{"id":17994,"date":"2022-01-21T02:59:11","date_gmt":"2022-01-21T02:59:11","guid":{"rendered":"https:\/\/www.hostinger.com\/tutorials\/?p=17994"},"modified":"2026-09-01T13:48:40","modified_gmt":"2026-09-01T13:48:40","slug":"ecommerce-statistics","status":"publish","type":"post","link":"\/tutorials\/ecommerce-statistics\/","title":{"rendered":"Ecommerce statistics 2026: key findings and shopping trends [latest research]"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"h-ecommerce-statistics-faq\">Global B2C ecommerce revenue is projected to reach $4.91 trillion by 2030. At the same time, price sensitivity, mobile-first habits, and a growing preference for resale and repair are reshaping buying behavior. AI is also starting to shape where people shop, with nearly a quarter of consumers now turning to generative AI tools when making buying decisions.<\/p><p class=\"wp-block-paragraph\">These ecommerce statistics combine Hostinger&rsquo;s own consumer research with the latest market data on global growth, mobile commerce, and buying behavior, covering data points that show where the industry stands right now.<\/p><p class=\"wp-block-paragraph\"><\/p><h2 class=\"wp-block-heading\" id=\"h-top-10-ecommerce-statistics-for-year\">Top 10 ecommerce statistics for 2026<\/h2><p class=\"wp-block-paragraph\">A quick look at the numbers that matter most for online sellers right now:<\/p><ol class=\"wp-block-list\">\n<li>More than a third of customers spent less than <strong>$200<\/strong> on their last online purchase, and another 36% spent between $200 and $400<\/li>\n\n\n\n<li><strong>49%<\/strong> of customers start and end their shopping journeys on retailer websites or apps like Amazon or Walmart.<\/li>\n\n\n\n<li>Fast and reliable shipping is the top priority for <strong>58%<\/strong> of shoppers.<\/li>\n\n\n\n<li><strong>47%<\/strong> of customers prefer live chat over phone, email, or self-service support.<\/li>\n\n\n\n<li>Smartphones are the top choice for online shopping among <strong>70%<\/strong> of shoppers.<\/li>\n\n\n\n<li>High prices are the top reason for cart abandonment, cited by <strong>45%<\/strong> of Gen Z, <strong>34%<\/strong> of Millennials, and <strong>32%<\/strong> of Gen X and Boomers.<\/li>\n\n\n\n<li>The holiday season drives <strong>24%<\/strong> of online shopping activity, led by Christmas.<\/li>\n\n\n\n<li>Global B2C ecommerce revenue is projected to reach <strong>$4.91 trillion<\/strong> by 2030, growing at a 6.20% compound annual growth rate from 2026 to 2030.<\/li>\n\n\n\n<li>Digital wallets account for <strong>56%<\/strong> of global ecommerce transaction value in 2025, making them the world&rsquo;s leading online payment method.<\/li>\n\n\n\n<li><strong>91%<\/strong> of businesses use video as a marketing tool in 2026, matching an all-time high in adoption.<\/li>\n<\/ol><h2 class=\"wp-block-heading\" id=\"h-ecommerce-statistics-from-hostingers-consumer-survey\">Ecommerce statistics from Hostinger&rsquo;s consumer survey<\/h2><p class=\"wp-block-paragraph\">Hostinger surveyed 250 U.S. consumers who had shopped online over six months in a 2024 customer survey. The findings appear to remain broadly relevant in light of 2026 market trends. Here&rsquo;s what that research found.<\/p><ul class=\"wp-block-list\">\n<li><strong>85.6% of shoppers made a purchase within the last month<\/strong>, and over a third spent less than $200, while 36% spent $200-$400.<\/li>\n<\/ul><ul class=\"wp-block-list\">\n<li><strong>49% of customers start and end their shopping journey on retailer websites or apps<\/strong>, while 23% start on search engines and 18% go directly to a brand&rsquo;s site.<\/li>\n\n\n\n<li><strong>58% of shoppers prioritize fast, reliable shipping<\/strong>, followed by secure payment options (48%) and competitive pricing (46.8%).<\/li>\n<\/ul><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a9ffc9f7ed98\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ffc9f7ed98\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"890\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image4.png\/public\" alt=\"Most Important Elements in Online Shopping According to Consumers\" class=\"wp-image-155830\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image4.png\/w=890,fit=scale-down 890w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image4.png\/w=261,fit=scale-down 261w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image4.png\/w=130,fit=scale-down 130w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image4.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><ul class=\"wp-block-list\">\n<li><strong>47% of customers prefer live chat over phone<\/strong> (21.6%), email (14%), or self-service support.<\/li>\n\n\n\n<li><strong>70% of shoppers use smartphones for online purchases<\/strong>, and shopping activity peaks in the afternoon (40.8%) and evening (35.6%).<\/li>\n\n\n\n<li><strong>High prices are the top cause of cart abandonment for every generation<\/strong>: 45% of Gen Z, 34% of Millennials, and 32% of Gen X and Boomers.<\/li>\n<\/ul><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a9ffc9f7fa1e\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ffc9f7fa1e\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image5.png\/public\" alt=\"Price Sensitivity and Discounts Impact Cart Abandoment by Generation\" class=\"wp-image-155831\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image5.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image5.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image5.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image5.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><ul class=\"wp-block-list\">\n<li><strong>The holiday season drives 24% of online shopping activity<\/strong>, followed by Black Friday and Cyber Monday at 20.4%.<\/li>\n\n\n\n<li><strong>45% of Gen Z shoppers made 1&ndash;2 last-minute purchases in the past six months<\/strong>, a pattern shared by 44% of Millennials but only 26% of Gen X and Boomers.<\/li>\n\n\n\n<li><strong>62% of consumers shop online weekly<\/strong>, and 66% of weekly shoppers come from households earning under <strong>$75,000<\/strong> a year.<\/li>\n\n\n\n<li><strong>26% of shoppers abandon their carts to find a better price elsewhere<\/strong>, while 23% simply change their minds before checkout.<\/li>\n<\/ul><p class=\"wp-block-paragraph\">Together, these findings point to a shopper who&rsquo;s price-sensitive, mobile-first, and deliberate about where and when they check out.<\/p><h2 class=\"wp-block-heading\" id=\"h-ecommerce-growth-statistics\">Ecommerce growth statistics<\/h2><p class=\"wp-block-paragraph\">This section covers global ecommerce growth projections and retail sales data to help with business decision-making.&nbsp;<\/p><ul class=\"wp-block-list\">\n<li><strong>Ecommerce sales could reach 22.5% of retail sales worldwide in 2028, <\/strong>up from 21.1% in 2026 (<a href=\"https:\/\/www.emarketer.com\/content\/ecommerce-account-more-than-20--of-worldwide-retail-sales-despite-slowdown\" target=\"_blank\" rel=\"noreferrer noopener\">EMARKETER<\/a>).<\/li>\n\n\n\n<li><strong>U.S. retail ecommerce sales reached $340.2 billion in the second quarter of 2026, <\/strong>up 12.2% year over year and accounting for 17.1% of total U.S. retail sales (<a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Census Bureau<\/a>).<\/li>\n\n\n\n<li><strong>Global B2C ecommerce revenue is projected to reach $3.86 trillion in 2026 and grow at a 6.20% annual rate from 2026 to 2030<\/strong>, reaching $4.91 trillion by 2030 (<a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>).<\/li>\n\n\n\n<li><strong>Ecommerce user penetration is projected to reach 57.1% of the global population in 2026, rising to 60.1% by 2030.<\/strong> The number of users is expected to hit 4.1 billion by 2030 (Statista).<\/li>\n\n\n\n<li><strong>U.S. social commerce sales are projected to reach nearly $150 billion by 2028<\/strong>, up from roughly $90 billion in 2025 (<a href=\"\/tutorials\/social-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hostinger&rsquo;s social commerce statistics<\/a>).&nbsp;<\/li>\n<\/ul><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a9ffc9f8070c\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ffc9f8070c\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1408\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image3-1.png\/w=1024,h=1024,fit=scale-down\" alt=\"Bar and line chart showing global ecommerce market volume growing from approximately .9 trillion in 2026 to .91 trillion in 2030, with a 6.20% compound annual growth rate. Source: Statista.\" class=\"wp-image-155832\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image3-1.png\/w=1408,fit=scale-down 1408w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image3-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image3-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image3-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image3-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">The forecasts point to steady ecommerce expansion: online retail share, market revenue, and user penetration are all projected to rise through 2028-2030.<\/p><h2 class=\"wp-block-heading\" id=\"h-consumer-behavior-trends\">Consumer behavior trends<\/h2><p class=\"wp-block-paragraph\">Understanding how customers shop and make decisions helps you fine-tune your online store for more sales and stronger loyalty.<\/p><ul class=\"wp-block-list\">\n<li><strong>97% of consumers read reviews for local businesses<\/strong>, while 45% used AI tools like ChatGPT for local business recommendations in 2026, up from 6% in 2025 (<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrightLocal<\/a>).<\/li>\n\n\n\n<li><strong>22% of consumers now use generative AI tools for shopping<\/strong>, rising to 28% among Gen Z compared to 16% of baby boomers (<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer#\/\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>).<\/li>\n\n\n\n<li><strong>82% of consumers globally are using items longer before replacing them<\/strong>, and 69% are repairing products instead of discarding them, reflecting a broader shift toward resourceful spending (McKinsey).<\/li>\n\n\n\n<li><strong>30% of consumers now buy apparel secondhand<\/strong>, and more than 20% report buying secondhand across other product categories (McKinsey).<\/li>\n\n\n\n<li><strong>44% of U.S. consumers rank environmental impact as &ldquo;extremely&rdquo; or &ldquo;very important&rdquo;<\/strong> when making a purchase, although price, quality, and convenience rank higher as important purchasing factors (<a href=\"https:\/\/www.mckinsey.com\/industries\/packaging-and-paper\/our-insights\/do-us-consumers-care-about-sustainable-packaging-in-2025\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>).<\/li>\n<\/ul><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a9ffc9f8141d\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ffc9f8141d\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1376\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image6.png\/public\" alt=\"Horizontal bar chart showing three consumer resourcefulness statistics: 82% use items longer, 69% repair products instead of discarding, 30% buy apparel secondhand. Source: McKinsey, State of the Consumer 2026.\" class=\"wp-image-155833\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image6.png\/w=1376,fit=scale-down 1376w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image6.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image6.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image6.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image6.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p>\n\n<div class=\"protip\">\n            <div class=\"protip__heading\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1.49234 23.5024C1.23229 23.5024 0.972242 23.4024 0.782206 23.2123C0.562165 22.9923 0.452144 22.6822 0.502153 22.3722C0.562165 21.9221 1.14227 17.9113 3.00262 16.351C3.63274 15.8209 4.43289 15.5509 5.26305 15.5609C6.09321 15.5909 6.87335 15.9109 7.47347 16.4911C8.6937 17.6913 8.76371 19.6717 7.6435 20.9919C6.0832 22.8523 2.08245 23.4324 1.63237 23.4924C1.59236 23.4924 1.54235 23.4924 1.50234 23.4924L1.49234 23.5024ZM5.16303 17.5613C4.84297 17.5613 4.53291 17.6713 4.29287 17.8813C3.60274 18.4614 3.07264 19.9317 2.75258 21.242C4.06282 20.9219 5.5331 20.3918 6.11321 19.7017C6.55329 19.1716 6.54329 18.3814 6.0832 17.9213C5.85316 17.7013 5.5431 17.5713 5.20304 17.5613C5.19304 17.5613 5.17303 17.5613 5.16303 17.5613ZM11.7243 21.8821C11.4942 21.8821 11.2642 21.8021 11.0841 21.652C10.8541 21.462 10.7241 21.1819 10.7241 20.8819V15.9109L8.08358 13.2705H3.11264C2.81259 13.2705 2.53254 13.1404 2.3425 12.9104C2.15246 12.6803 2.07245 12.3803 2.12246 12.0902C2.19247 11.7102 2.84259 8.36953 4.70294 7.12929C6.33325 6.04909 8.96375 6.49918 10.244 6.80923C11.5442 4.96889 13.2546 3.4286 15.2349 2.33839C17.4553 1.11816 19.9858 0.518051 22.4963 0.498047C23.0464 0.498047 23.4865 0.948132 23.4865 1.49824C23.4865 5.0389 22.3763 9.97983 17.1753 13.7605C17.4853 15.0408 17.9354 17.6613 16.8552 19.2816C15.615 21.1419 12.2744 21.7921 11.8943 21.8621C11.8343 21.8721 11.7743 21.8821 11.7143 21.8821H11.7243ZM12.7245 16.181V19.6016C13.7146 19.2916 14.7948 18.7915 15.2049 18.1814C15.675 17.4812 15.605 16.091 15.385 14.9008C14.5248 15.3808 13.6346 15.8109 12.7245 16.181ZM9.66388 12.0302L11.9643 14.3307C13.1845 13.8306 14.3648 13.2204 15.485 12.5103C19.9358 9.51974 21.2361 5.60901 21.4561 2.53843C19.6157 2.67846 17.8254 3.20856 16.2051 4.09872C14.2847 5.14892 12.6544 6.68921 11.4942 8.54956C10.7841 9.65977 10.174 10.82 9.66388 12.0302ZM4.39289 11.2701H7.81353C8.1936 10.3599 8.63368 9.46974 9.11377 8.60957C7.92355 8.38953 6.51329 8.31952 5.81315 8.78961C5.19304 9.19968 4.70294 10.3099 4.39289 11.2701Z\" fill=\"#673DE6\"\/>\n                <\/svg>\n                <p class=\"protip__title\">\n                    Customer Spotlight\n                <\/p>\n            <\/div>\n            <p class=\"protip__content\"> La Petite Alice have never produced stocks &ndash; it&rsquo;s not how we see the clothing industry. We&rsquo;re trying to get back to the old days when you&rsquo;d go to a tailor and have a suit made to fit your measurements, something that would last for 10-15 years.<\/p>\n                <div class=\"protip__expert\">\n                    <div class=\"protip__expert-image\">\n                        <img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/secure.gravatar.com\/avatar\/?s=65&d=mm&r=g\" alt=\"Editor\" \/>\n                    <\/div>\n                    <div>\n                        <p class=\"protip__expert-name\"><\/p>\n                        <p class=\"protip__expert-position\">Matthieu Soltysiak, Co-founder of La Petite Alice<\/p>\n                    <\/div>\n                <\/div>\n        <\/div>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">AI-assisted discovery and more resourceful spending habits are changing how consumers research products and decide whether to buy, repair, reuse, or purchase secondhand.<\/p><h2 class=\"wp-block-heading\" id=\"h-mobile-commerce-statistics\">Mobile commerce statistics<\/h2><p class=\"wp-block-paragraph\">Mobile commerce continues to account for a large share of online spending, making mobile-friendly browsing and payment options central to ecommerce performance.<\/p><ul class=\"wp-block-list\">\n<li><strong>5.83 billion unique mobile users worldwide in April 2026, <\/strong>equal to 70.4% of the global population, while smartphones accounted for about 89% of mobile handsets in use. (<a href=\"https:\/\/datareportal.com\/global-digital-overview\" target=\"_blank\" rel=\"noreferrer noopener\">DataReportal<\/a>).<\/li>\n\n\n\n<li><strong>Smartphones accounted for 71% of global online retail orders in the second quarter of 2026 <\/strong>(<a href=\"https:\/\/www.statista.com\/topics\/11883\/mobile-commerce-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>).<\/li>\n\n\n\n<li><strong>U.S. retail mobile commerce sales are forecast to reach $840.5 billion by 2029<\/strong>. (<a href=\"https:\/\/www.statista.com\/statistics\/249855\/mobile-retail-commerce-revenue-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>).<\/li>\n\n\n\n<li><strong>Global voice commerce is estimated at $82.5 billion in 2026<\/strong> and projected to reach $186.3 billion by 2030, a 24.6% CAGR from 2024 to 2030 (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/voice-commerce-market-report\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a>).<\/li>\n\n\n\n<li><strong>Digital wallets account for 56% of global ecommerce transaction value<\/strong> and 33% of in-store spending in 2025, with adoption highest in Asia-Pacific at 77% of online and 63% in-store (<a href=\"https:\/\/www.globalpayments.com\/insights\/gpr\" target=\"_blank\" rel=\"noreferrer noopener\">Worldpay Global Payments<\/a>).<\/li>\n<\/ul><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a9ffc9f82473\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ffc9f82473\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1376\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image1-1.png\/w=1024,h=1024,fit=scale-down\" alt=\"Grouped horizontal bar chart comparing digital wallet payment share by region: Global online 56%, Global in-store 33%; U.S. online 40%, U.S. in-store 17%; APAC online 77%, APAC in-store 63%. Source: Worldpay Global Payments Report 2026.\" class=\"wp-image-155834\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image1-1.png\/w=1376,fit=scale-down 1376w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image1-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image1-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image1-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image1-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Mobile devices now account for most online retail orders, while digital wallets lead global online payment value, making mobile usability and payment choice a baseline ecommerce requirement.<\/p><h2 class=\"wp-block-heading\" id=\"h-factors-that-influence-online-shopping-decisions\">Factors that influence online shopping decisions<\/h2><p class=\"wp-block-paragraph\">Understanding what drives purchase decisions and cart abandonment helps you identify where your store might be losing sales.<\/p><ul class=\"wp-block-list\">\n<li><strong>Promotions and discounts are the top drivers of online purchase decisions, <\/strong>cited by 53.6% of shoppers, followed by advertising (39.2%) and recommendations from friends or family (38%) (Hostinger&rsquo;s 2024 consumer survey).<\/li>\n\n\n\n<li><strong>38% of consumers say they are more likely to buy from a company that offers live chat<\/strong>, and 51% say they&rsquo;re more likely to make repeat purchases on retail sites that offer it (<a href=\"https:\/\/www.kayako.com\/live-chat-software\/statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kayako<\/a>).<\/li>\n\n\n\n<li><strong>26% of shoppers abandon their carts to find a better price elsewhere, <\/strong>while 23% simply change their minds before completing checkout. Our 2024 consumer survey confirms that high prices remain a major online shopping challenge (Hostinger&rsquo;s consumer survey).<\/li>\n\n\n\n<li><strong>Social media plays a key role in purchase decisions for 34% of Gen Z shoppers<\/strong>, compared to just 16% of baby boomers, who lean more on in-store influence (31%) and traditional advertising (16%) (McKinsey).<\/li>\n\n\n\n<li><strong>Online reviews influence purchase decisions for 16% of baby boomers<\/strong>, more than double the 7% of Gen Z shoppers who say the same (McKinsey).<\/li>\n<\/ul><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a9ffc9f833fb\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a9ffc9f833fb\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"957\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image2-1.png\/public\" alt=\"Top Factors Influencing Online Purchase Decisions in the Last 6 Months\" class=\"wp-image-155835\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image2-1.png\/w=957,fit=scale-down 957w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image2-1.png\/w=280,fit=scale-down 280w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image2-1.png\/w=140,fit=scale-down 140w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/01\/image2-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Price sensitivity, customer support, reviews, and social influence all shape the path to purchase alongside the product itself.<\/p><h2 class=\"wp-block-heading\" id=\"h-ecommerce-marketing-statistics\">Ecommerce marketing statistics<\/h2><p class=\"wp-block-paragraph\">Current <a href=\"\/tutorials\/ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce marketing<\/a> statistics show how retention, personalization, video, conversion, and AI visibility are shaping online marketing.<\/p><ul class=\"wp-block-list\">\n<li><strong>83% of respondents said loyalty-program membership influenced their decision to buy again.<\/strong> (<a href=\"https:\/\/www.yotpo.com\/blog\/the-new-reality-of-loyalty-consumers-want-brands-to-earn-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yotpo<\/a>).<\/li>\n\n\n\n<li><strong>More than half (54%) of marketers personalize email content<\/strong>(<a href=\"\/tutorials\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hostinger&rsquo;s email marketing statistics<\/a>).<\/li>\n\n\n\n<li><strong>91% of businesses use video as a marketing tool in 2026<\/strong>, matching an all-time adoption high after a dip to 89% in 2025 (<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyzowl<\/a>).<\/li>\n\n\n\n<li><strong>The average ecommerce conversion rate was 2.03% in June 2026, <\/strong>up from 1.85% in June 2025 (<a href=\"https:\/\/www.irpcommerce.com\/ecommercemarketdata.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">IRP Commerce<\/a>).<\/li>\n\n\n\n<li><strong>For consumer-goods brand queries, brand-owned websites account for just 1-2% of sources cited by LLMs<\/strong>. Even among the most-cited sources overall, brand websites account for only 3-10% of citations (<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>).<\/li>\n<\/ul><p>\n\n\n<div class=\"protip\">\n            <div class=\"protip__heading\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1.49234 23.5024C1.23229 23.5024 0.972242 23.4024 0.782206 23.2123C0.562165 22.9923 0.452144 22.6822 0.502153 22.3722C0.562165 21.9221 1.14227 17.9113 3.00262 16.351C3.63274 15.8209 4.43289 15.5509 5.26305 15.5609C6.09321 15.5909 6.87335 15.9109 7.47347 16.4911C8.6937 17.6913 8.76371 19.6717 7.6435 20.9919C6.0832 22.8523 2.08245 23.4324 1.63237 23.4924C1.59236 23.4924 1.54235 23.4924 1.50234 23.4924L1.49234 23.5024ZM5.16303 17.5613C4.84297 17.5613 4.53291 17.6713 4.29287 17.8813C3.60274 18.4614 3.07264 19.9317 2.75258 21.242C4.06282 20.9219 5.5331 20.3918 6.11321 19.7017C6.55329 19.1716 6.54329 18.3814 6.0832 17.9213C5.85316 17.7013 5.5431 17.5713 5.20304 17.5613C5.19304 17.5613 5.17303 17.5613 5.16303 17.5613ZM11.7243 21.8821C11.4942 21.8821 11.2642 21.8021 11.0841 21.652C10.8541 21.462 10.7241 21.1819 10.7241 20.8819V15.9109L8.08358 13.2705H3.11264C2.81259 13.2705 2.53254 13.1404 2.3425 12.9104C2.15246 12.6803 2.07245 12.3803 2.12246 12.0902C2.19247 11.7102 2.84259 8.36953 4.70294 7.12929C6.33325 6.04909 8.96375 6.49918 10.244 6.80923C11.5442 4.96889 13.2546 3.4286 15.2349 2.33839C17.4553 1.11816 19.9858 0.518051 22.4963 0.498047C23.0464 0.498047 23.4865 0.948132 23.4865 1.49824C23.4865 5.0389 22.3763 9.97983 17.1753 13.7605C17.4853 15.0408 17.9354 17.6613 16.8552 19.2816C15.615 21.1419 12.2744 21.7921 11.8943 21.8621C11.8343 21.8721 11.7743 21.8821 11.7143 21.8821H11.7243ZM12.7245 16.181V19.6016C13.7146 19.2916 14.7948 18.7915 15.2049 18.1814C15.675 17.4812 15.605 16.091 15.385 14.9008C14.5248 15.3808 13.6346 15.8109 12.7245 16.181ZM9.66388 12.0302L11.9643 14.3307C13.1845 13.8306 14.3648 13.2204 15.485 12.5103C19.9358 9.51974 21.2361 5.60901 21.4561 2.53843C19.6157 2.67846 17.8254 3.20856 16.2051 4.09872C14.2847 5.14892 12.6544 6.68921 11.4942 8.54956C10.7841 9.65977 10.174 10.82 9.66388 12.0302ZM4.39289 11.2701H7.81353C8.1936 10.3599 8.63368 9.46974 9.11377 8.60957C7.92355 8.38953 6.51329 8.31952 5.81315 8.78961C5.19304 9.19968 4.70294 10.3099 4.39289 11.2701Z\" fill=\"#673DE6\"\/>\n                <\/svg>\n                <p class=\"protip__title\">\n                    Expert Tip\n                <\/p>\n            <\/div>\n            <p class=\"protip__content\"> A website alone isn&rsquo;t enough anymore; small businesses need a way to actually sell once customers arrive. That&rsquo;s the gap <a href=\"https:\/\/www.hostinger.com\/ecommerce\">Hostinger Ecommerce<\/a> closes: it gives even the smallest sellers a straightforward way to list products, accept payments, and manage orders without needing a developer or a separate platform for every sales channel.<\/p>\n                <div class=\"protip__expert\">\n                    <div class=\"protip__expert-image\">\n                        <img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2024\/10\/Screenshot-2024-07-24-at-14.24.30-e1730259168696.png\/w=65,h=65,fit=scale-down\" alt=\"Editor\" \/>\n                    <\/div>\n                    <div>\n                        <p class=\"protip__expert-name\">Justina Nemaniut\u0117<\/p>\n                        <p class=\"protip__expert-position\">Lead of Sales at Hostinger<\/p>\n                    <\/div>\n                <\/div>\n        <\/div>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">The marketing data points to a more distributed ecommerce journey: retention, personalized communication, video, third-party reviews, and AI-visible sources all contribute at different stages.<\/p><h2 class=\"wp-block-heading\" id=\"h-the-future-of-ecommerce\">The future of ecommerce<\/h2><p class=\"wp-block-paragraph\">Ecommerce is being shaped by several forces at once: AI-assisted product discovery, mobile shopping and digital wallets, sustained online sales growth, and more price-conscious consumer behavior.<\/p><p class=\"wp-block-paragraph\">Price, trust, support, and checkout usability remain important throughout the purchase journey. What is changing is the number of channels that can influence a shopper before they reach a store, from social platforms and marketplaces to AI assistants. These shifts are part of broader <a href=\"\/tutorials\/ecommerce-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce trends<\/a> reshaping how businesses compete online.<\/p><p class=\"wp-block-paragraph\">For businesses, that means showing up where the discovery is happening, making the buying experience frictionless once they arrive, and giving people a genuine reason to come back.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global B2C ecommerce revenue is projected to reach $4.91 trillion by 2030. At the same time, price sensitivity, mobile-first habits, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/tutorials\/ecommerce-statistics\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":437,"featured_media":153592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Ecommerce statistics %currentyear%: New data & shopping trends","rank_math_description":"Discover the latest ecommerce statistics for %currentyear%, including new data on shopping trends from our exclusive survey.","rank_math_focus_keyword":"ecommerce statistics","footnotes":""},"categories":[22608,22601],"tags":[],"class_list":["post-17994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-website"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/estatisticas-de-compras-pela-internet\/","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"en-GB","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/ecommerce-statistics\/","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/estatisticas-de-compras-pela-internet\/","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/posts\/17994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/users\/437"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/comments?post=17994"}],"version-history":[{"count":89,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/posts\/17994\/revisions"}],"predecessor-version":[{"id":155840,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/posts\/17994\/revisions\/155840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/media\/153592"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/media?parent=17994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/categories?post=17994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/tutorials\/wp-json\/wp\/v2\/tags?post=17994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}