services:

NVOD allows users to watch scheduled broadcasts of movies or shows at different time intervals. Unlike true VOD, NVOD offers multiple start times for the same program. Think of it like an online movie theater.
It can also be a great source of revenue since ads can be included at interval breaks of the NVOD’s programming schedule. This, in turn, allows providers to offer minimal subscription fees that benefit their users.
DirecTV and Dish Network provide NVOD services to their rural customer base, who might only have access to slower dial-up and non-5G satellite internet options.
IPTV services offer a modern, flexible way to enjoy television, but it’s essential to weigh the pros and cons first:
If you’re looking to step into the industry yourself, make sure to read our tutorial on starting an IPTV service.

IPTV offers a new way of watching TV – unlike traditional cable or satellite TV, it delivers content over the internet, eliminating the need for physical decoders or antennas.
IPTV relies on a stable internet connection and advanced networking infrastructure, which can pose some implementation challenges for service providers. However, it more than makes up for it with its flexibility, vast content libraries, interactive features, and high-quality streaming.
While starting a streaming business may seem challenging at first, the demand for this service makes it a profitable endeavor.
If you have any questions, check out the related articles and feel free to leave a comment below.
IPTV services stream live and on-demand TV over the internet, offering flexible viewing options. Traditional TV services use terrestrial, satellite, or cable technologies to broadcast scheduled programming that must be watched live or recorded. When choosing between the two, consider viewing habits and access to high-speed internet.
IPTV can be both free and paid. There are free IPTV apps and services available that offer live TV and on-demand content without a subscription, like LiveNet TV or StreamFire. However, most IPTV services require a monthly fee, often providing higher-quality streams and content.
Paying for IPTV helps ensure a wide range of high-quality content and a reliable service. However, it’s essential to choose a reputable provider. Paid IPTV services are more likely to be legitimate and compliant with copyright laws, reducing the risk of streaming service interruptions.