{"id":9236,"date":"2026-03-27T12:29:29","date_gmt":"2026-03-27T12:29:29","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=9236"},"modified":"2026-10-14T07:22:15","modified_gmt":"2026-10-14T07:22:15","slug":"hostinger-reach-send-emails-at-the-best-time-with-smart-sending","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/hostinger-reach-send-emails-at-the-best-time-with-smart-sending\/","title":{"rendered":"Hostinger Reach: Send emails at the best time with Smart Sending"},"content":{"rendered":"<p>Smart Sending in <a data-click-id=\"hgr-post-content-link-hostinger-reach\" href=\"https:\/\/www.hostinger.com\/email-marketing\">Hostinger Reach<\/a> delivers each scheduled campaign email at the recipient&rsquo;s individual best time within a 24-hour window, based on when they opened your previous emails. Turn on the <strong>Smart Sending<\/strong> toggle in the <strong>Summary<\/strong> step when scheduling a campaign. Smart Sending is available on paid Hostinger Reach plans.<\/p><h2 id=\"h-what-is-smart-sending\"><b>What is Smart Sending?<\/b><\/h2><p><b>Smart Sending<\/b><span style=\"font-weight: 400\"> is a feature that helps you send emails at the <\/span><i><span style=\"font-weight: 400\">best possible time for each recipient<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Instead of delivering your campaign to everyone at the same moment, Smart Sending spreads delivery over a <\/span><b>24-hour period<\/b><span style=\"font-weight: 400\">. Each person receives your email when they&rsquo;re most likely to open it&mdash;based on their past behavior.<\/span><\/p><h2 id=\"h-why-use-smart-sending\"><b>Why use Smart Sending?<\/b><\/h2><p><span style=\"font-weight: 400\">Not all recipients check their emails at the same time. Some open emails in the morning, others in the evening.<\/span><\/p><p><span style=\"font-weight: 400\">Smart Sending helps you:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><b>Increase open rates<\/b><span style=\"font-weight: 400\"> &ndash; emails arrive when people are more likely to engage<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Reach your audience at the right moment<\/b><\/li>\n<li style=\"font-weight: 400\"><b>Improve campaign performance automatically<\/b><\/li>\n<\/ul><h2 id=\"h-how-does-smart-sending-work\"><b>How does Smart Sending work?<\/b><\/h2><p><span style=\"font-weight: 400\">Here&rsquo;s what happens behind the scenes:<\/span><\/p><h3><b>1. You schedule your campaign<\/b><\/h3><p><span style=\"font-weight: 400\">You choose a date and time to send your email (at least 15 minutes in advance).<\/span><\/p><h3><b>2. We analyze recipient behavior<\/b><\/h3><p><span style=\"font-weight: 400\">For each contact, we look at their past activity&mdash;specifically when they opened your previous emails.<\/span><\/p><h3><b>3. We calculate the best time<\/b><\/h3><p><span style=\"font-weight: 400\">We combine:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Their personal open history<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">General email engagement trends (like common peak hours)<\/span><\/li>\n<\/ul><h3><b>4. Emails are sent at optimal times<\/b><\/h3><p><span style=\"font-weight: 400\">Each recipient gets your email at their <\/span><i><span style=\"font-weight: 400\">individual best time<\/span><\/i><span style=\"font-weight: 400\"> within a <\/span><b>24-hour window<\/b><span style=\"font-weight: 400\"> starting from your scheduled time.<\/span><\/p><h3><b>5. No data? No problem<\/b><\/h3><p><span style=\"font-weight: 400\">If a contact has no previous open history, they&rsquo;ll receive the email at your original scheduled time.<\/span><\/p><h2 id=\"h-how-to-enable-smart-sending\"><b>How to enable Smart Sending<\/b><\/h2><ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to your campaign setup. Smart Sending also works for campaigns created with <a data-click-id=\"hgr-post-content-link-hostinger-reach-how-to-create-full-campaign-draft-with-ai\" href=\"https:\/\/www.hostinger.com\/support\/hostinger-reach-how-to-create-full-campaign-draft-with-ai\/\">Hostinger Reach: How to create full campaign draft with AI<\/a>, which open on the same four steps, including <strong>Summary<\/strong><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Navigate to <\/span><b>Summary step<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select your desired date and time<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Toggle <\/span><b>Smart Sending<\/b><span style=\"font-weight: 400\"> ON (enabled by default)<\/span><span style=\"font-weight: 400\"><br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20505\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_14-20.png\" alt=\"\" width=\"1222\" height=\"855\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_14-20.png 1222w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_14-20-300x210.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_14-20-1024x716.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_14-20-768x537.png 768w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><br>\n<\/span><\/li>\n<\/ol><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\"><span style=\"font-weight: 400\">Smart sending is a premium feature under paid Reach plans.<\/span><span style=\"font-weight: 400\">&nbsp;<\/span><\/div><h2 id=\"h-what-to-expect-after-scheduling\"><b>What to expect after scheduling<\/b><\/h2><h3><b>Before sending<\/b><\/h3><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your campaign status will show as <\/span><b>Scheduled<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Smart sending will automatically be used at the scheduled time<\/span><\/li>\n<\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-9238\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1.png\" alt=\"Campaigns page showing scheduled campaigns list with Smart sending selected on Bright bagel, bright sale!\" width=\"789\" height=\"391\" data-media-id=\"9238\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1.png 789w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1-300x149.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/03\/2026-03-27_19-28_1-768x381.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p><h3><b>During sending (up to 24 hours)<\/b><\/h3><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your campaign status will show as <\/span><b>Sending<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Emails are delivered gradually&mdash;not all at once<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The recipient list updates over time as emails are sent<\/span><\/li>\n<\/ul><h3><b>After completion<\/b><\/h3><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The campaign status changes to <\/span><b>Sent<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All emails have been delivered<\/span><\/li>\n<\/ul><h2 id=\"h-when-should-you-use-smart-sending\"><b>When should you use Smart Sending?<\/b><\/h2><p><span style=\"font-weight: 400\">Smart Sending is ideal when you:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have a large or global audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Want to maximize engagement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Don&rsquo;t know the &ldquo;perfect&rdquo; send time<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400\">If <\/span><b>exact<\/b> <b>timing<\/b><span style=\"font-weight: 400\"> matters for a specific event (e.g., a flash sale starting at a fixed hour), you may prefer to turn it OFF.<\/span><\/p><p><span style=\"font-weight: 400\">With Smart Sending turned on, your scheduled Hostinger Reach campaign reaches each recipient at their most likely open time within 24 hours, and the campaign status changes to Sent once delivery completes.<\/span><\/p><p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use Smart Sending in Hostinger Reach to deliver scheduled campaigns at each recipient\u2019s best open time within a 24-hour window.<\/p>\n","protected":false},"author":594,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-9236","post","type-post","status-publish","format-standard","hentry","category-hostinger-reach"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/support\/hostinger-reach-send-emails-at-the-best-time-with-smart-sending","default":1}],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/9236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/594"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=9236"}],"version-history":[{"count":6,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/9236\/revisions"}],"predecessor-version":[{"id":20506,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/9236\/revisions\/20506"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=9236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=9236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}