Key Takeaways From an Exclusive Webinar With Neil Patel: Learn How to Monetize Your Blog
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Key Takeaways From an Exclusive Webinar With Neil Patel: Learn How to Monetize Your Blog

Neil Patel is a New York Times Bestselling author, entrepreneur, and top web influencer, recognized as one of the top 10 marketers by Forbes. By helping businesses with innovative strategies, Neil Patel has gained immense popularity with his entrepreneurial and digital marketing skills.

We were thrilled to have him as our webinar speaker sharing expertise on how to make money blogging. Explaining the whole concept in detail, Neil Patel discussed the hands-on proficiency and knowledge acquired over his career and provided helpful tips on starting your own online business. Every participant, from a beginner without a website to a professional eCommerce business owner, had a chance to learn something new during the event.

We are excited to share our post-webinar key takeaways with you:

Choosing a blog post topic. First and foremost, pick something you are passionate about. Secondly, make sure that it is trending upwards, meaning more and more people are getting interested in the topic. Don’t worry about the saturation of a specific topic. Simply because a keyword is mentioned often, it doesn’t mean it is adequately covered. 

Content creation and publication. Whether you’re an expert from the get-go or become one along the way, the only way for your content to be successful is making it informative and jam-packed with valuable and actionable information. Thanks to search engines algorithms, posting fake news and inaccuracies will significantly hurt your domain authority. 

Neil Patel states that three times a week is a good starting point regarding publishing frequency. However, in an ideal world, you should be writing and posting once a day. Word count should be enough to get the message across, so don’t focus on the quantity of words but on the quality of your content. 

Ways to make money and the monetization of traffic. Before thinking of monetization, you need to build a steady audience. Once you do that, start with adding a lead magnet to gather emails so you can begin promoting the content you will charge for. It might sound like an elementary method, but it does work. If people find your content valuable, they will be willing to buy from you. Another way of doing it is through affiliate products, AdSense, and banner apps. Test and see which ones work better for you and your niche. 

When it comes to growing your traffic, Neil Patel mentions a few ways to get more people to see the content:

  • Inform followers about the new content on social media platforms.
  • Send an email blast.
  • Reach out to other publications with backlinks to competitors and offer them to add yours.
  • Add internal links between the content pieces to make people stay within the content ecosystem. 

How to tell if your blog post is successful. As far as “going viral”, Neil Panel notices that there is no secret sauce. Asking people is the most honest and direct way of finding out what they think of your content. Tools like SurveyMonkey can quickly help you with feedback forms and surveys. It’s all a matter of timing, audience reaction, and chance. What is shared amongst all viral content pieces is the quality of content, so all you have to do is keep producing, and your moment will come. 

Can you make money from YouTube? Yes. While the most popular belief about YouTube monetization is that it works only through views and ads, Neil Patel suggests using YouTube content to send viewers to a landing page or an event. He even alluded to famous YouTube star Logan Paul who turned his YouTube followers into paying customers for his most recent fight with boxing royalty, Floyd Mayweather. 

Is using algorithms and artificial intelligence to create content penalized by search engines? Using these tools to create content won’t necessarily penalize you, but it will affect the quality of content designed as they are far from perfect. These tools help speed up the process, but it does take a hit on the quality of your content. 

What is better ‒ Facebook Ads or Google Ads? Both channels are good, and the way to decipher which one is better for you is by testing them out. The goal of using them is to make money, and different channels work better for different niches and types of content. Test, adjust, and modify your approach accordingly. 

Three best plugins for WordPress. Neil Patel suggests Yoast or RankMath for SEO, Polylang for translations, and Akismet for spamming. 

Even though it is a very brief recap of what transpired on the webinar, there are a lot more questions and answers by Neil Patel himself. These are real jewels that can help you get discovered by search engines fast.

The author

Author

Ieva Tamošiūnė / @ievatamosiune

Brand Communication Manager @ Hostinger

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