Add an HTML tag<\/span><\/p><\/td>
Paste a meta tag into your site’s <\/span><head><\/strong> section<\/span><\/p><\/td><\/tr>Upload HTML file<\/span><\/p><\/td>
Upload a verification file to your server’s root folder<\/span><\/p><\/td><\/tr>Add TXT record<\/span><\/p><\/td>
Add a DNS verification record through your domain registrar<\/span><\/p><\/td><\/tr>Google Merchant Center<\/span><\/p><\/td>
Connect an eligible Google Merchant Center account to verify the website<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n
\n\t\t\t\n\t\t\t\t<\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>The HTML tag method is a straightforward option for a Hostinger AI Builder website. Copy the <\/strong> tag from Pinterest, then in the website editor, go to More → Integrations → Custom code<\/strong>. Paste the tag into the code field and save.<\/p>\n
\n\t\t\t\n\t\t\t\t<\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>A confirmation pop-up appears immediately after saving; click Update website<\/strong>.<\/p>
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\n \n \n <\/svg>\n Important\n <\/span>\n \n The tag is invisible in the editor preview – this is expected behavior. Only click Claim your website <\/strong>on Pinterest after you’ve clicked Update website <\/strong>in the builder. Pinterest automatically checks the verification method; DNS TXT record changes can take up to 72 hours to propagate.\n <\/p><\/div><\/p>Install the Pinterest Tag<\/strong><\/p>The Pinterest Tag is a tracking code that records visit and conversion events on your site, such as PageVisit, AddToCart, and checkout, so you can measure what happens after Pinterest interaction. <\/p>
To install it manually, open the Pinterest business menu, go to Business<\/strong> → Conversion<\/strong>, click Get started<\/strong>, and choose manual setup<\/strong>. In Tag Manager, select Install the Pinterest tag<\/strong> and copy the base code<\/strong>.<\/p>Copy Pinterest’s base code and add it between the <\/strong> and <\/strong> tags on every page, then publish the website. After the base code is live, configure the conversion events you need and test the implementation. Pinterest notes that a newly installed tag can take up to 24 hours to appear in Ads Manager.<\/p>3. Add your products to Pinterest<\/h2> To add a retail catalog data source, open Pinterest’s top-left business menu<\/strong> → Catalogs and product groups<\/strong> → Add data source. <\/strong><\/p>Pinterest Catalogs let you upload your product inventory so Pinterest can create Product Pins from your data and keep prices and availability up to date over time.<\/p>
Choose how you want Pinterest to receive your product data.<\/p>
Data source options<\/strong><\/p>Option<\/strong><\/p><\/td>Best for<\/strong><\/p><\/td><\/tr>Provide a URL link<\/span><\/p><\/td>
Hosted files or Google Sheets; Pinterest re-ingests daily<\/span><\/p><\/td><\/tr>Upload manually<\/span><\/p><\/td>
Small catalogs that don’t change frequently<\/span><\/p><\/td><\/tr>Use an ecommerce partner<\/span><\/p><\/td>
Supported integrations such as Shopify or WooCommerce that can catalog data for you<\/span><\/p><\/td><\/tr>Use Shopping API<\/span><\/p><\/td>
Large catalogs with frequent changes; requires development<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n
\n\t\t\t\n\t\t\t\t<\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>For a Hostinger Ecommerce store, the URL link<\/strong> option with a Google Sheet is a practical path. Create a Google Sheet with one product per row, make it accessible, and paste the URL into Pinterest. Pinterest re-ingests the sheet once daily, but you still need to keep the sheet itself updated when prices, inventory, or URLs change.<\/p>Required product fields<\/strong><\/p>Field<\/strong><\/p><\/td>What it contains<\/strong><\/p><\/td><\/tr>ID<\/span><\/p><\/td>
Unique product identifier required by Pinterest<\/span><\/p><\/td><\/tr>Title<\/span><\/p><\/td>
Product name as it will appear on the Pin<\/span><\/p><\/td><\/tr>Description<\/span><\/p><\/td>
What the product is<\/span><\/p><\/td><\/tr>Link<\/span><\/p><\/td>
Direct URL to the product page on your site<\/span><\/p><\/td><\/tr>Image link<\/span><\/p><\/td>
URL to the product photo<\/span><\/p><\/td><\/tr>Price<\/span><\/p><\/td>
Listed price with currency<\/span><\/p><\/td><\/tr>Availability<\/span><\/p><\/td>
in stock<\/strong> or <\/span>out of stock<\/strong><\/p><\/td><\/tr>Item group ID<\/span><\/p><\/td>
Required when a product has multiple variants<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/figure>Keep this data accurate: Missing or incorrectly formatted required fields can cause feed-ingestion errors, while outdated data can leave Product Pin details out of sync with your store.<\/p>
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\n \n <\/svg>\n \n Pro tip <\/p>\n <\/div>\n
Use the same product titles in your Google Sheet as in your Hostinger Ecommerce dashboard. Consistent naming means your Catalog Pins and your manually created Pins describe the same product in the same terms.<\/p>\n <\/div>\n <\/p>
4. Create Product Pins<\/h2> Create Product pins in one of the three ways supported by Pinterest: manually linking a Pin to a specific product page, connecting a product catalog so Pinterest generates them automatically, and enabling Product Rich Pins that pull live price and availability data directly from your product page.<\/p>
How to create a Pin that links to a product page<\/h3> Create a product-focused Pin by going to Create → Create Pin<\/strong> in Pinterest, uploading a product image, writing a title and description, and setting the destination URL to the specific product page on your site.<\/p>\n
\n\t\t\t\n\t\t\t\t<\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>For product-focused Pins, link directly to the matching product page rather than the homepage or a broad shop page. You can create multiple Pins for the same product using different images or angles.<\/p>
Product tagging<\/h3> Product tagging lets you tag catalog products within a lifestyle- or scene-based Pin. Pinterest surfaces tagged products below or beside the Pin, giving shoppers a direct route to those product pages. It’s useful for content where multiple products appear together, such as a styled shelf, a gift flat lay, or a seasonal table setting.<\/p>
Product Rich Pins<\/h3> Product Rich Pins pull price and availability data directly from your product page’s code and display it on the Pin itself, updating automatically when your page changes. Pinterest supports Open Graph or Schema.org<\/a> for product Rich Pins.<\/p>The markup needs to declare the page type as a product, the price and currency, and the availability status.<\/p>
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\n \n \n <\/svg>\n Important\n <\/span>\n \n Hostinger Ecommerce stores don’t currently output this product markup, so Product Rich Pins won’t activate automatically. Product pages do include standard Open Graph tags – title, description, and image – so Pins created from them render correctly as standard Pins with your product name and photo.\n <\/p><\/div><\/p>
The Pinterest Rich Pin validator was retired in September 2022. Product Rich Pins now activate automatically when Pinterest crawls a page with valid product markup; no submission needed.<\/p>
5. Create effective Pinterest Pins<\/h2> Create effective Pinterest Pins with a vertical 2:3 format, a clear product image, and a direct link to the matching product page.<\/p>
An effective Pinterest Pin clearly shows the product, links to the matching product page, and delivers on what the shopper saw before clicking. A Pin with a strong image that leads to the wrong page wastes the traffic Pinterest already delivered.<\/p>
Format<\/strong><\/p>Use a 2:3 aspect ratio<\/strong>; Pinterest recommends 1000 × 1500 pixels for a standard image creative. Pins with taller aspect ratios may be cropped in people’s feeds.<\/p>What to include<\/strong><\/p>\nClear product focus<\/strong>. The product should be identifiable at first glance. Props and background elements should support the product, not compete with it.<\/li>\n\n\n\nLifestyle context<\/strong>. Show the product in use or in a setting that reflects how a buyer would use it. A candle in a styled living room reads stronger than a product shot on white.<\/li>\n\n\n\nReadable text overlays<\/strong>. If you add text, keep it short and large enough to read comfortably on a mobile screen.<\/li>\n\n\n\nConsistent branding<\/strong>. Use the same fonts, colors, or logo placement across your Pins. Visual consistency builds recognition over time.<\/li>\n<\/ul>Product-to-page match<\/strong><\/p>The Pin image and title should match exactly what’s on the linked product page. A beeswax candle Pin links to the beeswax candle page; a lantern Pin links to the lantern page. Category pages and homepages sit between the shopper and the product they saw – remove that friction.<\/p>
As a practical example, a decorative lantern works well as a warm lifestyle image, lit on a wooden surface, photographed in ambient light, with the product name in a readable font. Link the Pin directly to that lantern’s product page so the landing experience matches the creative.<\/p>
6. Optimize your Pins for Pinterest SEO<\/h2> Optimize your Pins for Pinterest SEO by placing relevant keywords in Pin titles, descriptions, board names, and product catalog data.<\/p>
Find keywords<\/strong><\/p>Start with Pinterest’s search bar: type your product category, then use the autocomplete suggestions for keyword ideas. For a candle store, “soy candle” might surface “soy candle gift set,” “soy candle aesthetic,” or “soy candle home decor.”<\/p>
Pinterest Trends shows relative search volume over time by region. It covers the US, Canada, Europe, Latin America, and a growing number of markets across Asia, the Middle East, and Oceania. Use it to plan seasonal content so you can publish before demand peaks.<\/p>
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\n \n <\/svg>\n \n Pro tip <\/p>\n <\/div>\n
The same product can surface under different keywords in different seasons. Pin a candle under \"cozy autumn decor\" in October and \"spring home refresh\" in March – different images, different titles, same product page.<\/p>\n <\/div>\n <\/p>
Where to use keywords<\/strong><\/p>\nPin titles<\/strong>. Include the primary keyword near the start. Titles appear in search results and on the Pin itself.<\/li>\n\n\n\nPin descriptions<\/strong>. Write two to three natural sentences. Work in one or two keyword variations without forcing them.<\/li>\n\n\n\nBoard names<\/strong>. Name boards after what people search for. “Soy candle gift ideas” gives Pinterest and users more context than “My products.”<\/li>\n\n\n\nBoard descriptions<\/strong>. Fill these in with relevant keywords. A short description helps Pinterest understand the board’s topic.<\/li>\n\n\n\nProduct titles and descriptions in Catalogs<\/strong>. The data you feed into Catalogs directly powers Product Pin copy. Optimize it at the source.<\/li>\n<\/ul>Board organization<\/strong><\/p>Create boards by product type, use case, or season, not by internal catalog structure or brand name. A candle seller might run separate boards for “Minimalist candle decor,” “Cozy living room ideas,” and “Candle gifts under $50.” Each board targets a different search intent.<\/p>
Save each new Pin to the most relevant board so its topic and context are clear.<\/p>
Track Pinterest performance through Pinterest Analytics by opening the Pinterest menu (≡) and going to Analyze performance → Analytics overview<\/strong>. Pinterest Analytics shows which Pins, products, and keywords generate real traffic and which don’t.<\/p>What to track<\/strong><\/p>Metric<\/strong><\/p><\/td>What it tells you<\/strong><\/p><\/td><\/tr>Impressions<\/span><\/p><\/td>
How often your Pins appeared in feeds and search results<\/span><\/p><\/td><\/tr>