{"id":66498,"date":"2022-10-24T08:07:14","date_gmt":"2022-10-24T08:07:14","guid":{"rendered":"\/tutorials\/?p=66498"},"modified":"2026-03-10T10:11:39","modified_gmt":"2026-03-10T10:11:39","slug":"google-analytics-4-tutorial","status":"publish","type":"post","link":"\/uk\/tutorials\/google-analytics-4-tutorial","title":{"rendered":"Google Analytics 4 tutorial: How to set up GA4 and use it effectively"},"content":{"rendered":"

Google Analytics 4 (GA4) is a Google platform for tracking how users interact with your website or app using an event-based data model.<\/p>

This means every user interaction, such as page views, clicks, form submissions, and purchases, is captured as a separate event rather than grouped into sessions. This approach makes GA4 more flexible and better suited for cross-platform tracking.<\/p>

GA4 is suitable for a wide range of users, from website owners to marketers who want better visibility into how their content and campaigns perform. While GA4 can feel complex at first, you can learn progressively. If you’re a beginner, you can start with a basic understanding of how your website works and what actions matter most to your goals.<\/p>

To set up GA4, you’ll need to complete three main steps:<\/p>

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  1. Create a property and data stream<\/strong> to generate your Measurement ID.<\/li>\n\n\n\n
  2. Install GA4 on your website<\/strong>, either directly or through Google Tag Manager (GTM).<\/li>\n\n\n\n
  3. Verify the setup<\/strong> using the Realtime report or DebugView.<\/li>\n<\/ol>

    Once your tracking is in place, you can configure key events<\/strong> to measure important goals, such as form submissions or purchases.<\/p>

    From there, GA4’s reports and explorations help you understand not just what happened on your site, but also why it happened. These insights allow you to make data-driven marketing decisions and continuously improve your performance.<\/p>

    <\/strong><\/p>

    How to set up Google Analytics 4 (GA4)<\/h2>

    Setting up GA4 involves three main steps: creating a property and data stream, installing the tracking code on your website, and verifying that data flows correctly.<\/p>

    The entire process usually takes 15-30 minutes, depending on the installation method you choose.<\/p>

    To demonstrate the process, we’re focusing on the Web<\/strong> as the data stream choice.<\/p>

    1. Create a GA4 property and data stream<\/h3>

    Before you can start tracking activity, you need to create a GA4 property and get your Measurement ID<\/strong>. This ID helps Google identify which platform the collected data belongs to.<\/p>

    Here’s how to set up a new GA4 property and find your Measurement ID:<\/p>

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    1. Go to Google Analytics and sign in to your Google account.<\/li>\n\n\n\n
    2. Click Start measuring<\/strong> and enter an account name.<\/li>\n\n\n\n
    3. Add a property name<\/strong>, usually your website name, then select your industry, business size, and objectives. Click Create<\/strong>.<\/li>\n\n\n\n
    4. On the Start collecting data<\/strong> page, choose Web<\/strong> as your platform.<\/li>\n\n\n\n
    5. Enter your website URL and a Stream<\/strong> name, then click Create & continue<\/strong>.<\/li>\n<\/ol>

      After returning to the Home<\/strong> section, you’ll find your Measurement ID, which begins with “G-”. You’ll use this ID to connect GA4 to your website in the next step.<\/p>

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