September 16, 2019
4 min Read
September 16, 2019
4 min Read
Keep on reading, as we will be discussing all that you need to know on how to use Yoast SEO WordPress plugin and improve your SEO.
Search Engine Optimization (SEO) is a practice to optimize your website or content in such a way that it is both recognized by the search engines and potentially attracts more traffic in order to rank higher on search result pages.
With Yoast SEO, controlling your on-site SEO is a breeze – you can create an SEO-optimized quality content using a single plugin.
The free version is capable of optimizing your content using a single focus keyword. It also offers such features as density insight and readability check. Yoast SEO enhances your technical SEO practices allowing you to customize XML sitemaps’ index, meta tags, and descriptions, and features a snippet preview function.
Meanwhile, the paid version covers all of the free and premium features. With up to five focus keywords support, it includes a URL redirect manager and internal link suggestions. You can also control how your content will be displayed on SERP with its breadcrumbs, content types, media, taxonomies, and archives options.
Navigate to the Plugin tab on your WordPress dashboard admin area, select Add Plugin and search for a Yoast SEO. Once it’s installed and activated, you’ll see an SEO tab on your dashboard.
If you have been using other SEO plugins, you can import your settings instead of modifying it up from scratch. Head over to the Tools menu under the SEO tab, and select Import and Export settings.
To import your previous settings, paste them on the Import settings tab, or use the Import from other SEO plugins option.
Feel free to skip this step if you haven’t used any SEO plugins before.
Before going any further, complete the configuration wizard to help the plugin decide what kind of practices you should follow for your website’s technical SEO.
Through your WordPress dashboard, go to SEO -> General section. In the Dashboard tab, click the configuration wizard link.
There are nine steps you have to do to specify the plugin’s setting for your site:
If you feel overwhelmed by all of the available features, you can choose to either enable or disable them from the Features tab under the General menu.
Simply click the On/Off button to tweak each setting.
Once configured, you’ll see the Yoast SEO meta box either under or just beside your post editor. It consists of three sections – Content Optimization, Social, and Advanced tabs.
Content Optimization includes a Snippet Preview that allows you to see and determine how will your post appear on the search engine result page. You can change snippet’s title, edit its slug, and add meta descriptions.
Content Optimization section also features:
Pro tip: The indicators will turn green if you’re doing good with your SEO. If it’s orange or red, that means there are some issues you should optimize.
Similar to the Snippet Preview, the Social Media tab allows you to preview and manage how your posts will look like on Facebook or Twitter, etc. You can add images, customize the title and description.
Meanwhile, the Advanced section is where you can customize some advanced SEO settings. You can configure your search engine visibility, follow-or-no-follow links, and settings for meta robots. Be careful when configuring this tab, as it will cause a negative impact on your SEO if done improperly.
If you want to reach your potential customers, efficient SEO practice is crucial. Yoast SEO WordPress plugin makes it easier to accomplish that.
Using Yoast SEO to optimize your on-site SEO, you will be able to improve your content without using too much effort.
In summary, here’s how you would use Yoast SEO: