Choosing between email marketing services to can be difficult, as the right tool can significantly impact the performance of your email campaigns. We want to ease the burden a bit by showing you some of the best email marketing software that gets the job done.
What is an Email Marketing Service?
To put it simply, it’s a software that helps to achieve your email marketing goals. With an email marketing service, you can effectively manage and control how to connect with your audience via email.
As your email list grows, it can be hard to send thousands of messages on a daily basis. However, the right tool can simplify the process and will help to maintain your productivity.
Most of the software will also provide you with insights about your overall performance. For example, it can track who opened the email and clicked links.
This way you can get the big picture of how your campaign is performing, tweak and tune its effectiveness in the future.
Why Picking an Email Marketing Service Matters?
According to Marketing Charts, 82% of marketers around the world say email marketing is their primary strategy to increase leads and conversion rates. That doesn’t mean other strategies are less important — it’s just email marketing stood out the most.
Email marketing itself proves to be cost-effective and huge results in the highest returns of investment (ROI) compared to other strategies.
With email marketing software, you can segment and send personalized content tailored to your audience, and resonate with their preference or interests.
This way, you can have closer communication with your audience, which is an essential factor to build customers’ trust for your brand.
Thus, considering the opportunity that email marketing has to offer, choosing the right tool can be game-changing.
Best Email Marketing Services
Most of the email marketing services are paid, except MailChimp, MailerLite, and SendInBlue which have free plans. However, most of the services have a free trial, so you can see how it might help your work.
If your concern about the EU’s General Data Protection Regulation (GDPR), don’t worry. All of them are also complying with the regulation.
All of the pricing applies as per April 2, 2019.
It’s more than just an email marketing software — MailChimp prides itself as your personal “think-tank.” This means you’ll get comprehensive insights based on your campaigns data, and receive personalized advice for your next move.
You can use its forever free plan with basic features and have their brand attached to your email.
Using the free version, you can list up to 2.000 subscribers and send 12.000 emails per month. It also comes with useful tutorials about a range of topics to improve your campaign strategies.
Besides email campaigns, you can also create other marketing strategies to hit your goals. This includes landing pages, pop-up forms, and even postcards.
MailChimp comes with robust automation features. You can start building a relationship with your audience by sending an automated welcome message.
What is more, automated data-based emails are available, which will send a message to your audience on their special days for example.
When you connect your online store with MailChimp, you’ll get automation features that help to increase your sales. Keep your contacts engaged by automatically sharing your latest products.
MailChimp has an abandoned carts email feature, which will remind customers about things they left in their online shopping carts. You can also send order notifications and product recommendation emails, which will be tailored based on the data of your customers’ preference.
Get a boost for customers loyalty by sending personal follow-ups and re-engagement emails. You can request feedback or connect with the customers you haven’t heard from a while.
Optimize your marketing campaigns using the audience and customers data. However, with the free plan, you only get basic segmentation, reports, and A/B testing features.
The segment feature will help you to send the right messages to the right people. You can target who recently subscribed to your list, or who haven’t bought any items from your online shop.
MailChimp also provides reports based on your online customers’ data to make smarter marketing decisions. It will provide information on how to improve your future campaigns, monitor trends, and track your overall performance.
A/B test will help you to decide which campaigns work better than the others. You can set the end goals and overview which types of emails get the most clicks and opens.
Should you need more support to get around with MailChimp, the directory of experts can help you create a successful email marketing campaign.
MailChimp premium plan starts at $10/mo.
Constant Contact is one of the best email marketing services that has been around for 20 years. This software only offers premium plans, email (basic) and email plus (advanced) with a 30-day free trial.
Constant Contact is easy to use, helping businesses and nonprofit organizations alike to build excellent email marketing campaigns.
You can easily create and edit mobile-responsive email templates with the drag and drop editor.
Constant Contact also has powerful list-building tools. You can segment contacts to send the most relevant emails based on their data. It will also automatically resend emails that your contacts left unopened.
This email marketing service also can help online stores to sell their goods. Keep your customers engaged by giving them product recommendations or services that they might be interested in.
What is more, with Constant Contact you segment customers into smaller lists and send emails based on set criteria.
Built trust and loyalty by rewarding returning customers with incentive emails such as vouchers or special discount codes.
This email marketing service also makes contact management easy. You can automatically import contact lists from Outlook, Eventbrite, Salesforces, and other services. In addition, Constant Contact will update unsubscribers, bounces, and inactive emails for you.
Constant Contact allows you to track campaign results in real time. For example, you can get reports for the most engaged email subject line.
You will then receive in-depth details about each campaign. Here, this marketing service will give you further suggestions to improve email opens and clicks, deliverability rates, and tips on how to reduce spam reports.
If you need to understand your contacts better opt for their email plus plan. With the upgrade you can send emails for surveys and polls, donations, even send events that integrate with Eventbrite.
Additionally, engage with your audience by using the automation feature. Create a warm welcome message for new subscribers and send them series-based emails. You can build the email series from scratch or use templates.
Last but not the least, there’s marketplace available for you to integrate with over 400 third-party services. There are also professional services that ready to help you to get accustomed to Constant Contact.
Constant Contact Email plan is available at $20/mo and Email Plus at $45/mo.
The service has a drag and drop template editor, to help you design and customize newsletters, landing pages, and various marketing elements. GetResponse provides over 500 predesigned, customizable templates. What is more, it has a gallery of 5.000 licensed images from Shutterstock.
For bloggers, there are also 30 predesigned RSS-to-email templates, which will make sharing your blog posts a lot easier.
With this email marketing service, you can send a series of emails with automation and autoresponder on a daily or weekly basis. Using the so-called perfect timing, it will ensure the optimal delivery hour at contacts’ local time.
You can collect detailed information via the subscription process and assign tags to each of your contacts. Send more personalized and relevant messages based on their preferences.
Score contacts based on your set criteria. With scoring, track and rate customers to get insights about their activities.
GetResponse is the first email marketing service that provides webinar marketing solutions. You can easily schedule the webinar, enable registrations, and start collecting new contacts. Don’t worry about security — SSL encryption will guarantee your conference is secured.
Engage with your attendees with chat, polls, screen sharing, and whiteboards, to encourage active discussions and feedback. You can even embed YouTube videos in the webinar.
If you want to save and share the webinar, simply record the session and keep it in free online storage.
You’ll also get Customer Relationship Management (CRM) when using this software. The CRM will help you better understand the relationship and interactions between you and the customers.
With this email marketing service, you can integrate CRM with email automation, and send more targeted messages for your email series.
There’s also intuitive email analytics to view campaigns reports and to discover your contacts activities and patterns.
Should you want to learn more about email marketing strategy, it has an abundance of resources on its website, including free online courses, technical papers, and much more.
GetResponse premium plan starts from $15/mo, and up to $1,199/mo for enterprise level.
Drip’s ECRM is all about making closer to your customers. The service is capable to handle millions of data set and surpass the conventional CRM solutions.
You’ll have a more customized marketing approach when using ECRM. Utilize the best of push, pull, and personalized marketing strategies. By connecting all the data points, this email marketing service will link millions of your customers’ data, and present it across all your channels to make email campaigns in perfect timing.
The lead scoring system will help you to identify which customers are your best leads. It will collect the data based on their level of engagement.
ECRM helps you better understand your customers’ context — and increased engagement and conversions which leads to sales.
Combined with Drip’s email marketing automation, you can send a lot of personalized email series pretty quickly. Start building your list with its powerful email builders, using text or a visual-based builder.
As an online store owner, you probably noticed that customers have a different journey from the time they visit and make a purchase. When you scale up, that information can be challenging to deal with.
Rest assured, Drip’s automation ecommerce marketing workflow will help you to track all those processes and send timely emails to each customer.
Reach potential customers even further. Drip’s multi-channel marketing helps you to understand and to attract customers wherever they may be. You can create Facebook ads, personalize website landing pages, send text messages or even postcards with postal service.
To level-up your automation, Drip has a vast library of apps for native integrations. Integrate with CRM tools like Salesforce, customer support tools such as Drift, and popular ecommerce solutions like Shopify, WooCommerce, and more.
Drip’s analytics and reporting will provide information about the relationship between you and the customers. You can create custom reporting for all campaigns, such as promo plan signups, demo requests, content downloading, and more.
There are also more than ten different types of reports, so you can better understand the trends and strategically craft a new approach for your next campaign.
When you stumble upon a problem, there’s a knowledge base available to help you with. You can also hire certified consultants — although not that many — to lend you a helping hand should you need more intensive support.
Drip premium plans are available at $49/mo for basic and $122/mo for pro. It has a custom price plan for the enterprise.
ConvertKit prides itself as software made by and for the creators. This email marketing service offers a simple user interface and only has the most important features for email marketing.
Gather your subscribers’ list by creating forms and landing pages. You can choose templates from the gallery or build one by simply drag and drop elements on the form.
Easily display the form in three different formats: inline, modal, or slide in.
Then, start sending the incentive emails and add triggers for the new subscribers. The welcoming email sequences will help engage with your contacts, and link triggers will tag them whenever they click certain links. You can send relevant email series as a follow-up.
ConvertKit’s visual automation feature helps you to preview the email series before sending it. Here, set the workflow based on events, actions, and conditions.
To ensure email contact list clean from subscribers who aren’t engaged, it has a scenario to send re-engagement emails and filter out inactive customers.
With this email marketing service you’ll be able to test which campaign ideas work best and conduct A/B tests.
ConvertKit has a straightforward reporting feature, to help you understand the trends and your contacts. You can generate reports for your automation, email engagement level, and subscribers loss.
To help your email marketing campaign to the next level, integrate it with over 70 online tools/services.
ConvertKit offers 14-day free trial. After that, the pricing starts at $29/mo. You can also self-calculate the price for a custom plan.
There are plenty of features to get your email marketing campaign running. For a starter, collect your customers using its form generator — with hundreds of pre-designed templates.
Create or customize the form’s design to match your brand and add custom fields to gather more information about your customers.
Don’t worry if you don’t have a website in the first place. Aweber will host the form and provide you a link to share it within your network.
Quickly build HTML-rich email content with over 700 mobile-responsive templates available, or create plain-text messages from scratch. There are also over free 6000 stock images to enrich your campaigns.
Edit and design your email content by just dragging and dropping the elements. And before you hit send, there’s a preview feature to test copies of the actual email.
Boost your blog’s readership using RSS-to-email. Just add the RSS feed details, and it will automatically convert your RSS into email marketing newsletters. This feature also works with all the major blogging platforms.
Manage your list and send follow up email on the go using Aweber mobile apps.
Ease your campaign with Aweber’s marketing automation funnel. You can build the automation flows by just drag and drop the elements on its editor.
Manage your lists better by creating segments, and use tags and triggers to send more personalized messages. Set tags and triggers based on emails clicks and opens, items purchases, page visits, contacts locations and much more.
There is also a tracking feature to analyze each contact action. You’ll get a report about who opened the messages, which links they clicked and how many people unsubscribed.
Besides that, analyze the success of your overall campaigns. The reports will inform you which email campaigns work best, that drive more traffic to your website and generate the most revenue.
You can also A/B test or split test your email campaigns and there’s no variable limitation. Test subject lines, preview text, message content, and even send times to see which email get the most engagement.
Using its four pillars of deliverability, this marketing service will ensure your email messages get delivered to your contact’s inbox.
There are a lot of online services that you can easily integrate with. Connect your Aweber with other popular CRM, ecommerce, lead generation, survey, webinar services.
Lastly, there’s also an extensive knowledge base, so you can learn more about email marketing campaign best practices.
Try the service for 30 days free of charge. After that, AWeber premium plan starts at $19/mo.
This email marketing service will help you to be better organized and be more efficient in communicating with your clients. Get all the necessary tools to handle email follow-up, client records, and payment collection.
Keep your contacts engaged by sending them direct or automated emails, quotes and invoices, appointment booking links, reminders, and more. Apply tags to record specific history or attribute of each contact.
Create a custom field to store more personalized information. This will make you easier to identify and keep track of the contacts’ histories. You can save info about social media details, address, birthday, shared files/documents, and much more.
Using its automation feature, this email marketing service will send highly personalized messages automatically to new leads and existing contacts.
Schedule your appointment with ease. Keap can send the email links to your contacts, and let them decide the time to meet. Once the time’s confirmed, you’ll get a confirmation email, and it automatically updates your Google calendar.
The appointments dashboard can also store all of your clients information. So whenever the meeting day comes, you can access that data with a few clicks.
With instant quoting, create full services and costs lists, and let the clients choose whatever services they need.
Keap’s sales pipeline will give you an overview of each stage of your sales process or every deal you make. You can move the sales process and done deals on the dashboard.
Track and analyze your business performance with the built-in reporting tool. Review how well the engagement, communication, and services for your clients.
Keap’s reporting can also inform you about the success of a campaign. This function will allow you to assess which strategies that directly impact your business.
You will find different reports ranging from ta ag tracker to a campaign goal tracker. And each report contains different information that lets you better understand your business.
And finally, this email marketing service also provides a strategy guide for you to use. It’s a free tool to learn and craft the most effective marketing strategy.
There’s no free trial for Keap, and the premium plan starts at $99/mo.
With the lite plan of this email marketing service, you can only use the in-line signup forms to gather contacts. Add additional fields to capture more contacts’ information for segmenting it.
You can create a form from scratch, or use the templates provided. Customize your form and adjust all the necessary fields is also easy.
ActiveCampaign email content is also highly customizable. You can use the templates or create yours from scratch. There is an email editor that helps you with content design and customization.
When people opt-in, start welcoming them with a series of email messages. From its automation map, you can create the messages workflow and overview of how the messages are connected.
Send automation based on specific criteria. This way, you’ll send more personalized messages to each of your contacts. More importantly, you can send unlimited messages even in the lite version.
ActiveCampaign will also give you in-depth reporting. Overview your automation, conversation, campaigns, contacts, deals, and ecommerce reports to better plan the next move.
With this email marketing service, you can start a 14-day free trial, after that the lite plan starts at $15/mo. If you need more advanced features like built-in CRM, sales automation, lead scoring, and more, you can subscribe to the plus plan which starts at $70/mo.
Start growing your contact list using MailerLite landing page designer. You can use professionally built templates or design your own using the drag and drop builder.
This email marketing service also provides you with landing pages examples, helping you to find some inspiration.
To capture the lead, you can also use its popup feature. There are also variations to display your popup, such as featured popup, floating bar, slide box, full screen, or set up one with specific behavior.
The intuitive subscriber management will ease your administrative work. Add, filter, and organize contacts based on segments and group tags, and keep detailed contact information.
There are many conditions for segmentation. This includes previous engagement, interests, location, age range, time zone, and more.
To keep your contacts list clean, MailerLite can automatically remove inactive subscribers. Here, you can send re-engagement messages to the contacts, and MailerLite will determine their prospects accordingly.
For your email campaigns, easily create content with the email editor. Simply drag and drop the element and insert dynamic media such as images, videos, social media posts.
To add even more personalization, you can insert your subscriber’s name, location or other personal information. Most importantly, all your messages will be responsive on any devices.
MailerLite’s automation feature helps you to set the automation workflow and send your messages according to the contacts’ behavior.
The automation editor is easy to use, yet packed with powerful features. Add and combine different triggers based on time, action, or condition. You can also add, move, and remove the automation workflow with just a few clicks.
To get the best result, A/B test your campaigns by sending different emails to a sample group and see which one has a better engagement. The test center allows you to check different subject lines, content, sender details or different designs.
MailerLite analytics and reporting will help you to understand the overall performance of your strategies and surveys. You can track the newsletters reports based on unsubscribers and bounce rates, spam complaints, and other important metrics.
To get contacts’ feedback, you can also launch a survey.
Should you need more advanced features such as custom domain and dedicated IP, MailerLite premium starts at $10/mo.
Start creating responsive campaigns with SendInBlue HTML editor. Or create emails from scratch with the drag and drop editor.
Quickly build your contact list using the customized subscription forms. With SendInBlue intuitive editor, you can create a form from scratch or edit the templates.
Adding more custom field to the form is easy. Collect more contacts’ information such as location, gender, age, and more.
Send personalized email messages to each of your contacts. Using its dynamic personalization and attribute conditioning, send the same messages with different purposes. You can apply different text, figures, or dates based on the contact’s attributes.
The automation feature will help you to efficiently create a series of email messages. Set the triggers, assigned tags and conditions for specific contacts.
There is a workflow library available for you to learn and get inspired by. Here, use the pre-configured workflow to send promotional emails, coupon codes, and more. You can also build your custom workflow with just a few clicks.
With this email marketing service, optimize your messages even further by A/B testing all of the possible alternatives.
SendInBlue insights and live reports will show you the overall newsletter and workflow performances. You can analyze opens, clicks, and other metrics.
For more advanced features, SendInBlue offers a range of premium plan that starts at $25/mo.
That’s a long one. You’ve learned about plenty of email marketing services that can help reach your goals.
Basically, there are four core features to expect from email marketing services. Creating forms to build the list, the ability to create compelling as well as responsive email content, automate all the process to keep your productivity kicking, and lastly – the insights and reporting features to help you tweak and tune your strategies.
If you want to test core features without spending a penny, MailChimp is perfect software to start from. Once you understand the process and need more advanced features, you can upgrade to premium or look for other services.
To increase and optimize your conversions even further, you can also use OptinMonster. It’s a popular lead generation tool that also integrates well with most of the software on this list.