{"id":131763,"date":"2026-04-27T15:02:56","date_gmt":"2026-04-27T15:02:56","guid":{"rendered":"https:\/\/www.hostinger.com\/uk\/tutorials\/what-is-lead-magnet\/"},"modified":"2026-04-27T15:02:56","modified_gmt":"2026-04-27T15:02:56","slug":"what-is-lead-magnet","status":"publish","type":"post","link":"\/uk\/tutorials\/what-is-lead-magnet","title":{"rendered":"What is a lead magnet? Examples and how to create an effective one"},"content":{"rendered":"<p>A lead magnet is a free resource, like a checklist, template, or ebook, offered in exchange for a visitor&rsquo;s email address. It plays a key role in the digital marketing funnel, helping businesses turn anonymous traffic into qualified leads.<\/p><p>A strong lead magnet does more than collect emails. It attracts the right audience, solves a specific problem, and sets up future conversions through targeted follow-ups. Best practices include clear focus, strong outcome promises, clean design, and regular testing.<\/p><p>To build one that converts, identify your audience, create a specific offer, promote it, capture the email, and deliver the file instantly. Then follow up with a nurture sequence that turns downloads into paying customers over time.<\/p><h2 class=\"wp-block-heading\" id=\"h-what-is-a-lead-magnet\">What is a lead magnet?<\/h2><p>A lead magnet is a free, valuable resource you offer in exchange for someone&rsquo;s contact details, usually their email address.<\/p><p>In marketing terms, it&rsquo;s an <strong>opt-in incentive<\/strong> or <strong>freebie<\/strong> &ndash; something people get when they sign up. It&rsquo;s also a form of <strong>gated content<\/strong>, meaning users need to enter their details to access it.<\/p><p>Lead magnets play an important role in a <strong>lead generation strategy<\/strong>, which is simply how you attract and collect potential customers. Here&rsquo;s how it works in practice:<\/p><ol class=\"wp-block-list\">\n<li>Someone visits your website or blog<\/li>\n\n\n\n<li>They see a useful offer (like a checklist or template)<\/li>\n\n\n\n<li>They enter their email to download it<\/li>\n\n\n\n<li>You now have a way to follow up with them<\/li>\n<\/ol><p>This process is often called a <strong>lead magnet funnel<\/strong>. It moves someone from visitor to subscriber &ndash; and eventually to customer.<\/p><p>Lead magnets also help you understand what people want.<\/p><p>For example:<\/p><ul class=\"wp-block-list\">\n<li>Someone downloads a pricing template &rarr; they need help with pricing<\/li>\n\n\n\n<li>Someone signs up for a webinar &rarr; they&rsquo;re willing to learn in more depth<\/li>\n<\/ul><p>This makes your follow-up emails more relevant and effective, helping you <a href=\"\/uk\/tutorials\/how-to-build-email-list\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">build an email list<\/a> of people who are already interested in specific topics. Sending the right email to the right person is the core of an <a href=\"\/uk\/tutorials\/email-marketing-strategy\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">effective email marketing strategy<\/a>.<\/p><h2 class=\"wp-block-heading\" id=\"h-what-makes-a-good-lead-magnet\">What makes a good lead magnet?<\/h2><p>A good lead magnet helps someone solve one clear problem quickly. It doesn&rsquo;t try to teach everything. Instead, it gives the reader a specific result they can use right away. These qualities make your lead magnet stand out from other types of gated content and feel like a valuable, no-risk exchange.<\/p><div class=\"wp-block-image wp-block-image aligncenter size-large\"><figure data-wp-context='{\"imageId\":\"69efbb23d6876\"}' data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/tutorials\/wp-content\/uploads\/sites\/2\/2026\/04\/1777301123115-0.jpeg\" alt=\"What makes a good lead magnet illustration\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\">Relevance to the audience<\/h3><p>Your lead magnet needs to match what the reader is already trying to solve. If someone is reading about website speed, they&rsquo;re not looking for a general marketing guide. They want something that helps them fix performance issues.<\/p><p>The closer your lead magnet matches that need, the more people will sign up.<\/p><h3 class=\"wp-block-heading\">High perceived value<\/h3><p>Your offer must feel worth the exchange. Focus on the outcome, not the format.<\/p><p>&ldquo;Free marketing guide&rdquo; is a weaker lead magnet than &ldquo;Get 10 blog post ideas you can publish this week&rdquo; because it&rsquo;s <strong>too vague and doesn&rsquo;t promise a clear result<\/strong>. The second one makes the value-add offer obvious and easier to say yes to.<\/p><h3 class=\"wp-block-heading\">Instant accessibility<\/h3><p>Users expect to receive the lead magnet immediately after signing up. If there&rsquo;s a delay, they might lose interest or trust. Set up an automated email that sends the resource instantly.<\/p><h3 class=\"wp-block-heading\">Specific problem-solving<\/h3><p>A strong lead magnet focuses on one specific problem and offers a solution. Broad topics overwhelm readers and often go unused. Focused resources are easier to apply and more likely to deliver results.<\/p><p>For example:<\/p><ul class=\"wp-block-list\">\n<li>Weak &rarr; &ldquo;Learn SEO&rdquo;<\/li>\n\n\n\n<li>Strong &rarr; &ldquo;Checklist for optimizing a blog post&rdquo;<\/li>\n<\/ul><p>A focused lead magnet is easier to use and more likely to deliver results.<\/p><h2 class=\"wp-block-heading\" id=\"h-lead-magnet-examples\">Lead magnet examples<\/h2><p>There are many types of lead magnets, but they all serve the same purpose: offer quick, useful value in exchange for contact details.<\/p><p>The best format depends on your audience and what you&rsquo;re offering. Some lead magnet ideas work better for quick wins, while others help build trust or drive purchases.<\/p><figure tabindex=\"0\" class=\"wp-block-table\"><table><tbody><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>Format<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>Best for<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>Why it works<\/strong><\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><span>Ebooks and guides<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Topics where readers want depth (consulting, finance, B2B)<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Shows expertise on a big topic<\/span><\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><span>Checklists and templates<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Busy readers who want quick wins<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Easy to use, easy to finish<\/span><\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><span>Webinars and video training<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Higher-priced offers that need trust<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Lets people see and hear you live<\/span><\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><span>Free trials and demos<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Software tools<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Lets people try the product before paying<\/span><\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><span>Discounts and coupons<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Online stores<\/span><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><span>Turns browsers into buyers<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"wp-block-heading\">Ebooks and guides<\/h3><p>Ebooks and guides are long-form written resources that walk someone through a full topic from start to finish. Most run 10 to 50 pages. They work best when your audience is actively researching and ready to read something substantial.<\/p><p>Consultants, finance pros, and B2B (business-to-business) experts use these to show expertise and authority. If you want to create one yourself, learning <a href=\"\/uk\/tutorials\/how-to-create-an-ebook\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">how to write an ebook<\/a> helps you turn a topic into a structured, high-value resource.<\/p><p>The catch is that ebooks and long guides take time to produce. Make sure your audience is willing to invest time to learn from what you have to write. <\/p><h3 class=\"wp-block-heading\">Checklists and templates<\/h3><p>Checklists and templates are short, ready-to-use files people can apply right away. Popular examples include social media calendars, website launch checklists, and Notion or Google Docs templates.<\/p><p>Since these are quick to create and have the highest return, they&rsquo;re ideal for beginners, small businesses, and solo creators.<\/p><h3 class=\"wp-block-heading\">Webinars and video training<\/h3><p>Webinars and video training are live or recorded sessions where you teach a topic in depth. They help build trust by allowing users to see and hear you.<\/p><p>A live webinar might run 45 minutes with a Q&amp;A at the end. An on-demand training might be a 20-minute video series spread over a few days.<\/p><p>They work best for high-value offers but require more time, preparation, and promotion. A webinar needs a script, slides, and a recording setup. Live webinars also need a week or two of promotion to fill seats. But for coaches, consultants, or anyone selling an offer above $500, a webinar can close sales that a PDF can&rsquo;t.<\/p><h3 class=\"wp-block-heading\">Free trials and demos<\/h3><p>Free trials and demos let users try your product before they buy. They&rsquo;re the standard approach to software as a service (SaaS) lead generation. SaaS refers to tools you use online through a subscription, such as website builders, email marketing tools, or project management apps.<\/p><p>Free trials are an effective lead magnet because they remove risk. Users can test the product, understand how it works, and decide if it fits their needs before paying.<\/p><p>Not every business can offer a trial. But if yours can, it&rsquo;s often the strongest lead magnet you can use.<\/p><h3 class=\"wp-block-heading\">Discounts and coupons<\/h3><p>Discounts and coupons work especially well for online stores.<\/p><p>A simple &ldquo;10% off your first order&rdquo; pop-up can turn hesitant visitors into buyers&ndash;especially when shown at the right time. For example, triggering it as someone is about to leave the page (known as exit intent) helps capture shoppers who might otherwise drop off.<\/p><p>Used carefully, discounts can drive conversions while still fitting into a broader <a href=\"\/uk\/tutorials\/ecommerce-marketing\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ecommerce marketing plan<\/a> that protects your margins over time.<\/p><h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-lead-magnet\">How to create a lead magnet<\/h2><p>Creating an effective lead magnet comes down to six steps: pick the right audience, build the offer, promote it, capture the email, deliver the file, and follow up.<\/p><div class=\"wp-block-image wp-block-image aligncenter size-large\"><figure data-wp-context='{\"imageId\":\"69efbb23d756a\"}' data-wp-interactive=\"core\/image\" class=\"wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/tutorials\/wp-content\/uploads\/sites\/2\/2026\/04\/1777301123121-1.jpeg\" alt=\"Six steps to creating an effective lead magnet\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\">1. Identify the target audience and their pain point<\/h3><p>Identify your target audience by writing down exactly who you&rsquo;re trying to reach. &ldquo;Small business owner&rdquo; is too vague. Try something like: &ldquo;a solo interior designer who just hit their first $100K year and needs help systemizing client onboarding.&rdquo; Now you know exactly what to offer.<\/p><p>Once you know who they are, the pain point usually becomes obvious. What do they spend too much time on? What do they Google at 11 p.m. when something goes wrong? The answers to those two questions are your lead magnet topic.<\/p><p>If you&rsquo;re not sure, read the comments on your own blog posts and the reviews of competitor products. No blog yet? Search relevant subreddits, Facebook groups, or Amazon reviews for the exact phrases people use to describe their problem. The language your audience already uses is better source material than anything you&rsquo;d make up.<\/p><h3 class=\"wp-block-heading\">2. Create a valuable offer<\/h3><p>Now build something that fully solves that one problem. Don&rsquo;t try to cover every related issue at the same time. If your audience struggles with social media consistency, don&rsquo;t make &ldquo;The complete guide to social media.&rdquo; Make &ldquo;30 days of LinkedIn post templates for B2B founders.&rdquo;<\/p><p>Keep the format simple. A Google Doc, a Notion template, or a clean PDF can all do the job. You don&rsquo;t need custom illustrations or a professional designer to start. Improve it once the first version proves it converts.<\/p><p><div class=\"protip\">\n                    <h4 class=\"title\"><\/h4>\n                    <p><strong> Ship the first version before polishing.<\/strong><br>You can build the first version of a checklist or template in an afternoon. A lead magnet in front of 50 actual readers teaches you more than a perfect one sitting in draft mode. Launch it, watch what converts, and improve from there. <\/p>\n                <\/div><\/p><h3 class=\"wp-block-heading\">3. Promote the lead magnet<\/h3><p>Promote your lead magnet wherever your audience already spends time. That usually means inside your blog posts, in your email marketing signature, on your social profiles, and in paid ads if you have the budget.<\/p><p>Three placements do most of the work:<\/p><ul class=\"wp-block-list\">\n<li>A content upgrade (a bonus tied directly to a specific blog post)<\/li>\n\n\n\n<li>A popup or slide-in banner on your highest-traffic pages<\/li>\n\n\n\n<li>A pinned post on your main social channel<\/li>\n<\/ul><p>Test those three before adding anything else. If you&rsquo;re running ads, don&rsquo;t send new visitors to your homepage. Build a standalone landing page around the freebie instead. The narrower the page, the higher the opt-in.<\/p><h3 class=\"wp-block-heading\">4. Capture user information<\/h3><p>Capture user information with a form that asks only for the email and any details you truly need. Every extra field tends to drop opt-ins by a few percent. A single email field usually pulls in more sign-ups than a form that asks for name, company, job title, and phone number.<\/p><p>Stick with just the email unless you have a specific reason to ask for more.<\/p><p>Make sure the form complies with privacy rules such as GDPR (in the EU) and CAN-SPAM (in the US). At a minimum, tell people what they&rsquo;re signing up for, include an unsubscribe option, and link to your privacy policy.<\/p><h3 class=\"wp-block-heading\">5. Deliver the lead magnet<\/h3><p>You can send the lead magnet immediately after form submission using an automated email. Set this up inside your email tool by:<\/p><ol class=\"wp-block-list\">\n<li>Creating a welcome email<\/li>\n\n\n\n<li>Adding the download link or file<\/li>\n\n\n\n<li>Triggering it when someone submits the form<\/li>\n<\/ol><p>Then test the full flow before publishing: submit the form with a test email, check that the email arrives within seconds, click the link, and confirm that the file downloads.<\/p><p>Once this is set up, every new subscriber gets the file automatically. No manual sending needed.<\/p><p><a href=\"\/uk\/email-marketing\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AI email marketing tools<\/a> like Hostinger Reach simplify this process. You can create on-brand opt-in forms and popups, send the lead magnet instantly after sign-up, and trigger follow-up emails based on what users do next &ndash; all from one place.<\/p><h3 class=\"wp-block-heading\">6. Nurture the lead<\/h3><p>Nurture each new subscriber with a short email sequence that delivers the freebie, shares a quick related tip, and introduces your main offer. Most people don&rsquo;t act after one email, so a good lead nurturing flow runs three to seven messages over the first two weeks.<\/p><p>Here&rsquo;s a sequence you can copy for your first nurture flow:<\/p><ol class=\"wp-block-list\">\n<li>Deliver the freebie<\/li>\n\n\n\n<li>Share a quick win on the same topic<\/li>\n\n\n\n<li>Share a success story<\/li>\n\n\n\n<li>Introduce your main offer<\/li>\n\n\n\n<li>Answer common concerns<\/li>\n\n\n\n<li>Make a final, direct offer<\/li>\n<\/ol><p>Group subscribers by what they downloaded. Tag them by freebie, then send each group a flow that matches their interest. <\/p><h2 class=\"wp-block-heading\" id=\"h-what-are-lead-magnet-best-practices\">What are lead magnet best practices?<\/h2><p>Follow these lead magnet best practices to improve sign-up rates and ensure your freebie delivers real results:<\/p><ul class=\"wp-block-list\">\n<li><strong>Clarity and specificity.<\/strong> Focus on one clearly defined topic and outcome. A lead magnet like &ldquo;Instagram content ideas for fitness coaches&rdquo; performs better than a broad &ldquo;social media guide&rdquo; because users instantly understand the value.<\/li>\n\n\n\n<li><strong>Strong value proposition.<\/strong> Communicate the benefit upfront. Instead of describing what the lead magnet is, explain what it helps users achieve. Clear, outcome-driven messaging increases conversions and sets the right expectations.<\/li>\n\n\n\n<li><strong>Design and user experience.<\/strong> Keep the format clean and easy to consume. Use short sections, readable fonts, and clear formatting so users can quickly apply what they learn. A simple, well-structured resource often performs better than a complex one.<\/li>\n\n\n\n<li><strong>Testing, optimization, and continuous improvement.<\/strong> Regularly test headlines, form placements, and CTAs. Small changes, like simplifying your form or rewriting your headline, can improve conversions by 20% or more. Review performance every few weeks and refine based on real data.<\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-how-to-leverage-lead-magnets-effectively\">How to leverage lead magnets effectively<\/h2><p>Capturing an email is only the first step. The real value of a lead magnet comes from what happens after someone signs up&ndash;when you turn that initial interest into long-term engagement and conversions.<\/p><p>Start by setting up automated email workflows that guide new subscribers through a structured journey. With <a href=\"\/uk\/tutorials\/email-marketing-automation\">email marketing automation<\/a>, you can deliver the right message at the right time without manual effort.<\/p><p>Focus on three core workflows:<\/p><ul class=\"wp-block-list\">\n<li><strong>Welcome sequence.<\/strong> Introduce your brand, deliver the promised resource, and share your most helpful content over the first few days. This builds trust and sets expectations.<\/li>\n\n\n\n<li><strong>Segmented email flows.<\/strong> Group subscribers based on what they downloaded or signed up for. For example, someone who downloads a pricing template should receive different follow-ups than someone interested in SEO. This keeps your messaging relevant and improves engagement.<\/li>\n\n\n\n<li><strong>Conversion-focused follow-ups.<\/strong> Gradually introduce your product or service through case studies, success stories, and practical tips. This approach feels more helpful than a sales-driven one, increasing the likelihood of conversion.<\/li>\n<\/ul><p>Automation helps you scale these efforts. Whether you have 50 or 50,000 subscribers, the same workflows can run in the background &ndash; consistently nurturing leads, improving engagement, and driving sales.<\/p><p>This means a single lead magnet can generate value long after it&rsquo;s created. Instead of being a one-time download, it becomes part of a system that continuously attracts, educates, and converts your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lead magnet is a free resource, like a checklist, template, or ebook, offered in exchange for a visitor&rsquo;s email address. It plays a key role in the digital marketing funnel, helping businesses turn anonymous traffic into qualified leads. A strong lead magnet does more than collect emails. It attracts the right audience, solves a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/uk\/tutorials\/what-is-lead-magnet\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":624,"featured_media":131764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"What is a lead magnet? Examples and how to create one","rank_math_description":"Learn what a lead magnet is, discover examples, and how to create one to grow your email list and generate high-quality leads.","rank_math_focus_keyword":"what is a lead magnet","footnotes":""},"categories":[22617],"tags":[],"class_list":["post-131763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/what-is-lead-magnet\/","default":1},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/what-is-lead-magnet\/","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/what-is-lead-magnet\/","default":0},{"locale":"en-UK","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/what-is-lead-magnet\/","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/what-is-lead-magnet\/","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/what-is-lead-magnet\/","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/what-is-lead-magnet\/","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/what-is-lead-magnet\/","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/posts\/131763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/users\/624"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/comments?post=131763"}],"version-history":[{"count":0,"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/posts\/131763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/media\/131764"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/media?parent=131763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/categories?post=131763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/uk\/tutorials\/wp-json\/wp\/v2\/tags?post=131763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}