{"id":9236,"date":"2026-03-27T12:29:29","date_gmt":"2026-03-27T12:29:29","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=9236"},"modified":"2026-04-15T04:37:08","modified_gmt":"2026-04-15T04:37:08","slug":"hostinger-reach-send-emails-at-the-best-time-with-smart-sending","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/hostinger-reach-send-emails-at-the-best-time-with-smart-sending\/","title":{"rendered":"Hostinger Reach: Send Emails at the Best Time with Smart Sending"},"content":{"rendered":"<h2 id=\"h-what-is-smart-sending\"><b>What is Smart Sending?<\/b><\/h2><p><b>Smart Sending<\/b><span style=\"font-weight: 400\"> is a feature that helps you send emails at the <\/span><i><span style=\"font-weight: 400\">best possible time for each recipient<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Instead of delivering your campaign to everyone at the same moment, Smart Sending spreads delivery over a <\/span><b>24-hour period<\/b><span style=\"font-weight: 400\">. Each person receives your email when they&rsquo;re most likely to open it&mdash;based on their past behavior.<\/span><\/p><h2 id=\"h-why-use-smart-sending\"><b>Why use Smart Sending?<\/b><\/h2><p><span style=\"font-weight: 400\">Not all recipients check their emails at the same time. Some open emails in the morning, others in the evening.<\/span><\/p><p><span style=\"font-weight: 400\">Smart Sending helps you:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><b>Increase open rates<\/b><span style=\"font-weight: 400\"> &ndash; emails arrive when people are more likely to engage<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Reach your audience at the right moment<\/b><\/li>\n<li style=\"font-weight: 400\"><b>Improve campaign performance automatically<\/b><\/li>\n<\/ul><h2 id=\"h-how-does-smart-sending-work\"><b>How does Smart Sending work?<\/b><\/h2><p><span style=\"font-weight: 400\">Here&rsquo;s what happens behind the scenes:<\/span><\/p><h3><b>1. You schedule your campaign<\/b><\/h3><p><span style=\"font-weight: 400\">You choose a date and time to send your email (at least 15 minutes in advance).<\/span><\/p><h3><b>2. We analyze recipient behavior<\/b><\/h3><p><span style=\"font-weight: 400\">For each contact, we look at their past activity&mdash;specifically when they opened your previous emails.<\/span><\/p><h3><b>3. We calculate the best time<\/b><\/h3><p><span style=\"font-weight: 400\">We combine:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Their personal open history<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">General email engagement trends (like common peak hours)<\/span><\/li>\n<\/ul><h3><b>4. Emails are sent at optimal times<\/b><\/h3><p><span style=\"font-weight: 400\">Each recipient gets your email at their <\/span><i><span style=\"font-weight: 400\">individual best time<\/span><\/i><span style=\"font-weight: 400\"> within a <\/span><b>24-hour window<\/b><span style=\"font-weight: 400\"> starting from your scheduled time.<\/span><\/p><h3><b>5. No data? No problem<\/b><\/h3><p><span style=\"font-weight: 400\">If a contact has no previous open history, they&rsquo;ll receive the email at your original scheduled time.<\/span><\/p><h2 id=\"h-how-to-enable-smart-sending\"><b>How to enable Smart Sending<\/b><\/h2><ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to your campaign setup<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Navigate to <\/span><b>Summary step<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select your desired date and time<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Toggle <\/span><b>Smart Sending<\/b><span style=\"font-weight: 400\"> ON (enabled by default)<\/span><span style=\"font-weight: 400\"><br>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9237\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28.png\" alt=\"\" width=\"884\" height=\"571\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28.png 884w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28-300x194.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28-768x496.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><br>\n<\/span><\/li>\n<\/ol><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\"><span style=\"font-weight: 400\">Note: Smart sending is a premium feature under paid Reach plans.<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/div><p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p><h2 id=\"h-what-to-expect-after-scheduling\"><b>What to expect after scheduling<\/b><\/h2><h3><b>Before sending<\/b><\/h3><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your campaign status will show as <\/span><b>Scheduled<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Smart sending will automatically be used at the scheduled time<\/span><\/li>\n<\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9238\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1.png\" alt=\"\" width=\"789\" height=\"391\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1.png 789w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1-300x149.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1-768x381.png 768w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/p><h3><b>During sending (up to 24 hours)<\/b><\/h3><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your campaign status will show as <\/span><b>Sending<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Emails are delivered gradually&mdash;not all at once<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The recipient list updates over time as emails are sent<\/span><\/li>\n<\/ul><h3><b>After completion<\/b><\/h3><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The campaign status changes to <\/span><b>Sent<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All emails have been delivered<\/span><\/li>\n<\/ul><h2 id=\"h-when-should-you-use-smart-sending\"><b>When should you use Smart Sending?<\/b><\/h2><p><span style=\"font-weight: 400\">Smart Sending is ideal when you:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have a large or global audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Want to maximize engagement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Don&rsquo;t know the &ldquo;perfect&rdquo; send time<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400\">If <\/span><b>exact<\/b> <b>timing<\/b><span style=\"font-weight: 400\"> matters for a specific event (e.g., a flash sale starting at a fixed hour), you may prefer to turn it OFF.<\/span><\/p><h2 id=\"h-summary\"><b>Summary<\/b><\/h2><p><span style=\"font-weight: 400\">Smart Sending takes the guesswork out of email timing. Instead of choosing one send time for everyone, it automatically delivers your campaign when each recipient is most likely to engage&mdash;helping you get better results with less effort.<\/span><\/p><p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Smart Sending?Smart Sending is a feature that helps you send emails at the best possible time for each recipient.Instead of delivering your campaign&#8230;<\/p>\n","protected":false},"author":594,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-9236","post","type-post","status-publish","format-standard","hentry","category-hostinger-reach"],"hreflangs":[],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/9236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/594"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=9236"}],"version-history":[{"count":3,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/9236\/revisions"}],"predecessor-version":[{"id":9668,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/9236\/revisions\/9668"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=9236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=9236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}